Nambala Zofunika

mphotho

Ndamva anthu olemekezeka atolankhani akunena kuti, “Osamvera za chiwerengero cha otsatira muli ndi." ndipo “zilibe kanthu ndi mafani angati muli ndi". Alakwitsa. Zikanakhala kuti zilibe kanthu, sitikadawerenga. Ife werengani zonse… Ndipo timaweruza aliyense potengera manambala omwe timawawona. Ndiloleni ndifotokoze.

Pakadali pano, Klout yasokonekera ndikusintha komwe adasintha. Njira zogwirira ntchito zothandizirana ndikusintha ndipo kuchuluka kwa Klout kwa anthu kudatsika - makamaka mpaka nyimbo pafupifupi 10, pomwe ambiri adatsikira mpaka 20 point. Klout amateteza kusunthaku popereka mayankho kuti zosintha zatsopanozi zimapereka chisonyezero cholondola chazomwe wina akuchita pa intaneti.

Anthu sasamala molondola. Amasamala manambala.

Sindikukaikira zimenezo Zolinga za Klout anali abwino. Kutsika kwa mphotho ya Klout sabata yatha ku 71 mpaka mphotho ya Klout ya 61 sabata ino kumatanthauza kanthu popeza chiwerengerocho chimangokhala kufunika kwake.

Chowonadi, komabe, ndikuti kuchuluka kwa manambala ndichinthu chomwe chinali chofunikira kwa anthu ambiri kuti athe kuwongolera ndi kulumikizana nawo pa intaneti. Akadakhala kuti Klout adasinthira uzitsine wazakudya kwakanthawi kwakanthawi kwa miyezi ingapo, mwina sakanakhala obwezera. Koma ngati ndikulumikiza zoyesayesa zanga ndi munthu wofanana ndipo zigoli zawo sizinasinthike koma zanga zasiya ... mawonekedwe a mtundu wa makinawa akukayikira. Izi ndizomwe zidachitika ... ndipo Klout tsopano akuyesera kuti apeze.

M'malingaliro mwanga, Klout ikadakhala yabwinoko kungowonjezera sikelo m'malo mongochepetsa kuchuluka. Ngati sikeloyo idali 100 m'mbuyomu, akanangowonjezera kuti akhale 115. Kusinthaku kukadapangitsa kusintha kwamasewera a Klout a anthu kukhala opanda pake. Ndikukhulupirira kuti izi zichitika, ndimakondabe zomwe Klout ikuyesera kuti ikwaniritse (ngakhale ndikuganiza kuti ndi gawo lochepa chifukwa silitenga nthawi yosaka kapena kuchuluka kwa magalimoto pamsewu).

Manambala amafunika

Ngati simukukhulupirira kuti ziwerengerozi ndizofunika, mukudzinyenga nokha. Nthawi zambiri, timakhala ndi makasitomala omwe ali ndi mafani 0, otsatira 0, 0 mayankho, 0 mawonedwe, 0 amakonda, ndi zina. Mmodzi mwa makasitomala athu aposachedwa anali ndi kanema wodabwitsa pa intaneti yemwe adalemba mwaukadaulo ndikuwonetsa bwino za zomwe amapanga. Vuto linali loti panali makanema pafupifupi 11.

Ndi anthu ochepa okha omwe amakhala ndi nthawi yowonera kanema wokhala ndi mawonedwe 11.

Chifukwa chake, tidachita zomwe ena angatchule wonyoza. Pambuyo pa miyezi ingapo ndi mazana angapo, ndidatuluka ndipo anagula mawonedwe 10,000 ndi 1,000 amakonda kuchokera ku msonkhano. Sikoletsedwa ndipo sikuphwanya malamulo aliwonse antchito. Zikumveka pamthunzi, ngakhale. Pakadutsa milungu iwiri, idasuntha kanema wa Youtube mpaka mawonedwe 2. Patatha sabata imodzi ndipo kanema tsopano wakhala malingaliro opitilira 12,000 ndi zina zambiri khumi ndi ziwiri. Kanema yemweyo, zomwezo, tsopano akuwonjeza mawonedwe 2,000 pa sabata m'malo moyerekeza.

Anthu AMAKONZEDWA NDI NAMBALA

Anthu omwe ali ndi otsatira ~ 50,000 atha kuwonjezera otsatira 50 patsiku ku Twitter. Kwa munthu watsopano ku Twitter, kuwonjezera otsatira 50 pamwezi kungakhale bwino… koma sizingachitike. Sindikusamala momwe zinthu zawo ziliri zosangalatsa ... kukula kwa ogwiritsa ntchito Twitter kwambiri kudzakhala wofanana kutsata kwawo pano. Ngati akufuna kupititsa patsogolo kukula kwawo, ayenera kuwonjezeka. Apanso, oyeretsa adzanena kuti kugula otsatira ndi zoopsa. Ndizosavuta kuti anene akakhala ndi otsatira zikwizikwi kale.

