NewBrandAnalytics ikhazikitsa Pulse, Real-Time Social Intelligence

chatsopano

zatsopanoBrandAnalytics (nBA) yakhazikitsa Pula, nsanja yochokera mumtambo yomwe imathandizira makasitomala ngati McDonald's, David Bridal, Dick's Sporting Goods ndi Subway kuti azitha kuwonekera pompopompo pamitu komanso zokambirana zomwe zimakhudza mtundu wawo wazogulitsa.

Kugunda kumaphatikizapo mapulogalamu akumvetsera yomwe imasonkhanitsa ndemanga ndi zokambirana za munthu aliyense, imapereka zidziwitso zomwe zikuyenda ndipo imalola chizindikirocho kuchitapo kanthu munthawi yeniyeni. Kugunda kuli ndi zinthu zitatu zotsimikizika:

  1. Kudziwika koyambirira ndi chenjezo - Kugunda kumangotumiza chenjezo kuti lizindikire mavuto omwe angakhalepo kapena zokambirana zabwino asanapite patsogolo; kuonetsetsa kuti mukudziwitsidwa za kukula kwa mutu popanda kufunika kowunikira pamtsinje wa mtundu wanu chakudya.
  2. Kusanthula kwama spike - Pulse amatenga chizindikiritso chamutu kupita patsogolo pofotokoza momwe zinthu zilili ndikufotokozera zomwe apezazo kuti azigawana mosavuta ndi mamembala am'magulu.
  3. Kugwiritsa ntchito mosavuta komanso kuphatikiza kwathunthu - Pulse ndiyosavuta kugwiritsa ntchito ndipo imaphatikizana ndikupereka kwa zinthu za nBA zomwe zikuchitika pano, kuyambira pazithunzi zazithunzithunzi mpaka pakuwunika mwatsatanetsatane kasitomala komanso malingaliro amachitidwe amkati.

Kugunda kumapereka zidziwitso zenizeni zenizeni ndikukhala ndi malingaliro okhala ndi zidziwitso zosintha, kutsata kwamasiku amakono, ndi kuthekera kwa ma geo.

McDonalds_detail

Kugunda ndi gawo la pulogalamu yatsopano yaBrandAnalytics '. Mayankho athunthu a nBA akuphatikiza Insight, yomwe imapereka chidziwitso pamalopo ndikuwongolera mbiri pa intaneti; Ubwino, womwe umayang'ana kwambiri pakuwunika kwamipikisano yamagulu ndi kuwunika kosanthula chikhalidwe kuti mumenye omwe akupikisana nawo; Lumikizani, yomwe ndi nsanja yolimbikitsira kuchitapo kanthu pa intaneti; ndi Instant, yomwe imapereka kuwunika kwa kasitomala pompopompo Kugunda kudzapezeka pamitundu yoyambira mu Julayi.

M'mafakitale konsekonse, mabizinesi amafunikira mapulogalamu amakono azamaukadaulo omwe amatha kupereka zenizeni, malingaliro ndi malingaliro. Kugunda kumapatsa mphamvu makasitomala athu kupitilira kumvera pagulu kuti apereke chithunzi cha mayankho pompopompo komanso mayankho olimbikitsidwa, osinthidwa malinga ndi mtundu wawo. Kristin Muhlner, CEO wa newBrandAnalytics

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