Zamalonda ndi ZogulitsaInfographics Yotsatsa

Kugula kwa Tsiku la Amayi ndi Ma E-Commerce Trends a 2024

Tsiku la Amayi lakhala tsiku lachikondwerero holide yachitatu yayikulu kwambiri yogulitsira kwa ogula ndi mabizinesi, kuyendetsa malonda m'mafakitale osiyanasiyana. Kuzindikira machitidwe a tchuthi ichi komanso momwe amawonongera ndalama kungathandize mabizinesi kukulitsa mwayi wawo wofikira komanso kugulitsa.

Ziwerengero Zazikulu Za Otsatsa mu 2024

Otsatsa akuyenera kuyang'ana paziwerengero zazikulu zotsatirazi pokonzekera njira zawo mu 2024:

  • Njira Zowonongera: Anthu ambiri a ku America amawononga pafupifupi $205 pa Tsiku la Amayi.
  • Zokonda Mphatso:
    • Maluwa: Pafupifupi 69% ya mphatso za Tsiku la Amayi ku US ndi maluwa.
    • Zodzikongoletsera: 36% akukonzekera kugula zodzikongoletsera.
    • Makhadi A Mphatso: 29% ya ogula amagula khadi la mphatso kwa amayi awo.
    • Zosamalira Pawekha ndi Kukongola: Izi zimapanga 19% ya mphatso za Tsiku la Amayi ku US
    • odyera: 47% ya ogula amawononga ndalama paulendo wapadera monga chakudya chamadzulo kapena brunch, zomwe zimapangitsa Tsiku la Amayi kukhala tsiku lotanganidwa kwambiri pachaka kumakampani odyera ku US.
  • Malo Ogulira: 29% ya ogula adakonza zogula mphatso za Tsiku la Amayi m'masitolo ogulitsa.
  • Kugula pa Intaneti: 24% ya kugula kwa Tsiku la Amayi kumachitika pa intaneti.

Tsiku la Amayi ndi chochitika chofunikira kwambiri chomwe chimakhudza magawo osiyanasiyana kuphatikiza ogulitsa, odyera, ndi e-commerce. Otsatsa atha kukulitsa tchuthichi poyang'ana kwambiri magulu amphatso otchuka, kuyang'ana ogula pa intaneti, ndikupanga zotsatsa zapadera zazakudya. Kumvetsetsa ziwerengerozi kungathandize kupanga njira zomwe zikugwirizana ndi makhalidwe a ogula ndi zomwe amakonda pa nthawi ya tchuthi chofunika kwambiri.

Kugwiritsa Ntchito Ndalama ndi Makhalidwe Ogula Tsiku la Amayi

Tsiku la Amayi limayima ngati chochitika chodziwika bwino mu kalendala ya ogula, yomwe imakhudza kwambiri kuwononga ndalama komanso machitidwe ogula. Kumvetsetsa zosinthika izi ndikofunikira kwa mabizinesi omwe akufuna kuchita bwino patchuthi chino. Kuzindikira momwe ogula amawonongera ndalama ndi machitidwe ndikofunikira kwambiri pakukonza njira zotsatsa ndi malonda pa Tsiku la Amayi.

  1. Mbiri Yakuwononga Ndalama: Kukwera kwa ndalama za Tsiku la Amayi kukuwonetsa kufunikira kwake pakukula kwa chikhalidwe cha ogula.
  2. Zikondwerero Zosiyanasiyana: Kukula kwa Tsiku la Amayi kuposa mphatso zachikhalidwe za amayi kumapereka mwayi kwa mabizinesi kuti asinthe misika yomwe akufuna.
  3. Magulu Ogwiritsira Ntchito: Kuzindikira magulu omwe amawononga ndalama kumathandizira mabizinesi kuti agwirizane ndi zomwe ogula amakonda.

Poona momwe ogula amagwiritsira ntchito komanso momwe amawonongera ndalama, mabizinesi amatha kuyika bwino malonda awo ndi ntchito zawo kuti zikwaniritse zofuna za ogula pa Tsiku la Amayi.

