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Kodi Digital Marketing Strategy ndi chiyani?

Njira yotsatsira digito ndi dongosolo lathunthu lokwaniritsa zolinga ndi zolinga zenizeni zamalonda pogwiritsa ntchito njira zosiyanasiyana zapaintaneti, ma mediums, ndi matekinoloje. Zimaphatikizapo kuzindikira anthu omwe akufuna, kukhazikitsa zolinga zamalonda, ndikugwiritsa ntchito nsanja za digito ndi zida zogwirira ntchito, kutembenuza, kugulitsa, ndi kusunga makasitomala. Njira yotsatsira digito yopangidwa bwino ingathandize mabizinesi kupanga chidziwitso chamtundu, kupanga zotsogola, kukulitsa malonda, ndikusintha kukhulupirika kwamakasitomala.

Njira yotsatsira digito ndi gawo lofunikira kwambiri pakutsatsa kulikonse. Ngakhale kutsatsa kwachikhalidwe kumayang'ana kwambiri zochitika zapaintaneti monga kutsatsa kusindikiza, mawayilesi owulutsa, makalata achindunji, ndi malonda amafoni, kutsatsa kwa digito kumayang'ana kwambiri zochitika zapaintaneti zomwe zimathandizira pa intaneti komanso matekinoloje a digito.

Ndi Mafunso Otani Amene Ayenera Kuyankha Bwino Lolemba Bwino la Digital Marketing Strategy?

Njira yotsatsira digito yopangidwa bwino iyenera kuyankha mafunso ofunikira kwa utsogoleri okhudzana ndi zolinga zabizinesi, momwe msika uliri, komanso magwiridwe antchito. Nawa ena mwa mafunso apamwamba omwe njira yotsatsira digito iyenera kuthana nayo:

  1. Kodi zolinga zathu zazikulu zamabizinesi ndi chiyani, ndipo kutsatsa kwa digito kungathandize bwanji kuzikwaniritsa? Kumvetsetsa kulumikizana pakati pa kutsatsa kwa digito ndi zolinga zamabizinesi ndikofunikira.
  2. Kodi anthu amene tikufuna kuwatsata ndi ati, ndipo tingawapeze kuti pa intaneti? Izi zikuphatikiza zidziwitso za kuchuluka kwa anthu komanso zamalingaliro, komanso njira zama digito zofikira omvera anu.
  3. Kodi malingaliro athu amtengo wapatali ndi otani, ndipo tingawafotokozere bwino bwanji kudzera mumayendedwe athu a digito? Lingaliro lapadera komanso lokakamiza la mtengo (Mtengo wa UVP) akhoza kukusiyanitsani ndi omwe akupikisana nawo.
  4. Kodi zizindikiro zathu zazikulu zogwirira ntchito ndi ziti (KPIs), ndipo tidzawayeza ndi kuwalondolera bwanji? Izi zingaphatikizepo ma metrics monga kuchuluka kwa magalimoto pawebusayiti, mitengo yosinthira, ndalama zogulira makasitomala, mtengo wanthawi zonse wamakasitomala, zoyezetsa zomwe zikuchitika, ndi zina.
  5. Kodi mpikisano wathu wa digito ndi wotani, ndipo tingauwongole bwanji? Kumvetsetsa mphamvu ndi zofooka za mpikisano wanu kungakuthandizeni kudziwa njira yanu.
  6. Kodi tidzagawa bwanji bajeti yathu yotsatsira digito pamakina ndi zoyambira zosiyanasiyana? Izi zimaphatikizapo kusankha kusakanikirana kwa njira zolipiridwa, zokhala nazo, komanso zopeza.
  7. Kodi njira yathu yophunzirira ndi yotani? Zomwe zili mkati zimagwira ntchito yofunika kwambiri pakuwongolera kuyanjana komanso kutembenuka. Izi zikuphatikizapo kufotokozera mtundu wazinthu zomwe mungapangire, zandani, komanso kangati.
  8. Kodi njira yathu yakusaka kwachilengedwe ndi yotani? Izi zikuphatikizapo kumvetsetsa momwe mungasinthire maonekedwe a webusaiti yanu pa injini zosaka (SEO) ndikuyendetsa magalimoto achilengedwe.
  9. Kodi tidzasamalira bwanji ubale wamakasitomala ndikuchitapo kanthu panjira zosiyanasiyana za digito? Izi zitha kuphatikiza njira zolumikizirana ndi anthu, kutsatsa maimelo, komanso ntchito zamakasitomala.
  10. Ndi matekinoloje ati kapena zida ziti zomwe tidzagwiritse ntchito poyesa ndikuyesa kutsatsa kwathu kwa digito? Izi zitha kuphatikiza nsanja zodzipangira zokha, zida zowunikira, CRM machitidwe, etc.
  11. Kodi zoopsa zomwe zimakhudzidwa ndi chiyani ndipo tingazichepetse bwanji? Izi zingaphatikizepo zoopsa zokhudzana ndi chitetezo cha data, malamulo achinsinsi (monga GDPR), ndi ndemanga zoipa zamakasitomala.
  12. Kodi tidzaonetsetsa bwanji kuti malonda athu a digito akuphatikizidwa ndi malonda athu onse ndi njira zamabizinesi?

