MQLs Ndi Passé - Kodi Mukuyambitsa MQMs?

MQL vs MQM (Misonkhano Yoyenerera Kutsatsa)

MQM ndiye ndalama zatsopano zotsatsira. Misonkhano yoyenerera kutsatsa (MQM) yokhala ndi chiyembekezo komanso makasitomala amayendetsa kayendetsedwe kogulitsa mwachangu ndikuwonjezera mapaipi amapeza bwino. Ngati simukulemba digito mtunda wotsiriza wamakampeni anu otsatsa omwe amatsogolera pakupambana kwamakasitomala ambiri, ndi nthawi yoti muganizire zakutsatsa kwatsopano. Tili pakusintha kwamasewera kuchokera kudziko la MQLs kupita kudziko lomwe zokonzekera zokambirana ndizomwe zimayambira kutsatsa. 

Masewerawa salinso okhudza manambala; Malonda amakono akukhudza kuchititsa makasitomala m'njira zowona zomwe zimalimbikitsa kudalirana komanso - ubale wolimba. Izi ndizofunikira kwambiri pakadali pano, ndipo ndikulosera kuti zikhala choncho pambuyo pa COVID, chifukwa kutsatsa kwapa digito kuyenera kuyendetsa payipi yogulitsa, yomwe ndi chiwonetsero chazikulu zakukula kwa ndalama.

Owerenga blog iyi azidziwa bwino malonda ndi malonda, chiwonetsero cha zochitika zilizonse zamakasitomala kapena bizinesi yanu. Ikuwonetseratu mwachidule ulendo wongoyerekeza womwe chiyembekezo chosadziwika chimatenga chifukwa chosadziwa chilichonse chokhudza kampani kuti ikhale m'modzi mwa makasitomala ake okhulupirika. Mofananamo, imatha kutsata mwayi wogulitsa kapena kugulitsa ndi akaunti yomwe ilipo yatsopano yazogulitsa kapena ntchito yatsopano. Ngakhale titatsutsana kwambiri za funnel, chinthu chimodzi ndichachidziwikire: chilipo!

malonda ndi malonda a faneli

Kutsatsa ndi kutsatsa koyerekeza kwa B2B kwa kampani yamakampani isanachitike COVID ikuwonetsedwa pachithunzichi. Kuyambira pamwamba pazitsulo, zomwe zingakhale zochitika komwe mumakhala ndi alendo zikwi zana kuzochitika zanu kapena tsamba lanu lawebusayiti, limodzi ndi ziyembekezo zomwe mumayang'ana pamisonkhano yanu yotsatsa. Ili ndiye gawo lodziwitsa zomwe mukufuna kukwaniritsa. Kampani imatha kuyembekezera kutembenuka kwa 5%, zomwe mu chitsanzo ichi zitha kutsogolera pafupifupi 5,000.

Gawo lotsatira ndikulemba ndi kusamalira zotsogolera izi ndikuzisintha kukhala MQLs (zotsogola zoyenera kutsatsa) kutengera chidwi chomwe chiwongolero chikuwonetsa mu mtundu wathu kapena malonda. Nthawi zambiri pamakhala pomwe kugulitsa kwa handoffto kumachitika, chifukwa chake malonda amatha kuyendetsa njirazi ndikuzisandutsa mwayi ngati gawo la mapaipi ogulitsa. 

Pazogulitsa zambiri za B2B ndi ntchito zogulitsa, 1% ya otsogolera amasintha kuti apambane. Pachitsanzo ichi, kuyambira kutsogolera pafupifupi 5,000, wina amatha ndi zopambana pafupifupi 50. Dziwani kuti metric iyi imatha kusiyanasiyana kutengera mtengo wogulitsa, mtundu wamakampani, komanso kutalika kwa mayendedwe ake. 

