Otsatsa Odyera: Zogulitsa Zimapeza Zowonjezera Zambiri kuposa Malo Odyera ku Yelp

malo odyera a seo

Mukumva TripAdvisor, mukuyesa Map. Mukumva Zaumoyo, mukuyesa madokotala. Mukumva Yelp, ndipo mwayi ndi wabwino womwe mukuganiza odyera. Ichi ndichifukwa chake zimadabwitsa eni mabizinesi ambiri komanso otsatsa kuti aziwerenga Ziwerengero za Yelp zomwe zikuti, pazowerengera za 115 miliyoni za ogula a Yelpers adachoka kuyambira kukhazikitsidwa, 22% imagwirizana ndi kugula vs. 18% yokhudzana ndi malo odyera. Kutchuka, ndiye kuti, ndiyo gawo lalikulu la zomwe Yelp akupezeka, zomwe zikuwonetsa mabizinesi amitengo ndi matope kuti kukhalabe ndi Yelp ndikofunikira pakutsatsa kwakomweko.

Zitsanzo zenizeni zenizeni: onani malo osungira bwino kwambiri aku Yelp ku San Francisco Bay Area. Kuchuluka kwa ndemanga zomwe malo ena adapeza ndizodabwitsa. Tikuwona Discount Builders Supply (250), Lowe's Home Improvement (427), Cole Hardware (297) ndi Cliff's Variety (461). Kusakanikirana kwamitundu yayikulu ndi ogulitsa palokha kumawunikira zowerengera pafupifupi bizinesi iliyonse yomwe ingakonde kupeza, bola ngati ili ndi malingaliro abwino.

Koma nazi zomwe mwapeza: Malangizo a Yelp ndi ena mwa okhwima kwambiri pakuwunika kwa ogula, yoletsa makamaka makampani kufunsa mwachindunji kwa ogula kuti awunikenso. Ndiye bizinesi ingakhale bwanji yopikisana mu Yelp komanso kutsatira malangizo? Nawa maupangiri 5 okuthandizani kuchita izi.

1. Pewani Kuwononga Zinthu

Ndikofunika kumvetsetsa kuti ngati bizinesi yanu itasankha kunyalanyaza malangizo a Yelp ndikuyamba kufunsa makasitomala onse kuti akuwunikeni pa Yelp, mayendedwe anu pakuyesetsa kwanu sangakhale kopindulitsa. Kufunsa aliyense kuti akuwunikeni omwe sanakhazikitsidwe ndi Yelper omwe ali ndi malingaliro osachepera 5 kumapangitsa kuti mayankho awo asasefedwe. Ndipo, mtundu wamaakaunti atsopano omwe amasiya ndemanga pa bizinesi yanu atha kukweza mbendera zofiira ndi chimphona chowunikiracho.

Pokumbukira izi m'malingaliro, komanso kuwona izi Yelp yadzetsa manyazi pagulu-olakwira m'mbuyomu, kupewa kugwiritsa ntchito zopanda pake kufunsa mayankho a Yelp kudzateteza zomwe muli nazo (ndipo mwina mbiri yanu), kukupatsani mwayi wogwiritsa ntchito njira zina.

2. Landirani Kupambana Kwambiri

Kafukufuku wa ogula wochitidwa ndi nsanja yoyang'anira kuwunika kwa GatherUp adapeza kuti kwathunthu  25% ya ndemanga zimachokera kuzokonda kwapadera za makasitomala. Chiwerengerochi chikuwonetsa kuti njira imodzi yabwino yolimbikitsira ogwiritsa ntchito a Yelp kuti awunikenso bizinesi yanu popanda kufunsidwa ndikupitilira zomwe amayembekezera panthawi yomwe akutumikira. Mukawerenga ndemanga zama Yelp otchuka, mupeza zochitika zaku Yelpers zomwe zimawalimbikitsa: mlembi yemwe adathamangira pamalo oimikapo magalimoto kuti akapereke chinthu chomwe chaiwalika, wogulitsa yemwe adapereka chidziwitso chowona m'malo mogula molimba, bizinesi yomwe mosangalala adzaitanitsa chilichonse chomwe alibe.

Kungakhale chinthu chophweka ngati ulemu wowonjezera kapena chodabwitsa ngati chinthu chachikulu cha 'wow' chomwe wogula sanayembekezere chomwe chingawapititse ku Yelp kuti azigwiritsa ntchito nthawi yawo yaulere modzifunira nawo zosangalatsa zawo. Ngati bizinesi yanu ikufunika kuwunikiridwa ndi Yelp, onaninso ndondomeko ndi ntchito za makasitomala kuti muwone ngati mungasinthe zocheperako kukhala zopambana zazikulu.

