Bukhu Lonse la Ophunzira pa Analytics Ayenera Kuwerenga

chophimba ndalama

Zaka zingapo zapitazo mnzanga wapamtima Pat Coyle, yemwe ali ndi bungwe lotsatsa masewera, anandilimbikitsa kuti ndiwerenge Moneyball. Pazifukwa zina, sindinaikepo bukuli pandandanda wanga wowerenga. Masabata angapo apitawo ndidawonera kanema ndipo nthawi yomweyo ndidayitanitsa bukulo kuti ndikhoze kuyimba nkhaniyi.

Sindine wothamanga… mwina inunso simungakhale. Sindingasangalale ndimasewera aliwonse aku koleji kapena akatswiri pokhapokha ngati ndi Stanley Cup yabwino. Ngati simukuyamikira masewera koma mumakonda manambala, ziwerengero ndikuwunika, muyenera kuwerengabe bukuli. Paul Depodesta (khalidwe lake ndi Peter Brand mu kanema yemwe adaseweredwa ndi a Jonah Hill) ndiye ubongo wa opareshoniyo ... akugwira ntchito kuchokera ku ziwerengero kuti adziwe omwe akufuna kusewera kutengera kuchuluka kwawo pamunsi. Zilibe kanthu kuti unali kuyenda kamodzi, kawiri kapena ngakhale kuyenda. Billy Beane ndiye mnofu ... General Manager yemwe amabetcha timu yake ndi ntchito yake pakugwiritsa ntchito ziwerengero (komanso malonda olimbirana omwe amapereka ndalama zambiri zaluso) kutengera Oakland A ku mbiri yakale yopambana.

Sindiwonongerani nkhaniyi, koma nazi mwachidule. Oakland A ali ndi gawo limodzi mwa magawo atatu a bajeti yamatimu ambiri ogula talente. Kuti apikisane, amafunikira china - analytics. Makampani a baseball ali ngati makampani ena onse, popeza akula msinkhu, kukula ndi chuma, chidziwitso chamagulu akuthamanga kwambiri. Vuto ndiloti chidziwitso cha mabungwe ndi cholakwika… cholakwika kwambiri. Masewera amapambanidwa mwa ziwerengero ndipo amatayika pomenya, kuthamanga, osati zolakwika, kuthamanga kunyumba kapena kupambana ndi othamanga, othamanga apakati. Ganizirani za bizinesi yanu komanso malingaliro omwe mumapanga chifukwa anali nthawizonse anachita mwanjira imeneyo.

analytics Google

Vuto mu Makampani a Analytics ndiwiri. Pomwe machenjerero athu otsatsa asintha kupitilira tsamba lathu komanso momwe ogwiritsa ntchito amasinthira kwambiri (mafoni, kanema, piritsi, chikhalidwe, ndi zina zambiri), mukalowa pa intaneti analytics mumawona bwino kwambiri zomwe tidaziwona zaka makumi angapo zapitazo. Vuto linanso ndikuti chidziwitso chazoyipitsa chawononga maziko a bizinesiyo. Zida zonse zaposachedwa zowunikira komanso kuyeza zomwe zili zothandiza zikupangidwa kunja malonda.

Kuchita bwino kwa akatswiri otsatsa malonda nthawi zambiri kumawonekera pamitengo yocheperako, mawonedwe atsamba, mafani ndi omutsatira… pomwe sangakhale ndi zowerengera pazotsatira zenizeni zamabizinesi. Ndizowona kuti zolakwika ndi ma homeruns amatha kusintha masewera a baseball, monganso momwe kuwonera masamba ambiri kumakhudzira bizinesi… koma funso ndiloti mwina ndi chisonyezo chazomwe mungagwire kapena ayi.