Kumbukirani, mafunsowa akuyenera kubwerezedwanso ndikusinthidwa pafupipafupi, chifukwa mawonekedwe a digito ndi osinthika komanso akusintha nthawi zonse.

Momwe Njira Yotsatsa Pa digito Imayenderana ndi Njira Yanu Yotsatsa Yonse:

Njira yanu yotsatsira digito iyenera kuthandizira ndikukulitsa zoyesayesa zanu zamalonda, kuthandizira kukwaniritsa zolinga zamalonda bwino, ndikulola mabizinesi anu kuti agwirizane ndi zomwe ogula amakono akusintha.

  • Integrated Marketing Efforts: Kutsatsa kwapa digito kumakwaniritsa zochitika zotsatsa zachikhalidwe popereka zina zowonjezera kuti zifikire ndikuchita ndi makasitomala. Mwachitsanzo, malonda a pa TV kapena pawailesi amatha kuyendetsa ogwiritsa ntchito kutsamba la webusayiti kapena pawailesi yakanema, pomwe zambiri zatsatanetsatane komanso kulumikizana mwachindunji kumatha kuchitika.
  • Kufikira Kwachindunji: Kutsatsa kwapa digito kumalola kulunjika kolondola kwa omvera kutengera kuchuluka kwa anthu, machitidwe, zokonda, ndi njira zina. Izi zimakulitsa mphamvu ya njira yonse yotsatsa malonda pofikira anthu oyenera ndi uthenga wabwino pa nthawi yoyenera.
  • Zotsatira Zotsimikizika: Ubwino umodzi waukulu pakutsatsa kwa digito ndi kuyeza kwake. Zida monga Google Analytics, analytics media media, ndi mapulogalamu otsatsa maimelo amapereka chidziwitso chatsatanetsatane pamachitidwe amakasitomala ndi machitidwe a kampeni. Deta iyi imathandiza mabizinesi kusintha njira yawo yonse yotsatsa, kupangitsa kuti ikhale yoyendetsedwa ndi data komanso yogwira mtima.
  • Kuchita Mtengo: Kutsatsa kwapa digito kumatha kukhala kotsika mtengo kuposa kutsatsa kwachikhalidwe, makamaka kwa mabizinesi ang'onoang'ono ndi oyambitsa. Ndi zosankha monga kulipira-pa-kudina (PPC) kutsatsa komanso kutsatsa kwapa media media, mabizinesi amatha kufikira anthu ambiri pamtengo wotsika. Izi zimathandiza kukhathamiritsa bajeti yonse yotsatsa.
  • Kumanga kwa Makasitomala ndi Ubale: Kutsatsa kwapa digito kumapereka nsanja zolumikizirana mwachindunji ndi makasitomala. Mabizinesi amatha kuchita zinthu zenizeni ndi makasitomala awo kudzera pawailesi yakanema, maimelo, ndi macheza amoyo. Izi zimathandiza kumanga maubale olimba komanso kukulitsa kukhulupirika kwa makasitomala, zomwe zimathandizira ku cholinga chokulirapo cha malonda osunga makasitomala.
  • Kuwonekera kwa Brand ndi Kuwongolera Mbiri: Kukhalapo pa intaneti ndikofunikira kwambiri m'nthawi yamakono ya digito. Njira yodalirika yotsatsira digito imatsimikizira kuti mtundu wanu umawoneka komwe makasitomala anu amathera nthawi yawo: pa intaneti. Imalolezanso kasamalidwe ka mbiri, popeza mabizinesi amatha kuyang'anira ndikuyankha mayankho amakasitomala, ndemanga, ndi madandaulo munthawi yeniyeni.