Manambala Osaphatikiza

Vuto ndi manambala ndikuti samangowonjezerapo nthawi zonse. Ndimakonda chitsanzo chili pansipa… nkhani yotsatira payokha pa Twitter. Sikuti imangokhala ndi ziwonetsero zazikulu kuposa ine, imathandizanso ku Klout yomwe (ndizodabwitsa, imathandizanso pantchito komanso pamsika wamsika).

nditsateni ndikutsateni

Kutchuka kwa Mabulogu ndi Manambala

Kusintha manambala ndikosavuta. Ndikukumbukira pomwe mulingo wagolide wodziwika pa blog unali nambala yanu ya Feedburner omwe adalembetsa. Gmail inayamba kuwonekera ndikulola anthu kuti akhale ndi maimelo omwe ali ndi ndemanga mu imelo. Mwachitsanzo, ngati imelo yanga ndi name@domain.com, nditha kugwiritsa ntchito dzina+1@domain.com, dzina+2@domain.com, dzina+3@domain.com, Olemba mabulogu ochepa adachita izi ndipo adangolemba zolemba kuti alembetse olembetsa masauzande ambiri ku imelo yawo ya Feedburner.

Chotsatira? Mabulogu awo adayamba kutchuka usiku umodzi. Ena mwa iwo adatha kugulitsa zotsatsa ndi zothandizira kutengera kuchuluka kwa anthu. Monga mayeso, ndidagula cholemba pa blog limodzi mwamagawo ndipo ndidapeza mayankho mazana angapo kuchokera mu blog ndi mazana masauzande olembetsa. Idatsimikizira kukayikira kwanga. Iwo anali atakweza ziwerengero zawo.

Zaka zingapo pambuyo pake, blog yanga ikukulabe kutchuka ndikuwerenga. Isanduka blog yotchuka ndi miyezo ya aliyense. Koma… mabulogu omwe amanyengedwa zili patsogolo panga pamasamba ambiri. Anali ndi zomwe anali nazo kuti asungire kukula, kotero adachita bwino. Kodi sindidandaula ukathyali monga iwo anachitira? Inde, inde. Ndikudandaula. Ndikadayenera kuti ndigwiritse ntchito mwayiwo pomwe adayamba.

Mutha Kugula Manambala Aliwonse

Mutha kugula chilichonse. Otsatira, Fans, Retweets, Kukonda, Kuwona masamba, Kuwona kwa Youtube, Kukonda kwa Youtube… Pali mautumiki padziko lonse lapansi. Ndayesa tani yama kachitidwe aka ndipo ena amagwira ntchito bwino kuposa ena. Funso, m'malingaliro mwanga, silakuti kaya izi ndizabwino kapena ayi… funsoli ndi limodzi lazachuma. Kodi manambala ogula kwenikweni kukulitsa kuwonekera ndi kutchuka kwa malonda anu kapena ntchito zanu pa intaneti? Nthawi zina… zimadalira kuti zomwe mungakonze zikugwirizira bwanji!

Ndili ndi anzanga omwe amachita mantha kuti ndalipira ntchitozi, koma sabata imodzi pambuyo pake akundifunsa kuti ndilimbikitse chochitika kapena chinthu chomwe ali nacho. Zosangalatsa kwambiri… amaganiza kuti mwamakhalidwe olakwika koma kenako amafikira pomwe angapindule nazo.

Kodi Muyenera Kugula Manambala?

Sindikukhulupirira zimenezo manambala ogula ndizolakwika… ndi malonda ogulitsa monga china chilichonse. Vuto ndiloti mudzakwanitse kupindula ndi ndalamazo ndikupatsani zomwe zingakulitse zotsatirazi. Ngati simutero, mwataya ndalamazo. Palibe vuto, palibe chodetsa aliyense amene wachitidwa… kupatula bukhu lanu lamatumba.

Zindikirani: Ine ndikukhulupirira kuti ndi zachinyengo kugulitsa malonda kutengera manambala omwe mukudziwa kuti siowona.

Anthu ambiri sangagwirizane nane mwamphamvu pamutuwu. Kodi kutsatsa ndi kutsatsa ndichimake pati? Ngati chilichonse chimadalira kukula kwachilengedwe, tonse sitikadakhala pantchito yotsatsa.

Kodi ndikuwongolera kutchuka ndi machitidwe ogula ngati ine gulani mafani? Inde!

