Social Media & Influencer Marketing

Omvera vs Gulu: Kodi Mukudziwa Kusiyana?

Tinali ndi zosangalatsa kukambirana ndi Allison Aldridge-Saur a Chickasaw Nation, ndipo ndikukulimbikitsani kuti mumvetsere. Allison wakhala akugwira ntchito yochititsa chidwi ngati gawo la thandizo la Digital Vision, akulemba mndandanda pa. Maphunziro Achimereka Achimereka Omanga Pagulu.

Omvera Vs. Community

Allison anakambirana Omvera motsutsana ndi Madera, ndipo idandigwira mtima ngati imodzi mwamitu yofunika kwambiri pamndandanda wonse. Sindikutsimikiza kuti otsatsa ambiri amazindikira kuti pali kusiyana kotere pakati pa omvera ndi gulu. Ngakhale pano Martech Zone, timachita ntchito yabwino kwambiri yomanga anthu ambiri… koma sitinapange gulu.

Allison akukambirana zakusiyana pakati pa kumanga omvera anu - kumvetsera, kuchitapo kanthu, zofunikira, kukhulupirika, kusangalatsa, kupereka mphatso, kupereka, ndi kusasinthasintha kwa mauthenga. Ena anganene kuti awa ndi njira zomwe zimathandizira kumanga mudzi…

Kodi anthu ammudzi adzapitilira popanda inu, popanda zomwe muli nazo, popanda zolimbikitsa zanu, kapena popanda mtengo wonse womwe mumawabweretsera?

Ngati yankho liri AYI (zomwe mwina zili), muli ndi yankho omvera.

Omvera

  • Kugwiritsa ntchito zinthu mosasamala.
  • Kuyanjana kochepa kapena kuyanjana ndi zomwe zili.
  • Nthawi zambiri, kulumikizana kwanjira imodzi kuchokera kwa wopanga zinthu kupita kwa omvera.
  • Atha kukhala ndi zokonda zosiyanasiyana komanso kuchuluka kwa anthu.
  • Cholinga chachikulu ndikulandira zambiri kapena zosangalatsa.
  • Zokonda ndi zosowa za munthu payekha zimatsogolera.

Community

  • Kutenga nawo mbali mwachidwi ndi kuyanjana pakati pa mamembala.
  • Kuyankhulana kwanjira ziwiri ndi kuyanjana mkati mwa gulu.
  • Kugawana zokonda, zikhulupiliro, kapena zolinga pakati pa anthu ammudzi.
  • Kugwirizana ndi kukambirana ndizofala.
  • Kudzimva kuti ndinu munthu wamba komanso kugawana nawo.
  • Kupanga zisankho pamodzi ndi kuthetsa mavuto.

Kusiyanaku ndikofunikira kuganizira popanga malonda, kutsatsa, kapena njira zaukadaulo zapaintaneti, chifukwa zimakhudza momwe mumachitira ndi omvera anu kapena dera lanu.

Kumanga Community

Kumanga dera lanu ndi njira yosiyana kwambiri. Zida zomangira midzi zimaphatikizapo kutchula gulu, zochitika, ndi anthu, kugwiritsa ntchito mawu amkati, kukhala ndi zizindikiro zanu, kupanga nkhani zogawana nawo, kukhala ndi machitidwe amtengo wapatali, miyambo, mgwirizano wogwirizana, ndikugwirizanitsa zothandizira. Madera amakhala kupyola mtsogoleri, nsanja, ngakhale malonda (ganizirani ma Trekkies). Allison ananena chinthu chodabwitsa pamene tinali kulankhula naye ... woimira malonda m'deralo nthawi zambiri amakhala nthawi yaitali kuposa gulu la malonda!

Izi sizikutanthauza kuti kukhala ndi omvera ndi chinthu choipa… tili ndi anthu ambiri omwe timawathokoza kwambiri. Komabe, ngati buloguyo itasowa mawa, ndikuwopa kuti omvera angatero, nawonso! Ngati tikuyembekeza kukhala ndi malingaliro okhalitsa, tidzagwira ntchito yokulitsa dera.

Chitsanzo chabwino cha izi ndikufanizira ndemanga zazinthu zina motsutsana ndi umembala wa Angie's List. Gulu la Angie's List silikulamula kuti liwunikirenso ngati amalola kuwunika kosadziwika… Zotsatira zake ndi gulu lodzipereka mwamisala lomwe limagawana ndemanga zambiri zamakampani omwe amalumikizana nawo.

Nditalembetsa ndekha kuti ndigwire ntchitoyi, ndimaganiza kuti ndikuyang'ana china chake ngati Yelp, pomwe bizinesi idalembedwa, ndipo panali ndemanga zingapo zokhala ndi chiganizo chimodzi kapena ziwiri pansipa. M’malo mwake, kufufuza kochepa kwa ma plumbers m’chigawo changa kunasonyeza mazana a mapaipi okhala ndi zikwi zambiri za ndemanga zakuya. Ndidakwanitsanso kuzichepetsa mpaka pa plumber yokhala ndi ma rating abwino kwambiri oyika zotenthetsera madzi. Chotsatira chake chinali chakuti ndinapeza chotenthetsera chamadzi chachikulu pamtengo wabwino kwambiri, ndipo sindinade nkhawa kuti mwina ndikung'ambika kapena ayi. Pakugulitsa kumodzi, ndinasunga ndalama zonse za chaka chonse cha umembala.

Ngati, pazifukwa zopusa, Mndandanda wa Angie waganiza zotseka zitseko zake, sindikukayika kuti anthu ammudzi omwe adatulutsa apitiliza kuchita ntchito yodabwitsa yomwe akuchita popereka lipoti labizinesi molondola komanso mwachilungamo. Yelp ndi Google atha kukhala ndi anthu ambiri… koma Mndandanda wa Angie ukumanga gulu. Ndi kusiyana kwakukulu.

Mukumanga chiyani?

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

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