Njira 6 Zogwirira Ntchito Ndi Othandizira Opanda Zothandizira

Influencer Marketing popanda Sponsorships

Ngakhale anthu ambiri amakhulupirira kuti kutsatsa kwamphamvu kumangokhala kwamakampani akuluakulu omwe ali ndi zinthu zambiri, zitha kukhala zodabwitsa kudziwa kuti nthawi zambiri sizimafuna bajeti. Mitundu yambiri yachita upainiya wotsatsa ngati chinthu chachikulu chomwe chimapangitsa kuti apambane pamalonda awo a e-commerce, ndipo ena achita izi pamtengo wa zero. Osonkhezera ali ndi kuthekera kwakukulu kopititsa patsogolo kutsatsa kwamakampani, kudalirika, kuwulutsa pawailesi yakanema, kutsatira pazama TV, kuyendera masamba, ndi malonda. Ena mwa iwo tsopano akuphatikiza maakaunti akulu kwambiri pa Youtube (kuganiza Osewera otchuka a YouTube ngati PewDiePie omwe ali ndi olembetsa odabwitsa a 111M) kapena maakaunti angapo a niche m'mafakitale ena (zitsanzo za izi ndi oleza mtima ndi madokotala omwe amagwira ntchito).

Ndi kutsatsa kwa influencer kunanenedweratu kuti kupitilira kukula pa 12.2% mpaka $4.15 biliyoni mu 2022, ma brand ang'onoang'ono amatha kugwirizana ndi olimbikitsa kuti athandize kugulitsa malonda ndi ntchito zawo, ndipo akhoza kuchita izi popanda mtengo uliwonse. Nazi njira 6 zomwe mitundu ingagwirire ntchito ndi olimbikitsa popanda thandizo:

1. Influencer Product kapena Service Gifting

Imodzi mwa njira zosavuta zomwe ma brand angagwirire ntchito ndi osonkhezera popanda kulipirira zolemba zawo ndi kudzera pazogulitsa kapena ntchito. Atha kugwiritsa ntchito zomwe ali nazo ndikupatsanso olimbikitsa kusinthana komwe wolimbikitsa amapereka kuchuluka kwazinthu zapa TV. Langizo la pro ndikuyandikira kwa omwe akukulimbikitsani nthawi zonse ndikuwuzani kuti mungafune kupereka mphatso popanda kuwunikira magawo enieni akusinthana. Mwanjira iyi, otsogolera ambiri amatha kuyankha pempho lanu chifukwa samva "kukakamizika" kubwezera popanda osagwirizana malonda. Malonda osagwirizana zimachitika pomwe Influencer's Instagram feed post post imawononga ndalama zambiri kuposa zomwe zimagulitsidwa kapena ntchito yokha.

Mtundu uyenera kukhala wodziwa nthawi zonse kuti olimbikitsa amalandila zochulukirapo ndipo nthawi zina ngakhale mazana amtundu wamtundu patsiku, monga momwe zimakhalira ndi ambiri olimbikitsa. Pachifukwa ichi, kukhala ochezeka kwambiri komanso omasuka paziganizo za mgwirizano zidzalola kuti chizindikirocho chiwonetsere kuti ali ndi chidwi choposa "kufuula" mofulumira ndipo m'malo mwake akufunafuna mgwirizano wautali.

Berina Karic, katswiri wotsatsa malonda ku Top Influencer Marketing Agency, amalimbikitsanso kuti azitsatira mwaulemu zinthuzo zitalandiridwa. Langizo lake ndikuyang'ana ndi wolimbikitsa kuwafunsa ngati adalandira ndikukonda mphatso yawo, komanso ngati akufuna kusinthana chilichonse. Kuyanjana kwamtundu woterewu kumatha kubweretsa mfundo zazikulu ndikupangitsa kuti mtunduwo uwonekere.

2. Maulendo a Influencer

Mtundu utha kukonza ulendo ndikukhala ndi anthu ambiri olimbikitsa ndi kulandira kuwirikiza kakhumi kuchuluka kwa ndalama zolipirira mayendedwe, chakudya ndi malo ogona. Mwachitsanzo, mtundu ukhoza kukhala ndi anthu asanu omwe amalimbikitsa kuti apite kumalo enaake ndikugwiritsa ntchito nthawiyi ngati mwayi wopanga zomwe zili patsamba komanso kusindikiza zolemba zingapo zowunikira zinthu kapena ntchito. Njira iyi ya PR imagwiritsidwa ntchito ndi makampani ambiri apamwamba pomwe ali ndi omwe ali ndi mphamvu zambiri amapanga zolemba zambiri zolimbikitsa mtunduwo kuti akhale ndi mwayi woyenda ndikucheza ndi opanga ena. Maulendo a influencer amaperekanso kuthekera kwa mtundu kuti ukhale wogwirizana kwambiri ndi omwe amapereka mwayi kwa mtunduwo kuti asinthe ena mwa omwe akuchita bwino kwambiri kukhala akazembe amtundu kuti atumizenso zinthu zina zapa TV.  