Kodi ndikungofuna kutchuka ndikulemba ntchito katswiri wopanga kuti apange kampani kuti iwoneke ngati kampani yayikulu kwambiri kuposa momwe imakhalira? Inde!

Kutsatsa ndikungopanga chithunzi pamutu wa chiyembekezo kuti amafunikira ntchito yanu. Kutsatsa kumafunanso kugwiritsa ntchito mwayi wamagwiritsidwe kuti muwonjezere zotsatira zamabizinesi. Sindingathandize kuti anthu ambiri samvera manambala ang'onoang'ono… Koma nditha kusintha manambala kuti amvetsere!

Kutsatsa kumabweretsa anthu pakhomo panu. Ndiudindo wanu kutero khazikitsani zoyembekezera ndikuziposa ndi makasitomala anu. Ngati kutsatsa kwanu kukuika zoyembekezera zomwe simungakwanitse, ndiye kuti mukunama ndipo ndizolakwika. Koma ngati mutagula gulu la mawonedwe a Youtube, kanema wanu amapita kutali, ndipo mumagulitsa matani a zinthu kwa makasitomala osangalala chifukwa chake, inali ndalama zambiri zotsatsa.

Ndalama zathu pantchitozi sichisowa. Ndi pokhapo tikamagwira ntchito ndi munthu, malonda kapena ntchito yomwe timadziwa kuti imachita bwino. Kapenanso tikamagwira ntchito ndi kasitomala yemwe amafunika kukwezedwa mwachangu pansi. Nthawi zonse, nthawi zambiri timagwiritsa ntchito ntchito ngati cholowera kuti akule. Akakula, palibe chifukwa choti mupitirize.

Mungadabwe kuti imagwira ntchito bwanji - ndikukulimbikitsani kuti muyesenso nokha… Gulani 5,000 ya china chake ndipo yang'anani momwe chikufulumizitsira kukula.

11 Comments

  1. 1
    • 2

      Wawa Ty,

      Chodabwitsa ndichakuti ma phukusi ambiri owunikirako amapereka kuwunika kwa masheya pomwepo. Cholinga changa pamwambapa ndikungopeza kampani mpaka pomwe anthu onse atha kuyilamulira. Ndikuwonjezera kuti iyi si njira yathu yokha. Kuphatikiza pazokwezedwa izi, tikugwiradi ntchito - kufunsa otsogolera kuti awunikenso za malonda ake. Sitilipira kuti aname… timapereka mankhwalawo ndikulola kuti tchipisi tigwere momwe zingathere. Ndikukhulupirira kuti kuwunikanso kwa malonda ndizovomerezeka kwambiri kuposa "nambala" yosavuta.

      Ndikuwonjezeranso, kuti anthu ambiri samayankha bwino pakuwunika nyenyezi zisanu. Ndinali pamsonkhano zaka zapitazo pomwe opanga zinthu ananena kuti kuchuluka kwakukulu kwa kuwunika kwa nyenyezi zisanu kwenikweni kudatsitsa malonda. Anthu adagula zinthu zina za nyenyezi 5 atawona zomwe sizinali bwino pazogulitsazo. Ngati chinali chinthu chomwe sichinawasokoneze, amagula.

      Ndichinthu china chosangalatsa pamachitidwe ogula.

      Doug

      • 3

        Zikomo chifukwa cha yankho loganizira. Ndizowona: pali chotchinga chomwe muyenera kuwoloka musanatengedwe mozama ndi alendo. Kuwerenga kwa otsatira ndi suti ndi tayi yotsatsa.

        Komabe ndimangozipeza choncho… icky. Ndikudabwa ngati anthu amamva choncho pankhani yotsatsa pomwe izi sizinapangidwe bwino? Monga, "ndichifukwa chiyani ndingauze anthu momwe malonda anga alili abwino, akunama?"

  2. 5
  3. 7

    Doug,

    Monga wotsatsa komanso wamalonda ndikuvomereza malingaliro anu pankhani yogula zokonda, malingaliro, ndi ma 1s ngati ndalama. Pali ntchito zambiri zotsatsa m'malo omwe si digito omwe amachita zomwezo. Mpikisano ndi mphotho, kufunsa ndi zolimbikitsa, ma coupon - zonsezi cholinga chake ndi "kugula" nthawi, chidwi, komanso kuchita. 

    Koma kodi mzerewu umachokera kuti? Kugula zokonda, malingaliro, ndi ma + 1 kungawononge kukhulupirirana. Kodi kasitomala wanu yemwe ali ndi kanema wodabwitsayu angafune kunena poyera kuti agula malingalirowo? Ndikuganiza kuti yankho lake ndi ayi chifukwa kasitomala ameneyo ali ndi mulingo wina wodalirika wopangidwa ndi makasitomala awo omwe sakufuna kuwononga. 

