Flip Yothetsera Makina a Digito Amapangitsa Kugula, Kuwongolera, Kukhathamiritsa, ndi Kuyeza Kutsatsa Kwapamwamba (OTT) Kutsatsa Kosavuta

Flip Remedy Flip: Pulatifomu Yoyang'anira Kutsatsa ya OTT

Kuphulika kwa njira zosakira media, zomwe zili, komanso owonera chaka chatha zidachitika Pamwamba-Pamwamba (OTT) kutsatsa kosatheka kunyalanyaza zopangidwa ndi mabungwe omwe amawaimira.

Kodi OTT ndi chiyani?

OTT imatanthawuza kutsatsa kwawailesi yakanema yomwe imapereka zotsatsa zachikhalidwe munthawi yeniyeni kapena pakufuna pa intaneti. Teremuyo pamwamba zikutanthauza kuti wopezera zinthu akupita pamwamba pazomwe amagwiritsa ntchito intaneti monga kusakatula pa intaneti, imelo, ndi zina zambiri.

Kudula zingwe komwe kunayamba modzipereka pamaso mliriwu wafulumira kwambiri ndi kuyerekezera Mabanja 6.6 miliyoni odula chingwe chaka chatha, ndikupanga pafupifupi gawo limodzi mwa anayi a mabanja aku America opanda zingwe. Wina 27% akuyembekezeredwa kuchita zomwezo mu 2021.

Ndikusakanikirana komwe kukuwerengera pafupifupi 70% yakuwonera TV, omvera ambiriwa akopa chidwi cha otsatsa. Kugwiritsa ntchito zotsatsa za OTT zikuyembekezeka kudumpha kuchokera $ 990 miliyoni mu 2020 mpaka $ 2.37 biliyoni pofika 2025, ikukwawa pang'onopang'ono kupita pamalo apamwamba a TV kuti agwiritse ntchito. 

Ngakhale mwayi waukuluwo, kutsatsa kwa OTT kumatha kukhala kovuta pamitundu yayikulu ndi yaying'ono ndi mabungwe. Ndi nsanja zambiri, ndizovuta kudziwa yomwe mungasankhe. Kusamalira maubwenzi ndi ofalitsa angapo ndi kovuta ndipo kungakhale kovuta kutsatira njira zoyenera kuti mudziwe zomwe zikugwira ntchito ndi zomwe sizigwira ntchito. 

Pofuna kuthana ndi vutoli, Flip, pulatifomu ya OTT yochokera ku Digital Remedy, imapereka njira yanzeru yogulira, kukonza, ndikukwaniritsa kampeni za OTT. Koma kupatula mitengo yakumalizira kwamavidiyo, nsanja iyi ya Digiday yopambana mphotho imapereka mitundu yazidziwitso zazomwe amapanga, ma geographies, ofalitsa, masana, ndi zina zambiri. Imapereka chiwonetsero chazithunzi, kukweza chizindikiro, ndikuwunika kosunthika kuti otsatsa adziwe osati mapulogalamu omwe akuyendetsa zotsatira (ndi momwe), koma amaika malingaliro awa kuti agwire ntchito nthawi yomweyo, kukometsa misonkhano munthawi yeniyeni yopita kuzinthu zabwino kwambiri. Yankho lantchito yonse limayang'anira njira yonse yotsatsira OTT, kupangitsa kuti ma brand ndi mabungwe azamasamba onse azigwiritsa ntchito mwayi wa OTT mosavuta.

pepala

Gwero Mwachindunji Kuchokera ku Premium Inventory

Kupyolera mu mgwirizano wamsika, makampani ndi mabungwe amapeza mwayi wofalitsa aliyense wa OTT kuti akwaniritse omvera. Pulatifomu ya Flip imagwiritsa ntchito zochulukitsa kuti zithandizire kukhathamiritsa nthawi yeniyeni, kuwonetsetsa kuti makampeni akugwira bwino ntchito yawo popereka chidziwitso chozama ndikugwiritsa ntchito bwino bajeti ya otsatsa. Chifukwa palibe wapakati, malonda amapeza mitengo yabwino kwambiri yotheka, ndikupanga ma ROI apamwamba ndikubwezera pazotsatsa zotsatsa (ROAS). Ndipo chifukwa njira yonse ya OTT imayendetsedwa mkati mwa Flip, palibe chifukwa chovutikira ndi maubwenzi angapo ogulitsa kapena mapangano. Ndizosavuta, zophatikizidwa, komanso zogwira mtima. 

Ikani Zochita, Osangowona

Momwe muyeso wa OTT ukupitilira kukhwima, ma brand amafuna kuti ayang'ane kupitirira mitengo yakumalizira makanema (inde / ayi), kudina, ndi ziwonetsero. Pamapeto pa tsikulo, otsatsa amafuna kudziwa momwe ntchito zawo zikuyendetsera zotsatira zoyeserera, komanso malonda ake. Flip imatha kulumikiza madontho amenewo, kuyeza ma KPI monga kutsitsa pulogalamu, kuyendera masamba awebusayiti, ngolo zogulira zoyambira, komanso ngakhale kusungira m'misika. Pulatifomu imamangiriza malingaliro pazotsatira zenizeni zotsatsa, kuti muwone zomwe zikugwira ntchito ndi zomwe sizikugwira ntchito.

