Momwe Mungayang'anire Magwiridwe Anu a Organic Search (SEO)

Momwe Mungayang'anire Magwiridwe a SEO

Popeza ndagwira ntchito yopititsa patsogolo magwiridwe antchito amtundu uliwonse watsamba - kuchokera kumasamba a mega okhala ndi masamba mamiliyoni, masamba a ecommerce, mabizinesi ang'onoang'ono ndi akomweko, pali njira yomwe ndimatenga yomwe imandithandiza kuwunika ndikuwonetsa momwe makasitomala anga akugwirira ntchito. Mwa makampani otsatsa digito, sindikukhulupirira kuti njira yanga ndiyapadera… koma ndiyabwino kwambiri kuposa kusaka kwachilengedwe (SEO) bungwe. Njira yanga siyovuta, koma imagwiritsa ntchito zida zingapo ndikuwunika komwe kasitomala aliyense akufuna.

Zida za SEO za Kuwunika kwa Organic Search Performance Monitoring

  • Google Search Console - ganizirani za Google Search Console (yomwe kale inkadziwika kuti zida za oyang'anira masamba awebusayiti) ngati nsanja ya analytics yokuthandizani kuti muwone kuwonekera kwanu pazotsatira zakusaka. Google Search Console izizindikira zovuta patsamba lanu ndikuthandizani kuwunika masanjidwe anu pamlingo. Ndati "pamlingo" chifukwa Google siyimapereka chidziwitso chokwanira cha ogwiritsa ntchito a Google. Komanso, ndapeza zolakwika zingapo zabodza potonthoza zomwe zimatuluka kenako ndikusowa. Komanso, zolakwika zina sizimakhudza momwe mumagwirira ntchito. Nitpicking Google Search Console nkhani zitha kuwononga nthawi ... choncho samalani.
  • Analytics Google - Analytics idzakupatsani inu zenizeni za alendo ndipo mutha kugawa alendo anu mwachindunji ndi omwe akupeza kuti muwone kuchuluka kwamagalimoto anu. Mutha kupitiliza izi kukhala alendo atsopano komanso obwerera. Monga momwe ziliri ndi kontrakitala yakusaka, ma analytics samawulula zomwe ogwiritsa ntchito omwe adalowetsedwa mu Google ndiye mukagawa ziziwuzo kukhala mawu osakira, omwe akutumizirani ena, ndi zina zambiri mumangopeza gawo lazomwe mungafune. Ndi anthu ambiri omwe alowa mu Google, izi zitha kukusokeretsani.
  • Bizinesi ya Google - Masamba azotsatira za injini zosaka (SERP) idagawika magawo atatu osiyana amabizinesi am'deralo - zotsatsa, mapaketi, ndi zotsatira za organic. Phukusi la mapu limayang'aniridwa ndi Google Business ndipo limadalira kwambiri mbiri yanu (ndemanga), kulondola kwa bizinesi yanu, komanso kuchuluka kwa zolemba zanu ndi kuwunika kwanu. Bizinesi yakomweko, kaya ndi malo ogulitsira kapena wothandizira, ayenera kuyang'anira mbiri yawo ya Google Business moyenera kuti iwonekere.
  • YouTube Channel Analytics - YouTube ndiye injini yachiwiri yayikulu kwambiri pakusaka ndipo palibe chowiringula kuti musakhaleko pamenepo. Pali tani ya mitundu yosiyanasiyana ya makanema kuti bizinesi yanu izikhala ikugwira ntchito yoyendetsa magalimoto amakanema ndikutumiza anthu kuchokera ku YouTute kupita kutsamba lanu. Osanenapo kuti makanema amalimbikitsa zomwe alendo anu akudziwa patsamba lanu. Timayesetsa kukhala ndi kanema woyenera patsamba lililonse lawebusayiti kuti tipeze mwayi kwa alendo omwe amawayamikira powerenga zazomwe zili patsamba kapena nkhani.
  • Srrush - Pali zingapo zabwino Zida za SEO kunja uko kusaka kwachilengedwe. Ndakhala ndikugwiritsa ntchito SEMrush kwazaka, chifukwa chake sindikuyesera kuti ndikupusitseni mmodzi wa ena kunja uko ... Ndikungofuna kuwonetsetsa kuti mumvetsetsa kuti muyenera kukhala nawo kupeza zida izi kuti muwunikire momwe mukufufuzira organic. Ngati mutsegula msakatuli ndikuyamba kuyang'ana masamba azotsatira za injini zosaka (SERP) mukupeza zotsatira zogwirizana ndi makonda anu. Ngakhale simunalowemo komanso pazenera lanulanu, komwe mukukhala kungakhudze zotsatira zomwe mukupeza mu Google. Izi ndizolakwika wamba zomwe ndimawona makasitomala akapanga akawona momwe iwo amagwirira ntchito… adalowetsamo ndipo akhala ndi mbiri yakusaka yomwe ipereka zotsatira zaumwini zomwe zingakhale zosiyana kwambiri ndi mlendo wamba. Zida ngati izi zitha kukuthandizaninso kudziwa mwayi wophatikizira azithunzithunzi ena monga kanema, kapena kukula zojambula zabwino mu tsamba lanu kuti muwonekere.

