Njira Zogwirira Ntchito Pakulankhulana kwa Omni-Channel

Malonda a E-commerce Omni-channel Strategies

Kodi mumataya bwanji kasitomala? Kupereka zochitika zosagwirizana, kuwanyalanyaza, kuwatumizira zotsatsa zosafunikira? Malingaliro onse abwino. Makasitomala anu amasinthana ndi makampani ena kuti akapeze makasitomala abwino, ndipo masiku ano anthu amadalira ndemanga pa intaneti ngati mawu atsopano pakamwa

Kodi inu kusunga kasitomala? Osangowasunga, komanso kulimbikitsa kukhulupirika kwanu ku mtundu wanu? Makasitomala akamamva kuti akusamalidwa ndi kampani yanu, adzawononga zochuluka nanu. Cholinga ndikupereka kasitomala wabwino kwambiri komanso wosasinthasintha, pamapulatifomu onse abizinesi yanu. 

Koma ma CEO ndi Oyang'anira Kutsatsa akudziwa kuti izi ndizosavuta kuzichita kuposa kuchita. Mukusowa zida zokuthandizani kuti mupereke mtundu wa makasitomala osasunthika, apamwamba omwe angayendetse bizinesi yanu. Muyenera Kuyankhulana kwa njira zonse; chida chamakono chomwe chimatsimikizira kukhala kosasunthika kwa aliyense kasitomala mogwirizana kuyambira koyambirira mpaka kumapeto.

Kupanga Kukhulupirika Kwa Makasitomala Masiku Ano E-Commerce

Wabizinesi aliyense amadziwa kuti kasamalidwe ka maubwenzi ndi kovuta. Mpikisano woopsa umapitilizabe kukakamiza kuti mupange mtundu wanu kuti makasitomala azidziwa nawo ndikukopeka ndi nkhani yanu. Pali njira zina zabwino zokuthandizani kuchita izi.

Gwiritsani ntchito kulumikizana kwa Omni-channel ku gawo makasitomala anu ndikumanga Makampani otsatsa otsatsa pamagawo amenewo. Muzichita makasitomala anu panthawi yoyenera kuti adzimve kuti ndi owoneka ndi ofunika ndi kampani yanu.

1. Gawani Makasitomala Anu

Kugawaniza makasitomala anu ndizofunikira kwambiri zokometsera zogula kwanu zotheka. Mukakhala ndi kampeni yotsatsa komanso yoyenera, mutha kuwonjezera makasitomala 'mtengo wamoyo ndi kukulitsa kukhulupirika. Pali njira zinayi zomwe mungagawire makasitomala anu:

  • Geographic (ali kuti?)
  • Chiwerengero cha anthu (ndi ndani? Gender, zaka, ndalama)
  • Psychographic (ndi ndani kwenikweni? Mtundu wa umunthu, magulu azikhalidwe)
  • Khalidwe (momwe mungagwiritsire ntchito ndalama, kukhulupirika kwanu)

Pogwiritsa ntchito makina a AI mutha kuyenda momwe mungafunire ndi magawidwe anu, komanso kusonkhanitsa zambiri zamakasitomala anu komanso alendo obwera kutsamba lanu.

2. Sinthani Makonda Anu Kuyankhulana

Makasitomala amafuna kudziwa kuti ndiofunika kwa inu. Amafuna kulankhulana kwa m'modzi m'modzi, ndipo kafukufuku akuwonetsa kuti ali ofunitsitsa kusinthana zachinsinsi zawo. 

Mukamagwiritsa ntchito chida chamakono kuti musonkhanitse deta pamachitidwe ogula makasitomala ndi machitidwe, mutha kupereka mtundu wazomwe mungakonde zomwe zingakondweretse makasitomala anu. Njira monga:

  • Kupereka mgwirizano wanthawi yayitali kuziphimba alendo akafuna kuchoka pamalowo 
  • Kukonda makonda a kutsatsa kutengera momwe makasitomala amagulira ndi zomwe amakonda
  • Kuwonetsa zokutidwa ndi zinthu zazing'ono zamagalimoto monga chikumbutso kwa kasitomala wanu komwe adasiyira

Ndipo palinso ena ambiri machenjerero othandizira. Kusintha kosalekeza pazida zamapulogalamu otsatsa kumatha kuthandizira bizinesi yanu kupereka mayankho amphamvu kwambiri pazosowa zamakasitomala. Tekinoloje ya AI itha kukuthandizani kumvetsetsa ndikulosera zamomwe mungagule, kugawana nawo deta, komanso kuphunzitsa makasitomala zamtundu wanu - mozama. Apatseni zomwe akufuna pamaso amapempha!

3. Lankhulani pa Nthawi Yoyenera

Nazi njira zina zomwe mungagwiritsire ntchito zikwangwani moyenera:

  • Kulengeza…! Unikani zambiri zothandiza (monga Kutumiza Kwaulele) panthawi yayikulu pogula.
  • Zokha. Chidwi chapamwamba pamakalata amaimelo amtundu wanu kapena zindikirani. Pangani makasitomala anu kuti akhale pa 'Mndandanda'.
  • Kwezani Pamtengo. Onjezani kukakamizidwa kugula mwa kuwonetsa omwe akuwonanso kapena kugula chinthu chomwecho pakalipano. 

