Marketing okhutiraSocial Media & Influencer Marketing

Kodi Muyenera Kusindikiza Zomwezo Pazambiri Zanu Zapa Social Media?

Pamene ma algorithms a Twitter adatsegulidwa posachedwa, chinthu chimodzi chochititsa chidwi chinali chakuti mbiri ya Twitter yomwe imasindikiza pamasamba awo ochezera a pa Intaneti sanapatsidwe mawonekedwe ofanana ndi omwe adalemba. Ndinakhumudwa pang'ono ndi izi. Ndili ndi mbiri yanga ya Twitter komwe ndimachita ndekha ndi maakaunti ena a Twitter koma Martech ZoneAkaunti ya Twitter ndi malo omwe anthu amatha kutsatira zolemba zathu koma osafunikira kumvera malingaliro anga pazinthu zina. Izi zati… Sindisintha momwe ndimatumizira kapena momwe ndimagwiritsira ntchito Twitter. Ndikufotokozera chifukwa chake…

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Pali zabwino zingapo zoyika zomwe zili patsamba lililonse patsamba lililonse m'malo mogwiritsa ntchito zida zongosindikiza kuchokera pamalo amodzi. Nazi zina mwazabwino zazikulu:

  1. Zokhudza nsanja: Malo aliwonse ochezera a pa TV amapereka mawonekedwe apadera komanso mawonekedwe omwe amagwiritsidwa ntchito bwino potumiza mbadwa. Popanga zomwe zili papulatifomu, mutha kutenga mwayi pazinthu izi ndikuwongolera zomwe zili papulatifomu iliyonse. Mwachitsanzo, kutsindika kwa Instagram pazowoneka, ma hashtag, ndi Nkhani kumafuna njira yogwirizana, pomwe malire a Twitter ndi chikhalidwe cha retweet amafuna zolemba zazifupi komanso zokopa chidwi.
  2. Zokonda zomvera: Malo osiyanasiyana ochezera a pa TV amakopa kuchuluka kwa anthu ogwiritsa ntchito komanso momwe amachitira zinthu. Mwa kugwirizanitsa zomwe zili papulatifomu iliyonse, mutha kugwirizanitsa bwino zomwe mumakonda komanso machitidwe a omvera anu. Kumvetsetsa zovuta za nsanja iliyonse kumakupatsani mwayi wopanga zomwe zimagwirizana bwino, zomwe zimatsogolera kukuchitapo kanthu komanso kulumikizana mwamphamvu ndi otsatira anu.
  3. Malingaliro a algorithmic: Ma social media algorithms adapangidwa kuti aziyika patsogolo zomwe zimagwira bwino papulatifomu yawo. Kutumiza mwachilengedwe kumakupatsani mwayi womvetsetsa ndikusintha zomwe mumakonda papulatifomu iliyonse. Mwakusintha zomwe zili patsamba lanu kuti zigwirizane ndi ma algorithmic a pulatifomu, mutha kuwonjezera mwayi woti zomwe mwalemba ziwonekere ndi omvera ambiri ndikulandila zochitika zambiri.
  4. Kumanga ndi kuyanjana ndi anthu: Kutumiza mwachilengedwe papulatifomu iliyonse kumakuthandizani kuti mupange gulu lolimba komanso kulimbikitsa kulumikizana mwakuya. Mwa kucheza ndi otsatira anu mwachindunji kudzera papulatifomu monga ndemanga, zokonda, zogawana, ndi mauthenga achindunji, mutha kukhazikitsa kulumikizana kowona komanso kopindulitsa. Mlingo uwu wa kuyanjana kwaumwini ungapangitse kukhulupirika kowonjezereka, kulengeza malonda, ndi malonda a pakamwa.
  5. Kusasinthika kwamtundu: Ngakhale ndikofunikira kusintha zomwe zili papulatifomu iliyonse, kusunga kusasinthika kwamtundu panjira zonse zapa media media ndikofunikira. Mwa kutumiza mwachibadwa, mumatha kuwongolera zowonera, kamvekedwe, ndi mauthenga azomwe muli papulatifomu iliyonse. Kusasinthika kumeneku kumalimbitsa chizindikiritso cha mtundu wanu ndikuthandiza ogwiritsa ntchito kuzindikira ndi kulumikizana ndi mtundu wanu pamakina osiyanasiyana.

