Kutsatsa Kwathu Kwathu Kwathu Kosokonekera Kudzasintha

kutsatsa kwachikhalidwe

Sindikudziwa ngati mwawonako kanemayu. Ndi Osakhala otetezeka kuntchito koma ndizoseketsa kwenikweni pankhani yanyuzipepala yayikulu komanso zofalitsa nkhani zachikhalidwe zomwe zikuwoneka kuti zikuwonjezera ndalama mwa kuwonetsa zotsatsa zakomweko, zomwe zimadziwikanso kuti zothandizidwa.

Kodi Kutsatsa Kwachilengedwe Ndi Chiyani?

Kutsatsa kwachilengedwe ndi njira yotsatsira pa intaneti momwe wotsatsa amayesa kuchita chidwi kuti apereke zomwe zili muzochitika za wogwiritsa ntchito. Zithunzi zamtundu wamtundu zimayenderana mawonekedwe ndi magwiridwe antchito omwe aikidwamo.

Ndidachotsa nkhani ziwiri zomwe a John Oliver adalongosola zotsatsa zakomweko.

  1. Kutsatsa Kwachilengedwe ndi chinyengo, makamaka ngati kudalira mabungwewa ndikofunikira kwambiri pakukhalapo kwawo.
  2. Makampani atolankhani achikhalidwe akudziyankhula okha kutsatsa kwawo ngati abwino, odalirika njira yopangira ndalama… zonsezi ndikupanga nkhani zomwe sizitero.

Sindikutsutsana ndi John Oliver pankhaniyi. Muyenera kudzifunsa nokha chifukwa chake zofalitsa zina zikukula pomwe nyumba zambiri zofalitsa nkhani sizili choncho. Sikuti anthu salipira nkhani - ndimalipira nkhani kudzera pazowonjezera zina. Ndizoti amatulutsa zopanda pake ndikuyembekeza kulipidwa.

Nkhani Zachikhalidwe Media Sucks

M'zaka zanga zomalizira m'makampani opanga manyuzipepala, ndinali wokhumudwa kwathunthu ndi momwe nkhani ilili. Pomwe dipatimenti yanga yotsatsa ma database inali ndi ndalama zankhaninkhani komanso chida chilichonse chodziwika ndi anthu, mnzake - wofufuza mu chipinda chofalitsa nkhani anali ndi chida chakale chopanda zida zina kupatula Google kuti agwire ntchito yake. Adatulutsa zozizwitsa zina ndikuyesetsa mtima wake, koma ndimatha kudziwa kuti kutsika kwayamba. Choseketsa chinali malingaliro odana ndi mabungwe omwe amapezeka munkhani zomwe mwina adabadwa chifukwa cha umbombo wawo. Ndikukumbukira bwino lomwe pomwe tinali ndi malire a 40% ndikupanga bajeti zowongolera. Ugh.

Unikani chilichonse chodyera chawayilesi iliyonse masiku ano ndipo zikuwoneka kuti ndiotchuka masitolo. Amathera nthawi yochulukirapo pamabuku otsika mtengo olosera zamtsogolo, masewera ambiri, ndi umbanda zonse zimangokhala zenera la mphindi 30 kapena 60 popanda kuzama konse. Zachidziwikire, izi ndi zambiri zomwe mungapeze kuchokera kuzambiri. Mwinanso magwero omwe atolankhani akuwapeza.

Chaka chino ndinkanyadira kuti ndakhala ndikulengeza zakusonkhetsa ndalama kuderalo. Ndakhala pafupifupi masekondi 20 ndi mtolankhaniyo pabedi pomwe timakhala ndi gawo. Panalibe zoyankhulana zakumbuyo, osazindikira, opanda kuya komanso opanda chidwi pankhaniyi. Ndidakulitsidwa mu studio, ndidachita malowo, kenako ndikutulutsidwa. Sikuti nkhani yanga inali yodabwitsa, koma masiku angapo okumba akanatha kutulutsa nkhani zambirimbiri zomwe zikanakhudza mitima ya anthu ndikuwonetsa chidwi pa njira.

Mwa kutenga ndalama za kutsatsa kwachikhalidwe, malo awa sanena kuti sangakhulupirire… akutiuza samadzidalira nkomwe. Iwo ataya.

Kufunika Kwachidziwitso Kwakwera

Chomvetsa chisoni ndichakuti awa ndi atolankhani ophunzitsidwa bwino komanso aluso omwe amafufuza ndikulemba bwino kuposa aliyense padziko lapansi. Kufunika kwazomwe zikukwera kukukulirakulira pomwe nyuzipepala ndi mawayilesi akanema akuchepetsa ndalama zawo zochulukirapo.

Vuto silakuti nkhani sizingagulitsidwe, ndikuti malo ogulitsira nkhani sakupereka mtengo zomwe anthu amayembekezera. Nkhani tsopano ndi njira yabodza yandale, ndizotsutsana ndi bizinesi pachuma pomwe tikufunikira bizinesi kuposa kale, ndipo imawonongera ndalama tikamafunika kudula malamba athu. Omwe akuwongolera uthengawu sikuti akuphwanya lamulo lokhazikitsidwa ndi otsatsa malonda, aulula chidaliro chawo pagulu pazantchito zawo zopanda pake, zosaya komanso zachikaso.

