Momwe Mavuto Ogulitsa Amakhudzira Amalonda a AdWords

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Google idatulutsa gawo la AdWords kumapeto kwa Julayi kuti lithandizire ogula kupanga zisankho zokhudzana ndi kugula. Malonda Otsatsa Zinthu (PLA) kudutsa Google.com ndi Google Shopping tsopano tikhala ndi ziwonetsero pazogulitsa kapena Google.

Ganizirani Amazon ndipo ndizomwe mudzawona mukasaka malonda ndi ntchito pa Google. Zotsatira zamalonda zidzagwiritsa ntchito dongosolo la nyenyezi 5 lowerengera.

Mavoti a Google Product

Tiyerekeze kuti muli mumsika wa wopanga khofi watsopano. Mukasaka pa Google za malonda, zotsatira zake zidzakupatsani mndandanda wazinthu zomwe zilipo limodzi ndi mavoti ndi kuwunika kwake. Chotsatsa chatsopanochi cha Google chikupezeka kwaogula ku United States pakadali pano.

Momwe Mavuto Azinthu Amathandizira Ogula

Kwa ogula, phindu lake ndilowonekeratu. Pogwiritsa ntchito magawo pogawa bwino zogulitsa ndi ntchito, zisankho zogula zitha kukhala zodziwikiratu ndipo zitha kumalizidwa mwachangu. Otsatsa sayenera kupitiliza ndemanga zonse kuti adziwe momwe malonda amagulitsira ndi ogula ena.

Zambiri zofunika kuthandiza ogula kusankha ndizosavuta kupeza. Palibe chifukwa choti ogula achite zosaka zina chifukwa kuwunika kwazinthu zili pomwepo pa Zotsatsa Zamalonda chifukwa cha pulogalamu yatsopano ya AdWords.

Momwe Mavuto Azinthu Amakhudzira Amalonda

Kupitilira zomwe AdWords yatsopano imachita kwa ogula, mitengo yazogulitsa imakhulupirira kuti ndi yofunika kwa amalonda m'njira zingapo. Pogwiritsa ntchito mavoti pokhazikitsa zinthu ndi ntchito pokhapokha pakusaka kwa Google, Kutsatsa Kwazinthu Zazinthu kungathandize kupanga magalimoto oyenerera ambiri amalonda. Kuyesa koyambirira kwa beta kumawonetsanso kuwonjezeka kwa 10% pamitengo yodula pa Zotsatsa Zamalonda.

Kuti timvetse bwino, tiyeni tibwererenso ku chitsanzo chathu cha opanga khofi. Mukasaka chinthu mu Google.com kapena Google Shopping, zomwe owerenga adzawona ndi mndandanda wazotsatira zothandizidwa pogula. Chinthu chimodzi chitha kukhala ndi nyenyezi zinayi ndi kuwunika kwa ogwiritsa ntchito 230. Wina wokhala ndi nyenyezi 4.5 ndi kuwunika kwa 3,427 ndi zina zotero. Google imasankhanso zinthuzo kukhala otchuka kwambiri ndi anthu adaganiziranso.

Otsatsa akadina pamalingaliro, amatumizidwa kuwindo latsopano pomwe pali zambiri zokhudzana ndi mavotowo. Lipoti lakuya lingaphatikizepo zambiri monga kuthandizira makasitomala, kusamalira madandaulo, kuchotsera, mtengo, kugula mosavuta, mtundu wa tsamba lawebusayiti komanso, kukhutira kwathunthu. Kuphatikizanso pazenera ili ndikulumikiza tsamba lofikira la wamalonda likuwonjezera mwayi wongodina.

Mavoti ndi Malingaliro a Google Shopping

Mavoti a AdWords Product, mwachidule, amapatsa amalonda njira ina yodziwikiratu pa mpikisano ukuwonjezera kuchuluka kwa CTR ndipo pamapeto pake phindu.

Komwe Google Imapeza Zambiri

Kuthandiza ogula kupanga zisankho ndi kuchuluka kwa kugula kwa Google pomwe mukuwonjezera kuwonekera kwa malonda anu ndi CTR zonse ndi zabwino. Koma kodi malondawo ndi olondola motani? Kodi zidziwitso za mavoti zidachokera kuti?

Malinga ndi Google, kuyerekezera kwa zinthuzo ndikuphatikiza ndi kuwunika ndi kuwunika kuchokera kuzinthu zingapo. Mavoti atha kubwera kuchokera kwa amalonda, ogwiritsa ntchito, omwe akuphatikiza ena komanso masamba azosakanikirana kuti awonetse chiwonetsero chonse cha mavotiwa.

Zambiri, mwanjira ina, zimachokera ku Kufufuza kwa Google Consumer ndiyo njira ya injini zosakira kuti mupeze mayankho amakasitomala. Malingaliro omaliza omwe akuwonetsedwa pazotsatira zakusaka amatengera kafukufuku wopitilira 1,000. Zosintha zimayendetsedwanso mosalekeza monga malingaliro akampani, zosintha kapena ntchito.

Ndani Angagwiritse Ntchito Mtundu Wowerengera Zinthu

Mavoti a Kutsatsa Malonda Amtunduwu amangothandiza kwa otsatsa ndi otsatsa omwe akutsata ogulitsa aku US. Kuti izi zitheke, amalonda ayenera kusankha kugawana nawo zonse zomwe akuwunika ndi Google kapena kudzera pagulu lina lachitatu. Ovomerezeka magwero ena akuphatikizapo Bazaarvoice, Ekomi, Feefo, Zowunikira, Reevoo, Malingaliro, Shopper Yavomerezedwa, Tembenuzani, Ndemanga Zotsimikizika, Malingaliro, Yotpo.

Amalonda ayenera kukhala ndi ndemanga zosachepera zitatu kuti akhale oyenerera. Google ikupatsanso ogulitsa nthawi yokwanira kuti aganizire ngati angagawe zomwe awunikiranso kapena kuyambira kumapeto kwa Julayi mpaka Okutobala. Munthawi imeneyi, Zotsatsa Zazonse Zazinthu Zikhala ndi ziwonetsero zazogulitsa zomwe ziziwonetsedwa kwa iwo omwe ali ndi chidziwitso. Bwerani Novembala, mitengo yazogulitsa idzawonetsedwa kokha ngati wamalonda atasankha kugawana ndemanga pazogulitsa zawo.

Momwe Mungathetsere Mavoti a Google

Ngati Google yasonkhanitsa zowunika zokwanira pazogulitsa zanu, mavotowo ayenera kumangowonekera pamndandanda wanu. Ngati mukufuna kuwonetsetsa, komabe, kuti mavotowo adzakhalapobe pambuyo pa nthawi yachisomo, atha kumaliza fomu yazovota lero.

Ngati bizinesi yanu imagwiritsa ntchito ma PLAs, uwu ndi mwayi umodzi wopezerapo mwayi. Mavoti abwino omwe amapezeka pamndandanda wanu ndi njira imodzi yokopa ndikuthandizira ogula posankha zogula. Mavoti oyipa, mbali imodzi, atha kutengera chidwi chanu pazogulitsa zanu. Chifukwa chake kumbukirani kuti mavoti amasintha pakapita nthawi. Kuti mupitirizebe kukhala pamwamba, palibe njira yabwinoko yochitira bizinesi kuposa kupereka makasitomala abwino ndi zinthu zabwino zokha. Konzekerani kuwerengera nyenyezi 5 nthawi iliyonse komanso bizinesi yanu njira yokhayo ikukwera.

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