Kuyambitsa Omnichannel ya Black Friday ndi Cyber ​​Monday

Lachisanu Lachisanu Ndi Kugulitsa Lolemba kwa cyber

Palibe funso pankhaniyi, kugulitsa kukusintha kwamphamvu. Kusinthasintha kosalekeza pakati pa njira zonsezo kumakakamiza ogulitsa kuti awonjezere njira zawo zogulitsa ndi kutsatsa, makamaka pamene akuyandikira Black Friday ndi Cyber ​​Monday.

Kugulitsa kwapa digito, komwe kumaphatikizapo intaneti komanso mafoni, ndiwowonekera bwino pamalonda. Cyber ​​Lolemba 2016 idatcha mutuwo tsiku lalikulu kwambiri logulitsa pa intaneti m'mbiri ya US, ndi $ 3.39 biliyoni pogulitsa pa intaneti. Lachisanu Lachisanu lidabwera pafupi kwambiri ndi $ 3.34 biliyoni pogulitsa pa intaneti, Kuyendetsa mbiri $ 1.2 biliyoni mu ndalama zam'manja. Zizindikiro zonse zikulozera kugulitsa kwabwino kwambiri kwa digito munyengo yatchuthi chaka chino.

Pomwe malonda ogulitsa akukwera, uthengawu ndiwosakanikirana ndi malonda a njerwa ndi matope. Malinga ndi thanki yamaganizidwe Fung Global Retail ndi Technology, kutsekedwa kwa sitolo zoposa 5,700 kwalengezedwa ndi Seputembara 1, 2017. Uku ndikuwonjezeka kwa 181% kuposa 2016. Komabe Lipoti la kafukufuku wa IHL akuganiza kuti ogulitsa adzatsegula masitolo ena 4,080 mu 2017 kuposa momwe akutsekera ndipo akukonzekera kutsegula enanso oposa 5,500 mu 2018.

Ndiye, kodi ogulitsa akuyenera kuchita chiyani atayamba tchuthi cha chaka chino? Kodi angayang'anire bwanji kutsatsa ndi kutsatsa kuti awonetsetse kuti adalemba manotsi onse? Yambani kutsatira ndi kusanthula deta yamakasitomala ndikusintha moyenera, mwatcheru ku njira yamagetsi yomwe siyipereka njira iliyonse kapena kasitomala aliyense. Ponena za kasitomala aliyense, gwiritsani ntchito nthawi ndi khama kuti musinthe makonda anu mukamayesetsa kutsatsa malonda anu.

Zonse Zokhudza Omnichannel

Poyenda ndikusinthaku komanso zotsutsana, ogulitsa akugwiritsa ntchito ntchito zatsopano, matekinoloje komanso kutsatsa kwakanthawi kogwiritsa ntchito njira za omnichannel, njira zingapo zomwe zimasokoneza mizere pakati pamasitolo, intaneti, mafoni komanso ngakhale ma catalog mu mgwirizano wophatikizika komanso wogwirizana. Ndichifukwa choti kugulitsa ma omnichannel ndipamene ndalama zimapezeka. Malinga ndi a lipoti lochokera eMarketer, 59% ya ogulitsa akuti makasitomala a omnichannel anali opindulitsa kwambiri mu 2016 kuposa makasitomala amtundu umodzi, vs. 48% mu 2015.

Amazon posachedwa yakulitsa zotsalira za omnichannel poyambitsa mzere wake wazovala, wathunthu ndi Wardrobe Wadala zomwe zimalola ogwiritsa ntchito kuyesa asanagule. Inapezanso Whole Foods ndikutsegula malo ogulitsa ochepa ku Amazon. Kuphatikiza apo, kampaniyo ikupeza malo osungira zinthu m'matawuni mdziko muno kuti athe kupereka tsiku lomwelo kwa makasitomala omwe amagula kudzera pa intaneti komanso mafoni.

Chogulitsa cha Amazon Prime Day chogulitsachi chakhala chikuyenda bwino kwambiri. Chaka chino, Amazon Prime Day idadziwika kuti ndi tsiku logulitsa kwambiri pakampani, ikukula 60% kuyambira 2016 komanso kupitilira kugulitsa kwa Amazon Lachisanu Lachisanu ndi Lachisanu ku Amazon. Ndipo Amazon ikugwira ntchito yabwino kutsata zinthu zomwe zili ndi dzina lawo, poganizira kuti zinthu zambiri zomwe zidagulitsidwa pa Prime Day zinali zopangidwa ndi Amazon. Mukufuna umboni wina? Malinga ndi kafukufuku wochokera ku Slice Intelligence, 43% yazogulitsa zonse zapaintaneti ku United States zidadutsa ku Amazon mu 2016. Pogwiritsa ntchito mankhwalawa Amazon ikufuna kupeza chidutswa chokulirapo cha chitumbuwa, mwina mpaka 50% pamsika pofika 2021, malinga ndi kampani ya Wall Street ya Needham.

Pakadali pano Walmart, yokhala ndi malo opitilira 5,000, yakhala ikupezeka pa intaneti. Ngakhale zitha kukhala kumbuyo kwa Amazon pakukula kwamakina, kugulitsa kwaposachedwa kwa Jet.com, komanso kugula kwaogulitsa ang'onoang'ono pa intaneti ModCloth, Bonobos ndi Moosejaw, kwadzetsa malonda akulu pa intaneti. Kuti mupikisane ndi Amazon atalowa mgolosale, Walmart tsopano ikupereka kugula pa intaneti ndikugula, ndipo yangolengeza mgwirizano ndi Google koyambirira kwa Seputembala kuti alowerere pamsika wa Amazon. Mu Meyi, Walmart yalengeza Kukula kwa 63% pamalonda amakono atatu a e-commerce.

