Momwe Mungakulitsire Nkhani Yotsatira Yabulogu Yanu Kuti Mukhale Ndi Vuto Lopambana Mu injini Zosaka ndi Ma social Media

Chimodzi mwazifukwa zomwe ndidalemba my buku lolemba mabulogu zaka khumi zapitazo zinali zothandiza omvera kuti azigwiritsa ntchito mabulogu pazosaka zamafuta. Kusaka sikusiyana ndi njira ina iliyonse chifukwa wosaka akuwonetsa cholinga chake popeza akufuna kudziwa zambiri kapena kufufuza zomwe adzagula.

Kukhathamiritsa blog ndi zomwe zili patsamba lililonse sizophweka monga kungoponyera mawu osakanikirana… pali maupangiri ndi zidule zingapo zomwe mungagwiritse ntchito kuti mukwaniritse positi ndikuthandizira positi iliyonse.

Kukhathamiritsa kwa Injini Yosaka pa Blog Post Iliyonse

Ndikuganiza kuti yanu dongosolo kasamalidwe ndi wokometsedwa kwathunthu ndi kuti blog yanu ndi zonse kudya ndi kumva mafoni zipangizo. Nazi zinthu 10 zomwe zimafunikira kufufuza injini kukhathamiritsa (SEO) pomwe tsamba lanu lakwawa ndikulondoleredwa ndi makina osakira… komanso zinthu zomwe zingasangalatse owerenga anu:

1. Tsamba la Tsamba - Pakadali pano, chinthu chofunikira kwambiri patsamba lanu ndi mutu wazomvera. Phunzirani momwe mungachitire konzani ma tag anu apamwamba ndipo mukulitsa mulingowo ndikudina-kubwereza kuma blog anu m'masamba azotsatira za injini zosakira (SERPs) kwambiri. Sungani pansi pa zilembo 70. Onetsetsani kuti mulinso ndi kufotokozera kwameta kwamphamvu kwa tsambalo - pansi pamitundu 156.
2. Tumizani Slug - gawo la URL lomwe limaimira positi lanu limatchedwa post slug ndipo limatha kusinthidwa pamapulatifomu ambiri. Kusintha ma slugs ataliatali kukhala achidule, osakira mwinanso osakhazikika m'malo mokhala ndi mawu otalikirapo, osokoneza positi kumakulitsa kuchuluka kwanu pamasamba azosaka (SERPs) ndikupangitsa kuti zomwe mumakonda zikhale zosavuta kugawana. Ogwiritsa ntchito injini zosakira akupeza tanthauzo lambiri pakusaka kwawo, chifukwa chake musawope kugwiritsa ntchito kuti, bwanji, ndani, kuti, liti, ndipo chifukwa chiyani mu slugs zanu kuti mupititse patsogolo slug.
3. Mutu wa Post - Ngakhale mutu wanu wamasamba ukhoza kusinthidwa kuti mufufuze, mutu wanu positi mu h1 kapena h2 chikhazikitso ukhoza kukhala mutu wokakamiza womwe umakopa chidwi ndikukopa kudina kwina. Pogwiritsira ntchito mutu wamutu, mukulola kuti injini zosakira zidziwe kuti ndizofunikira kwambiri pazomwe zili. Masamba ena olemba mabulogu amapangitsa mutu wa tsambalo ndi mutu wazolemba kukhala chimodzimodzi. Ngati atero, mulibe mwayi. Ngati satero, mutha kugwiritsa ntchito mwayi wonsewo!
4. Kugawana - Kupangitsa kuti alendo azitha kugawana zomwe zikupezeka kudzakupezerani alendo ambiri kuposa kungozisiya mwangozi. Malo aliwonse ochezera ali ndi mabatani omwe amagawana nawo omwe safuna masitepe angapo kapena malowedwe… zimapangitsa kuti zikhale zosavuta kugawana zomwe muli nazo ndipo alendo adzagawana nawo. Ngati muli pa WordPress, mutha kugwiritsanso ntchito chida chonga Jetpack kuti musindikize zolemba zanu mwatsatanetsatane wa mayendedwe onse ochezera.
5. Zojambula - chithunzi ndi ofunika mawu chikwi. Kupereka chithunzi, a infographic, kapena kanema mu positi yanu amadyetsa mphamvu ndikupangitsa zomwe muli nazo kukhala zamphamvu kwambiri. Zomwe mumagawana, zithunzi zidzagawidwa nawo pamasamba ochezera… sankhani zithunzi zanu mwanzeru ndipo nthawi zonse muziyika mawu ena ofotokozera bwino. Kugwiritsa ntchito chithunzithunzi chachikulu komanso malo oyenera ochezera komanso chakudya mapulagini ziziwonjezera mwayi womwe anthu azidina akagawana nawo. 
6. Timasangalala - Sungani zomwe mwalemba mwachidule momwe mungathere kuti mfundo yanu imveke. Gwiritsani ntchito mfundo zokhala ndi zipolopolo, timitu ting'onoting'ono, molimba mtima, ndi mawu opendekera kuti muthandize anthu kusanthula zomwe zili mosavuta komanso kuthandiza osaka kuti amvetsetse mawu osakira ndi ziganizo zomwe mukufuna kuti apezeke. Phunzirani momwe mungagwiritsire ntchito bwino mawu osakira.
7. Mbiri Yolemba - Kukhala ndi chithunzi cha wolemba wanu, mbiri yanu, ndi maulalo azama media kumakupatsani kukhudza kwanu pazolemba zanu. Anthu amafuna kuwerenga zolemba za anthu… kusadziwika sikuthandiza omvera bwino pamabulogu. Komanso, mayina a olemba amamanga maulamuliro ndi kugawana zambiri zachidziwitso. Ngati ndiwerenga positi yabwino, nthawi zambiri ndimatsatira munthu Twitter kapena kulumikizana nawo LinkedIn… pomwe ndimawerenga zina zomwe amasindikiza.
8. Comments - Ndemanga zimakulitsa zomwe zili patsambalo ndi zina zowonjezera. Amaperekanso mwayi kwa omvera anu kuti agwirizane ndi mtundu kapena kampani yanu. Tasiya mapulagini ambiri a chipani chachitatu ndikusankha kungosankha WordPress yosasintha - yomwe imaphatikizidwa ndi mapulogalamu awo am'manja, zomwe zimapangitsa kuti zikhale zosavuta kuyankha ndikuvomereza. Ndemanga zimakopa sipamu zosafunika, kotero kuphatikiza chida ngati Akismet akulimbikitsidwa. Zindikirani: Pamasamba ena othandizira, ndaletsa ndemanga pomwe sanawonjezere phindu.
9. Itanani Kuchita - Tsopano popeza muli ndi owerenga pabulogu yanu, mukufuna kuti achite chiyani? Kodi mungakonde kuti azilembetsa? Lembetsani kutsitsa? Pitani ku chiwonetsero cha mapulogalamu anu? Kukhathamiritsa kwa positi yanu yabulogu sikokwanira pokhapokha mutakhala ndi njira yoti owerenga azilumikizana mozama ndi kampani yanu. Kwa WordPress, timaphatikiza yokoka Mafomu ponseponse kuti mugwire zitsogozo, kuziphatikiza mu machitidwe a CRM, ndikukankhira zidziwitso ndi ma autoresponses.
10. Magulu ndi Matagi - Nthawi zina alendo osakira amafufuza koma osapeza zomwe akufuna. Kukhala ndi zolemba zina zomwe zili zofunikira kumatha kupereka chilimbikitso chozama ndi mlendo ndikuzipewa kuti zisamayende bwino. Khalani ndi zosankha zambiri kuti mlendo azikhala ndi kuchita zina zambiri! Mutha kuthandizira izi powonetsetsa kuti muli ndi magulu osiyanasiyana, kuyesera kugawa positi iliyonse posachepera. Kwa ma tag, mudzafuna kuchita zosiyana - kuyesera kuwonjezera ma tag pazinthu zazikuluzikulu zomwe zingayambitse anthu ku positi. Matagi samathandiza ndi SEO muzosaka zamkati ndi zolemba zina.