Zifukwa zomwe ndimawerengera bulogu yamatekinoloje kapena kumvera podcast yothandizirana m'malo mwamankhwala achikhalidwe ndichakuti zomwe zimapangidwa zimapangidwa ndi akatswiri omwe amamvetsetsa bwino nkhaniyo, ndi munthawi yake momwe amapezera zinthuzo, ndipo ndi zosaphika ndipo nthawi zambiri sizimayang'aniridwa kuti zifike chowonadi. Ndimawonera nkhani ikunena zaukadaulo ndipo nthawi zambiri ndimabisa nkhope yanga manyazi posowa chidziwitso. Nditha kugwiritsanso ntchito malo ochezera a pa TV kuti ndidziwe zambiri kuchokera kumaofesi ogulitsa ndikupeza malingaliro osiyanasiyana kuchokera kumagulu a akatswiri odziwa bwino omwe ndimalumikizana nawo. Izi zimandithandiza kuti ndizitha kugwiritsa ntchito zidziwitso zonse zomwe ndingapeze ndikukula ndikumvetsetsa kwanga osati malingaliro abodza a mtolankhani wothamanga.

Mbali yolemba ... mukukumbukira pomwe makampani atolankhani amayesera kuwononga olemba mabulogu ndi mabulogu? Iwo ankadana ndi ntchitoyi ndipo ankamenyananso kuti atulutse chitetezo chawo mwaufulu wofalitsa nkhani. Atataya, nyuzipepala zidayamba kulemba mabulogu ndipo tsopano akupanga zokhutira ndi mabizinesi? Wow… kulankhula za wina makumi asanu ndi atatu!

Amalonda Ayenera Kupewa Kutsatsa Kwawo

Zoyipa zazikulu kwambiri zotsatsa zotsatsa malo atsamba ndizodalirika. Afufuza mosamala ogwiritsa ntchito intaneti ku US kuti adziwe ngati angakhulupirire tsamba lomwe lili ndi nkhani zothandizidwa:

nkhani-tsamba-lodalirika

 

Izi zitha kukhala vuto kwa mabizinesi nawonso. Pogwira ntchito zonse zomwe tachita ndi makasitomala pa intaneti, kulimbikitsa mabulogu amakampani ndi media media - pachimake pa zonsezi zakhala kuti owerenga azikhulupirira. Popanda kukhulupirirana, pali anthu ochepa omwe angatenge foni ndikufuna kuchita nanu bizinesi. Kudalira ndi chilichonse kutsatsa kwachikhalidwe ndiko tanthauzo lenileni lachinyengo… kuwonjezera mbendera yaying'ono pa iyo yomwe imati zomwe zathandizidwa sizisintha zakuti zilipo kuti zipusitse.

Sitinapereke zolipira pa blog iyi. Tinaziyesa m'mbuyomu ndipo zonse zinalephera momvetsa chisoni komanso kuwononga mbiri yathu. Tsopano tili ndi omwe amatithandizira kutsamba lathu omwe amalimbikitsa kutsatsa kwamphamvu ndipo timawatchulanso nthawi ndi nthawi muzomwe tili - koma mosamala kwambiri pazomwe tikunena zakubverana kwachuma. Sitipanganso malonjezo athu kwa omwe amatithandizira pazomwe tilembere kapena zomwe sitilemba za iwo.

Tikapeza wolemba mlendo, malangizo athu oyamba ndi oti ngati akulipidwa mwanjira iliyonse kuti aike zomwe zili, tiwawotcha, kuchotsa uthengawo, ndipo mwina tingachitepo kanthu mwalamulo. Amauzidwa kuti agulitse m'malemba awo, osalemba chilichonse. Tikufuna zolemba zathu zizikhala zophunzitsa - kuzunguliridwa ndi mwayi wabizinesi koma osayesa kuzinyenga mwachinyengo. Hmmm… akukumbutsani za masiku akale a nkhani zachikhalidwe?

Ngati makasitomala athu akufuna thandizo kuti apange zinthu monga infographic ndi whitepapers, tidzapanga ndi kuzifalitsa awo tsamba, limbikitsani kupitiliza awo ma network… kenako titha kuwonetsa - ndi zotsutsana - kuchokera patsamba lathu. Ngakhale kutchulidwa kwatsamba lathu kumakakamiza anthu kubwerera patsamba lawo, komabe. Sitikuyesera kupikisana ndi mipira ya diso, tikuyesera kupereka phindu kwa owerenga athu. Pakhala pali zidutswa zingapo zopangidwa kwa makasitomala zomwe sitinagawanepo pano.

Sitili atolankhani ndipo timazindikira udindo womwe tapatsidwa kudzera pakukula kwa omvera athu komanso mdera lathu pano. Koma sitiyenera kulipira ndikuwongolera maofesi ndi magulu angapo oyang'anira, mwina. Mwina kufunika kwa nkhani zomwe malo ogulitsirawa akusintha kumangosinthidwa kuti zikhale zofunikira kwa anthu onse. Mwina akuyenera kuyang'ana kuti alimbikitse owongolera ndikuwunika pakupereka zabwino m'malo mowonjezera ndalama. Ndalama zimabwera ndikudalira.

Kukula Kwachilengedwe Kwotsatsa

Mopub adagawana momwe kutsatsa kwachilengedwe kumawonjezeka pamaneti awo:

Zotsatsa Zachilengedwe za Mopub

Chithunzi: Loweruka Lamlungu Usiku ndi John Oliver

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