Ndikofunika kuwonetsetsa kuti njira yanu yotsatsira digito ikugwirizana ndi zolinga zanu zonse zamalonda kuti mupange chidziwitso chogwirizana pamagulu onse okhudza.

Momwe Mungapangire Njira Yotsatsa Pa digito

Nayi ndondomeko ya ndondomekoyi ndi masitepe omwe amakhudzidwa popanga njira yotsatsira digito:

  1. Fotokozani zolinga zanu ndi zolinga zanu: Yambani ndikuzindikira zolinga zanu zamabizinesi ndi zomwe mukufuna kukwaniritsa kudzera muzochita zanu zamalonda zama digito. Zolinga zodziwika bwino zimaphatikizapo kukulitsa kuzindikira kwamtundu, kupanga zotsogola, kugulitsa zinthu zosiyanasiyana, kukulitsa kupeza, komanso kuwongolera kusunga makasitomala.
  2. Dziwani anthu omwe mukufuna: Mvetsetsani kuti makasitomala anu abwino ndi ndani popanga anthu ogula mwatsatanetsatane. Anthu awa akuyenera kuphatikiza zambiri za anthu, zama psychographic, komanso zamakhalidwe kuti zikuthandizeni kukonza zotsatsa zanu mogwirizana ndi zosowa ndi zomwe amakonda.
  3. Pangani kafukufuku wa digito: Unikani kupezeka kwanu kwa digito ndi momwe mumagwirira ntchito pamakina osiyanasiyana, monga tsamba lanu, media media, kutsatsa maimelo, ndi kutsatsa kwazinthu. Dziwani madera omwe mungawonjezeko ndi mwayi wopezerapo mwayi.
  4. Sankhani njira zanu zotsatsira digito: Kutengera zolinga zanu ndi omvera anu, sankhani njira zoyenera kwambiri za digito kuti mufikire ndikuchita nawo makasitomala anu. Njira zodziwika bwino ndi izi:
    • Kukhathamiritsa kwa injini zosakira (SEO)
    • Kutsatsa kwapa-kudina kulikonse (PPC)
    • Kutsatsa kwapa media media (SMM)
    • Kugulitsa zamakono
    • Kutsatsa kwa Imelo (Imelo Imodzi Imatumiza, Imelo Yambiri Yotumiza, ndi Maulendo Odzichitira okha)
    • Kusokoneza maganizo
    • Kugulitsa othandizira
    • Kutsatsa kwamavidiyo
    • Maubale ndimakasitomala
    • Kutsatsa kwa mafoni (sms, MMS, Mobile Apps)
  5. Konzani njira yanu yopangira zinthu: Konzani ndikupanga zinthu zapamwamba, zoyenera, komanso zokopa zomwe zimagwirizana ndi omvera anu. Sinthani zomwe zili panjira iliyonse ndikuwonetsetsa kuti zikugwirizana ndi zolinga zanu zonse zamalonda.
  6. Perekani bajeti ndi zothandizira: Sankhani fayilo ya bajeti ndi zothandizira chofunika pa njira iliyonse yotsatsa digito. Perekani ndalama potengera zomwe zikuyembekezeka kubweza (ROI) ndikuyika patsogolo njira zomwe zimapereka mwayi wopambana.
  7. Kukhazikitsa ndi kukhathamiritsa: Pangani ndondomeko yanu yotsatsa digito ndikuwunika momwe ikugwirira ntchito nthawi zonse. Gwiritsani ntchito zidziwitso zoyendetsedwa ndi data kuti muwongolere kampeni yanu ndikusintha kuti muwongolere zotsatira pakapita nthawi.
  8. Yezerani ndi kusanthula zotsatira: Tsatirani momwe mukutsatsa kwa digito pogwiritsa ntchito zida ndi ma metric osiyanasiyana, monga Analytics Google, ma analytics azama media, ndi nsanja zotsatsa maimelo. Yang'anirani kupambana kwamakampeni anu motsutsana ndi zolinga zanu zoyambirira ndi zolinga zanu, ndikusintha njira yanu ngati pakufunika.