Njira imeneyi inali adachita upainiya ndi makampani oyambira ngati Revolve, komwe amalandila anthu ambiri otsogola kumalo achilendo kuti asinthane ndi 10-15 muzakudya komanso makanema ambiri ankhani zatsiku ndi tsiku ndikuyika chizindikiro.

3. Zochitika za Influencer

Kwa omwe akulephera kukonza maulendo, zochitika zokomera anthu zitha kuwonetsa mgwirizano womwe ungathe kuwongoleredwa pomwe olimbikitsa amatha kutumiza zinthu zingapo kuti akakhale nawo pamwambowu. Mtundu utha kukonza zochitika muofesi yawo, malo odyera, kapena malo ena osangalatsa ndikupereka mabasiketi amphatso kuti omwe amasonkhezera aziwonera malonda kapena ntchito payekha. Gulu lamkati limathanso kukumana ndi anthu omwe ali ndi vuto pamasom'pamaso ndikuwafotokozera maubwino a chinthucho mwachindunji kwinaku akuloleza anthu kuti azijambula kapena kujambula ziwonetsero za mtunduwo. A pro-tip ndikupereka a wapadera ndipo Instagrammable kolowera komwe osonkhezera amatha kujambula zithunzi pansi pa ma logo okongoletsera kapena kugawana makonda okongoletsedwa bwino ndi zopukutira zawo kapena ma tag osungitsa. 

4. Kugwirizana kwa Brand Brand

Ma Brand atha kugawa mtengo wochititsa chochitika kapena ulendo wokopa anthu pofikira ma brand ena ndikugawana nawo mwayi wawo wokopa chidwi. Mitundu yambiri yosagwirizana ndi mpikisano imakhala yotseguka makamaka ku mgwirizano wamtunduwu pamene amalandira phindu lathunthu la mgwirizano pamtengo wamtengo wapatali pomwe sakuyenera kupirira khama lonse loyang'anira kampeni yayikulu. Atha kutenga nawo gawo pophatikiza zinthu zawo m'mabasiketi amphatso kapena popereka malo, malo ogona kuhotelo, maulendo, kapena ntchito zina kutengera makampani omwe akugwira nawo ntchito. Ogulitsa amatha kupita mpaka pano kuti akhale ndi mabwenzi angapo akutenga nawo gawo ndikupanga zokumana nazo zodabwitsa. zomwe zimapereka chidziwitso chochuluka kwa onse omwe akukhudzidwa. 

5. Influencer Product Kubwereka

Kwa iwo omwe sangathe kupereka mphatso, makamaka ngati chinthucho ndi chokwera mtengo kapena chamtundu wina, atha kupereka lingaliro la mgwirizano wobwerekana. Mgwirizano wamtunduwu ungaphatikizepo wolimbikitsa kupanga zinthu pogwiritsa ntchito chinthu, kubweza filimuyo ikamalizidwa, ndikugawana chinthucho pamayendedwe awo ochezera. Makampani ambiri apamwamba a PR amagwiritsa ntchito njirayi pojambula zithunzi pomwe amabwereketsa zidutswa zamagulu atolankhani omwe ali pamwamba kuti apemphe zinthuzo kuti zibwezedwe kuwombera kukamalizidwa. Izi zimagwira ntchito bwino ngati wosonkhezera akufunafuna ma props kapena zida zapadera kuti aziphatikiza monga gawo lazomwe zili zatsopano.

6. Influencer Media Partnerships

Ngati mtundu sungathe kupereka mphatso kapena kubwereka chinthu, atha kuyanjana ndi olimbikitsa kudzera mumgwirizano wapa media. Izi zimaphatikizapo mtundu womwe umakhala wotetezedwa ndi TV kudzera muzofalitsa, zoyankhulana, kapena mitundu ina ya kutchulidwa, kenako kuphatikiza wowalimbikitsa munkhani yawo ngati gawo la zotsatsira khama. Ma brand amatha kukambirana zisanachitike za mgwirizano, ndiyeno woyambitsayo agawane nawo nkhani zapa TV pazachikhalidwe chawo ndikuyika chizindikiro.

Ziribe kanthu kukula kwa mtunduwu, kugwira ntchito ndi olimbikitsa kumatha kukhala njira yotsika mtengo yotsatsa bizinesi ndikuwongolera mtundu, kugulitsa, kuwulutsa pawailesi yakanema, komanso ma TV otsatirawa. Ma Brand amatha kugwiritsa ntchito njira zopangira kuti awonetsetse kuti apambana-pambana popanda kuphwanya banki. Poyang'ana mitundu yosiyanasiyana ya kusinthana kwamphamvu, kampani imatha kudziwa njira yomwe ili yothandiza kwambiri ndikupitilizabe kuyesetsa kutsatsa pamagulu omwe apambana.