Ndisanayambe Kutumiza Blog iliyonse

Zambiri mwazinthu zofunika izi zonse zimakhazikitsidwa ndikukonzekera ndikukhazikitsa nsanja yanu yolemba mabulogu. Ndikakhala ndi nthawi pazomwe zili, ndimadutsa mwachangu kuti ndikwaniritse zolemba zanga, ngakhale:

1. Title - Ndimayesetsa kugwirizana ndi owerenga ndikupanga chidwi kuti adutse. Ndimayankhula nawo mwachindunji inu or lanu!
2. Chithunzi Chotsogozedwa - Nthawi zonse ndimayesetsa kupeza chithunzi chapadera komanso chokakamiza pa positi. Zithunzi ziyenera kulimbikitsa uthenga mowonekera. Inenso ndatero anawonjezera maudindo ndi chizindikiro pazithunzi zanga zowonetsedwa kotero zolemba zimakonda kwambiri zikagawidwa pazama TV, ndikuchulukitsa mitengo yodutsa ndi 30%!
3. Atsogoleri Akuluakulu - Alendo akusanthula asanawerenge, chifukwa chake ndimayesa kugwiritsa ntchito timitu ting'onoting'ono, mindandanda yazolemba, mindandanda, zolembera, ndi zithunzi moyenera kuti athe kudziwa zomwe angafune.
4. Tumizani Slug - Ndimayesetsa kusunga pansi 5 mawu ndi zogwirizana kwambiri ndi mutu. Izi zimapangitsa kugawana kukhala kosavuta komanso kulumikizana kukakamiza.
5. Images - Nthawi zonse timayesetsa kukulitsa zomwe zili ndi zithunzi zomwe zimakopa chidwi cha mlendo. Ndimapewa zithunzi zopanda nzeru, ndipo, m'malo mwake, ndimapanga kapena kugwiritsa ntchito zithunzi zolimba, kuphatikiza infographics, kuti ndimvetsetse mfundoyo. Ndipo, nthawi zonse timatchula fayiloyo pogwiritsa ntchito mawu osakira ndi mawu komanso kugwiritsa ntchito mafotokozedwe abwino, olondola pama tag a chithunzicho. Mawu ena amagwiritsidwa ntchito ndi owerenga zowonera kwa omwe ali olumala komanso amalembedwa ndi injini zosakira.
6. Videos - Ndimayang'ana pa YouTube kuti mupeze makanema akadaulo kuti muphatikizidwe ngati gawo labwino la omvera anu amakokera kanema. Kanema akhoza kukhala ntchito yayikulu… koma sikofunikira nthawi zonse kujambula yanu ngati wina wachita bwino..
7. Maulalo Amkati - Nthawi zonse ndimayesetsa kuphatikiza maulalo okhudzana ndi zolemba ndi masamba omwe ali mkati mwa tsamba langa kuti owerenga athe kubowola kuti adziwe zambiri.
8. Zothandizira - Kupereka ziwerengero za chipani chachitatu kapena mawu oti muphatikize kumawonjezera kukhulupirika pazomwe mumalemba. Nthawi zambiri ndimapita kukapeza ziwerengero zaposachedwa kapena mawu ochokera kwa katswiri wodziwika bwino kuti athandizire zomwe ndikulemba. Ndipo, ndithudi, ndipereka ulalo wobwerera kwa iwo.
9. Category - Ndimayesetsa kusankha 1 kapena 2. Tili ndi zolemba zina zakuya zomwe zimafotokoza zambiri koma ndimayesetsa kuti chandamale chikhale chofunikira kwambiri.
10. Tags - Ndimatchula za anthu, mtundu, ndi mayina azinthu zomwe ndikulemba. Kuphatikiza apo, ndifufuza pazophatikiza mawu osakira omwe anthu angagwiritse ntchito posaka positi. Ma tag amathandizira kuwonetsa mitu yofananira komanso kusaka mkati mwa tsamba lanu ndipo siziyenera kunyalanyazidwa.
11. Mutu Tag - Chosiyana ndi mutu wanu wapatsamba ndi chizindikiro chenichenicho chomwe chidzawonetsedwa pazotsatira za injini zosakira (komanso pa msakatuli). Kugwiritsa ntchito Udindo Math plugin, ndimakulitsa tag yamutu pazotsatira zakusaka pomwe mutu wanga weniweni umakonda kwambiri owerenga.
12. Meta Kulongosola - Kufotokozera kwakung'ono pamutu ndi ulalo wazomwe mumalemba patsamba lofufuza zotsatira zitha kuwongoleredwa ndi ndemanga ya meta. Tengani nthawi ndikulemba malongosoledwe okometsa omwe amachititsa chidwi ndikufotokozera wosaka chifukwa chomwe akuyenera kudutsira ku nkhani yanu.
13. Galamala ndi Matchulidwe - Pali zochepa zomwe ndimafalitsa zomwe sindimagwedeza mutu ndikuchita manyazi ndikamawerenga patadutsa masiku angapo kapena kupeza ndemanga kuchokera kwa wowerenga pazolakwika za kalembedwe kapena kalembedwe zomwe ndidapanga. Ndimayesetsa kutsimikizira chilichonse chomwe ndalemba ndi Grammarly kuti ndidzipulumutse ndekha… inunso muyenera!

