Momwe Mungayambitsire Mwamsanga Kampeni Yoyang'ana Nyengo Yopanda Maluso Olembera

Kampeni Yotsatsa Kutsatsa Kwanyengo Yopanda Codeless

Pambuyo pa kugulitsa kwa Lachisanu Lachisanu, kugula kwa Khrisimasi, ndi kugulitsa pambuyo pa Khrisimasi timadzipeza tili munyengo yotopetsa kwambiri pachaka - kuzizira, imvi, mvula, ndi chipale chofewa. Anthu atakhala kunyumba, m'malo mongoyendayenda m'malo ogulitsira. 

Phunziro la 2010 wolemba zachuma, Kyle B. Murray, adawulula kuti kuwunika kwa dzuwa kumawonjezera kugwiritsa ntchito komanso mwayi wathu wogwiritsa ntchito ndalama. Momwemonso, kukakhala mitambo komanso kuzizira, mwayi wathu wogwiritsa ntchito umachepa. Kuphatikiza apo, m'maiko ambiri, malo odyera, malo omwera mowa, ndi malo ogulitsira atsekedwa chifukwa choletsedwa ndi boma. Zonsezi, kuneneratu sikuwoneka kolonjeza kwambiri.

Kodi mungalimbikitse bwanji malonda anu m'nyengo yakuda komanso yotopetsa ya 2021? Njira imodzi yabwino ndiyakuti, makamaka masiku oyipa nyengo, limbikitsani omvera anu kuti agule ndi mauthenga aumwini, malinga ndi momwe akumvera. M'masiku ozizira, achisanu, mutha kuyambitsa kampeni yanyengo yomwe ingalimbikitse makasitomala anu kuti awalimbikitse kuti azigwiritsa ntchito zochulukirapo - chilichonse kuchokera pamakalata amakuponi, kutumiza kwaulere, freebie kupita ku khadi yamphatso kapena zina zowonjezeranso kukhulupirika zomwe mwapeza mutayika lamulo. Zikumveka bwino, koma momwe mungalondolere okha makasitomala omwe nyengo yawo imakwaniritsa zovuta zina? 

Kodi Weather Marketing ndi chiyani

Kutsatsa kwanyengo (komanso kutsatsa kochokera nyengo kapena kutsatsa komwe kwayambitsa nyengo) ndi njira yotsatsa yamphamvu yomwe imagwiritsa ntchito nthawi yeniyeni yamalonda kuti ipangitse kutsatsa ndikusintha mauthenga otsatsa kutengera nyengo yakomweko.

Zitha kuwoneka zovuta komanso zowononga nthawi kukhazikitsa kampeni yanyengo koma mwamwayi SaaS, mayankho oyamba a API atha kupereka mayankho achangu pamsika komanso otsika bajeti mabizinesi ang'onoang'ono komanso apakatikati. 

Kuthandiza mabizinesi m'nyengo yozizira ino, ife, pa Pangani, ndakonzekeretsani chikwama chogwiritsira ntchito komanso maphunziro a kampeni yotsatsa nyengo yotsika kwambiri yolimbikitsira. Tidayang'ana kwambiri pazomwe zingakhazikitsidwe m'masiku angapo kuti tikugwiritseni ntchito nyengo ino. Tayesapo ndipo takhazikitsa makuponi awiri apadziko lonse lapansi komanso apanyengo komanso makadi amphatso, osagwiritsa ntchito nambala iliyonse, pogwiritsa ntchito nsanja zisanu zoyambirira za API. Kukhazikitsa kuja kunangotenga maola ochepa, kuphatikiza malingaliro. Tidangofunika kulembetsa mawonekedwe omwe amatolera maimelo ndikugawana ma IP-based geolocation ya ogwiritsa ntchito koma ngati muli ndi mawonekedwe otere mu nsanja yanu ya CMS, mutha kudumpha. 

Kukhazikitsa makampeni, mufunika nsanja zotsatirazi: 

Zida zonsezi zili ndi kuyesa kwaulere kuyambira Januware 2020, kuti muthe kuyesa izi musanapereke chilolezo chilichonse.

Tapanga zochitika ziwiri zampikisano- imodzi yamakampani akomweko komanso inayo yamabizinesi apadziko lonse lapansi. Nayi chidule cha zomwe mungathe kukhazikitsa m'maola angapo pogwiritsa ntchito zida zomwe zatchulidwazi ndi zomwe muyenera kutsatira kuti mukonzekere:

Chitsanzo 1: Berlin Café - Local Weather Campaign

Uwu ndi kampeni yotsatsira ku café ku Berlin. Kumayambiriro kwa nyengo yozizira, ogwiritsa ntchito amatenga ma code awiri otsatsira kudzera pa meseji omwe angawagwiritse ntchito pokhapokha ngati kuli chipale chofewa (nambala yoyamba imagwira ngati kutentha kuli pamwambapa -15 ° C, wina ngati kutentha kuli pansipa -15 ° C). Ma coupon ndi olumala kapena otsegulidwa tsiku ndi tsiku, kutengera nyengo ya Berlin yomwe timayang'ana tsiku lililonse pa 7 AM kudzera pa Zapier automation. Makuponi amatha kuwomboledwa kamodzi kokha pa kasitomala. 