Zosintha Zakunja Zomwe Zimakhudza Magalimoto Achilengedwe

Kusunga mawonekedwe owoneka bwino pazotsatira zakusaka pazofunikira pakusaka ndikofunikira kuti bizinesi yanu izichita bwino pakutsatsa digito. Ndikofunikira kukumbukira kuti SEO sichinthu chomwe chidakhalapo tamaliza… Si ntchito. Chifukwa chiyani? Chifukwa cha zosintha zakunja zomwe simungathe kuzilamulira:

  • Pali masamba omwe amapikisana nanu kuti mulandire ngati nkhani, zikwatu, ndi masamba ena azidziwitso. Ngati atha kupambana pazosaka zoyenera, zikutanthauza kuti atha kukulipirani kuti mupeze mwayi womvera - kaya ndizotsatsa, zothandizira, kapena kusanja komwe kwadziwika. Chitsanzo chabwino ndi Yellow Pages. Yellow Pages ikufuna kupambana pazosaka zomwe tsamba lanu lipezeke kuti mukakamizidwe kulipira kuti muwonjezere kuwonekera kwanu.
  • Pali mabizinesi omwe akupikisana motsutsana ndi bizinesi yanu. Atha kukhala akuwononga ndalama zambiri pazopezeka ndi SEO kuti apindule pazosaka zomwe mukupikisana nazo.
  • Pali zomwe ogwiritsa ntchito akusintha, kusintha kwa ma algorithmic, ndi kuyesa kosalekeza komwe kumachitika pama injini zosaka. Google imayesetsa nthawi zonse kukonza zomwe ogwiritsa ntchito akuwona ndikuwonetsetsa zotsatira zakusaka kwabwino. Izi zikutanthauza kuti mutha kukhala ndi zotsatira zakusaka tsiku lina ndikuyamba kutaya tsiku lotsatira.
  • Pali zochitika zosaka. Kuphatikiza kwamawu osakira kumatha kukulirakulira ndikuchepa pakapita nthawi ndipo mawu atha kusintha ngakhale palimodzi. Ngati ndinu kampani yokonza HVAC, mwachitsanzo, mupita pachimake pa AC nyengo yotentha komanso nkhani zamoto m'nyengo yozizira. Zotsatira zake, mukamayang'ana kuchuluka kwamaulendo anu pamwezi, kuchuluka kwa alendo kungasinthe kwambiri ndi zomwe zikuchitika.

Wothandizira wanu wa SEO kapena mlangizi akuyenera kuti azifufuza izi ndikuwunikanso ngati mukusintha kapena osasintha ndi izi zakunja kwanu.

Kuwunika Mawu Ofunika

Kodi mudapezapo phula la SEO pomwe anthu amanenanso kuti akupezani patsamba 1? Ugh… chotsani minda ija ndipo musawapatse nthawiyo. Aliyense atha kusanja tsamba 1 kwa nthawi yapadera… zimangoyesetsa. Zomwe zimathandiza kwambiri mabizinesi kuyendetsa zotsatira zachilengedwe ndikupanga mwayi pazinthu zomwe sizinalembedwe, zogwirizana zomwe zimatsogolera kasitomala patsamba lanu.