Mwayi wa Tsiku la Amayi

Njira zotsatsira komanso zogulitsira zogwira mtima ndizofunikira kwambiri pamsika wa Tsiku la Amayi, kutengera zomwe amakonda pa digito komanso zomwe ogula amakonda.

  1. Ntchito ya Digital Marketing: Kukhudzidwa kwakukulu kwa kutsatsa kwa digito pazosankha za ogula kumatsimikizira kufunikira kwa kupezeka pa intaneti.
  2. Omwe Akufuna: Kukulitsa omvera omwe akuyembekezeredwa kupitilira olandila achikhalidwe kumatha kukulitsa kufikira ndikuchita nawo chidwi.
  3. Zokonda Mphatso: Kutengera kusinthira ku mphatso zachidziwitso kungapangitse mabizinesi kukhala ndi mpikisano wampikisano.

Kuchita bwino pa Tsiku la Amayi kumafuna njira zatsopano zotsatsira malonda ndi malonda zomwe zimagwirizana ndi zomwe ogula amakonda komanso zomwe amakonda.

Njira za Tsiku la Amayi

Kukonzekera mwachidwi ndikuchita ndizofunikira kwambiri pakuthandizira Tsiku la Amayi pakukula kwa bizinesi ndikutengapo gawo kwa makasitomala.

  1. Konzani Moyambirira: Kukonzekera kwanthawi yake ndikuchita njira zotsatsira kungathandize kwambiri kuwonekera komanso kukhudzidwa kwa ogula.
  2. Sinthani Mwamakonda Anu Zotsatsa: Kusintha makonda ndi makonda kumagwirizana ndi zokonda ndi zokonda zosiyanasiyana za ogula.
  3. Gwiritsani Ntchito Data: Njira zoyendetsedwa ndi data zimathandizira mabizinesi kupanga zisankho zodziwitsidwa ndikuwongolera njira zawo moyenera.
  4. Yesetsani Kupyolera mu Nkhani: Zopanga komanso zopatsa chidwi zitha kukulitsa chidwi cha ogula komanso kulumikizana.
  5. Kutsatsa Kwapadera: Kutsatsa kwanthawi yayitali kumalimbikitsa ogula kuchitapo kanthu mwachangu, kukulitsa malonda.

Kukhazikitsa zidziwitso zaukadaulo potengera momwe ogula amachitira ndi machitidwe atha kupititsa patsogolo mphamvu ya malonda a Tsiku la Amayi ndi malonda.

Tsiku la Amayi 2024 Kalendala Yotsatsa

Nkhani yoyipa ndiyakuti mwina mwatsala kale pakukonzekera kampeni ya Tsiku la Amayi. Nkhani yabwino ndiyakuti zikhala zosavuta kuti muwonjezere ndikuchita makampeni anu oyamba (tsopano)!