Chifukwa Chimene MarTech Stack Ndi Yofunika Kwambiri Pakutsatsa Kwanu Kwa digito

A Mtengo wa MarTech amatanthauza kusonkhanitsa matekinoloje omwe amalonda amagwiritsa ntchito kukhathamiritsa ndikuwonjezera njira zawo zotsatsira nthawi yonse ya kasitomala. Ukadaulo uwu ukuphatikiza zida ndi nsanja zosiyanasiyana zodzipangira zokha, kusanthula, kasamalidwe kaubwenzi wamakasitomala, kasamalidwe kazinthu, kasamalidwe ka media, ndi zina zambiri.

Kuchulukana kopangidwa bwino kwa MarTech ndikofunikira pakufufuza, kutumiza, kugwirizanitsa, ndikugwiritsa ntchito njira zotsatsira za digito pazifukwa zingapo:

  1. Kuchita bwino ndi Automation: Zida za MarTech zimasinthiratu ntchito zobwerezabwereza, kumasula ogulitsa kuti aziyang'ana kwambiri zochita. Mwachitsanzo, mapulogalamu otsatsa maimelo amatha kupanga makampeni a imelo, zida zotsatsa zitha kuyendetsa njira zolerera, ndipo zida zapa media media zimatha kukonza zolembera pasadakhale.
  2. Zosankha Zoyendetsedwa ndi Data: Zida za MarTech zimapereka chidziwitso chotheka komanso kusanthula, kulola otsatsa kupanga zisankho zoyendetsedwa ndi data. Amatha kutsata ndi kuyeza momwe makampeni akutsatsa amagwirira ntchito, kumvetsetsa machitidwe a kasitomala, ndikusintha njira zawo potengera izi.
  3. Kusintha Kwamakonda ndi Kukumana ndi Makasitomala: Zida za MarTech zitha kuthandiza kupanga zokumana nazo makonda kwa makasitomala. Posonkhanitsa ndi kusanthula deta, otsatsa amatha kumvetsetsa zomwe kasitomala amakonda komanso machitidwe awo, kuwalola kuti asinthe zomwe zili, zopatsa, komanso kulumikizana. Izi zimapangitsa kuti makasitomala azikhala bwino komanso kukhulupirika kwamakasitomala.
  4. Mgwirizano ndi Kugwirizana: Zida za MarTech zitha kuthandizira mgwirizano pakati pa magulu otsatsa, makamaka m'mabungwe akuluakulu kapena pogwira ntchito kutali. Atha kuthandizira kugwirizanitsa ntchito, kuyang'anira kayendetsedwe ka ntchito, ndikuwonetsetsa kuti aliyense akuyesetsa kukwaniritsa zolinga zomwezo.
  5. Kusintha: Pamene bizinesi ikukula, zosowa zake zamalonda ndi zovuta zimakulanso. Kuchulukana kolimba kwa MarTech kumatha kukwaniritsa zosowa zomwe zikukulazi, ndikuthandizira kutsatsa kwamphamvu komanso kokulirapo.
  6. Multichane Marketing: Makasitomala amasiku ano amalumikizana ndi ma brand pamayendedwe osiyanasiyana a digito. Zida za MarTech zimathandizira kuyang'anira ndikugwirizanitsa ntchito zotsatsa zamakina ambiri, kuwonetsetsa kuti uthenga wamtundu umagwirizana komanso wogwirizana pamapulatifomu onse.
  7. Kusamalira Maubwenzi Amakasitomala (CRM): Zida za CRM, gawo lofunikira la stack ya MarTech, zimathandizira kuyang'anira ndi kusanthula machitidwe a kasitomala ndi data munthawi yonse ya kasitomala. Izi zimakulitsa ntchito zamakasitomala, zimasunga makasitomala, zimayendetsa kukula kwa malonda, ndikuwongolera ubale wamakasitomala.
  8. Kuyesa ndi Kukhathamiritsa: Zida za MarTech zimathandizira kuyesa kwa A/B ndi mitundu ina yoyesera, kulola otsatsa kukhathamiritsa njira zawo kuti apeze zotsatira zabwino.