  • Mawu Omveka - Ngati muli ndi dzina lapadera la kampani, dzina lazogulitsa, kapenanso mayina a omwe mumagwira nawo ntchito… mwayi wake ndikuti mudzakhala osanja mosasamala kanthu za kuyesetsa kwanu pang'ono kutsamba lanu. Ndibwino kuti ndiyambe Martech Zone… Ndi dzina losiyana ndi tsamba langa lomwe lakhalapo kwazaka zopitilira khumi. Mukamayang'ana masanjidwe anu, mawu osakira motsutsana ndi mawu osasankhidwa ayenera kusanthula padera.
  • Kutembenuza Mawu - Osati mawu onse osadziwika omwe ali ndi vuto, mwina. Ngakhale tsamba lanu likhoza kukhala pamiyeso mazana, ngati sizomwe zikuyambitsa magalimoto omwe akukhala ndi mtundu wanu, bwanji mukuvutikira? Takhala ndi maudindo a SEO kwa makasitomala angapo komwe tidachepetsa kwambiri magalimoto awo ndikuwonjezera kutembenuka kwawo chifukwa timayang'ana kwambiri pazogulitsa ndi ntchito zomwe kampaniyo ikupereka!
  • Mawu Ofunika - Njira yayikulu yopangira fayilo ya laibulale yokhutira ikupereka phindu kwa alendo anu. Ngakhale kuti si alendo onse omwe angasanduke makasitomala, kukhala tsamba lothandiza kwambiri komanso lothandiza pamutu kumatha kupanga mbiri komanso kuzindikira kwanu pa intaneti.

Tili ndi kasitomala watsopano yemwe adayika masauzande masauzande ambiri patsamba ndi zomwe zidakwaniritsidwa chaka chatha pomwe adakwaniritsa mazana a kufufuza mawu, ndipo sindinakhalepo ndi kutembenuka kulikonse patsamba. Zambiri mwazomwe zidalembedwazo sizinawongoleredwe kuzithandizo zawo ... iwo anali osankhika malinga ndi ntchito zomwe sanapereke. Kutaya nthawi kotani nanga! Tachotsa izi popeza sizothandiza kwa omvera omwe akufuna kuwafikira.

Zotsatira? Pasanathe mawu osakira palimodzi… ndizambiri wonjezani mumayendedwe ofunikira a organic:

Mndandanda wocheperako wachinsinsi wokhala ndi kuchuluka kwamagalimoto ambiri

Zochitika Zakuwunika Ndizofunikira Pakufufuza Kwama Organic

Tsamba lanu likamayenda panyanja, padzakhala zotsika mwezi uliwonse. Sindimayang'ana kwambiri masanjidwe pompopompo ndi kuchuluka kwa magalimoto kwa makasitomala anga, ndimawakakamiza kuti ayang'ane zidziwitsozo pakapita nthawi.

  • Chiwerengero cha Mawu osakidwa Position Pa Nthawi - Kukula kwa tsamba kumafuna nthawi ndi changu. Mukamakulitsa ndikuwonjezera zomwe zili patsamba lanu, lembetsani tsambalo, ndipo anthu akugawana tsamba lanu, mndandanda wanu udzawonjezeka. Ngakhale malo atatu apamwamba patsamba 3 alidi ofunikira, masamba amenewo mwina adayambiranso patsamba 1. Ndikufuna kuwonetsetsa kuti masamba onse atsambali ali ndi ma index oyenera ndipo masanjidwe anga akupitilizabe kukula. Izi zikutanthauza kuti ntchito yomwe tikugwira lero mwina singathenso kulipira ndikutembenuza kwa miyezi… koma titha kuwonetsa makasitomala athu kuti tikuwasunthira njira yoyenera. Onetsetsani kuti mukugawa zotsatirazi kuti zikhale zotsutsana ndi zomwe sizinalembedwe monga tafotokozera pamwambapa.