Sinthani Mwamwini

Njira yofunika kwambiri yogulitsira pakadali pano - ndipo yomwe imapereka zotsatira zenizeni - ndi Kudzikonda. Ogulitsa ambiri akugwiritsa ntchito kale makonda awo, ndipo ena akhala nawo kwa zaka zingapo. Kafukufuku akuwonetsa kuti kusinthidwa kwamunthu kumakhudza kwambiri. M'malo mwake, zaposachedwa kuphunzira kuchokera ku Infosys apeza kuti 86% yaogula ati #kukhazikika kumakhudza kwambiri chisankho chogula, ndikuti pafupifupi gawo limodzi mwa magawo atatu a ogula amafuna kuti azisinthana ndi zomwe amagula.

Mapulogalamu atsopano ndi mapulogalamu akupangitsanso kugula kwatsopano komanso kugula zokumana nazo. Pali Nordstrom's Trunk Club, imodzi mwazinthu zambiri zatsopano zomwe zimadalira mitundu yolembetsa ndikugwiritsa ntchito ma stylist kuti asankhe zovala kutengera zomwe kasitomala akufuna, kenako tumizani zovala zokhotakhota kwa kasitomala. Zina ndi StitchFix, MM.LaFleur ndi Fabletics. Palinso mapulogalamu ngati The Hunt. Potumiza chithunzi cha chinthu chomwe mukuchifuna, pamodzi ndi zofunikira monga bajeti ndi kukula, magulu amtundu wa Hunt kuti apereke zogulitsa. Sungani, pulogalamu ina, imapereka ngolo yogulira pawebusayiti yotchedwa Keep One Cart kuti ogula azigula chilichonse kuchokera ku sitolo iliyonse, kulikonse, muulendo umodzi wopanda potuluka. Mapulogalamu onsewa ndi mapulogalamu amalankhula ndi kufunafuna kwa ogula pazinthu zogula zogula, ndipo ogulitsa akuyenera kuwonetsetsa kuti akupereka kuti akwaniritse chikhumbochi.

Yesani Kuyeza

Pofuna kupikisana pamalonda amasiku ano osintha, makampani sayenera kungodziwa ndikumvetsetsa makasitomala awo komanso kuyeza mosamala njira zawo zonse zogulitsa ndikutsatsa kuti akwaniritse kutsatsa, kugawa komanso ndalama.

Zachidziwikire, ogula ambiri amalimbana ndi kutsatsa. Amayang'ana njira zopewera ndikuyiyika, kotero otsatsa amayenera kusintha ndikukhala opanga kuti apatse ogwiritsa ntchito zomwe akufuna. Zochitika zabwino kwambiri zanema masiku ano zimayang'ana njira zonse zolumikizirana ndi kulumikizana ndi ogula kuti zithandizire kulumikizana pakati pa anthu ndi kasitomala.

Sikuti makasitomala amangofuna zokumana nazo za makasitomala, amafunikiranso kugulitsa kosasintha pama digito ndi njerwa ndi matope. Ndipo ndimakhala ndi chidziwitso chosagwirizana, mwachitsanzo, ogulitsa akukonzekera bwino chiwonetsero chapa ziwonetsero.

Kuti mupereke zokumana nazo zosintha makonda anu mu omnichannel, muyenera kumvetsetsa makasitomala anu. Njira yabwino yochitira izi ndikusanthula zambiri zamakasitomala. Zachidziwikire, kwa ogulitsa ambiri, kusefa ma data ambiri omwe amasonkhanitsidwa kudzera pamakina ogulitsira ndi njira zapaintaneti zitha kukhala zovuta. Chovuta kwambiri ndikuphatikiza zidziwitso zamakasitomala m'misewu yosiyanasiyana kuti muwone chithunzi chonse, makamaka popeza mabungwe ambiri amagwiritsabe ntchito njira zawo m'matumba.

Njira imodzi yothanirana ndi mavutowa ndikugwira ntchito ndi mnzanu yemwe ali ndi ukatswiri wozikika pa ma data ndi ma analytics ndipo amene ali ndi luso lotha kuzindikira zovuta ndikumvetsetsa bwino nkhani yomwe ikufotokozedwayo. Upangiri waupangiri posankha bwenzi logwirira naye ntchito: yang'anani makampani omwe amagulitsa ndikugwiritsa ntchito ma analytics olimba, komanso omwe amatsata zidziwitso kuchokera kumagwero angapo kuti athe kulumikizana momveka bwino ndi ROI ya kampeni.

Ndi kutsatsa komwe kumayendetsedwa ndi deta komanso chithunzi chathunthu cha makasitomala anu, mudzatha kuwonetsetsa kuti cholumikizira chilichonse ndi gawo logwirizana ndi zochitika zogulira zamagetsi zamagetsi zimabwera Lachisanu Lachisanu ndi Lolemba Lolemba. Sizitengera kanthu ngati kasitomala akugula mphatso yabwinoyi kutchuthi kumsika, kugula masamba omwe adangofika kumene pamakalata, kapena kudutsa pazogulitsa pafoni. Chofunika ndi kugula.

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