Kutsatsa Kwama foni ndi Ma TabletFufuzani Malonda

Momwe Mungakwaniritsire Bizinesi Yanu, Tsamba, ndi App pakusaka Apple

Nkhani za Apple zomwe zidakulitsa zoyeserera zama injini ndi nkhani zosangalatsa, m'malingaliro mwanga. Nthawi zonse ndimayembekezera kuti Microsoft ikhoza kupikisana ndi Google, ndipo ndidakhumudwitsidwa kuti Bing sanapambane konse. Mungaganize kuti atha kugawana nawo msika wambiri ndi zida zawo ndi msakatuli wophatikizidwa. Sindikudziwa chifukwa chake sanatero, koma Google imalamulira msika ndi 92.27% Machitidwe pamsika… Ndipo Bing ili ndi 2.83% yokha.

Ndakhala wokonda Apple kwa zaka khumi, chifukwa cha bwenzi lapamtima kundigulira imodzi mwa ma AppleTV oyamba. Pamene kampani ya mapulogalamu omwe ndinkagwira nawo ntchito inkafuna kutengedwa ndi Apple, ine (ndi bwenzi langa Bill) tinali anthu awiri oyambirira kugwiritsa ntchito makompyuta a Mac. Sindinayang'ane konse mmbuyo. Anthu ambiri omwe ndimawadziwa omwe amatsutsa Apple amangoyang'ana pa chinthu china chake ndikuphonya chithunzi chachikulu… chilengedwe cha Apple. Mukamagwiritsa ntchito zinthu zosiyanasiyana za Apple kunyumba kapena kuntchito, zokumana nazo zopanda msoko, kuphatikiza, ndikugwiritsa ntchito pazonse sizingafanane nazo. Ndipo palibe chomwe Google ndi Microsoft angapikisane nacho.

Kutha kwa Apple kukulitsa kulondola kwa zotsatira zanga posaka my iTunes, AppleTV, iPhone, Apple Pay, Mobile App, Safari, Apple Watch, MacBook Pro, ndi Siri kugwiritsa ntchito - zonse zomwe zimalumikizidwa kudzera mu akaunti imodzi ya Apple - sizingafanane nazo. Ngakhale Google imayang'ana kunja kwa zisonyezo za masanjidwe… Apple imatha kugwiritsa ntchito zomwezi koma kenako kuphatikiza zotsatira ndi machitidwe a kasitomala wawo kuti atsogolere kulunjika kwabwinoko komanso makonda.

Injini Yakusaka ya Apple Ili Pompopompo

Ndikofunika kunena kuti injini yosakira ya Apple sinalinso mphekesera. Ndi zosintha zaposachedwa pamachitidwe a Apple, Apple Zowonekera imapereka kusaka kwa intaneti komwe kumawonetsa mawebusayiti mwachindunji - osagwiritsa ntchito injini zakunja zakunja.

kuwunikira apulo wowonekera

Applebot

Apple idatsimikizira kuti idakwawa mawebusayiti mchaka cha 2015. Ngakhale kuti palibe makina osakira osatsegula, Apple idayenera kuyamba kumanga nsanja kuti ipititse patsogolo Siri - wothandizira wake. Siri ndi gawo la iOS, iPadOS, watchOS, macOS, ndi tvOS machitidwe ogwiritsira ntchito, pogwiritsa ntchito mafunso amawu, kuwongolera motengera manja, kuyang'anitsitsa, komanso mawonekedwe a chinenero chachilengedwe kuti ayankhe mafunso, kupanga malingaliro, ndi kuchitapo kanthu.

Mphamvu yayikulu ya Siri ndikuti imagwirizana ndi kagwiritsidwe ntchito ka chilankhulo cha ogwiritsa ntchito, kusaka, ndi zomwe amakonda popitiliza kugwiritsa ntchito. Chotsatira chilichonse chobwezedwa chimapangidwa payekhapayekha.

Mutha kugwiritsa ntchito fayilo yanu ya Robots.txt kuti mufotokozere momwe mungakondere Applebot kulemba tsamba lanu:

User-agent: Applebot # apple
Allow: / # Allow (true if omitted as well)
Disallow: /hidethis/ # disallow this directory

Zochita Zosanja za Apple Search

Pali malingaliro apa omwe asindikizidwa kale ndi Apple. Apple yatengera miyezo yamainjini osakira ndikufalitsa chiwonetserochi chosamveka bwino chazomwe zili patsamba lake lothandizira Applebot zokwawa:

  • Ophatikizidwa wogwiritsa ntchito ndi zotsatira zosaka
  • Kuphatikiza kwake ndi kufananiza kwa mawu osakira pamitu yamasamba ndi zomwe zilipo
  • Chiwerengero ndi maulalo a masamba ena pa intaneti
  • wosuta zizindikiro zochokera kumalo (pafupifupi data)
  • Makhalidwe apatsamba la webusayiti 

Kugwiritsa ntchito ogwiritsa ntchito ndi kutanthauzira komwe kumapereka mwayi kwa Apple. Kudzipereka kwa Apple pazinsinsi za ogwiritsa ntchito kudzaonetsetsa kuti pali gawo logwirizana lomwe silipangitsa ogwiritsa ntchito kukhala omasuka.

