Zamalonda ndi ZogulitsaInfographics Yotsatsa

The Ultimate Guide: Momwe Mungagulitsire pa Amazon

Sabata ino, tinali ndi zabwino kukambirana ndi Randy Stocklin pa podcast yathu. Randy ndi katswiri wazamalonda wapa e-commerce yemwe adayambitsa nawo One Click Ventures, yemwe ali ndi ma e-retails akuluakulu atatu mumakampani agalasi. Mutu umodzi womwe tidakhudzapo unali kufunika kogulitsa pa Amazon.

Ndi kufikira kwake kodabwitsa, Amazon sayenera kutayidwa ngati njira yogulitsa ndi kugawa chilichonse mwazinthu zanu. Kuchuluka kwa ogula ku Amazon kumaposa kuipa kwa kusakhala ndi ubale ndi kasitomala wanu. Amazon imakopa alendo opitilira 150 miliyoni pamwezi.

Chinsinsi chake ndikugwiritsa ntchito maupangiri ngati awa kuti muphunzire momwe mungathere, kumenya mpikisano wanu, komanso kupewa kuwononga ndalama pazolakwika. Msika ndiwopikisana kwambiri, ndipo mukamadziwa zambiri, mudzakhala okonzeka bwino kupambana mpikisano. 

Ron Dod, Ulendo

Ulendo ndi eCommerce Search Marketing Agency, ndipo aphatikiza nkhani yozama yokhala ndi chilichonse chomwe mungafune kuti musankhe momwe mungagulitsire pa Amazon, zisankho zofunika kwambiri zomwe muyenera kupanga, komanso momwe mungayambitsire. :

  1. Ndondomeko Yogulitsa Amazon - Dziwani ngati mukufuna kukhala wogulitsa payekha kapena katswiri wogulitsa.
  2. Ndalama Zogulitsa ku Amazon - kukwaniritsidwa, kutumiza, kutseka, ndi kutumiza ndalama zonse zitha kugwiritsidwa ntchito pogulitsa ku Amazon.
  3. Kukwaniritsidwa - Kukwaniritsidwa kwa Amazon (FBA) kapena Merchant Network Fulfillment (MFN) ndi zosankha zopezera katundu wanu kuchokera kumalo osungiramo katundu kupita pakhomo.
  4. Sankhani Zamgululi Zanu - Simungafune zolemba zanu zonse pa Amazon, chifukwa chake zambiri zaperekedwa pakusankha zinthu zabwino kwambiri zomwe mukufuna.
  5. Konzani Zida Zanu - Ndi chinthu chimodzi kufalitsa chinthu ndi china kuti chiwonekere pakufufuza ndikupeza malonda abwino.

Amazon imapereka nsanja yopindulitsa kwa iwo omwe akufuna kupititsa patsogolo ndalama zawo kapena kukweza malonda awo a eCommerce omwe alipo. Zopeza zomwe mungapeze zimayambira pamtengo wocheperako mpaka ndalama zochulukirapo zisanu ndi chimodzi, kutengera kudzipereka kwanu komanso njira yabwino pamsika wa Amazon. Zogulitsa zosiyanasiyana, kuchokera kuzinthu zomwe zidagwiritsidwa ntchito kale mpaka zopatsa thanzi, zimapeza omvera ake apa.

Kuyambira pa Amazon: Yosavuta komanso Yothandiza

Kwa obwera kumene, malo olowera ku Amazon komanso kukhazikitsidwa kosinthika kumakhala kopindulitsa, makamaka poyerekeza ndi zovuta komanso mtengo wokhazikitsa masitolo achikhalidwe cha eCommerce. Kupambana kumadalira kumvetsetsa kwa msika, kusankha chinthu choyenera, ndi kukhathamiritsa deta yazinthu. Bukhuli limapereka zidziwitso ndi njira zopititsira patsogolo omwe akupikisana nawo ndikupewa zolakwika zamtengo wapatali pamsika wampikisano kwambiri.

Kusankha Dongosolo Lanu Logulitsa la Amazon

Amazon imapereka mapulani awiri oyamba ogulitsa: payekha komanso akatswiri.

