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Zomwe Tchuthi 2020 Chimatiphunzitsa Zokhudza Njira Zotsatsira Mafoni mu 2021

Palibe amene anganene, koma nyengo ya tchuthi mu 2020 inali yosiyana ndi ina iliyonse yomwe tidakumana nayo ngati opanga. Ndi zoletsa zakusokonekera kwa anthu zikuyambiranso padziko lonse lapansi, machitidwe a ogula akusintha kuchoka kuzikhalidwe zachikhalidwe.

Kwa otsatsa, izi zikutichotsanso pamachitidwe achikhalidwe ndi Kutuluka Kwanyumba (OOH), ndikubweretsa kudalira kogwirira ntchito mafoni ndi digito. Kuphatikiza pakuyamba koyambirira, zomwe sizinachitikepo dzuka ndi makhadi amphatso apatsidwa akuyembekezeka kuwonjezera nthawi ya tchuthi mpaka 2021.

Ogula sikuti amangowononga zochuluka pamakhadi amphatso (17.58%) chaka chino, koma kugula makadi amphatso pafupipafupi (+ 12.33% YoY).

MuMarket

Kupanga mauthenga atchuthi ndikulimbikitsa kugula kudzera pamawayilesi yamagetsi ndi digito kudzakhala luso lofunikira kuti otsatsa azikumbatira zaka zambiri zikubwerazi.  

70% yamakadi amphatso amawomboledwa mkati mwa miyezi isanu ndi umodzi yogula.

Malipiro

Ngakhale kutsatsa kwam'manja kwakhala kothandiza m'mbiri, tiyenera kuzindikira zovuta zake zapadera: ogula akayamba kugula pazenera zazing'ono amatanthauza malo ochepa otsatsa. Kuphatikiza apo, kuchuluka kwa kupukusa pazida zam'manja kumatanthauza kuti nthawi yayitali kwambiri kuposa nthawi zonse pakati pa nyanja zotsatsa zofananira. 

Izi zimapangitsa kukhala kofunikira kwambiri kusiyanitsa mtundu wanu, kuwonetsetsa kuti kutumizirana mameseji ndikutumiza uthenga woyenera mwachidule, kukhala bwino ndi omwe akufuna kugula, ndikuyendetsa zomwe zimabweretsa zotsatira zomwe mukufuna. Gawo loyamba pakuwonetsa kukhudza kwanu kwa ogula kumachokera pazinthu zopangira zotsatsa zanu. 

Yambani Ndi Mapulani Amasewera ndi Zida Zoyenera

Gawo loyamba lofunikira musanalembe mawu ndikumvetsetsa mizati iwiri yofunikira:

  • Mukufuna ndani fikira?
  • Chani kuchitapo mukufuna kuti atenge? 

Musanafufuze mauthenga ndi zithunzi, choyamba, bwererani mmbuyo ndikuganiza zomwe mukuyesera kukwaniritsa. Kodi mukuyesera kudziwitsa anthu za mtundu wanu? Kodi mukubweretsa chinthu chatsopano kumsika? Kodi mukuyesera kupititsa patsogolo malonda? 

M'malo ochezera a pakompyuta, ndizotheka kuti zolinga zonsezi sizitheka, koma ndi dongosolo lolondola lamasewera, mutha kupanga kampeni ndikukweza kowonjezereka kuti mupange mgwirizano pazolinga izi. Lingaliro la mzerewu likuthandizani kuti mudutse phokoso ndikupanga mphindi yosangalatsa yamtundu.

Khalani ndi Zosakaniza Zosakanikirana Zomwe Mungasankhe

Mutalongosola ndondomeko yomveka bwino ndi zolinga, tcherani khutu ku zida. Pali zida zambiri zothandizira kuwonetsetsa kuti luso lanu lapanga likuyenda bwino-opeza malo ogulitsira, luso lazofalitsa, makanema, zomwe zilipo kale, ndi zina zambiri. 

Kuti muphatikizire digito, kutsamira pazida zama digito monga kuyanjana ndi masewero akuchulukirachulukira kukhala zomangira zamakampeni opambana ndikuthandizira kuti mitundu iwonekere. Mosasamala kanthu za kapangidwe kake, kuchitapo kanthu komanso kuyitanira koonekeratu kuti tichitepo kanthu ndikofunikira pakupanga mauthenga omwe amalumikizana ndi ogula m'njira zabwino komanso zothandiza. 