Ngakhale kufunikira kwa stack ya MarTech kumawonekera, ndikofunikira kudziwa kuti kungokhala ndi zida izi sikokwanira. Ayenera kusankhidwa mosamala ndikuphatikizidwa kuti agwirizane ndi njira zonse zamalonda zamalonda ndi zolinga zake. Chinsinsi cha stack yogwira ntchito ya MarTech si kukula kwake kapena mtengo wake, koma momwe imaperekera zosowa ndi zolinga za bungwe. Zolemba zodziwika bwino za MarTech zitha kuphatikiza:

Njira yabwino yotsatsa malonda a digito imafuna dongosolo lolingaliridwa bwino, kuphatikiza koyenera kwa mayendedwe, ndi kusanthula kosalekeza ndi kukhathamiritsa kuti mukwaniritse zomwe mukufuna.

Njira Zotsatsa Zachitsanzo za Digital: Local Auto Dealership

Nayi zitsanzo zotsatsira malonda a digito kwa ogulitsa magalimoto am'deralo:

  1. Kufotokozera Zolinga ndi Zolinga: Zolinga zazikulu ndikudziwitsa anthu zamtundu, kukopa alendo omwe amabwera kudzera pamapaketi ndi kusaka kwachilengedwe, ndikulimbikitsa kusaka kolipidwa ndi zotsatsa zamagulu kuti apange zotsogola ndi malonda.
  2. Dziwani Omvera Otsatira: Anthu omwe akufuna kutsata akuphatikizapo ogula magalimoto m'dera lanu, omwe akufunafuna chithandizo chagalimoto, ndi omwe ali ndi chidwi ndi zambiri zokhudzana ndi magalimoto.
  3. Digital Marketing Channels
    • SEO Local ndi Map Pack
      : Konzani mbiri yanu ya Bizinesi ya Google ndi chidziwitso chonse (adilesi, maola, nambala yafoni), magulu oyenerera, zithunzi, ndi zosintha pafupipafupi. Limbikitsani ndemanga zamakasitomala kuti muwongolere kusanja kwanu pazotsatira zakusaka kwanuko. Onetsetsani kuti tsamba lanu lakonzedwa kuti lizigwirizana ndi mawu osakira kwanuko (monga “malo ogulitsa magalimoto mu [mzinda]”).
    • Kutsatsa Kwazinthu ndi Kusaka Kwachilengedwe: Khazikitsani njira zomwe zimayang'ana kwambiri popereka chidziwitso chofunikira kwa omvera omwe mukufuna. Izi zitha kuphatikiza zolemba zamabulogu zokhuza maupangiri okonza magalimoto, kufananitsa magalimoto, zambiri zandalama, ndi zina zambiri. Onetsetsani kuti zomwe muli nazo ndi SEO-zochezeka kuti mukope anthu osakira.
    • Kusaka Kwamalipiridwa (PPC): Gwiritsani ntchito Google Ads kuti mufufuze zakusaka kwanu komwe kumakhudzana ndi kugula magalimoto, kusewerera, ndi zina zotero. Gwiritsani ntchito malo olunjika kuti mutsimikizire kuti malonda anu akuwonetsedwa kwa anthu a m'dera lanu.