  • Mapulani Awogulitsa Payekha: Yoyenera kuyesa koyambirira, dongosololi limapereka chindapusa cha $ 0.99 pachinthu chilichonse chogulitsidwa ndipo ndilabwino kwa ogulitsa otsika. Ili ndi malire muzinthu monga kukweza kwambiri komanso kusanthula kwapamwamba.
  • Professional Seller Plan: Ndi $39.99 yolembetsa pamwezi ndipo palibe chindapusa chilichonse, dongosololi ndilabwino kwa ogulitsa omwe amayang'ana malonda opitilira 40 pamwezi. Imakupatsirani zabwino monga kuyeneretsedwa kwa Buy Box, kukweza kochulukira, kuphatikizika kwa gulu lachitatu, ndi zida zoperekera malipoti.

Kumvetsetsa Mapangidwe a Malipiro a Amazon

Kugulitsa pa Amazon kumaphatikizapo malipiro osiyanasiyana, kuphatikizapo kutumiza, kutumiza, ndi malipiro otseka. Pakukwaniritsidwa kwa ogwiritsa ntchito a Amazon (FBA), ndalama zowonjezera zimayikidwa.

  • Ndalama Zotumiza: Izi zimasiyana kutengera gulu lazinthu komanso ntchito yotumizira.
  • Ndalama Zotumizira: Imalipitsidwa pogulitsa, zolipiritsazi zimasiyana pakati pa media ndi zinthu zomwe si zawayilesi ndipo zimasiyana m'magulu.
  • Ndalama Zotsekera Zosiyanasiyana: Izi zimatengera gulu lazogulitsa ndi ntchito yotumiza.

Kukwaniritsa Kukwaniritsidwa ndi Amazon (FBA)

FBA imapereka zabwino zambiri, monga kuyenerera kutumiza kwaulere kwa masiku 2 kwa mamembala a Prime ndikukwaniritsa kuyitanitsa ndikubweza. Komabe, ndikofunikira kuganizira zolipiritsa zowonjezera komanso zotsatira zake pakusintha kwazinthu ndi malire a phindu.

Kupeza Zogulitsa Zopindulitsa ku Amazon

Kusankha zinthu zoyenera n’kofunika kwambiri. Zida monga Google Keyword Planner ndi Merchant Words zimathandiza kuzindikira zinthu zomwe zimafunidwa kwambiri. Ganizirani kulemera, kulimba, ndi kufunikira kwa msika kuti muwonetsetse phindu ndikuchepetsa kubweza.

Kukhazikitsa Zogulitsa Zopambana pa Amazon

Mndandanda wazinthu zogwira mtima ndizofunikira pakukopa makasitomala. Zinthu zofunika kuziganizira ndi izi:

  • Mutu wa Mitu: Mayina omveka bwino, ofotokozera amasiyanitsa malonda anu.
  • Bullet Points ndi Kufotokozera Kwazinthu: Onetsani mawonekedwe, maubwino, ndi momwe mungagwiritsire ntchito.
  • Sakani Zotsatira: Gwiritsani ntchito mawu osakira kuti muwoneke bwino.
  • Images: Zithunzi zapamwamba zotsatira malangizo a Amazon.

Kupambana pa Amazon kumafuna kumvetsetsa mapulani ake ogulitsa, kapangidwe ka ndalama, komanso zovuta za kusankha kwazinthu ndikukhathamiritsa mindandanda. Bukuli ndi njira yoyendetsera bwino zinthu izi, ndikukuyikani kuti muchite bwino pamsika wampikisano wa Amazon.

Yambani Kugulitsa pa Amazon

Momwe Mungagulitsire pa Amazon
Source: Ulendo

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

Nkhani

Bwererani pamwamba
Close

Adblock yapezeka

Martech Zone imatha kukupatsirani izi popanda mtengo chifukwa timapanga ndalama patsamba lathu kudzera muzotsatsa, maulalo ogwirizana, komanso kuthandizira. Tingayamikire ngati mungachotse choletsa ad mukamawona tsamba lathu.