Ma 4 P's amakono Ogwiritsa Ntchito Kusaka Kwamagalimoto

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Dziko la SEO likugwedezeka pang'ono pa nkhani yoti Moz idula antchito ake pakati. Amanena kuti akuchulukirachulukira ndi chidwi chatsopano pakusaka. Iwo akhala akuchita upainiya komanso othandizana nawo mumsika wa SEO kwazaka zambiri.

Maganizo anga sali zokhulupirira makampani a Search Organic, ndipo sindikutsimikiza kuti ndipamene Moz ayenera kuwirikiza kawiri. Ngakhale Google ikupitilizabe kupanga zolondola komanso zotsatira zabwino kudzera munzeru zopangira ndi ma algorithms oyeretsedwa, zofunikira pakulemba ntchito akatswiri ofufuza ndi ogwira ntchito zikuchoka. Ndipo Zida za SEO zikuwonekera sabata iliyonse zomwe zimapikisana ndi omwe amakonda Moz.

Zaka zisanu zapitazo, ambiri a athu kufunsira kutsatsa khama anali odzipereka kwa SEO. Tinali ndi katswiri wathu wa SEO. Patsogolo zaka 5 ndipo timagwiritsa ntchito zida zabwino kwambiri kuchokera kwa omwe amatithandizira ku gShift zomwe zimapereka chidziwitso pakupezeka kwathu konse pa intaneti, osati pazosaka zathu zokha. Kuphatikiza ndi analytics ndi oyang'anira masamba awebusayiti, yankho la gShift limatithandiza kuwunika zoyeserera zathu za omnichannel, kuphatikiza magwiridwe antchito, kuwonjezera pakufufuza kofufuza, kupezeka kwazinthu, kuwunikira mtundu, ndi zina zambiri.

SEO siintchito ayi; ndi gawo lamakampani. Ndi gawo papulatifomu. Ndi njira mkati mwa njira yotsatsa ndi digito. Zimafunikira chidziwitso kwa aliyense wotsatsa, osati malo ake. Wogulitsa aliyense ayenera kumvetsetsa momwe angagwiritsire ntchito makina osakira munjira yonse ndikumvetsetsa komwe zikugwirizana ndi dziko lathu la omnichannel. Kwa nthawi yayitali, tawonera pomwe makampani ndi ma pulatifomu a SEO adasowa bwatolo pakusintha, kutanthauzira zabwino kwambiri, ndikuwongolera komwe kumatsogolera pakusintha. Kwa nthawi yayitali, makampani a SEO akhala akunena za backlinks, mawu osakira, ndi maudindo pomwe ogula ndi injini zosakira zapita patsogolo.

Akatswiri sangagwirizane ndi ine, koma tili ndi mazana amakasitomala omwe akutukuka chifukwa chakuwunikira kwathu. Pomwe tikutsimikizirabe kuti masamba a makasitomala athu amamangidwa malinga ndi upangiri wa Google ndipo tikupitilizabe kuwunika momwe zinthu zilili, sizomwe timagwiritsanso ntchito kwambiri. Ndine osati kunena SEO ndi osati zofunika, ikadali njira yoyamba yopezera zinthu. Ndikunena kuti ndalama mu SEO sizingabweretse njira zina. Njira izi ndikutsatsa anthu, kukweza pantchito, kulumikizana pagulu ndikupanga laibulale yoyamba.

  • Kukwezeleza Magulu - Zolinga zanu ndi makasitomala anu samachezera tsamba lanu pafupipafupi. Komabe, ali pachibwenzi. Kuti muthe kulumikizana ndi komwe kuli chiyembekezo chanu ndi makasitomala anu, muyenera kulimbikitsa zomwe muli nazo komwe ali. Zomwe atolankhani amatchulazi zimafikira omvera atsopano, omwe amakambirana nafe pa intaneti, ndikumanga oyang'anira athu osaka.
  • Kutsatsa Kwolipira - Ngakhale timakonda WOM ndikugawana ma virus pazinthu zokulitsira zomwe tikugulitsa, chowonadi ndichakuti kutsatsa ndi mlatho womwe tiyenera kuyikapo kuti tikwaniritse izi. Mwayi wolipidwa womwewo nthawi zambiri umafika kwa omvera atsopano, omwe amatikambirana pa intaneti, ndikupanga ukadaulo wathu wofufuza.
  • Maubale ndimakasitomala - Kukhala ndi gulu la akatswiri ofuna mwayi wodziwitsa anthu za mtundu wanu komanso luso lanu lamkati ndilofunika. Zolemba kuchokera pazofalitsa zoyenera, zoyankhulana pa ma podcast, ndi mwayi wolankhula womwe timapeza kudzera mu gulu lathu la PR zatulutsa zofunikira, maulamuliro apamwamba omwe amatipangitsa kuti tizisaka.
  • Laibulale Yopezeka pa Premier - Zinthu zobiriwira nthawi zonse sizithandizanso aliyense wamakasitomala athu. Zolemba zonse zomveka ndi kafukufuku, kapangidwe, zakuya, infographics, ndi mapepala oyera zikuwoneka bwino kwambiri. M'malo mongoyang'ana pakupanga zinthu, timangoyang'ana pakupanga laibulale yathunthu yamakasitomala athu.

Kodi pali zosiyana? Inde kumene. Opanga zomwe zili m'mabizinesi ampikisano kwambiri amatha kukhala ndi malire Kusaka Magetsi Opangira. Chulukitsani zomwe zakhudzidwa ndimasamba mamiliyoni ndipo padzakhala phindu lalikulu pazogulitsa. Koma makampani amenewo ndi okhawo, osati lamulo. Mabizinesi ambiri amakhala bwino atachulukitsa ndalama pazinthu zinayi zomwe zatchulidwazi.

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