Ukonde kwa App Optimization

Mwina mwayi waukulu kwambiri ndi makampani omwe amapereka mafoni komanso amakhala ndi intaneti. Zida za Apple zolumikizira intaneti ku ntchito za iOS ndizabwino. Pali njira zingapo zomwe makampani omwe ali ndi mapulogalamu a iPhone angagwiritse ntchito mwayi uwu:

  • Maulalo achilengedwe chonse. Gwiritsani ntchito maulalo apadziko lonse kuti musinthe mapulani a URL ndi maulalo a HTTP kapena HTTPS. Maulalo a Universal amagwira ntchito kwa onse ogwiritsa ntchito: Ngati ogwiritsa ntchito pulogalamu yanu yaikidwa, ulalowo umawalowetsa mu pulogalamu yanu; ngati alibe pulogalamu yanu, ulalo umatsegula tsamba lanu ku Safari. Kuti mudziwe momwe mungagwiritsire ntchito maulalo apadziko lonse lapansi, onani Thandizani Universal Links.
  • Ma Smart App Zikwangwani. Ogwiritsa ntchito akamayendera tsamba lanu ku Safari, Smart App Banner imawalola kutsegula pulogalamu yanu (ngati yayikidwa) kapena kupeza mwayi wotsitsa pulogalamu yanu (ngati siyiyike). Kuti mudziwe zambiri za Smart App Banners, onani Kulimbikitsa Mapulogalamu okhala ndi Smart App Banners.
  • Pereka. Handoff amalola ogwiritsa ntchito kupitiliza zochitika kuchokera pachida chimodzi kupita china. Mwachitsanzo, posakatula tsamba lawebusayiti pa Mac, amatha kudumpha molunjika ku pulogalamu yanuyo pa iPad yawo. Mu iOS 9 ndi pambuyo pake, Handoff imaphatikizira kuthandizira pakufufuza kwamapulogalamu. Kuti mudziwe zambiri pothandizira Handoff, onani 
    Chitsogozo cha Handoff Programming.

Zolemba Zambiri za Schema.org

Apple yatengera miyezo yakusaka monga ma robots.txt mafayilo ndi kulemba ma index. Chofunika kwambiri, Apple yatengera fayilo ya Schema.org zolembera zolemera zowonjezerapo metadata patsamba lanu, kuphatikiza AggregateRating, Offers, PriceRange, InteractionCount, Organisation, Recipe, SearchAction, ndi ImageObject.

Ma injini onse osakira pezani, kukwawa, ndi kulozera zomwe muli Momwemonso, kugwiritsa ntchito njira zabwino zoyendetsera kasamalidwe kazinthu kapena nsanja ya e-commerce ndikofunikira. Kuphatikiza apo, kukhathamiritsa tsamba lanu ndi pulogalamu yam'manja kuphatikiza kuyenera kukulitsa luso lanu lopezeka ndi makina osakira a Apple.

Lembetsani Bizinesi Yanu Ndi Apple Maps Connect

Kodi muli ndi malo ogulitsira kapena ofesi komwe makasitomala amderali amafunika kukupezani? Ngati mukutero, onetsetsani kuti mwalembetsa Apple Maps Connect pogwiritsa ntchito akaunti yanu ya Apple. Izi sizimangoyika bizinesi yanu pa Mapu a Apple ndikupangitsa mayendedwe kukhala osavuta; imaphatikizanso ndi Siri. Ndipo, zowona, mutha kuphatikiza ngati mukuvomera kapena ayi apulo kobiri.

Apple Maps Connect

Tsimikizani Malo Anu Ndi Apple

Ndikuyembekezera Apple kupereka malo osakira mabizinesi kuti azitsatira ndikukwaniritsa kupezeka kwawo pazotsatira za Apple. Ngati atha kupereka ma metric ena a Siri Voice, zingakhale bwino.

Ndilibe chiyembekezo, popeza Apple imalemekeza zinsinsi kuposa Google…



Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

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