NetBase: Enterprise Social Intelligence Platform

NetBase

NetBase, yomwe kale inali Accelovation, ndi gulu lazamalonda lomwe limalola ochita kafukufuku pamsika kuti adziwe momwe amathandizirana pazanema.

Net Base Monitoring Platform imapatsa mphamvu otsatsa malonda ndi zida zowunika zenizeni zenizeni zomwe zimapereka chidziwitso pompopompo pazogwirizana pazomwe zimapangitsa malingaliro amakasitomala ndi machitidwe awo. NetBase Insight Workbench imapatsa ochita kafukufuku pamsika seti ya analytics, matchati ndi zida zofufuzira.

Nachi chitsanzo cha BrandPassion Index ya Netbase, yomwe imagwiritsidwa ntchito posanthula mtundu wa mpikisano (ndi chitsanzo chabwino cha kugula tchuthi kwa ogulitsa ambiri):

CustomerBase, chida chakumapeto komwe Social Intelligence Platform imagwirira ntchito, imakwawa ukondewo, imalemba miyezi 12 yapitayi ya pa intaneti, ndikuphatikiza malingaliro, malingaliro, ndi malingaliro amtundu, ndikupereka chidziwitso chomveka.

Chosiyanitsa chofunikira ndi zida zina zofananira ndikusintha kwachilankhulo. CustomerBase imaphatikizira kuyimitsa-mawu monga chifukwa, by, chifukwa or pambuyo zomwe Google ndi mitundu ina yakusaka yachikhalidwe imanyalanyaza. Kuphatikizidwa koteroko kumalola kumvetsetsa bwino nkhaniyo komanso momwe akumvera, ndikupatsa chiyembekezo. Chitsanzo pamfundo: Google imayika kutentha ndi tanthauzo lolakwika, koma CustomerBase angaganizire kutentha powoneka bwino pamene mawuwa amagwiritsidwa ntchito potengera kutsuka mkamwa.

USP yachiwiri yayikulu ndi kuchuluka kwazidziwitso. Kugwira ntchito kwa miyezi 12 kuli kofanana ndi ma sound byte mabiliyoni makumi awiri kuchokera pazolemba zoposa biliyoni zisanu ndi ziwiri. Kampaniyo imati imalemba ziganizo za 50,000 pamphindi kuchokera kuzinthu monga Facebook, mablogi, mabwalo, Twitter ndi masamba owunikira makasitomala.

Otsatsa atha kugwiritsa ntchito NetBase ngati chida chofufuzira pamsika, kuwunikira media, kapena kuti abweretse ndalama zawo pakubweza ndalama. Kuchokera patsamba lawo:

  • Pangani zowongolera mwachangu zomwe kuonjezera kupambana kwa kampeni ndikupanga ndalama. Mawu ochezera akamakuwuzani nthawi yomweyo komwe ntchito zanu zikuyenda bwino komanso chifukwa chomwe akuvutikira, mutha kuchitapo kanthu kuti musinthe ndalama zomwe mumapeza pogulitsa.
  • Lonjezerani kampeni kufikira kuzindikira otsogolera otsogola ndi chiyembekezo. Mukudziwa kuti pali "ma VIP ochezera" kunja uko - anthu omwe mawu awo amamvedwa pomwe amauza otsatira anu zikwizikwi za mtundu wanu komanso omwe akupikisana nawo. Dziwani bwino kuti ndi ndani ndipo muwapatse zifukwa zambiri zochitira. Dziwani zambiri.
  • Pangani zopangira zatsopano kukhala zopambana mwa kuyang'anitsitsa kulandira kwa makasitomala ku malonda atsopano pamene akulowa mumsika komanso popereka mayankho mwachangu, ogwirizana pazovuta ndi madandaulo omwe angabuke. Werengani zambiri za njira yathu yatsopano yotsatirira njira.
  • Onetsetsani thanzi lanu nthawi zambiri. Pangani zisankho zabwinoko ndikufulumizitsa mayankho pazowopseza zamakampani ndi gulu lonse la ma KPI kuti athe kuyeza ndikusamalira thanzi labwino munthawi yeniyeni. Werengani zambiri za mayankho athu osanthula mtundu. Kuti muwone momwe thanzi lazachikhalidwe limagwirira ntchito pamavuto abizinesi apadziko lonse lapansi, werengani kuwunika kwa Starbucks pa blog yathu.
  • Kuneneratu mpikisano ndi kuyankha mofulumira kuopseza pampikisano ndikuwunika mwachangu, zenizeni zenizeni pamitundu yampikisano. Dziwani zambiri ndikuwona Brand Passion Index yathu ikugwira ntchito pa blog ya NetBase.
  • Mvetsetsani kuyankha kwakanthawi kwamakampeni, kuti apange zisankho zanzeru. Onani blog yathu kuti mudziwe zambiri za momwe Wall Street Journal imagwiritsira ntchito NetBase polemba lipoti lawo sabata iliyonse.
  • Chitani zambiri ndi bajeti yanu ndi zinthu zomwe muli nazo kale. Mayankho a NetBase amangosintha ndikukonzekeretsa mayankho azama media m'magulu ndi ma metrics. M'malo mokonzekera pamanja pamalemba masauzande ambiri, zida zanu zilipo kuti zikwaniritse kampeni.

Onetsetsani kuti mugwire bwenzi lathu, Jason Falls, yemwe akuchita Social Smarts Webinar ya Netbase pa Ogasiti 15, 2012: Njira ya KISS Yopambana Kutsatsa Kwama digito.

Mfundo imodzi

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    Mukamagula Facebook Fans kuchuluka kwa alendo patsamba lanu moyenera momwe tsamba lanu lidzakulitsire, zomwe zimakupatsani mwayi wogwiritsa ntchito malo ochezera a pa Intaneti kuti muwonjezere ndalama. Anthu ambiri pakadali pano amagwiritsa ntchito malo ochezera a pa Intaneti pogula zinthu kuti azilumikizana ndi anzawo komanso abale awo. Ndi makasitomala osaneneka omwe amatsegula maukonde tsiku lililonse mumakhala ndi mwayi wopereka kampani yanu, ntchito ndi katundu kwa makasitomala omwe akuyembekezeredwa padziko lonse lapansi.

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