Lankhulani pa Nthawi Yoyenera

Kulimbikitsa Kukula Kudzera muukadaulo

Ndi pulogalamu yolumikizirana ndi AI-powered omni-channel software yanu imatha kupanga makasitomala osangalatsa. Zinthu monga Kuyang'ana Makasitomala Osiyanasiyana, Zochitika Zatsatanetsatane, ndi Web Layers (zokutidwa patsamba) zitha kuthandizira kukulitsa malingaliro anu otsatsa. 

Onani Makasitomala Amodzi

Ndizosatheka kuyang'anira zochitika zonse zamakasitomala pamapulatifomu osiyanasiyana pamanja. Ndi kulumikizana kwa ma-omni-channel, kulumikizana kwanu kwamakasitomala kumatsatiridwa - kudzera pa imelo, pafoni, kudzera pazanema, komanso ngakhale pazochitika zakomweko - pamalo amodzi.

The Onani Makasitomala Amodzi (kapena SCV) amawonetsa mbiri yanu yazosuta. Mbiri iliyonse ili ndi zochitika patsamba la kasitomala, zokonda zake, mbiri yakugula, ndi zina zambiri. Kukhala ndi chidziwitso chonsechi pamalingaliro amodzi kumapereka gawo lodziwika bwino komanso kutsatsa kwakanthawi. 

Onetsetsani kuti SCV yanu imapereka kusinthasintha, kusasintha, komanso zosintha munthawi yeniyeni, kuti nthawi zonse muzitha kupereka chithandizo chofunikira kwa makasitomala.

Zochitika Zazikulu

Zikafika pakusamalira njira zanu zotsatsa mwadongosolo, zochita zokha ndizofunikira. Khazikitsani zoyambitsa zolumikizirana kutengera momwe zinthu zilili, ndikuonetsetsa kuti mukuchita ndi makasitomala onse munthawi yake.

Zambiri za Omni-Channel Scenarios

Nazi zitsanzo zingapo zokha: 

  • Imelo yolandiridwa kwa aliyense amene walembetsa pamndandanda wa imelo
  • Bokosi lawebusayiti lomwe limakuchenjezani nthawi iliyonse wina akafika m'sitolo yanu

Njira Zowonekera Kwambiri

Malingaliro ndi malingaliro onsewa ndiabwino, koma tiyeni tifufuze mozama ndikupeza njira zina zomwe tingagwiritsire ntchito njira yolankhulirana ndi omni. Nazi njira zitatu zoyenera kuziwonera:

1. Imelo Imodzi Yotumiza Nthawi

Ngati mwakhumudwitsidwa ndi zotsatira zanu zotsatsa maimelo, simuli nokha. Koma pali njira yowonjezera machitidwe anu pano kuti muwonetsetse kuti mukuchita zonse zomwe mungathe. 

Njira: Khazikitsani imelo yomwe imapangitsa kuti igwirizane ndi chochitika china, monga kupereka chidziwitso chakukankha. Ma algorithm amangotumiza maimelo awa munthawi yoyenera, ndikubwezeretsanso mitengo yabwino yamaimelo ndikupanga makasitomala oyenera.

2. Onjezerani Ngolo Zosiyidwa

Mu 2016, Business Insider akuti 2.75 thililiyoni mumalonda ogulitsira omwe atayidwa atha kupezekanso. Kodi kampani yanu ingapindule ndi izi? 

Njira: Akumbutseni makasitomala anu zomwe adasiya ndi imelo, nthawi pafupifupi ola limodzi atalumikizana komaliza. Phatikizani mndandanda wazinthu zomwe zili mgalimoto yawo komanso kuyitanidwa kuti achitepo kanthu. Iyi ndi njira yovuta kukhazikitsa koma ndiyofunika zotsatira zolimba, zoyezeka.

Imelo Yogulitsa Yotsitsidwa

3. ROPO: Kafukufuku Paintaneti, Gulani Paintaneti

Ndi msika wochuluka wa e-commerce zitha kukhala zovuta kukhulupirira izi 90% yazogulitsa ku US zimachitikabe pamasom'pamaso. Kwa makampani omwe ali ndi malo ogulitsa m'masitolo ndikofunikira kulumikizana ndi intaneti komanso njerwa kuti asunge ndikupanga chidziwitso cha makasitomala.

Fufuzani Paintaneti, Gulani Paintaneti (ROPO)

Njira: Yambitsani pulogalamu yokhulupirika yomwe makasitomala angagwiritse ntchito m'masitolo omwe amalumikizana ndi mbiri yawo pa intaneti. Tsopano mutha kuphatikiza machitidwe awo paintaneti komanso mbiri yakugula kunja. Pezani mbiri yathunthu yamakasitomala, muwaphatikize m'makampeni anu otsatsa, kukulitsa zomwe akumana nazo ndi zopatsa zapadera, ndikulimbikitsa kukhulupirika kofunikira kwa kasitomala.

M'tsogolo

Ndikofunikira kuti bizinesi iliyonse ikhale yofunika, ndipo zida zamapulogalamu kuti kampani yanu isanayende bwino ndiyopangidwa ndi AI. Kulumikizana kwa ma Omni-channel kumakupatsani mphamvu yakusangalatsani makasitomala anu kudzera pakusintha kwanu, makina awo komanso kutsatsa komwe kukuloledwa. Lolani kuti njirayi iwonjezere mtengo wawo wamoyo komanso wanu.

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