3. Khalani Mbusa Wanzeru

'Gulu lalingaliro' silofotokozera kosangalatsa kwambiri kupinikiza kwa ogula kapena owunikiranso, koma zakhala malingaliro owerengeka a psychology yamunthu kuyambira m'zaka za zana la 19 omwe anzawo amatengera zochita za anthu. Njira yosavuta yoyendetsera ma Yelpers okhazikika kuti akusiyireni ndemanga (popanda kufunsa) ndikuwonetsa kuti ena adatero. Njira zotsatirazi zotsatsira kupezeka kwanu kwa Yelp zakhalapo ovomerezedwa ndi iwo:

Pa Webusayiti Yanu:

  • Onetsani ndemanga zanu zabwino kwambiri za Yelp, bola mutapempha chilolezo cha owunika kuti achite izi.
  • Onetsetsani kuti mukugwiritsa ntchito Chizindikiro chovomerezeka cha Yelp potero, osasintha kapena kupotoza.
  • Onetsetsani kuti mwapereka ndemangayi kwa Yelper yemwe adalemba, ndipo musasinthe chilankhulo chawo kapena kuchuluka kwawo.
  • Mungagwiritsenso ntchito Chida cha Yelp kuti muyike mwachindunji ndemanga patsamba lanu.

Sitolo

  • Ngati bizinesi yanu ikuyenerera, mutha kulandila pazenera la 'People Love Us On Yelp'.
  • Funsani 'Tipezeni Pa Yelp'
  • Zofanana ndi zovomerezeka pa tsamba lanu, mutha kuphatikiza malingaliro a Yelp osasinthidwa pazinthu zosindikizira. Mwachitsanzo, mutha kufunsa chilolezo cha Yelper kuti alembe ndemanga zawo pazosunga m'masitolo, zikwangwani, timabuku, mapepala ndi zina.

Njira zonse zomwe tafotokozazi zifuna kupititsa patsogolo kuzindikira kwa ogwiritsa ntchito a Yelp kuti ena akuwunikiranso bizinesiyo. Mukuwaweta modekha koma mwaluso mpaka pomwe atembenuka pomwe asankha kungodumphadumpha ndikuwonjezera ndemanga zawo.

4. Pangani Yelp Kukambirana M'njira Ziwiri

Zitha kukhala zowopsa moona mtima kudziwa kuti ogula akukambirana mosalekeza za mtundu wanu pamapulatifomu akulu owunikira monga Yelp. Kuopa kuwunikiridwa ndichinthu chenicheni komanso chovomerezeka pamayendedwe amakono, koma nkhawa (ndi zotsatira zamabizinesi) zitha kusinthidwa ndi kugwiritsa ntchito bwino mayankho a eni ake nsanja zambiri zimapereka. Izi zimathandizira kuti mwiniwake ayankhe pakuwunika konse, ndipo zambiri zalembedwa za mphamvu yamtunduwu wotsatsa kuti usinthe zochitika zoyipa. Zochepa zanenedwa za kuthekera kwa mayankho kwa eni zabwino ndemanga zowonetsera kuyamikira ndikulimbikitsanso kuchita zina.

Popeza kuwunika koyenera kwa Yelp ndi kasitomala wodzifunira omwe akupangira bizinesi yanu, sikokwanira kungothokoza owunikirako - ndiyonso njira yabwino kutsimikizira a Yelpers ena momwe mumayamikirira omwe akukuthandizani. Mwini bizinesi yemwe amatenga nthawi kuti alembe mwachidule koma mwambo Kuyankha kothokoza kwenikweni kukusonyeza makasitomala ena onse kuti nthawi yawo ndi mawu awo abwino adzawayamika. Kuthokoza kotsimikizika kuchokera ku bizinesi kumakhala ngati cholimbikitsira chowonjezerapo kuti muwerenge. Ndani samakonda kuyamikiridwa?

Kumbukiraninso kuti ma Yelpers osankhika amakhala otakataka pa Yelp - amasangalala kwambiri kulemba pamenepo. Atumizireni chizindikiro chabwino, ndi mayankho omwe alipo omwe ali ndi eni ake, kuti mumakonda kwambiri Yelp.