Coronavirus Yasintha Fayilo

Mavuto achilengedwe omwe akupezeka pano amakhudza gawo lililonse la fanoli. Pamwamba pa fanolo mwina muchepetsedwa chifukwa simudzakhala ndi alendo masauzande ambiri pazochitika mwamseri, ziwonetsero zam'misewu, ndi zochitika zina zotere. Izi zachidziwikire zimachepetsa kuchuluka kwa otsogolera. 

M'malo mwake, COVID-19 imakhudza kutembenuka mkati mwa faneli. Izi ndizowona makamaka pakatikati pa faneli pomwe pamakhala pakati pamalonda oyenerera kutsatsa. Izi ndichifukwa choti ndi pomwe pamakhala chiyembekezo chochulukirapo ndi zomwe makasitomala amachita makamaka makamaka bizinesi ya B2B. Ndi pano pomwe zochitika zonse zomwe zidafafanizidwa ndi zochitika zimakhudza kwambiri mayanjidwe ofunikira omwe amafunikira kuti azitsogolera kudzera pampanipi wa mapaipi mpaka mwayi wogulitsa wotentha. 

Ili ndi vuto lalikulu kwa ife otsatsa. Monga chithunzi chachiwiri cha fanilo chikuwonetsa, ngakhale magawo osintha kudzera mu fanilo mpaka pano akuwoneka kuti atsika modzichepetsa, kuchuluka kwa opambana kumatsika kuchokera 50 mpaka 20. Ndi masamu osavuta; mukamatsikira kumapeto kwa fanolo, ngakhale zochepa zochepa zimakhudza kwambiri kupambana.

akatembenuka amatsogolera covid 19

Sinthani Zotsogola Zambiri Kupambana, Mofulumira

Poyankha, magulu otsatsa digito m'mabizinesi ambiri opambana tsopano akukulira pamasewera awo. Amayang'ana pakupanga ma MQM mazana kapena masauzande: misonkhano yoyenerera kutsatsa. Magulu awa atsimikiza kuti sikokwanira kungopereka MLQ. Zachidziwikire, ma MQL akadali ofunikira, koma palibe kukana kuti simungakwanitse kuyimitsa ulendo wanu pakupanga ma MQL kuchokera pazowongolera zosaphika. Zomwe zikufunika ndi malo omwe amathandizira kuyanjana kofunikira kwambiri ndi kasitomala komwe kuli kofunikira pophunzitsa kasitomala, kuyankha mafunso, kuyankha zotsutsa, ndikuwongolera zokambirana.

Zochitika zenizeni, ma webinema, ndipo pafupifupi onse makampeni obweretsa zofuna imatha kuyendetsa njira zothandizira makasitomala ndi chiyembekezo chokwaniritsa maphunziro awo, kulingalira mozama, potero amapititsa patsogolo ulendo wawo wogula. Pachifukwachi, ndinganene kuti ma MQM ndi ma MQL ofunikira kwambiri munthawi yathu yotsatsa. 

Ma MQM amakhalanso osunthika kwambiri chifukwa amatha kutanthauzidwa ngati CTA (kuyitanitsa kuchitapo kanthu) pamapulogalamu anu onse otsatsa digito ndi zochitika zonse. Kodi simukufuna kukhala ndi msonkhano wamakasitomala pamtsogoleri? 

Misonkhano Ya Makasitomala Pafupifupi Itenga Njira Zosiyanasiyana

Taganizirani chithunzichi, chomwe limafotokoza Mitundu yosiyanasiyana yamisonkhano yamakasitomala a B2B yomwe tingathe kuthana nayo pafupifupi. 

Mitundu yamsonkhano

Chifukwa chake, ngati misonkhano yamakasitomala ndi akatswiri ndi otsogolera ndiwofunika kwambiri kuposa otsogola, tingapange bwanji ochulukirapo? Nthawi zonse, makasitomala akafuna kuwona chiwonetsero, amatha kuchiwona pamwambo kapena pakuwonetsa pamsewu kapena gawo lotuluka. Pakuwonetseratu mtsogolo, izi zikuyenera kuchitika. Momwemonso, ngati kasitomala apempha msonkhano ndi akulu akulu asanapange ndalama zambirimbiri, izi zitha kuchitidwa mosavuta. 

