TurnTo: Syndicate Reviews ndi omwe amagulitsa katundu wanu
Syndication ndi njira yothandiza kwambiri kwa ogulitsa pa intaneti kuti awonjezere mwachangu kuchuluka kwa mavoti azinthu ndi ndemanga (ndemanga) zomwe amawonetsa. Mitundu, yomwe nthawi zambiri imayamba kusonkhanitsa zinthu zomwe zimapangidwa ndi ogwiritsa ntchito (UGC), amafunitsitsa kuti ogulitsa aziwonetsa izi patsamba lawo la eCommerce. Pogawana ndemanga zawo ndi anzawo omwe amagawa nawo, zogulitsa zimatha kuthandizira kuti zinthu ziziwoneka bwino ndikugulitsa bwino, popeza ma voliyumu apamwamba atsimikiziridwa kuti akuwonjezera malonda.
Mpaka pano, kugwirizanitsa koteroko kunali kotheka kupyolera mwa chatsekedwa maukonde. Vuto ndilakuti, njira iyi imafuna kuti mitundu yonse ipereke ndemanga ndi ogulitsa omwe amawalandira kuti agwiritse ntchito nsanja yomweyi ndikukhala ndi mgwirizano wokhazikika pakusinthanitsa zomwe zili. Omwe amagwiritsa ntchito nsanja zina amaletsedwa kusinthanitsa, ndipo ma brand a mu-network amalipidwa chindapusa chokwera ndi omwe amapereka nsanja kuti athe kupeza maukonde.
TurnTo Networks Review Syndication
TurnTo Networks ndiwopereka mayankho amakasitomala am'badwo wotsatira kwa amalonda apamwamba ndi mitundu. Ndi gulu lapadera la zinthu zinayi zatsopano:
- Mavoti & Ndemanga
- Q&A pagulu
- Zowonera
- Ndemanga za Checkout
TurnTo imapereka zomwe zili ndi ntchito yochepa, kuwonetsetsa kuti ndizowona kwambiri, kukweza kutembenuka, kukhathamiritsa kwa injini zosakira (SEO) ndi chidziwitso cha malonda. Pofuna kuthandiza makasitomala kuthana ndi vuto lazachuma lanthawi yayitali, TurnTo yatulutsa posachedwa netiweki yotseguka. Tsegulani Zowunikira kumawonjezera kwambiri kugawana zomwe zili, kuwongolera kuchuluka kwa ndemanga, ndikuchepetsa "ndalama zolowera" zomwe zimaperekedwa ndi ma network otsekedwa kale.
ndi Tsegulani Zowunikira, mtundu uliwonse tsopano ukhoza kupereka ndemanga kwa ogulitsa malonda kudzera pa TurnTo's Customer Content Suite, mosasamala kanthu za kusonkhanitsa ndi kasamalidwe ka nsanja yomwe amagwiritsa ntchito. Palibe kuphatikizika kwaukadaulo komwe kumafunikira, ndipo ma brand atha kukhala ndi ndemanga zowonjezeredwa ku netiweki ya TurnTo ndikuwonetsedwa pamasamba a eCommerce abwenzi mkati mwa tsiku limodzi kapena awiri.
Ogulitsa amawona ndikuyang'anira zomwe zagulitsidwa kuchokera mkati mwa TurnTo dashboard kuti muzitha kuyang'anira ndikupereka malipoti. TurnTo imaperekanso API kupeza ochita malonda pogwiritsa ntchito nsanja zina - zomwe nthawi zambiri zimamangidwa kunyumba - zitha kupindulanso ndi kuwunikiranso kwazinthu koyamba, komanso.
Maukonde otsekedwa otsekedwa alibe tanthauzo lililonse. Zili ngati golosale yolemba ganyu munthu kuti akhazikitse ziwonetsero zawo zakumapeto kwa kanjira, ndiye munthu yekhayo amagulitsa malo apamwamba a shelufu kumakampani a soda ndikuyika ndalamazo. TurnTo's Open Review Syndication imapangidwa mozungulira mtundu wina. Zomwe zilimo ndi zamtundu - ayenera kugawana nawo kuti athandize ogulitsa awo. Maukonde ndi a ogulitsa - ayenera kuwonetsa ndemanga kuchokera ku mtundu uliwonse womwe akufuna kugawana nawo. Ntchito yathu ndikupangitsa kuti zikhale zosavuta kuti awiriwa azigwira ntchito limodzi. George Eberstadt, CEO wa TurnTo
CPO Commerce, yomwe imagulitsa zida zamagetsi kuchokera kumitundu yonse yayikulu, idasinthira ku TurnTo's Open Review Syndication ndikupeza phindu lamphamvu. M'mbuyomu, wogulitsa adagwiritsa ntchito maukonde otsekedwa, ndipo chifukwa ambiri mwa opanga ndi opanga omwe CPO amagulitsa sanali pa nsanja ya intaneti, adaphonya mgwirizano wa ndemanga zomwe zingatheke, ogulitsa okhumudwitsa omwe ankafuna kutenga nawo mbali koma sanathe. .
Ndiukadaulo wa TurnTo, CPO idachulukitsa kuwirikiza kawiri kuchuluka kwamakampani omwe adalandira zomwe zidaphatikizidwa ndikuwonjezera kuchuluka kwa ndemanga zowonetsedwa ndi oposa 250 peresenti.