5. Vomerezani Izi, Mwanzeru Zanu

Mfundo iyi ndiyofunikira kwambiri kumabizinesi ang'onoang'ono am'deralo omwe amamanga ubale weniweni ndi makasitomala awo. M'magawo ogulitsa, izi zitha kuphatikizira masitolo ogulitsa mabuku, masitolo ogulitsa zovala, malo ogulitsa mphatso, malo olimapo, malo ogulitsira odziyimira pawokha kapena malo ogulitsira zinthu, kapena mabizinesi omwe amatengera kuchuluka kwa anthu monga ojambula, oimba kapena othamanga - kungotchulapo ochepa.

Ngati inu, kapena anzanu apamwamba, ogwira ntchito odalirika apanga ubale ndi makasitomala wamba, palibe chifukwa choti simungathe kuyankhula nawo za Yelp panthawi yosagwirizana. Mukawona kuti ndi Yelper wokangalika, palibe chomwe chingakulepheretseni kucheza za momwe zimakhalira kukhala bizinesi mukuyesetsa kutsatira malangizo a Yelp osafunsanso kuti awunikenso. Mfundo ya izi sikuti isokoneze malingaliro a kasitomala - mfundo ndiyakuti mukhale ndi zokambirana ziwiri zakufunika kofunika pakudziwika kwamabizinesi mdera lomwe mumagawana. Kodi kasitomala wanu amaganiza bwanji za lamuloli? Mukuganiza bwanji za izi? Ngati kasitomala ali wodzipereka pantchito yanu, kukambirana motere kumatha kuwalimbikitsa kuti achite gawo lawo kuti zitseko zanu zikhale zotseguka kuti apitilize kusangalala ndi zopereka zanu.

Kuphatikiza Pamwamba

Ndondomeko ya Yelp imachokera pakudzipereka kwawo kutsimikizika. Amafuna kuti ndemanga zizikhala zopanda tsankho, kuti zitsimikizire kuti ndizothandiza kwa ogula onse. Izi ndizomveka - palibe amene akufuna kupanga malingaliro abodza potengera ndemanga zabodza kapena zolimbikitsa.

Ogulitsa akumaloko, pakadali pano, amadziwa kuti akuyenera kupikisana kuti akhale ndi moyo potsatira mfundo zawo zachikhalidwe za kuwona mtima komanso chilungamo. Nkhaniyi yapereka maupangiri oti mupindule ndi mphamvu yayikulu ya Yelp yoyendetsera ndalama zomwe kampani yanu imagwiritsa ntchito, osagwiritsa ntchito nsanja molakwika. Kupitilira izi, zili kwa Yelp, kwa ogula omwe amawatumikira, komanso kwa mabizinesi omwe akutenga nawo mbali kuti apitilize kuwona zomwe zimapangitsa kuti mfundo ziziyendera bwino kwa onse. Poganizira mbali zonse, ndi zokambirana zomwe zikuyenera kupitilizidwa.

Osatsimikiza zomwe zikunenedwa za bizinesi yanu pa Yelp poyamba? Kapena mwatopa ndikutsimikiza kuti ndiyambira pati? Moz Local posachedwapa ikuthandizani kufunsa ndikuwongolera kupezeka kwa Yelp pabizinesi yanu ndikuyankha kuwunikanso limodzi ndi mawonekedwe olimba pakusaka kwanuko papulatifomu yawo.

Yambani Kuyesa Kwanu Kwaulere Lero!

2 Comments

  1. 1

    Nkhani yabwino, koma ndili ndi funso. Mukuti:
    "Onetsani ndemanga zanu zabwino kwambiri za Yelp, bola mutapempha chilolezo kwa omwe akupereka ndemanga kutero."

    Chifukwa chiyani mukufuna chilolezo ngati ndemangayi yatumizidwa pagulu?

  2. 2

    Wawa Oscar!
    Zikomo chifukwa chofunsa funso labwino. Ndikofunikira kwa Yelp kuti muchite izi, pachimodzi mwazolemba zomwe ndalumikiza ndi izi. Ndikulingalira kuti momwe Yelp amawonera ndikuti wowunikirayo wavomereza kuti mawu awo adziwike pa Yelp komanso nsanja zomwe Yelp imagawira - sanavomereze kuti mawu awo adziwike patsamba la kampani yachitatu. Chifukwa chake, ndikungopitilira zofunikira za Yelp pano, koma monga ndanenera, ndikuganiza pakufunika kuti Yelp apitilize kuwunika ndi eni mabizinesi zomwe zimapangitsa kuti mfundo zizikhala zachilungamo. Tikukhulupirira izi zithandizira!

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