Kukula kwa Makina Osiyanasiyana

wamsika wambiri

Madzulo ano, ndidacheza kwambiri ndi New Media Club ku IU Kokomo. Kalabu imapangidwa ndi ophunzira, onse atsopano komanso omaliza maphunziro, komanso akatswiri omwe akutsogolera. Zokambirana zinali bizinesi yazofalitsa zatsopano.

Ndikukumbukira pomwe ndidayamba DK New Media, mnzanga wodziwika anandiuza kuti ndiiwale kugwira ntchito pazinthu zonse zamakampani kutsatsa ndikuyang'ana dera limodzi. Ndinanena kuti ili ndilo vuto ndi mabungwe… anali ndi malingaliro ochepa komanso ukatswiri m'mbali imodzi - chizindikiro, mapangidwe, ubale pagulu, kutsatsa maimelo - koma sanamvetsetse bwino momwe zoyesayesa zawo zidakhudzira zoyesayesa zawo kumtunda ndi kutsika.

Zitsanzo zina m'malo osiyanasiyana owunikira:

  • Luso lazojambula - opanga zazikulu amamvetsetsa momwe angakhalire mafayilo awo kuti ikhale yosavuta kuti wopanga mawebusayiti adule ndikutulutsa ndi kutulutsa zithunzi za masamba omwe akugwiritsa ntchito.
  • Videography - ojambula ojambula bwino amamvetsetsa momwe angakwaniritsire masamba omwe amafalitsa ndi kumvetsetsa njira zotsatsira kuti afalitse ndikulimbikitsa kufikira kwamavidiyo awo.
  • imelo Marketing - otsatsa maimelo abwino amazindikira mwayi wogawa kulembetsa kudzera pazanema kuti athe kupanga mindandanda yabwino ndikuyendetsa malonda ambiri.
  • Kusaka Magetsi Opangira - alangizi abwino a SEO amamvetsetsanso kukhathamiritsa ndi kutsatsa kwabwino njira zowonetsetsa kuti masanjidwewo amatsogolera kuchuluka kwa anthu komwe kumasintha.

Kutsatsa ngati Kupanga

Monga mukudziwa, zopanga zasunthira kumtunda kupita kumayiko omwe akutukuka. Kupanga gawo laling'ono, kubwereza gawolo, ndikupanga zomangamanga kuti zitulutse magawo mamiliyoni ambiri ndikosavuta m'maiko omwe akutukuka. Pomwe gawo lina lopanga linasamukira kunyanja, North America ikumangabe mafakitale amisonkhano ndikuwongolera zatsopano pakupanga. Zotsatira zake, opanga, opanga mapangidwe ndi mainjiniya akadali ndi ntchito… koma opanga alibe.

Kutsatsa ndikotsatira. Timagwira ntchito ndi makampani angapo akunyanja omwe amafufuza, zokhutira, kapangidwe ndi chitukuko. Ntchito yabwino ndiyabwino kwambiri kuposa momwe tingapangire kwanuko, koma amangoyigwira bwino kwambiri. Sitingathe kupikisana. Zotsatira zake, yankho ndikuti tigwiritse ntchito zida zothandizirana ndikuwonjezera chuma chathu kunyanja.

Gulu lathu lotsatsa limayang'anira, kupanga, ndikugwiritsa ntchito njira yonseyi. Ndizowona mtima komwe timagwiritsa ntchito bwino. Zida zathu zakunyanja zimagwira ntchito zodabwitsa, zomwe zimawonjezera zomwe tili nazo ndikutithandiza kukweza kampani yathu popanda kuyendetsa ndalama kwambiri. Zilibe zovuta, koma zakhala zikuyenda bwino ndipo tikupitilizabe kukula ndikupeza mayankho abwino kuchokera kwa makasitomala.

Limenelo ndi chenjezo kwa otsatsa kunja uko. Ngati mungaganize kuti mukufuna kutsogola m'malo momvetsetsa momwe ukadaulo wanu umakwanira phukusi lonse, mutha kusinthidwa ngati gulu lina lililonse pamzere wopanga. Ngati simukugwirizana, mukudzinamiza. Inemwini, ndikudziwa kuti paliopanga abwino kwambiri kuposa ine, opanga bwino kuposa ine, komanso olemba kuposa ine… koma komwe ndimapikisana ndimomwe ndimapangira zojambula, chitukuko ndi zomwe zili palimodzi kuti zithandizire zotsatira. Chilakolako changa, luso langa komanso luso langa pompano lakhala mwayi wanga wopikisana nawo.

Zaka zingapo pambuyo pake ndipo kampani ya mnzakeyo yakulitsa gulu lake kupitilira luso lawo ndikupita kumtunda komanso kumunsi. Ali ndi olimba kwambiri ndipo kusinthaku kukupitilizabe kupambana pantchito yake.

Ngati ndinu wotsatsa mumakhala pantchito pomwe simukuphunzira njira zingapo zamalonda, matekinoloje ndi zomwe mwapeza ... dzichitireni zabwino ndikuyamba kudziphunzitsa nokha, kuyesa, ndikukwaniritsa kulikonse komwe mungathe. Khalani ofunikira pomvetsetsa momwe mungapangire ndi kusonkhanitsa njirayi! Otsatsa omwe amamvetsetsa chithunzi chachikulu akufunika kwambiri pakadali pano… akatswiri amabwera ndikupita.

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