Ndikasindikiza Blog Iliyonse

1. Kukwezeleza Magulu - Ndimalimbikitsa zomwe ndimalemba pamayendedwe aliwonse ochezera, kutengera zowonera ndikuyika anthu, ma hashtag, kapena masamba omwe ndimatchula. Ngati mukugwiritsa ntchito tsamba la WordPress, ndikupangirani JetPackntchito zolipiridwa chifukwa zimakupatsani mwayi wofalitsa mabulogu anu mwachisawawa patsamba lililonse lazachikhalidwe. FeedPress ndi ntchito ina yaikulu ndi Integrated chikhalidwe TV kusindikiza, ngakhale alibe LinkedIn.
2. Kukwezeleza Imelo - Kuwona makasitomala athu akuvutika kuti apitilize kufalitsa panjira iliyonse ndichinthu chomwe tikupitilizabe kuwona. Ndi chakudya cha RSS, blog yanu ndi njira yabwino yogawirana kudzera mu malonda anu a imelo. Ena nsanja ngati Mailchimp khalani ndi zophatikiza za RSS feed script zokonzeka kupita, ena ali ndi zolemba zomwe muyenera kuzilemba nokha. Tapanga mapulagini amtundu wa WordPress omwe amatumiza maimelo amtundu wamakasitomala omwe akufunadi kuwongolera kuphatikiza kwawo. Ndipo, JetPack imaperekanso a zolembetsa kupereka.
3. zosintha - Ndimayang'ana nthawi zonse ma analytics anga kuti ndizindikire zolemba zomwe zili bwino zomwe ndingathe kuziwonjezera ndi zina zowonjezera kapena chandamale chandamale pakusaka. Nkhaniyi, mwachitsanzo, yasinthidwa kangapo. Nthawi iliyonse, ndimasindikiza zatsopano ndikutsatsanso kudzera munjira iliyonse yotsatsa. Popeza sindisintha slug yeniyeni (ulalo), ikupitiliza kutukuka ngati ikugawidwa pamasamba.

Mukufuna Thandizo Pakuwongolera Zomwe Mumapeza Pazachuma?

Ngati mukupanga zinthu zambiri koma simukuwona zotsatira zake, khalani omasuka kulumikizana ndi kampani yanga ndipo titha kukuthandizani kukhathamiritsa tsamba lanu posaka, malo ochezera a pa Intaneti, ndi matembenuzidwe kuti muthe kukulitsa chidwi chanu. zomwe zili. Tathandiza makasitomala ambiri kulinganiza bwino zomwe ali nazo, kukonzanso ma tempuleti awo atsamba, ndikuthandizira kukulitsa zomwe zili mkati, nthawi yonseyi kuyesa momwe zomwe ziliri pamalingaliro awo onse abizinesi.

Lumikizanani Highbridge

Kuwulura: Ndine wothandizana nawo ntchito zina zomwe ndikulimbikitsa m'nkhaniyi ndipo ndikuphatikiza maulalo anga ogwirizana nawo. Ndinenso woyambitsa nawo komanso wothandizana nawo Highbridge.