Nayi malingaliro otsatsa:

  • Ngati kukugwa chisanu ku Berlin, lolani -20% coupon yapagulu. 
  • Ngati kukugwa chipale chofewa ndipo kutentha kwatsika pansi -15 ° C ku Berlin, lolani -50% coupon yapagulu. 
  • Ngati sikukugwa chipale chofewa, samitsani zopereka zonsezi. 

Uku ndiye kuyenda komwe kampeni ingagwiritse ntchito: 

Kampeni Yoyambitsa Nyengo - Voucherify, Twilio, Aeris, Zapier

Izi ndi njira zomwe muyenera kutsatira kuti muyike: 

  1. Lowetsani makasitomala anu ku Voucherify (onetsetsani kuti mbiri yamakasitomala ikuphatikiza malo ndi nambala yafoni). 
  2. Pangani gawo la makasitomala ochokera ku Berlin. 
  3. Pangani ma code awiri oyimirira a -20% ndi -50% okhala ndi mtundu wama code. 
  4. Gawani ma code ndi makasitomala kudzera pa SMS kudzera pakuphatikizidwa kwa Twilio. Uthenga wachitsanzo ukhoza kuwoneka motere:

nyengo yodziwitsa sms twitter

  • Pitani ku Zapier ndikupanga kulumikizana ndi AerisWeather. 
  • Pakufulumira kwa Zapier, funsani AerisWeather kuti muwone nyengo ku Berlin tsiku lililonse pa 7 AM. 
  • Khazikitsani mayendedwe otsatirawa a Zapier: 
  • Ngati nyengo yakwaniritsidwa, Zapier amatumiza pempho la POST ku Voucherify kuti athe ma vocha.
  • Ngati nyengo siikwaniritsidwa, Zapier amatumiza pempho la POST ku Voucherify kuti alepheretse mavocha. 

Chitsanzo 2: Kampeni Yapadziko Lonse Yogulitsira Khofi Paintaneti - Let It Snow

Izi zikuchitika pamakampani apadziko lonse lapansi omwe ogwiritsa ntchito amafalikira m'malo osiyanasiyana. Ndikutuluka uku, mutha kuloza ogwiritsa ntchito m'mizinda ndi mayiko osiyanasiyana kutengera momwe nyengo ilili.

Nayi malingaliro otsatsa: 

  • Ngati kukugwa chisanu, ogwiritsa ntchito amalandira coupon ya ma thermos aulere, omwe amawomboledwa ngati dongosolo lawo liposa 50 $. 
  • Ngati kukugwa chipale chofewa ndipo kutentha kuli pansipa -15 ° C, ogwiritsa ntchito apeza khadi ya mphatso ya 40 $ yoyenera pamalamulo opitilira 100 $.

Malamulo a kampeni:

  • Zowomboledwa kamodzi pa kasitomala. 
  • Kutsimikizika kwa coupon patatha masiku asanu ndi awiri mutulutsidwa.  
  • Kuvomerezeka kwa makhadi amphatso panthawi yakuchita kampeni (kwa ife, kuyambira 01/09/2020 mpaka 31/12/2020). 

Ulendo wogwiritsa ntchito pamsonkhanowu ukuwoneka motere: 

Malonda (mwachitsanzo, Google kapena Facebook Ad) amatsogolera kutsamba lokhazikika ndi fomu yoti mudzaze. Mwa mawonekedwe, mlendo amayenera kuloleza kugawana malo ndikulemba maimelo awo kuti atenge nawo gawo pazokambirana nyengo.

Ntchito Yotsatsa Chipale Chofewa

Ngati wogwiritsa ntchitoyo, pamalo omwe ali (osatsegula), pakadzaza fomuyo, ali ndi nyengo zomwe zatchulidwa mu kampeni, apeza coupon kapena khadi la mphatso, motsatana. 

Kampeni Yotsatsa Imelo Yachisanu

Ma coupon kapena makhadi amphatso adzaperekedwa kwa ogwiritsa ntchito kudzera pamaimelo a Braze. Makuponi / makhadi amphatso adzavomerezedwa motsutsana ndi malamulo a kampeni (ndi Voucherify), ndipo makasitomala okhawo omwe ma oda awo amakwaniritsa zomwe adakhazikitsa ndiomwe angathe kuwombola. 

Kodi zingagwire ntchito bwanji kuchokera paukadaulo waukadaulo?