Pomvetsetsa ndikugwiritsa ntchito mawonekedwe apadera, zokonda, ma aligorivimu, ndi machitidwe a ogwiritsa ntchito papulatifomu iliyonse, mutha kukulitsa kupezeka kwanu pawailesi yakanema komanso kuchitapo kanthu.

Kutumiza basi

Kutumiza zokha pogwiritsa ntchito nsanja yotsatsa kapena kuphatikiza Content Management System yanu (CMS) imathanso kupereka zabwino zingapo:

  1. Kugwiritsa ntchito nthawi: Kugwiritsa ntchito nsanja yokonzekera kapena kuphatikiza kwa CMS kumakupatsani mwayi wokonzekera ndikukonzekera zomwe zili patsamba lanu pasadakhale. M'malo molemba pamanja zomwe zili mu nthawi yeniyeni, mutha kupanga ndikukonzekera zolemba pasadakhale, kukupulumutsirani nthawi yofunikira ndikuwongolera mayendedwe anu. Makinawa amakumasulani kuti muyang'ane pa ntchito zina zofunika kapena kucheza ndi omvera anu munthawi yeniyeni.
  2. Kugwirizana: Kusasinthasintha ndikofunikira kuti mukhalebe ndi chikhalidwe cha anthu. Kukonzekera mapulaneti kapena kuphatikiza kwa CMS kumakupatsani mwayi wosunga ndandanda yotumizira nthawi zonse ngakhale mutakhala otanganidwa kapena palibe. Pokonzekera zomwe zili pasadakhale, mumawonetsetsa kuti zolemba zanu zikuyenda, zomwe zingathandize kuti omvera anu azikhala otanganidwa komanso kukonza njira zanu zonse zapa TV.
  3. Strategic Planning: Kukonzekera ndi kukonza zolemba pasadakhale kumakupatsani mwayi woti mutengere njira zamakhalidwe anu ochezera. Mutha kugwirizanitsa zolemba zanu ndi zochitika zomwe zikubwera, zotsatsa, kapena makampeni, ndikuwonetsetsa kuti zili munthawi yake komanso zoyenera. Kukonzekera mwanzeru kumeneku kumakuthandizani kuti mukhalebe ndi malingaliro ogwirizana ndikugwirizanitsa bwino zoyesayesa zanu zapa media media ndi zomwe mukuchita pakutsatsa.
  4. Kulunjika kwa omvera: Mapulaneti okonzekera kapena kuphatikiza kwa CMS nthawi zambiri kumapereka zosankha zolowera, kukulolani kuti mufikire magawo ena a omvera anu. Mutha kukonza zolemba kuti zizituluka nthawi yoyenera pomwe omvera anu atha kukhala otanganidwa pazama media. Powonjezera zidziwitso za omvera ndi ma analytics, mutha kukulitsa kugawa kwanu ndikuwonjezera mwayi wofikira anthu oyenera ndi mauthenga anu.
  5. Kuwongolera njira zambiri: Ngati mumagwira ntchito pamapulatifomu angapo ochezera, kugwiritsa ntchito nsanja kapena kuphatikiza kwa CMS kumatha kupangitsa kasamalidwe kukhala kosavuta. Mutha kupanga ndikusintha zomwe zili pamapulatifomu osiyanasiyana kuchokera ku mawonekedwe amodzi, ndikukupulumutsani kuti musalowe ndikutuluka mumaakaunti osiyanasiyana. Kuwongolera kwapakati kumeneku kumapangitsa kuti zikhale zosavuta kusunga mtundu wamtundu wokhazikika pamakanema angapo.
  6. Kutsata magwiridwe antchito: Mapulatifomu ambiri okonzekera amapereka ma analytics ndi mawonekedwe amalipoti omwe amapereka chidziwitso pakuchita kwa zolemba zanu. Mutha kutsata ma metric omwe akukhudzidwa, monga zokonda, zogawana, ndi ndemanga, komanso kukula kwa omvera ndi kufikira. Ma analytics awa atha kukuthandizani kuti mumvetsetse zomwe zili zogwirizana kwambiri ndi omvera anu ndikuwongolera njira yanu yapa media media moyenerera.