  • March 1st: Yambani kukhazikitsa makampeni anu a digito. Unikaninso ndikusankha nsanja za digito zotsatsa zanu, khazikitsani bajeti yanu, ndikufotokozerani omvera anu potengera zidziwitso ndi kusanthula deta.
  • March 5th: Yambitsani kuyesa zinthu zosiyanasiyana zamakampeni, monga masamba otsikira, makope otsatsa, ndi kapangidwe kake. Onetsetsani kuti zonse zakonzedwa kuti zigwiritsidwe ntchito ndi otembenuka mtima.
  • March 10th: Yambitsani zotsatsa zanu zoyambirira za mbalame. Yambitsani makampeni amasewera kapena kuchotsera kwa mbalame koyambirira kuti mutengere ogula achangu ndikupanga zomveka mozungulira zomwe mumapereka pa Tsiku la Amayi.
  • March 15th: Lumikizanani ndi omwe amalimbikitsa komanso omwe mungagwirizane nawo kuti mugwirizane. Malizitsani mndandandawo ndikuyamba kupanga zinthu zomwe zimagwirizana ndi mutu ndi zolinga za kampeni yanu.
  • March 20th: Malizitsani ndikuyambitsa kampeni yanu yotsatsa pa Tsiku la Amayi. Onetsetsani kuti zinthu zonse, kuyambira maimelo mpaka zotsatsa zapa social media ndi zotsatsa, zikugwirizana ndikukhala pompopompo.
  • March 25th: Limbikitsani zoyesayesa zanu zotsatsa. Falitsani ndi kulimbikitsa zokopa chidwi monga maupangiri amphatso, zolemba, ndi makanema ogwirizana ndi Tsiku la Amayi.
  • March 30th: Khazikitsani zochitika zapaintaneti monga magawo amoyo, ma webinars, kapena Q&A kugawana nawo omvera anu ndikupereka phindu pamitu ndi mphatso za Tsiku la Amayi.
  • April 10th: Limbikitsani zoyesayesa zanu zotsatsa imelo. Tumizani makampeni a imelo amagulu osiyanasiyana komanso okonda makonda anu kumagulu osiyanasiyana a omvera anu ndi malingaliro amphatso osakanizidwa komanso zotsatsa zapadera.
  • April 15th: Yambitsani mipikisano yapa social media kapena zopatsa kuti muwonjezere kuchitapo kanthu ndikufikira. Gwiritsani ntchito zomwe zapangidwa ndi ogwiritsa ntchito kuti mupange zowona ndikudalira mtundu wanu.
  • April 20th: Yambani kukankha komaliza ndi makampeni okumbutsa. Onetsani zachangu ndi kuwerengera, kuchitapo kanthu mphindi yomaliza, ndikutsindika kumasuka kwa kugula ndi kubweretsa njira zomwe zilipo.
  • April 25th: Limbikitsani chithandizo chamakasitomala anu. Onetsetsani kuti gulu lanu lakonzekera kuchuluka kwa mafunso ndipo litha kukupatsani chithandizo chapadera, zomwe zimathandizira kuti mugule zinthu zabwino.
  • May 1st: Yambani njira zanu zotsatsa zotsatsa. Yang'anani kwambiri pa zosankha zobweretsera pompopompo ndi makadi amphatso a pa intaneti monga zosankha zokopa kwa ogula amphindi yomaliza.
  • May 5th: Phatikizani ndi omvera anu kudzera muzinthu zochokera pansi pamtima komanso zokopa zomwe zimakondwerera kukhala mayi, ndicholinga chokhazikitsa kulumikizana kwamalingaliro ndikulimbikitsa kugulitsa kwakanthawi kochepa.
  • May 8th: Tumizani maimelo omaliza a chikumbutso ndi zolemba zapawayilesi, ndikugogomezera mwayi womaliza wogula munthawi ya Tsiku la Amayi komanso masiku omwe akuyembekezeka kubereka.
  • Meyi 9-11: Yang'anirani ndi kukhathamiritsa makampeni onse omwe akuchitika munthawi yeniyeni kuti muwonetsetse kuti akufika komanso ogwira mtima kwambiri pamene Tsiku la Amayi likuyandikira.
  • May 12th: Tsiku la Amayi. Gawani uthenga wachikondi, wothokoza kwa amayi onse mwa omvera anu ndikuyambitsa njira zachinkhoswe pambuyo pa Tsiku la Amayi monga maimelo othokoza ndi zolemba zapa TV.

Tsiku la Amayi limapereka mwayi waukulu kwa mabizinesi kuti akweze malonda awo ndikugawana ndi anthu ambiri. Makampani amatha kupanga makampeni otsatsa omwe akufuna, ogwira ntchito komanso njira zogulitsira pomvetsetsa ndikugwiritsa ntchito zomwe zikuchitika patchuthi chino.

Onani zambiri zamomwe mungagwiritsire ntchito ndalama pa Tsiku la Amayi ndi machitidwe kuti mumve zambiri komanso mawonetsedwe azinthu izi.

njira zowonongera tsiku la amayi
Source: Alumali

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

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