Mabuku Otsatsa

Freakonomics yanga: Momwe Mungasungire Bajeti Yanu Yantchito Powonjezera Malipiro

Ndangomaliza kuwerenga Freakonomics. Papita nthawi kuchokera pamene sindinathe kuyika bukhu la bizinesi. Ndinagula bukuli Loweruka usiku ndipo ndinayamba kuliwerenga Lamlungu. Ndinamaliza mphindi zingapo zapitazo. Zinanditengera nthawi zina m’maŵa, mpaka kundichititsa mochedwa kuntchito. Pachimake pa bukhuli pali malingaliro apadera omwe Steven D. Levitt amatenga akawunika zochitika.

Zomwe ndilibe nzeru, ndimapanga mu kulimbikira. Ndimakonda kuyang'ana vuto kumbali zonse ndisanapereke yankho. Nthawi zambiri, wina amatsegula njira yoyenera pamene ndikufufuza kuti mudziwe zambiri. Kuyambira ndili wamng’ono, bambo anga anandiphunzitsa kuti kuyang’ana chilichonse monga chododometsa m’malo mwa ntchito n’kosangalatsa. Kulakwitsa, nthawi zina, ndi momwe ndimafikira ntchito yanga ngati manejala wazinthu.

Nzeru zokhazikika zikuwoneka ngati nzeru zamkati za kampani yathu ndi ena ambiri. Kwambiri, anthu ndikuganiza amadziwa zomwe makasitomala amafuna ndipo amayesa kupanga njira yoyenera. Gulu lomwe takhazikitsa pano likukayikira njira imeneyo ndikuwukira nkhanizo polankhula ndi onse okhudzidwa, kuyambira malonda mpaka othandizira, makasitomala mpaka boardroom yathu. Njirayi imatifikitsa ku mayankho omwe ndi mwayi wampikisano ndikukwaniritsa njala yamakasitomala athu. Tsiku lililonse ndi vuto, ndipo yesetsani kupeza yankho. Ndi ntchito yabwino!

'Freakonomics' yanga yayikulu kwambiri idachitika nditagwira ntchito ku nyuzipepala ku East. Ine sindiri mwa njira iliyonse yofanana ndi winawake monga Bambo Levitt; komabe, ndidachitanso chimodzimodzi ndipo ndidapeza yankho lomwe lidasokoneza nzeru wamba yakampani. Panthawiyo, dipatimenti yanga inali ndi anthu opitilira 300 opanda phindu…ambiri ali ndi malipiro ochepa. Kubweza kwathu kunali koopsa. Wogwira ntchito watsopano aliyense ankayenera kuphunzitsidwa ndi wodziwa ntchito. Wogwira ntchito watsopano adatenga milungu ingapo kuti afike pamlingo wopindulitsa. Ndinayang'ana deta ndikuzindikira kuti (zosadabwitsa) kuti panali mgwirizano pakati pa moyo wautali ndi malipiro. Vuto linali kupeza

malo okoma… Kulipira anthu malipiro abwino pomwe amalemekezedwa ndikuwonetsetsa kuti bajeti sizikuyendetsedwa.

Kupyolera mu kufufuza kwakukulu, ndazindikira kuti ngati tiwonjezera bajeti yathu yatsopano yapachaka ndi $100k, titha kubweza $200k pamtengo wowonjezera wamalipiro pa nthawi yowonjezera, kubweza, maphunziro, ndi zina zotero. Kotero… ndikupangitsa antchito kukhala osangalala kwambiri! Ndinapanga ndondomeko yowonjezereka ya malipiro yomwe imatikweza malipiro athu oyambira ndikulipira aliyense wogwira ntchito mudipatimentiyi. Ogwira ntchito ochepa adachulukitsa kuchuluka kwawo ndipo sanalandire zambiri - koma adalipidwa kwambiri kuposa momwe amagwirira ntchito kapena ntchito.

Zotsatira zake zinali zambiri kuposa momwe tidaneneratu. Tinasunga ndalama pafupifupi $250k pakutha kwa chaka. Chowonadi chinali chakuti ndalama za malipiro zinali ndi zotsatira zomwe sitinaneneretu:

  • Nthawi yowonjezera inachepa chifukwa cha kuchuluka kwa zokolola.
  • Tasunga ndalama zoyendetsera ntchito ndi nthawi yochuluka chifukwa mameneja amathera nthawi yochepa yolemba ntchito ndi kuphunzitsa komanso kuyang'anira nthawi yambiri.
  • Tasunga ndalama zolembetsera anthu kuti tipeze antchito atsopano.
  • Khalidwe lonse la ogwira ntchito linakula kwambiri.
  • Kupanga kunapitilira kuwonjezeka pomwe ndalama zathu zaumunthu zidachepetsedwa.

Kunja kwa timu yathu, aliyense anali kukanda mitu yake.

Chinali chimodzi mwa zinthu zonyadira kwambiri zomwe ndachita chifukwa ndinatha kuthandiza onse akampani komanso antchito. Ogwira ntchito ena anasangalala ndi gulu la oyang'anira pambuyo posintha. Kwa kanthawi kochepa, ndinali Rock Star of Analysts! Ndakhala ndi zopambana zingapo zazikulu pantchito yanga, koma palibe chomwe chabweretsa chisangalalo chomwe uyu adachita.

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

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