    • Zotsatsa Zolipira Pagulu: Thamangani zotsatsa za geo-targeted pamapulatifomu ngati Facebook, Instagram, ndi LinkedIn. Izi zitha kugwiritsidwa ntchito kulimbikitsa zotsatsa zapadera, zobwera zamagalimoto zatsopano, kapena zinthu zapamwamba kuchokera kubulogu yanu. Gwiritsani ntchito luso lolunjika pamapulatifomu kuti mufikire omvera anu abwino.
    • Media Social: Pitirizani kukhalapo pamasamba ochezera oyenera. Gawani zosintha zamalonda anu, onetsani maumboni amakasitomala, perekani zofunikira, ndikugawana ndi otsatira anu. Ganizirani zoyendetsa mipikisano kapena zotsatsa kuti mulimbikitse kugawana ndi kugawana.
  4. Kupanga ndi Kuchita Njira
    • SEO Local ndi Map Pack: Sinthani nthawi zonse mbiri yanu ya Bizinesi ya Google, yankhani ndemanga, ndikuwonetsetsa kuti tsamba lanu lakongoletsedwa kwanuko.
    • Kutsatsa Kwazinthu ndi Kusaka Kwachilengedwe: Pangani kalendala yazinthu ndikusindikiza nthawi zonse zapamwamba, zokomera SEO. Limbikitsani zomwe muli nazo kudzera pazama TV komanso makalata a imelo.
    • Kusaka Kwamalipiridwa ndi Zotsatsa Zapagulu: Konzani ndikuyambitsa kampeni yanu yotsatsa, kuwonetsetsa kuti mukuwatsata bwino. Yang'anirani machitidwe awo ndikuwongolera pakapita nthawi.
    • Media Social: Konzani ndikukonza zolemba nthawi zonse zapa social media. Phatikizani ndi omvera anu poyankha ndemanga ndi mauthenga mwachangu.
  5. Yezerani ndi Kusanthula Zotsatira - Gwiritsani ntchito zida monga Google Analytics, malipoti a Google Ads, Facebook Insights, ndi zina kuti muwone momwe mukuchitira. Yang'anani ma metrics ngati kuchuluka kwa tsamba lawebusayiti, mitengo yodutsa (CTR), mitengo yotembenuka, mitengo yakuchitapo kanthu, ndi mtengo wotsogolera (CPL). Yang'anani detayi kuti mumvetse zomwe zikugwira ntchito ndi zomwe ziyenera kukonzedwa.
  6. Konzani ndi Kusintha - Kutengera kusanthula kwanu, pangani zosintha zofunikira panjira yanu. Izi zitha kuphatikizapo kusinthira malonda anu a PPC, kusintha njira yanu yapa media media, kapena kuyang'ana kwambiri mitu yosiyanasiyana.

Kumbukirani, iyi ndi njira yachitsanzo ndipo iyenera kusinthidwa malinga ndi momwe zinthu zilili komanso momwe mungagwiritsire ntchito. Kutsatsa kwapa digito kumaphatikizapo kuyesa kosalekeza, kuphunzira, ndi kusintha, kotero khalani osinthika komanso okonzeka kusintha momwe mungafunikire.

Zotsatira Pambuyo Popanga Njira Yanu Yotsatsa Pa digito?