  1. Wogwiritsa ntchito amabwera ku ankafika tsamba ndipo amadzaza fomu kuti agawane maimelo awo ndi zambiri za geolocation kudzera msakatuli API
  2. Fomuyi imatumiza zidziwitso za kasitomala kudzera pa webhook ku Zapier: 
  3. Zapier amatumiza zidziwitsozo ku Gawo. 
  4. Gawo limatumiza zidziwitsozo ku Braze ndi Voucherify.
  5. Zapier amafunsa nyengo yamlengalenga kwa wogwiritsa ntchito, kutengera chidziwitso cha geolocation. Pali njira ziwiri zomwe Zapier azitsatira: 

  • Ngati kukugwa chipale chofewa ndipo kutentha kumakhala kotsika -15 ° C, ndiye:
    • Zapier imapempha Voucherify kuti isinthe kasitomala yemwe adapangidwa kale ndi metadata: isCold: true, isSnow: true.
    • Kugawidwa kwa makhadi amphatso kwamakadi amphatso kumakhala kosavuta, kumayamba pomwe kasitomala amalowa gawo loyenera. Gawolo lisonkhanitsa makasitomala omwe akwaniritsa zofunikira ziwiri za metallata isCold: true NDI isnow: zowona.
  • Ngati pamalo omwe mukugwiritsa ntchito kukugwa chipale chofewa, ndipo kutentha kuli pamwamba -15 ° C, ndiye: 
    • Zapier apempha Voucherify kuti asinthe kasitomala ndi metadata: isCold: false, isSnow: true.
    • Kugawidwa kwa ma code aulere a thermos kumakhala kosavuta, kumayambitsidwa pomwe kasitomala amalowa mgawo loyenera. Gawolo lisonkhanitsa makasitomala omwe akwaniritsa zofunikira ziwiri za metadata isCold: zabodza NDI isnow: zowona.

Nayi chidule cha njira zomwe mungafune kuti mugwire ntchitoyi: 

  1. Pangani metadata yamakasitomala mu Voucherify. 
  2. Pangani zigawo zamakasitomala mu Voucherify. 
  3. Khazikitsani makampeni awiri - makuponi apadera ndi makadi amphatso ku Voucherify. 
  4. Konzani magawidwe amtundu ndi Braze pogwiritsa ntchito Makhalidwe Abwino. 
  5. Pangani tsamba lofikira ndi mawonekedwe oti mutenge zambiri zamakasitomala ndi batani kuti mulole kugawana malo. (apa mungafunike wopanga mapulogalamu kuti akuthandizeni ngati mulibe mafomu otuluka mu bokosi lanu la e-commerce / CMS).
  6. Khazikitsani kuphatikiza kwa Gawo kuti mupeze deta yomwe imachokera mu mawonekedwe ndikusamutsa ku Braze ndi Voucherify.
  7. Pitani ku Zapier ndikupanga Zap ndi AerisWeather, Gawo, ndi Voucherify ma plug-ins.

Mutha kusintha mwamphamvu mayendedwe anu kuti mukwaniritse zolinga zathu zapadera. Kutuluka pamwambapa kumadalira kutsimikizira nyengo yamakasitomala makasitomala akadzaza mawonekedwe patsamba lofikira. Mutha kusintha kayendetsedwe kake kuti nyengo iziyang'aniridwa panthawi yopulumutsa zomwe zilipo m'sitolo yanu. Pampikisano wamtunduwu, makasitomala onse amalandila izi koma zitha kugwiritsidwa ntchito pokhapokha nyengo zitakonzedweratu. Zili ndi inu zomwe zikuyenda mogwirizana ndi zosowa zanu bwino. 

Kutsatsa konseku ndikosavuta kukhazikitsa ndikugwiritsa ntchito mayankho oyamba a API omwe amapereka mayesero aulere. Mutha kudzikhazikitsa nokha, kuyambitsa kwa masiku angapo ndikuwona zotsatira zake, musanaperekedwe ku zolembetsa zolipira. Ngati mukufuna kukhazikitsa, mutha kuwerenga bukuli lonse ndi zithunzi ndi malangizo mwatsatanetsatane pazochitika zonse za kampeni Voucherify.io Magazini 200 OK.

Makampeni awiriwa ndi gawo limodzi lokhalo lamapulogalamu omwe atchulidwa pamwambapa. Pali zina zambiri, zotsatsa kunja kwa bokosi zomwe mungamange pogwiritsa ntchito izi ndi / kapena nsanja zina zoyambirira za API. 

About Voucherify.io

Voucherify ndi API-First Promotion Management System yama Digital Team yomwe imapatsa mphamvu magulu otsatsa kuti akhazikitse coupon, kutumiza, kuchotsera, kupereka, komanso kukhulupirika mwachangu.

Yambitsani ndi Voucherify

Mukuganiza chiyani?

Tsambali likugwiritsa ntchito Akismet kuchepetsa spam. Phunzirani momwe deta yanu ikufotokozera.