Njira Zabwino Kwambiri Pa-SEO mu 2013: Malamulo 7 a Masewerawa

patsamba seo

Pakadali pano, ndikutsimikiza kuti mwamva zokwanira pakukhazikika pamasamba kukhala moyo wonse. Sindikufuna kubwereza mawu amodzimodzi omwe mwakhala mukumva kuyambira chaka chatha. Inde, patsamba la SEO lakhala lofunika kwambiri (sindingakumbukire nthawi yomwe silinali), ndipo inde, patsamba la SEO limatha kupanga kapena kuswa mwayi wanu wokhala pa Google SERPs. Koma zomwe zasintha ndi momwe timazindikira ndikuchita kwathu patsamba la SEO.

Ma SEO ambiri amaganiza zakukhathamiritsa kwamasamba ngati njira yodziwika bwino yolowera. Mukudziwa kubowola: ma meta tag, ma URL ovomerezeka, ma tags, ma encoding oyenera, opangidwa mwaluso, okhala ndi zilembo pamitu, ndi zina zambiri.

Izi ndizofunikira. Ndipo pakadali pano, ali sukulu yakale kwambiri. Akupitilizabe kupezeka patsamba la SEO, koma inu ndi ine tikudziwa kuti ziwerengero zonse za SEO zasintha kwambiri, ngakhale maziko ake sanasinthe. Chifukwa cha kusinthaku, momwe mumaonera patsamba la SEO iyeneranso kusintha. Ndicho chomwe titi tiyang'ane tsopano.

Patsamba SEO: Maziko

Ngati tsamba lanu lawebusayiti silikwaniritsidwa bwino patsamba, zoyesayesa zanu zapa webusayiti (zomangiriza, zotsatsa, zotsatsira) mwina sizikhala ndi zotsatira zabwino. Osati kuti sangapange chilichonse, koma zopitilira theka zoyesayesa zanu zitha kumaliza.

Palibe buku lamalamulo lomveka bwino lomwe limati: do X, Y, and Z in-page optimization and your rank will rise by A, B, or C. On-page optimization is based on the liteko, analytics ndi zolakwika. Mumaphunzira zambiri za izi pozindikira zomwe sizigwira ntchito kuposa zomwe sizimagwira.

Koma pazinthu zonse zofunika kukumbukira, pali izi: Ngati simusamalira SEO yanu patsamba, mwina mudzangotsala kapena kutsalira: masanjidwe, mukutembenuka, ndi ku ROI.

Chifukwa Chiyani Mukukangana?

Koma choyamba tiyeni tiwone izi: Chifukwa chiyani mukukangana za SEO patsamba? Kupatula apo, pali zinthu zingapo zomwe zilipo kale. Akatswiri ambiri alemba bwino za izi.

Kusintha kwa kuchuluka kwa ma injini pazosintha kwasintha zinthu zomwe zikugwirizana ndi momwe munthu amasankhira kuchita SEO. Simungathenso kuganiza monga mawu osakira ndi maulalo obwera okha. Mofananamo, simungathenso kuganiza meta ndi ma tag okha (inde, izi zikuphatikiza mutu wa mutu, nawonso).

Tsamba la SEO sikuti limangotengera momwe tsamba lanu limalembedwera. Zimanenanso za momwe tsamba lanu limawonekera lopanda mafupa (mawonekedwe a loboti), ndi momwe tsamba lanu limayankhira pazowonera zosiyanasiyana. Zimaphatikizapo nthawi zolemetsa ndi ulamuliro. Ndipo ndi malangizo omwe Google ikupita mu 2013 ndi kupitirira apo, zikuwonekeratu kuti zomwe zili patsamba ndi zinthu zomwe sizipezeka patsamba ziyenera kulumikizana ndikuvomerezana wina ndi mnzake mwachilengedwe, momveka bwino. Ndicho chifukwa chake tifunika kuwunikiranso patsamba la SEO mosamala kwambiri.

1. Meta Tags Ndi Chiyambi Chabe

Tidziwa ndikugwiritsa ntchito ma meta kuyambira pomwe adafika. Meta "keyword" tag idapita kale, ngati chinthu cha SEO, koma kutentha kwakukulu kwapangidwa pakukambirana za kugwiritsa ntchito ma tag ofotokozera meta kuchokera pa SEO point-of-view.

Chofunika kwambiri kuposa zinthu za SEO, ndikuti ma meta malongosoledwe amapereka mwayi wokhudzira momwe tsamba lanu likuwonetsedwera pazotsatira zakusaka. Chidziwitso chachikulu cha meta chitha kudodometsa zotsatira zanu pamaso pa mnyamatayo pamwamba panu. Ndi chizolowezi kugwiritsa ntchito mawu osakira pomwe mungathe, limodzi ndi malo ozindikiritsa (zikafunika), koma choyambirira chiyenera kukhala cholinga chokopa kudina kwa anthu.

2. Canonical, Zobwerezedwa, Broken Links, etc.

Maloboti a Google akhala anzeru kwambiri, mpaka pomwe maulalo osweka ndi masamba obwereza amakweza mbendera zofiira mwachangu kuposa chipolopolo. Ichi ndichifukwa chake mupeza maulalo ovomerezeka (ndi ma nambala ofanana nawo) kukhala ofunikira kwambiri.

Maulalo osweka ndi ziboda sizongotsutsana ndi SEO. Ndiwotsutsa-nawonso. Kodi mumatani mukamadina ulalo womwe umangowonetsa cholakwika patsamba?

