New Manifesto Yatsopano

kuchita kapena kufa macleod

Ndizosangalatsa kuti iwo omwe ali mumafakitale azama TV amakhulupirira kuti zonse zomwe zikuchitika pokhudzana ndi zoulutsira mawu ndi zatsopano. Ndikamayang'ana kumbuyo kutsatsa kwachindunji, kutsatsa kwa nkhokwe, mawebusayiti ndi kutsatsa - sindikukhulupirira kuti zolinga zathu zamabizinesi zinali zosiyana konse. Pali nkhani zambiri zachiwawa komanso zamdima zokhudzana ndi momwe zingakhalire bizinesi iliyonse ayenera kusintha kapena alephera. Ine sindikukhulupirira kuti izo nzoona.

Ngakhale ndikuvomereza kuti asing'anga asintha (ndikusintha), mabizinesi akuyesetsabe kukwaniritsa zomwe amakhala nazo nthawi zonse. Zolinga zamabizinesi sizinakhalepo zosiyana, ndi asing'anga ndi ziyembekezo za ogula zomwe zasintha.

Ndikadakhala kuti ndikulemba manifesto yamabizinesi, itha kukhala ndi zolinga khumi izi:

  1. Bizinesi yanga idzakhala likupezeka kuti chiyembekezo ndi makasitomala akutifunafuna.
  2. Bizinesi yanga idzakhala amapezeka liti chiyembekezo ndi makasitomala amafunikira ife.
  3. Bizinesi yanga idzatero yankhani liti chiyembekezo ndi makasitomala apempha.
  4. Bizinesi yanga iyamba ziyembekezo zenizeni kwa chiyembekezo ndi makasitomala.
  5. Bizinesi yanga idzatero perekani chiyani makasitomala kuyembekezera.
  6. Bizinesi yanga idzatero perekani liti tinati tidzatero.
  7. Bizinesi yanga idzatero kuvomereza pamene tinalakwitsa.
  8. Bizinesi yanga idzatero kumakonza zolakwa zathu.
  9. Bizinesi yanga idzakhala woonamtima ndi inu.
  10. Bizinesi yanga idzatero kulankhulana bwino kupita patsogolo panjira.

Pofuna kuti akhale otseguka, owona mtima, odalirika komanso omwe amapezeka, mabizinesi akuyembekeza kuti chiyembekezo ndi makasitomala adzabwezera chisangalalo - kufotokozera momwe achitira bwino. Uku sikutsatsa kwabwino chabe kapena yatsopano kutsatsa, iyi ndi bizinesi yabwino. Izi nthawi zonse zakhala zolinga zamabizinesi omwe ndakhala ndikugwira nawo ntchito.

Mukamayang'ana zolinga izi, palibe chomwe chimanenedwa pazatsopano, kutsatsa kwazomwe zikuchitika, media media, kusaka, kukhathamiritsa kwa injini zakusaka, twitter, Facebook, imelo kapena china chilichonse chotsatsa. Kukhalapo kwa asing'anga kumapangitsa kukhala kosavuta kukwaniritsa zolinga za bizinesi - koma sizikutanthauza kuti bizinesi iliyonse izitsatira.

Kampani yanu itha kupeza kuti mayitanidwe abwino achikale achinyengo. Kumbukirani - ndizowona kuti ambiri amabizinesi sanatengere zoulutsira mawu, ndipo ambiri akuchita bwino, akukula ngakhale mabizinesi akutukuka. Tengani apulo Mwachitsanzo… sindikuwona Apple ikutseguka, kuwonekera poyera kapena kuchita nawo zoulutsira mawu - koma akuchita bwino, sichoncho?

Lingaliro langa sikuti tilepheretse makampani kutsatira ndi kugwiritsa ntchito media. Mosiyana kwambiri. Ngati bizinesi yanu ikufuna kukwaniritsa zolinga zamanenedwe pamwambapa, sindikukayika kuti zoulutsira mawu zithandizira bizinesi yanu kupatsidwa njira zoyenera komanso njira yoyenera. Ngati zolingazo sizolinga za kampani yanu, atolankhani atha kukhala osakwanira.

Ganizani musanadumphe! Madziwo ndi ozizira komanso akuya. 🙂

Ngongole yazithunzi: (CC) Brian Solis. www.bamalilo.com. Zojambula ndi Hugh MacLeod kuchokera Kusoweka Chopanda.

3 Comments

  1. 1

    Ndikuvomereza kwathunthu. Ndikumva makampani ambiri akudzifunsa okha "Kodi tiyenera kukhala pa Facebook kuti tipeze makasitomala atsopano?". Yankho la ambiri ndi ayi, chifukwa zitha kulephera cholinga chanu choyamba: kupezeka komwe chiyembekezo chikukufunirani. Anthu amapita ku Facebook kuti akalumikizane ndi abwenzi komanso abale, kugawana zoseketsa, komanso kufotokoza zakukhosi kwawo. Sapita kukapeza makampani atsopano oti azichita nawo bizinesi. Makampani amatha kugwiritsa ntchito zida zapa media popanda kugwiritsa ntchito zida ngati Facebook, zomwe sizinapangidwe kuti ziwathandize kupeza ziyembekezo zatsopano. Zowona, zida zapa media zamabizinesi zikuyenera kukonzedwa, koma sizitanthauza kuti mumagwiritsa ntchito ng'ombe yamphongo pomwe zomwe mukufuna ndi maginito.

  2. 2

    Werengani kwambiri, zikomo pogawana!

    Ndakonda mndandanda wanu. Ndikuganiza kuti zitha kuthandiza ena kukhazikitsa zolinga zawo ndikuzitsatira moyenera. Ndimakonda zolemba zomwe zimapereka zitsanzo zomveka bwino komanso upangiri wothandiza.

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