Zomwe zimakhala zofunika kubizinesi iliyonse ndizotsogolera ndikusintha. Ganizirani momwe mudakhazikitsira fayilo ya analytics nkhani. Funso loyamba ndilo dera lanji lanu analytics adzaikidwa ?! Ndiye Zolakwika funso palimodzi, funso liyenera kukhala mumapeza bwanji makasitomala? Kenako funso la nkhani liyenera kuti mumawapeza kuti. Ndi angati omwe mukufuna kukula nawo. Pamenepo, a analytics nsanja iyenera kuthandizira kujambula ziwerengero zilizonse ndikuthandizani kumvetsetsa zomwe zili zofunika ndi zomwe sizitero.

aliyense analytics akatswiri ayenera kuwerenga Moneyball ndikukonzanso kumvetsetsa kwawo kwa momwe mabizinesi amayendetsera zotsatira pa intaneti - kaya ndi tsamba la ecommerce lomwe limagulitsidwa mwachindunji, tsamba lofalitsa lomwe limapeza ndalama kudzera pakutsatsa ndalama kutengera maulendo, kampani yothandizira yomwe imafunikira kuyika maimidwe, kampani yamaukadaulo yomwe imafunikira ma demos ambiri, kapena kampani yomwe ikungoyesa kukopa malingaliro ndikufikira mtundu wake.

Web analytics ndi ponyi imodzi ... Kuyesera kuyika zida zakale m'malo onse atsopanowa. Tikufuna a yatsopano Chida choyambira chomwe chimayamba ndi zochitikazo ndikutiwonetsa m'mene tingadziwire bwino kupambana kulikonse kapena papulatifomu.

3 Comments

  1. 1

    Ndi nkhani yabwino. Adapanga buku labwino komanso kanema wabwino. Komanso sizowona. Beane adatengera gulu lalikulu la osewera nyenyezi omwe amaphatikiza mndandanda wazanyengo zabwino. Magulu ake akhala akuchita bwino kuyambira pamenepo. 

    Zomwe Moneyball ikuwonetseratu ndikuti kupanga mtundu pazanema kumangogwirizana pang'ono ndi magwiridwe antchito enieni. Chofunika ndikupanga nkhani yatsopano komanso yosangalatsa. Atolankhani sanganyalanyaze zotsutsana zilizonse pokhapokha ngati wina ali ndi chidwi chofuna kusokoneza nkhaniyi.

    • 2

      Moni Agogo,

      Bukuli limalankhulanso ndi zomwe zidachitika m'makampani omwe ali m'mutu womaliza ndipo limafotokozeranso zochitika zina kuti zithandizire malingaliro ake. Zikuwoneka kuti Michael Lewis adasokoneza nthenga zina m'makampani. Sindikukayika kuti ziwerengero si "chinthu chokha" chomwe chimayendetsa gulu lalikulu. Magulu ngati ma Yankees amalamulidwa ndi makochi ena akuluakulu, osewera abwino omwe amatha kuchita nawo chipatala komanso zinthu zina zambiri. Ponena kuti nkhani yonse ndiyabodza, ndiyenera kutsutsana nanu mwaulemu. A Oakland A adagwiritsa ntchito ziwerengero kusanthula osewera, ndipo magulu ena amavomereza kuti atsatira kutsogolera kwawo pambuyo pake.

      Mwanjira iliyonse, ndi nkhani yomwe ikufunika kwa bizinesi wamba. Anthu nthawi zambiri amapanga malingaliro m'malo moyang'ana umboni patsogolo pawo. Ndiwo mkhalidwe wa nkhaniyi pano.

      Doug

  2. 3

    Ndemanga ya blog yokhudza zokhumba zanga ziwiri, baseball ndi media media? INDE!

    Pakatikati pa Moneyball kwenikweni ndikulunjika pazinthu zopanda phindu kuti mupambane bwino kwambiri. Pomwe aliyense anali kulipira zolipiritsa, kuthamanga kunyumba ndi ERA, Beane anali kuyang'ana pa OBP. Ndipo zomwe anthu ambiri amaziphonya ndikuti Moneyball siyokhuza kuzungulira OBP. Ndizokhudza kumanga mozungulira mtengo wopanda pake. Tsopano popeza ligi yayamba ndipo OBP ndiyofunika kwambiri, Beane ayenera kusintha.

    N'chimodzimodzinso ndi kutsatsa kwadijito. Aliyense akuti mugwiritse ntchito nthawi ndi ndalama zanu pa Facebook, Twitter ndi Google+. Koma mwina chinthu chochepa mtengo ndi Pinterest, mwina mtundu wanu, ndipo ikhala ndalama yabwino kwambiri kwa inu.

    Chifukwa chake aliyense wina ataye ndalama mwakachetechete kunyumba ndikulimbana. Mutha kuyang'ana pa OBP (Pinterest). Zonse ndizokhudza kusowa kwa msika.

    Zikomo chifukwa cha positi!

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