Zotsatira za Maulendo Oyenda Ndi Zida ndi Kusintha Kwanthawi Yeniyeni
Kodi mwatopa ndi mawu omnichannel ndi kasitomala ulendo? Simukuyenera kukhala, chifukwa umboni ukuwonekeratu kuti awa ndi mawu ofunikira kwambiri pachilengedwe chamakono.
Kodi Kutsatsa kwa Omnichannel ndi chiyani?
Kutsatsa kwa omnichannel ndikugwiritsa ntchito njira zosiyanasiyana kutsatsa kwa chiyembekezo ndi makasitomala. Njira zingaphatikizepo media imodzi kapena zingapo kapena zida ndikuphatikizira zoulutsira mawu, zosaka, zotsatsa, zamankhwala zachikhalidwe, makalata achindunji, imelo, mafoni ndi zina zambiri.
Kungolemba chabe, timakonda kunena kuti kutsatsa kwamawayilesi ambiri koma ndikuganiza kuti sizabwino kwenikweni. Vuto lakutsatsa kwa omnichannel ndikuti chiyembekezo sichikugwiritsa ntchito gawo limodzi komanso njira imodzi yogwiritsira ntchito malonda anu pa intaneti. Atha kukhala akugwiritsa ntchito malo awo ogwirira ntchito, ndiye foni yawo, ndiye piritsi lawo pomwe akusakatula kapena kuwonera TV, kapena laputopu yawo. Ngakhale mkati mwa mafoni atha kulumikizana kudzera pa social, osatsegula mafoni, ndi / kapena kugwiritsa ntchito mafoni.
Onjezerani ku equation machitidwe opanda intaneti, monga kusakatula m'sitolo yanu, ndipo muli ndi chisokonezo m'manja mukamayesa kunena zakusankha pazoyenera kugula ndikuyesera kusanja zomwe akuchezerani pa intaneti komanso pa intaneti. Makina amakono azamalonda ayamba kutenga zidutswa za buledi zomwe ogwiritsa ntchito akuchoka ndikuyamba kulumikiza madontho kuti ajambule chithunzi chowoneka bwino. Chizindikiro amalimbikitsa ma C atatuwo: pangani, pezani ndikuwongolera
; kuti mosalekeza muzimvetsetsa deta yanu ndikusintha zomwe mwakumana nazo.Otsatsa asunthira pamachitidwe omwe atsimikiziridwa ndi fanizo lazamalonda, ndipo njira yogulira makasitomala yakhala njira yokhotakhota, yokhala ndi mfundo zambiri zolowera ndi kutuluka. Ngakhale (kapena mwina chifukwa cha) kuchuluka kwa njira zotsatsa, kuyambira kutsatsa kutsatsa mpaka kulipira-dinani, kutumiza makalata kutsatsa kwadongosolo, ndizovuta kuposa kale kuti makampani amvetsetse zomwe zimapangitsa kasitomala kugula.
Kuti mukambirane bwino za kutsatsa kwanthawi yeniyeni, onetsetsani kuti mumvera kuyankhulana kwathu Jess Stephens. Kutsatsa kwanthawi yeniyeni kumakulitsa mitengo yosinthira ndi avareji ya 26% ndipo 61% yaogula ndi omwe ali ndi mwayi wogula kuchokera ku kampani yomwe imapereka zenizeni zenizeni.