Phatikizani Zamkatimu Pazomwe zingafunike

Popeza kukwera mwachangu kwa Makadi a mphatso nyengo yatchuthi ino, limbikitsani makhadi anu amphatso ndikuwonjezera malingaliro oyenera kulimbikitsa kugwiritsa ntchito. Izi zikuphatikiza maulalo othandiza pa mauthenga onse omwe amalola ogwiritsa ntchito kuwona masikelo ndikupeza malingaliro oyenera kutengera zomwe adagula m'mbuyomu kuti omwe alandila khadi yamphatso alimbikitsidwe potengera momwe ogula amagwirira ntchito kapena machitidwe ogulira okhudzana ndi zochitika. . 

Nkhani Zopambana Zolimbikitsa Njira

Panthawi iliyonse yovuta kwa otsatsa, pamakhala opambana; ma brand omwe adadutsa phokoso ndi malingaliro olingalira, kupanga zaluso, ndikuwonetsera kwamphamvu. Nayi ma kampeni omwe anaphatikiza chilichonse mwazinthu izi kuti apange njira zopambana: 

  • Zambiri Zambiri! - Wogulitsa waku America uyu adapanga fayilo ya kampeni yomwe imabweretsa zidziwitso za tsiku ndi tsiku za mphatso ndikuchitira makasitomala. Chipangizochi chidaphatikizira malo osanja omwe ali ndi makanema ojambula pamafelemu aliwonse, okhala ndi tchuthi chapadera, chokhala ndi tchuthi kuti azichita nawo ogulitsa kwambiri. A dulani tsopano kuyitanitsa kuchitapo kanthu (CTA) kenako kudatsogolera patsamba logulitsalo. Izi zinali zopambana kwambiri pakupanga zinthu zambiri zanema komanso zithunzi zoseketsa.
  • Josh Cellars - adatenga njira yodziwikiratu pakukonzekera kampeni yawo patchuthi, kugwiritsa ntchito kanema wathunthu, makanema othandiza kwambiri. Zithunzi zosangalatsa za vinyo womwe umatsanulidwa pafupi ndi moto wobangula zimapangitsa kuti pakhale chinthu chomveka chogwiritsira ntchito, ndikupanga mtengo wosagwirika wa chinthucho popanda kufunafuna chidwi kwa owonerera. Pulogalamu ya tsamba lofikira ndi losavuta komanso labwinot, yokhala ndi mipukutu iwiri yayikulu yokhala ndi ulalo wogula vinyo tsopano.
  • NTHAWI YOPHUNZITSA - wogulitsa wapadziko lonse wazida zamagetsi ndi mabatire omwe adagwiritsa ntchito kampeni yokondwerera tchuthi momwe makanema ojambula otseguka adasindikizidwa mulu wa phukusi lawo muzida zawo zamagetsi ndi zida zamagetsi. Kusindikiza CTA kunapangitsa kuti ogula azisinthana ndi magetsi, atayatsa magetsi pamwambapa, komwe mungagulitse malonda atatu osiyanasiyana. Kupitilizabe kuchitapo kanthu kunapangitsa owonera tsamba la tsatanetsatane wazogulitsa komanso malo ogulitsira kuti apeze wogulitsa pafupi kwambiri yemwe amagulitsa malonda awo. Ntchitoyi idagwira ntchito yayikulu yophatikiza makanema ojambula bwino komanso magwiridwe antchito kuti apange gawo lomwe limayendetsa chidziwitso cha malonda / malonda, komanso chida chothandizira kupeza wogulitsa wapafupi.
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Kuti zinthu ziziyenda bwino patchuthi ndi mtsogolo zidzafunika kuti makampani aziika patsogolo ntchito zokomera anzawo zomwe zimapangitsa kuti ogula azigwiritsa ntchito njira yolumikizirana, kutumizirana mameseji, komanso kusanja. Ndipo ngakhale izi zitha kukhala zosiyana, apa ndiye kuti mupindule kwambiri ndi tchuthi ichi. Khalani otetezeka!  

Joe Gwaladi

Joseph Intile ndi Director Director ku InMarket ndipo ali ndi zaka 10+ wazaka zambiri akugwira ntchito yopanga nyumba komanso zodzichitira pawokha, wodziwika bwino pamalonda, kusindikiza ndi kapangidwe kake ka mafoni.

Nkhani

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