Marketing okhutiraMakanema Otsatsa & OgulitsaSocial Media & Influencer Marketing

Kodi Kutsatsa Kwa Moyo Kwanu Mukugwiritsa Ntchito Bwino?

Pamene zoulutsira mawu zikupitilira kuphulika, makampani akufuna kusintha njira zatsopano zogawana zomwe zili. M'mbuyomu, mabizinesi ambiri adakhalabe lembera mabulogu patsamba lawo, lomwe linali lanzeru: Zakhala mbiri yotsika mtengo, yosavuta, komanso njira yothandiza kwambiri kudziwitsa anthu zamalonda. Ndipo ngakhale kudziwa bwino mawu olembedwa kumakhalabe kofunikira, kafukufuku akuwonetsa kuti kupanga makanema ndichinthu chosagwiritsidwa ntchito. Makamaka, kupangidwa kwa makanema oti 'kusakanikirana' kukuwonetsa kuti zikuthandizira kukulitsa chizindikiritso.

Tikukhala M'badwo wa FOMO

Izi ndi FOMO (mantha a kusowam'badwo. Ogwiritsa ntchito safuna kuphonya chochitika pompopompo chifukwa choopa kuti adzasiyidwa, kapena kutayika. Zili ngati masewera. Simungayang'ane kubwereza kwamasewera akulu popanda kumva kuti mulibe kanthu. Chabwino tsopano lingaliroli likuchepetsa njira yolozera kutsatsa kwadijito kudzera muntchito monga Facebook Live, Mtsinje Wa pa YouTubendipo Periscope.

Kufikira Kwachilengedwe

A conundrum ambiri amalonda amapezeka kuti ali ngati kupanga zithunzi kapena makanema. Ngati mukuvutika kusankha pakati pa awiriwa, kafukufuku waposachedwa angadziwitse chisankho chanu. Malinga ndi Social Media Today, Makanema a Facebook ali ndi 135% yayikulu kwambiri kuposa zithunzi. Kuphatikiza apo, atapatsidwa nthawi yochulukirapo pakuwonera makanema, zimapangitsa ogwiritsa ntchito kuganizira za dzina lanu lalitali kuposa chithunzi chanthawi yochepa.

Live vs Pre-Recorded

Potengera makanema amoyo omwe analembedweratu, kafukufuku yemweyo adawonetsa kuti ogwiritsa ntchito akhala 3x nthawi yayitali akuwonera makanema apa kanema yemwe salinso moyo. Facebook idatuluka kale ndipo idati adzaika patsogolo makanema amoyo m'malo mongokhala kanema wazakudya za wogwiritsa ntchito, kutanthauza kuti adzawoneka apamwamba ndipo ogwiritsa ntchito atha kuwadina.

Kulumikiza Ogwiritsa Ntchito Tsamba Lanu Labizinesi la Facebook

Kodi muli ndi tsamba la bizinesi la Facebook lomwe mukufuna kupititsa patsogolo? Mitundu yambiri ikufotokozedwaku Twitter ndi Otsatira a Instagram chifukwa Facebook ikhala owonera. Cholinga ndikuthamangitsa owonera makanema patsamba la Facebook la kampani yawo, ndipo pamapeto pake tsamba lawo. Ndi malingaliro opitilira 8 biliyoni pafupipafupi patsiku, sing'anga iyi ikuwoneka kuti ikupereka phindu kwa ambiri, ndikuthandizira mabizinesi kumanga ogula. Facebook ikulankhulanso zakukhazikitsa pulogalamu yapa kanema kuti ogula azitha kuwona zomwe akufuna.

Kuyankha Mafunso a Ogula

Chifukwa chimodzi chachikulu chokhalira pompopompo ndikuyankha mafunso ndi nkhawa za ogula. Ma Brands pa Facebook, Periscope, ndi YouTube akusankha kukhala ndi makanema apakanema omwe amalola ogwiritsa ntchito kulemba mafunso pazenera lochezera ndikulandila mayankho "payekha". Mabizinesi ambiri akupita patsogolo kuti aphatikize anthu otchuka mu zomwe zimatchedwa gawo la AMA (ndifunseni kalikonse). Apa ndipamene munthu wotchuka ngati Serena Williams aziwonekera panjira ya Nike ya YouTube kuti ayankhe mafunso kuchokera kwa mafani okonda. Ma Brand akupeza kuti makanema apatali awa ndi othandiza polimbikitsa kuyanjana kwa ogwiritsa ntchito komanso kupanga kutsogolera. Kuphatikiza apo, amawonjezera chidwi ndi umunthu kuzinthuzo.

Kusankha Zomwe Zabwino Kwambiri Pakampani Yanu

Dziwani omvera anu kuti musankhe ngati kutsatsa kwanyengo ndi njira yabwino ya mtundu wanu. Monga mtundu uliwonse wazomwe zili, ziyenera kukhala zapamwamba kwambiri. Simungakhale patsogolo pa tsamba lawebusayiti polankhula monotone, ndikuyembekeza kuti ogula adzakhamukira nanu pagulu. Mavidiyo ndi ovuta kutulutsa, koma pamenepo mumakhala ndi mwayi wokonza. Ndi kanema wamoyo, zomwe mumawona ndizomwe mumapeza. Onetsetsani kuti mwakonzekera pozindikira cholinga cha kanema aliyense ndikuyika omvera patsogolo panu.

Michael Peggs

Michael Peggs ndiye woyambitsa wa Marccx Media, kampani yotsatsa digito yodziwika bwino pa SEO ndi Kutsatsa Kwazinthu. Pamaso pa Marcxx, Peggs adagwira ntchito ku Google pakupanga bizinesi, ndikupanga media zapa digito komanso mgwirizano wotsatsa. Ndi blogger komanso podcaster, wokhala ndi iTunes Top 10 New & Noteworthy Podcast You University.

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