Mukakhala ndi njira yotsatsira malonda a digito, ndi nthawi yoti musinthe malingaliro anu pakukonzekera ndi kukwaniritsa dongosolo lanu. Nazi njira zofunika kutsatira:

  1. Konzani Mapulani a Kampeni: Kutengera ndi njira yanu yotsatsira digito, fotokozerani makampeni enaake otsatsa. Kampeni iliyonse iyenera kukhala ndi cholinga chomveka bwino, omvera omwe akuwafotokozera, mauthenga ofunikira, komanso njira zotsatsira za digito. Iyenera kugwirizana ndi njira yanu yotsatsira malonda a digito.
  2. Pangani Kalendala Yazinthu: Kalendala yazinthu ndi chida chofunikira pokonzekera zochitika zanu zotsatsa. Zimakuthandizani kukonza, kukonza, ndikuwongolera kupanga ndi kugawa zomwe zili mumayendedwe osiyanasiyana. Iyenera kuphatikiza masiku onse ofunika, mitu, maphwando oyenerera, ndi masiku omalizira.
  3. Pangani ndi Pangani Zolemba: Izi zikuphatikizapo kupanga zinthu zomwe zimagwirizana ndi omvera anu ndikuthandizira zolinga zanu za kampeni. Izi zitha kuphatikiza zolemba zamabulogu, zolemba zapa social media, makalata a imelo, makanema, infographics, ma webinars, ma eBook, ndi zina zambiri.
  4. Konzani Zowerengera ndi Kutsata: Ndikofunika kukhazikitsa analytics yanu ndi zida zotsatirira kampeni isanayambe. Izi zimakuthandizani kuti muzitha kuyang'anira momwe makampeni anu amagwirira ntchito munthawi yeniyeni ndikupanga zisankho zoyendetsedwa ndi data. Google Analytics, Facebook Pixel, ndi zida zina zofananira ziyenera kukhazikitsidwa kuti zizitsata ma KPI ofunikira.
  5. Chitani Kampeni Yanu: Sindikizani zomwe muli nazo malinga ndi kalendala yanu. Izi zitha kuphatikiza kutumiza pama media ochezera, kutumiza maimelo, kukonzanso tsamba lanu, kuyambitsa kampeni ya PPC, ndi zina zambiri.
  6. Yang'anirani ndi Kusintha: Yang'anirani kwambiri momwe makampeni anu akuchitikira akakhala. Gwiritsani ntchito zida zanu za analytics kuti muwone zotsatira ndikusintha machenjerero anu ngati kuli kofunikira. Ngati kampeni sikuyenda momwe timayembekezera, musaope kusintha.
  7. Lankhulani ndi Omvera Anu: Kutsatsa kwapa digito si njira imodzi yokha. Phatikizani ndi omvera anu poyankha ndemanga, kuyankha mafunso, ndi kucheza kolimbikitsa. Izi zimathandiza kumanga maubwenzi ndi kulimbikitsa chikhalidwe cha anthu.
  8. Muyeseni ndi Lipoti: Pamapeto pa kampeni iliyonse (kapena pafupipafupi), santhulani zomwe zachitika ndikulemba malipoti. Malipotiwa akuyenera kuwonetsa kupambana, kuzindikira madera omwe angawongoleredwe, ndikupereka zidziwitso zomwe zingagwiritsidwe ntchito kukhathamiritsa makampeni amtsogolo.
  9. Optimize for future Campaigns: Gwiritsani ntchito zidziwitso zomwe mwapeza kuchokera kumalipoti anu kuti mukwaniritse bwino kampeni yanu yamtsogolo. Izi zitha kuphatikizapo kusintha njira zomwe muli nazo, kuyesa njira zatsopano zotsatsira, kapena kusintha zomwe mukufuna.

Kumbukirani, chinsinsi chakutsatsa kwapa digito ndi kuphunzira mosalekeza komanso kukhathamiritsa. Yesani nthawi zonse ndikuphunzira kuchokera pazotsatira zanu kuti muwongolere magwiridwe antchito amtsogolo.

Ngati mungafune kuthandizidwa pakuwunika, kupanga, ndi/kapena kugwiritsa ntchito njira yanu yotsatsira digito, khalani omasuka kutilumikizana nafe pa DK New Media.

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

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