Zomwezo zimapangidwanso pamabwalo ozungulira ndi anzawo, omwe amagawa, ndi makasitomala, komanso nthawi iliyonse yomwe anthu angapo ayenera kukumana kuti athetse mavuto ndikukambirana mayankho. Ma Webinar tsopano ndi chida champhamvu kwambiri chothamangitsira ulendo wonse wogula, ndipo magawo ndi akatswiri nthawi zonse amakhala ofunikira kutsimikizira makasitomala kuti asunthe ukadaulo watsopano kapena yankho latsopano. Misonkhano yothandizana nayo ndiyofunikira pamakampani ambiri kuyendetsa bizinesi yawo. Misonkhano yonse yamakasitomala iyi ya B2B ndiyofunikira pakampani yanu ndipo itha kupangidwa ndikuphatikiza ma MQM muzogulitsa zanu zamagetsi. 

Ganizirani Momwe Gulu Lanu Lingapange MQMs

Nayi mfundo: ngati mukufuna kukulitsa ndalama zanu, muyenera kukulitsa payipi yanu. Mukakweza ndalama zambiri, mapaipi ambiri omwe mukufunikira m'malo mwake - payipi yanu ndiye chisonyezero chotsogola (chomwe ndi chisonyezo chotsalira pakupambana kwanu pakutsatsa). 

Njira yotsimikizika yolosera payipi yanu ndikulingalira pakukulitsa misonkhano yamakasitomala a B2B ndi machitidwe ena. Mwanjira ina: Ma MQM amayendetsa mapaipi, omwe amayendetsa ndalama.

Dongosolo labwino la MQM lipanga zopempha zambiri pamisonkhano, ndipo izi ziyenera kuyang'aniridwa ndikuwunikidwa kuti zitheke ndikutsata. Kukhazikitsa msonkhano wokhala ndi chiyembekezo kapena kasitomala kumatha kufuna maimelo ndi mayitanidwe ngati 14 atayendetsedwa pamanja, kotero mabizinesi omwe ali ndi chidwi chokhudza ma MQM amagwiritsa ntchito nsanja yokhazikitsira msonkhano (MAP). 

By kuwonjezera MAP pazitsulo zanu zamalonda mudzatha kukulitsa kuthekera kwanu kwa MQM chifukwa idzasintha madera atatu omwe amakhala nthawi yayikulu: kukonzekera kusanachitike msonkhano (konzekerani kukonzekera msonkhano kwa omwe akupezekapo ndikuonetsetsa kuti aliyense ali ndi chidziwitso chofunikira kuti msonkhano ukhale wopambana); kasamalidwe ka mayendedwe (perekani oyang'anira misonkhano, kapena gulu la otsatsa kutsatsa kutha kuyang'anira zopempha zonse ndi zitsimikiziro zamisonkhano, kuwonetsetsa kuti zambiri zogulitsa zalandidwa, kuyang'anira zochitika pamisonkhano); ndi ma analytics apambuyo pamisonkhano (zokumana ndikusintha ma metabodi amisonkho, kuwongolera kafukufuku kuti amvetsetse magwiridwe antchito ndi cholinga cha ogula)

Mapu a Jifflenow lakonzedwa kuti cholinga chokha chokhazikitsira ndandanda ndi kuwongolera pafupifupi kapena mwa-munthu B2B misonkhano. Jifflenow ikuthandizani kuti musinthe momwe mumalumikizirana ndi omwe akuyembekeza ndi makasitomala kukhala misonkhano yopindulitsa, yomwe imathandizanso kupititsa patsogolo mapaipi ogulitsa ndikuchepetsa malonda. 

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