Mndandanda wa Mawu Otsika Mwa Udindo

  • Chiwerengero cha Mwezi Womwe Amacheza Ndiwo Poganizira momwe nyengo isinthira pazosaka zomwe zikugwirizana ndi bizinesi yanu, mukufuna kuwona kuchuluka kwa alendo omwe tsamba lanu limapeza kuchokera pazosaka (zatsopano ndi zobwerera). Ngati zosaka zikusintha mwezi ndi mwezi, mudzafuna kuwona kuchuluka kwa alendo. Ngati zosaka zasintha, mudzafunika kudziwa ngati mukukula ngakhale mukufufuza komwe kwachitika. Ngati alendo anu ndiwophweka, mwachitsanzo, koma zosakira zili pansi pazamawu osakira… mukuchita bwino!
  • Chiwerengero cha Oyendera Mwachilengedwe Mwezi uliwonse Chaka Chakale Poganizira momwe nyengo isanakhalire yofufuzira yogwirizana ndi bizinesi yanu, mudzafunanso kuyang'ana kuchuluka kwa alendo omwe tsamba lanu limapeza kuchokera kuma injini osakira (atsopano ndi obwerera) poyerekeza ndi chaka chatha. Nyengo imakhudza mabizinesi ambiri, chifukwa chake kusanthula kuchuluka kwa alendo mwezi uliwonse poyerekeza ndi nyengo yapitayi ndi njira yabwino yowonera ngati mukusintha kapena ngati mukufuna kukumba kuti muone zomwe zikufunika kukonzedwa.
  • Chiwerengero cha Kutembenuka kuchokera ku Organic Traffic - Ngati wothandizira wanu sakumangirira kuchuluka kwamagalimoto ndi zochitika pazotsatira zenizeni za bizinesi, akukulepheretsani. Izi sizitanthauza kuti ndizosavuta kuchita… sichoncho. Ulendo wamakasitomala wa ogula ndi mabizinesi siwukhondo malonda monga tikufuna kulingalira. Ngati sitingathe kumangiriza nambala yafoni kapena pempho lawebusayiti kuti izitsogolera, timakakamiza makasitomala athu kuti apange njira zofananira zomwe zikulembedwazo. Tili ndi unyolo wamano, mwachitsanzo, womwe umafunsa kasitomala aliyense watsopano momwe amvera za iwo ... ambiri tsopano akuti Google. Ngakhale izi sizikusiyanitsa pakati pa mapu kapena SERP, tikudziwa kuti zoyeserera zathu zonse zili ndi phindu.

Kuyang'ana kutembenuka kumakuthandizaninso kutero konzani kutembenuka! Tikukankhira makasitomala athu mochulukirapo kuti aphatikize macheza amoyo, kudina-kuyimba, mitundu yosavuta, ndi zopereka zothandizira kuthandizira kukulitsa mitengo ya kutembenuka. Kodi ndi ntchito yanji yomwe ikukwera kwambiri ndikukulitsa kuchuluka kwamagalimoto anu ngati siyoyendetsa zitsogozo ndi kutembenuka kwina ?!

Ndipo ngati simungathe kusandutsa mlendo kukhala kasitomala pano, ndiye kuti mukuyeneranso kugwiritsa ntchito njira zolerera zomwe zingawathandize kuyenda ulendo wamakasitomala kuti akhale amodzi. Timakonda makalata, zokopa, komanso timapereka zikwangwani zokopa alendo kuti abwerere.

Malipoti A standard SEO Sanganene Nkhani Yonse

Ndikhala wowona mtima kuti sindigwiritsa ntchito nsanja zilizonse pamwambapa kuti ndipange malipoti abwinobwino. Palibe mabizinesi awiri ofanana ndendende ndikufuna kuwonetsetsa komwe tingapange ndikusiyanitsa njira yathu m'malo motsanzira masamba ampikisano. Ngati ndinu kampani ya hyperlocal, mwachitsanzo, kuwunikira kuchuluka kwakusaka kwanu sikungakuthandizeni, sichoncho? Ngati ndinu kampani yatsopano yopanda ulamuliro, simungadziyerekezere ndi masamba omwe apeza zotsatira zabwino kwambiri zakusaka. Kapena ngakhale mutakhala bizinesi yaying'ono yopanda malire, kuyendetsa lipoti loti kampani yomwe ili ndi bajeti yotsatsa miliyoni miliyoni siyabwino.

Zambiri za kasitomala aliyense zimafunika kusefedwa, kugawidwa, komanso kuyang'ana kwa omwe akumvera omvera ndi makasitomala kuti muthe kukonza tsamba lawo kwakanthawi. Wothandizira wanu kapena mlangizi wanu ayenera kumvetsetsa bizinesi yanu, omwe mumagulitsako, omwe akusiyanitsani, kenako ndikumasulira izi kumayibodi ndi ma metric omwe ali ofunika!

Kuwulula: Ndine wothandizana nawo Srrush ndipo ndikugwiritsa ntchito ulalo wathu wothandizana nawo m'nkhaniyi.

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