    Chitsanzo china: Ndemanga za Google Places zitha kugulidwa patsamba ngati Fiverr (http://fiverr.com/ ) kapena Elance (https://www.elance.com/ ). Palibe chomwe chikukhumudwitsa kwambiri kukhala nawo pa intaneti ndipo osawunikiridwa. Ine, monga ogula, ndipita ku bizinesi ina ndikasaka malo oti ndidye. Koma ndikawona malo odyera omwe ali ndi ndemanga ndiziwerenga ndikupanga chisankho. Ngati ndingapeze kuti ndemangazo zidalembedwa ndi anthu omwe sanayesere kudya kapena kupondapo sindingakhulupirire dongosololi (zambiri pamalingaliro awa pa http://agtoday.us/vyVjXn). 

    Palinso njira yovomerezeka yoti muganizirepo: Onani malangizo aku US Federal Trade Commission (FTC) olamulira kuvomerezedwa ndi maumboni (http://www.ftc.gov/opa/2009/10/endortest.shtm ). Titha kunena kuti kugula zokonda ndiko kugula chilolezo ndipo chifukwa chake kuyenera kufotokozedwa. Ngati palibe chowulula, wogula ngati ameneyo ali pachiwopsezo chokhala pamilandu ndi chindapusa.

    Monga mtsogoleri woganiza (inde, ndimakuwona ngati mtsogoleri woganiza, ukhoza kuyika chikwangwani pachitseko chaofesi yako :), umawonedwa ngati _trusted_ gwero lazidziwitso komanso ukadaulo. Zomwe mwalemba nkhaniyi zimatithandizanso kumvetsetsa zoyipa zotsatsa, zotsatsa, komanso maubale ndi anthu. Ndikukhulupirira simukugula zokonda nthawi zonse :)

    Chidziwitso pambali: kodi pali chilinganizo chosasintha / chiŵerengero / chokhotakhota chomwe bizinesi ingaganizire pankhani yoti agule liti kuti apeze "misa yolimbikitsira" ndikusiya kugula?

    Zikomonso,

    John

  4. 8

    Wawa Doug,
    Kwa anthu akunja uko omwe amatsutsa kwathunthu lingaliro loti kugula otsatira, ndi zina zambiri, ndizabwinobwino, ndikufuna kupereka fanizo lomwe lingasinthe malingaliro awo. Sitimangododometsedwa pomwe Budweiser, Coca Cola, Nike, Ford, makampani onse akulu, atagwiritsa ntchito mamiliyoni ambiri kutsatsa imodzi ya Super Bowl. Kodi malondawa "adalandira" ufulu wowulutsidwa, kutengera mtundu wina wazomwe anthu amakonda kudziwika? Ayi, anangogula. Chowonadi ndi chakuti ife monga amalonda timachita zinthu zothandizira makasitomala athu, olemba anzawo ntchito, kugulitsa zinthu zambiri.
    Tikukumana ndi zina mwa Dr. Jekyll ndi Mr. Hyde mphindi pazinthu zonse. Kumbali imodzi, ife nthawi zina timafuna kusunga chiyero chazomwe timakumana nazo, komabe sitimangoponya diso tikamagwiritsa ntchito zotsatsa zochepa zomwe zikuwoneka kuti zikuphwanya malingaliro ndi cholinga cha zomwe media media akutanthauza.
    Ndipo ndikuganiza anzathu ambiri akutanganidwa ndi lingaliro loti kukhala ndi omvera ambiri kumatanthauza mbiri, kudalira, ndi zinthu zina zonsezo.
    Marty 

  5. 10

    Doug,

    Kodi kugula kwakukulu, ma RTs, ndi ma 1s kumathandizira bwanji mafakitale a niche? Ntchito zomwe mwatchulazi sizingayang'anire pagulu lililonse lopapatiza, tinene ngati owona zanyama zazing'ono kapena oyenda pansi.

    Kodi njira yopangira mafakitale a niche ikadakhala kufunafuna kugwiritsa ntchito mphamvu zogulira kuti ziwonjezeke pamene tikupanga nyumba yocheperako komanso yopapatiza kudzera munjira zina zapa TV?

    John

    • 11

      Sindikudziwa kuti aliyense amafufuza komwe ma retweets kapena zokonda zimachokera, chifukwa chake sindikutsimikiza kuti zilibe kanthu kuti chandamalecho ndi chaching'ono kapena chachikulu. Ubwino wa gawo lachigawo, ndikuganiza, ndikuti mwina sipangakhale chiyembekezo chamitundu yayikulu monga momwe ziliri ndi mutu waukulu.

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