Ngakhale kutumizirana mameseji kumatha kupulumutsa nthawi ndi khama, mudzawona kutsika kwa mayanjano anu, kuchitapo kanthu, komanso mwina kutembenuka kwanu. 

Ndiye… Ndi Iti Yabwino Kwambiri Pa Bizinesi Yanu?

Pakhoza kukhala alangizi angapo azama TV mwa omvera anga omwe amatsutsana nawo. Palibe vuto, ndinu olandiridwa ku malingaliro anu… koma kumbukirani kuti moyo wanu umadalira makampani omwe akufuna kuchita zambiri ndikukulitsa malo awo ochezera. Kwa makampani ena, sindikuwona ROI ziribe kanthu kuti achita khama lotani mmenemo.

Funso loti mungotumiza nokha kapena mwachibadwa patsamba lawebusayiti limabwera pamafunso awiri osiyana, m'malingaliro anga:

  1. Kodi Mukumanga Community? Dera litha kukhala ndalama zabwino kwambiri zoyeserera zamakampani. Kukula m'dera lachisangalalo kumene anzanu akuthandiza anzawo ndi chinthu champhamvu. Ngakhale sizingapindule nthawi yomweyo, pakapita nthawi anthu ammudzi amatha kuthandizana, mutha kupempha mayankho amphamvu, ndipo mutha kulimbikitsa malonda ndi ntchito mukafika kukula kwake. Martech Zone ali ndi omvera, koma zoyesayesa zingapo kuti apange gulu la anthu zalephera. Chifukwa chake, sikuli koyenera kuyesetsa kuchita ndekha ndikuwononga nthawi yambiri pamasamba ochezera. M'malo mwake, ndimagwiritsa ntchito makina anga osindikiza ndikuyankha ngati kuli kofunikira.
  2. Kodi Kugwirizana Kuli ndi ROI? Chifukwa chakuti muli ndi otsatira ambiri komanso zochita zambiri pa akaunti yanu yapa media media sizitanthauza kuti anthuwo akugula zinthu kapena ntchito zanu. Ngati simungathe kulumikiza madontho pakati pa ndalama ndi ndalama zomwe mumagulitsa pa TV, mwina pali bizinesi yabwino yochokapo. Izi taziwona koyamba. Kwa ena mwamakasitomala athu, zolemba zapa TV zimayendetsa ndalama mwachindunji kumasamba awo a e-commerce. Kwa makasitomala ena… monga kufunsira makampani kapena nsanja zamapulogalamu, timawona kulumikizana pang'ono kapena kusalumikizana konse pakati pa zomwe zikuchitika ndi ndalama zenizeni.

Ndikofunikira kudziwa kuti cholinga cha nsanja iliyonse yochezera ndi kukulitsa ogwiritsa ntchito komanso kukulitsa chidwi chawo. Malo ochezera a pa Intaneti amapeza ndalama kudzera muzotsatsa… kotero kuti ogwiritsa ntchito ambiri akamakhala nawo komanso akamawamvetsetsa, amatsata bwino komanso amapeza ndalama zambiri. Adzakuuzani nthawi zonse kuti muyenera kufalitsa ndikuyika ndalama zambiri pamapulatifomu awo. Izi sizikhala zopindulitsa nthawi zonse pazotsatira zanu ngati bizinesi, ngakhale!

Langizo langa pabizinesi iliyonse ndikuyesa ndikuwongolera. Pankhaniyi, ndikukhulupirira kuti mutha kugawana nawo ma URL a kampeni pazochitika, zomwe zili, zotsatsa, kapena zogulitsa kwa mwezi umodzi kapena iwiri… ndiye yesani makina kwa mwezi umodzi kapena iwiri. Ngati simukuwona ndalama mukamayika ndalama pakutumiza komweko, mungafune kungosunga ndalama ndi nthawi ndikutumiza zokha. 

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

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