3. Malingaliro a Robot

Malembo amakhalabe gawo lofunikira kwambiri patsamba lililonse ngakhale lero. Ngakhale Google imasanja makanema ndi makanema kuposa ena pazamawu ena ofunikira, mawebusayiti omwe adapangidwa bwino komanso okhutira amakhala akulamulirabe.

Kuti muwone momwe tsamba lanu limawonekera kwa omwe akukwawa, mutha kulepheretsa JavaScript ndi zithunzi (pansi pa Zokonda / Zokonda pa msakatuli wanu) ndikuyang'ana patsamba lotsatiralo.

Ngakhale sizolondola kwenikweni, zotsatira zake ndizabwino kwambiri momwe tsamba lanu lawebusayiti limawonekera kwa wokhotayo. Tsopano, tsimikizani zinthu zonse pamndandanda wotsatirawu:

  • Kodi chizindikiro chanu chikuwoneka ngati mawu?
  • Kodi kuyenda sikukuyenda bwino? Kodi imaswa?
  • Kodi zomwe zili patsamba lanu zikuwonekera mukangoyenda?
  • Kodi pali zinthu zobisika zomwe zimawonekera JS ikakhala yolumala?
  • Kodi zojambulazo zidapangidwa bwino?
  • Kodi magawo ena onse a tsambalo (zotsatsa, zithunzi za zikwangwani, mafomu olembetsa, maulalo, ndi zina zambiri) zikuwonekera pambuyo pazomwe zili?

Lingaliro lofunikira ndikuwonetsetsa kuti zomwe zili zofunika (gawo lomwe mukufuna kuti Google izindikire) limabwera mwachangu ndimitu ndi malongosoledwe omwe alipo.

4. Katundu Wakale Wakale ndi Kukula

Google idazindikira kale kukula ndi kuchuluka kwakanthawi kwamasamba. Izi zimalowa mu algorithm yamaudindo ambiri ndipo zimakhudza malo anu mu SERPs. Izi zikutanthauza kuti mutha kukhala ndi zinthu zabwino patsamba lanu, koma ngati masambawo azinyamula pang'onopang'ono, Google izikhala osamala kukukhazikitsani kuposa mawebusayiti ena omwe amathamanga mwachangu.

Google yonse ndiyokhutiritsa ogwiritsa ntchito. Amafuna kuwonetsa ogwiritsa ntchito zotsatira zoyenera zomwe zimapezekanso mosavuta. Ngati muli ndi tizithunzi tamajavava, ma widget, ndi zinthu zina zomwe zimachedwetsa nthawi zolemetsa, Google siyikupatsani mwayi wapamwamba.

5. Ganizirani pafoni, ganizirani moyenera

Uwu ndi umodzi mwamitu yomwe ikukambidwa kwambiri kutsatsa kwapaintaneti masiku ano. Kuchokera pazotsatsa mafoni ndi kusaka kwanuko kupita kumsika pakugwiritsa ntchito desktop / piritsi, zikuwonekeratu kuti kupita ku tsamba lokonzekera mafoni ndiye funde lamtsogolo.

Mukamaganiza za tsamba loyenda / loyankha, mumatani? Kuyankha monga mafunso a CSS atolankhani, kapena magawo atsopano ngati "m.domain.com"? Zoyambilira zimalimbikitsidwa nthawi zambiri chifukwa izi zimasunga zinthu mumalo omwewo (ulalo wamadzi, osabwereza, ndi zina zambiri). Zimapangitsa zinthu kukhala zosavuta.

6. Authority & AuthorRank

Wolemba-meta amapeza pangano latsopano ndi Google polimbikitsa WolembaRank chinkafunika. Ndizovuta kwambiri kuposa izi tsopano, komabe. Muyenera kuloleza zidule za tsamba lanu, onetsetsani kuti mbiri yanu ya Google+ yadzazidwa, ndikuwalumikiza ndi blog / tsamba lanu. AuthorRank yatuluka ngati miyala yofunika kwambiri komanso yooneka bwino yomwe imakhudza masanjidwe atsamba, ndipo ndi imodzi mwamachitidwe a SEO omwe muyenera kuchita. Sikuti zidzangosintha masanjidwe anu, komanso zidzakuthandizaninso kuchuluka kwa ma SERP anu.

7. Mapangidwe Sayenera Kukhala Omaliza Pamndandanda Wanu

Chodabwitsa, ndinayenera kulemba za ichi ngati chinthu chomaliza chifukwa anthu ambiri amakumbukira chinthu chomaliza chomwe adachiwerenga. Anthu ovuta a SEO samanyalanyaza kufunikira kwakapangidwe.

Aesthetics ndi kuwerengeka zimachokera mwachindunji pakupanga tsamba la webusayiti. Google ndiyabwino kudziwa zomwe zikuwonetsa "pamwamba pa khola" patsamba lawebusayiti, ndipo Google ikukulimbikitsani kuti muike zomwe zili pamwambapa kuti owerenga anu azidziwitsidwa osati zotsatsa.

Tsamba la SEO sikuti limangokhudza ma meta code ndi ulalo wovomerezeka. Ndi momwe tsamba lanu limalumikizirana ndi wogwiritsa ntchito komanso loboti. Ndizomwe mukuwonetsetsa kuti tsamba lanu likupezeka komanso kuwerenga, ndipo muli ndi chidziwitso chokwanira pansi pazomwe injini zosaka zingatenge mosavuta.