Ichi ndi chimodzi mwazinthu zofunikira kwambiri zomwe zimapangitsa yankho lathu kukhala lapadera kwambiri - titha kumangiriza zotsatira zake kutsatsa ndikukuchita pachida chilichonse, kuti muwone chomwe chikuyendetsa singano. Izi zikutanthauza kuti mumapeza zidziwitso zenizeni, zomwe mungachite kuti musinthe makampeni anu kuti mukwaniritse zolinga zanu.

Michael Seiman, CEO wa Digital Remedy

Zambiri Pazidziwitso Zakuya

Otsatsa ambiri amakhala ndi mwayi wopeza makasitomala awo achipani choyamba ndipo ndizomwezo - palibe chilichonse chokhudza makasitomala ampikisano wanu kapena omwe angakhale makasitomala awo. Ndi Flip, mutha kubweretsa zomwe mumalemba ndikuziphatikiza ndi zopezera ena za chipani chachitatu cha Digital Remedy ndikuthandizira kusanja kwazomwezi kwa omvera, owunikira komanso owunikira. Izi zikutanthauza kuti mutha kugwiritsa ntchito mwayi wopikisana nawo kuti mupeze zotsatira zabwino.

Zotsatira Zotsitsimula Brand Real time

Kupitilira pazowonera komanso kutembenuka kwaposachedwa, Flip imaperekanso mwayi kwa otsatsa kuti azitsatira kukweza pamtundu pophatikiza ma metric a OTT ndi malingaliro ofufuza kuti athe kuzindikira, kukumbukira, ndi kuzindikira. Chifukwa chake ngakhale kwa iwo omwe sanatembenuke pano, Flip imakupatsani mwayi woti mugwirizane kuti muwone ngati zotsatsa zanu zikuyanjananso ndi omvera anu.

Dziwani Zomwe Zimasuntha Singano

Pakutsatsa kwama digito, pali zosintha zambiri zomwe zitha kuchitika chifukwa chakuchita bwino. Chowonadi ndi chakuti, omvera atha, ndipo atero, atha kuwulutsidwa ndi malonda anu pazanema zina munthawi yonse ya kampeni yanu ya OTT. Kodi sichingakhale chabwino kudziwa kuti ndi magawo ati a kampeni yanu omwe akuyendetsa zotsatira? Ndi Flip, zopangidwa zimatha kuyankha funsoli: mwa aliyense amene adachitapo kanthu, ndi angati mwa iwo omwe adachita izi chifukwa cha kuwonekera kwa OTT makamaka? Flip imapereka ma metrics okwera mozama, kuyeza ndi kuzindikira kuti ndi zinthu ziti zapampeni yanu zomwe zimakhudza kwambiri zomwe mumakonda kugula. Amapereka gawo lochulukirapo podzilekanitsa ndi kukhazikitsa mtengo wa OTT muntchito yanu yonse. Poyerekeza kuyerekezera kwamagulu owonekera ndi owongolera m'magulu osiyanasiyana monga opanga, ofalitsa, ndi omvera, timatha kuwona momwe munthu angatembenuzire atatsatsa malonda anu ku OTT kapena potengera kampeni ina.

Zaka khumi za Ukadaulo Kumbali Yanu

Makinawa ndi anzeru kwambiri monga anthu omwe ali kumbuyo kwawo, ndipo gulu la Digital Remedy lakhala likugwira ntchito kanema ndi OTT kuyambira pomwe musanayang'ane chilichonse. Kwa zaka zopitilira 20 mu digito, akhala akuchita mitundu yonse yazofalitsa, kuyambira pomwe mudayenera kukonza pamanja. Ndipo pafupifupi zaka zisanu mu OTT danga palokha, chidziwitso chabungweli chimatanthauza kuti mumapeza ukadaulo wogwiritsa ntchito deta womwe umathandizidwa ndi ukadaulo wozama kuchokera kwa akatswiri omwe akhala mbali inayi monga otsatsa eni ake ndipo amamvetsetsa bwino za zomwe otsatsa amafuna amafunadi kukawona. Kuyenda kwa ntchito, kuwonera, ndi kupereka malipoti zonse zimamangidwa kuchokera pamalingaliro amakasitomala kuti apereke zidziwitso zomwe mukufuna kuti mumvetsetse momwe ntchito ikuyendera. 

Kudumphira munjira yatsopano ngati OTT kumawoneka ngati kovuta, makamaka ndikupanikizika kowonjezerapo podziwa kuti mulibe chochita - ndipamene omvera anu ndi omwe akupikisana nawo akupita. Koma mutakhala ndi zida ndi ukatswiri woyenera pakona yanu, ngakhale malonda ndi makampani ang'onoang'ono amatha kupikisana ndi anyamata akulu mumayendedwe atsopanowa. Ndi nsanja ya Flip OTT, Digital Remedy ikupangitsa kuti ikhale yopezeka, yosavuta, komanso yotsika mtengo kwaopanga ndi otsatsa m'magawo onse kuti apambane ku OTT.

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