Kutsatsa Ukadaulo

Kodi Makulidwe Akuluakulu a CTR Mobile ndi Desktop Ndiotani?

Kwa wotsatsa, zotsatsa zolipira zakhala magwero odalirika opezera makasitomala. Ngakhale momwe makampani amagwiritsira ntchito kutsatsa kolipidwa kumatha kusiyanasiyana - ena amagwiritsa ntchito zotsatsa kuti abwezeretse ndalama, ena kuzindikira mtundu, ndipo ena kuti adzipezere okha - aliyense wa ife ayenera kutenga nawo mbali munjira ina. 

Ndipo, chifukwa cha khungu la zikwangwani / khungu la malonda, sikophweka kukopa chidwi cha ogwiritsa ntchito pazotsatsa ndikuwapangitsa kuti achitepo zomwe akufuna. Izi zikutanthauza kuti, mbali imodzi, muyenera kuyesa zambiri kuti mupeze zomwe zikugwirizana ndi omvera anu. Kumbali inayi, muyenera kuyang'anitsitsa ROAS (Return on Ad Spend). ROAS imatha kuwombera ngati kuli kuyesa kwambiri. Mwachitsanzo, taganizirani kugwiritsa ntchito ndalama zochuluka kuti mungokonza chimodzi mwazosiyanasiyana zomwe mumasewera (mameseji, kapangidwe, ndi zina).

Makamaka, pamavutowa, ndikofunikira kuti mumvetsetse momwe mungabwezeretsere kubwerera kwinaku mukusungitsa malonda anu mulingo woyenera. Mu positi iyi, tikuthandizani kusankha zamalonda oyenera kutengera zolinga zanu. Kupita ndi mitundu yayikulu yotsatsa kumatha kusintha kwambiri kuwonekera kwa zotsatsa zanu, CTR, chifukwa chake kutembenuka mtima. Tiyeni tilowe mkati. 

Ku Automatad, ife anaphunzira oposa 2 biliyoni akuwonetsa zotsatsa kuchokera kwa mazana a osindikiza pa intaneti kuti apeze gawo lamasamba otsatsa (mu%), zomwe zimawononga kugula, ndi CTR yanji, ndi zina zambiri. Ndi izi, tidzatha kudziwa kukula kwamalonda abwino omwe tingagwiritse ntchito kutengera zolinga zanu.

Makampeni Olimbikitsa Kuzindikira

Pampikisano wodziwitsa anthu za mtundu, muyenera kufikira ogwiritsa ntchito ambiri. Mukamacheza kwambiri, zotsatira zake zimakhala zabwino. Chifukwa chake muyenera kuwonetsetsa kuti zolengedwa zanu zili muzambiri zomwe zikufunika kwambiri. 

  • Kukula Kwabwino Kwamagetsi Kwapa Mobile - Ngakhale pali zambiri kukula kwake kwa mafoni ndi mawonekedwe kupezeka, ma saizi awiri otsatsa ndi omwe amachititsa zambiri pazotsatsa pazida zamagetsi - 320 × 50 ndi 300 × 250. 320 × 50, yomwe imadziwikanso kuti, makina oyendetsa mafoni okhawo amatenga pafupi ndi 50% yazowonetsa zonse imaperekedwa kudzera pafoni. Ndipo, 300 × 250 kapena rectangle wapakatikati amapeza ~ 40 peresenti. Kunena mwachidule, poyang'ana kukula kwamalonda amodzi kapena awiri, mutha kufikira anthu ambiri patsamba lotseguka.
Kukula kwa malonda (aperekedwa)% ya Chuma Conse
320 × 5048.64
300 × 25041.19
  • Kukula Kwabwino Kwambiri Kwama Desktop - Zikafika pakompyuta, muyenera kugwiritsa ntchito zotsatsa zazikulu. Mwachitsanzo, 728 × 90 (makina oyambira pakompyuta) amatenga ziwonetsero zambiri. Vertical ad unit 160 × 600 amabwera pafupi nayo. Popeza makina oyang'anira ma desktop komanso owonera owoneka bwino amawoneka bwino, ndibwino kuwagwiritsa ntchito pakudziwitsa za mtundu.
Kukula kwa malonda (aperekedwa)% ya Chuma Conse
728 × 9025.68
160 × 60021.61
300 × 25021.52

Makampeni Ogulitsa Ndi Magwiridwe

M'malo mwake, makampeni a magwiridwe antchito amayesetsa kuti atembenukire anthu ambiri momwe angathere. Kaya ndikulemba imelo, kukhazikitsa pulogalamu, kapena kutumiza mawonekedwe, mumakonda kukonzanso kutembenuka. Chifukwa chake, pankhaniyi, ndibwino kugwiritsa ntchito kukula kwake ndi CTR yayikulu pazomwe mumapanga.

  • Kukula Kwabwino Kwamagetsi Kwapa Mobile - Monga tawonera kale kuti zojambula zambiri zam'manja zimangotengedwa ndi mitundu iwiri yotsatsa, ndibwino kuti mupite nawo. Ngakhale pali mitundu ina yotsatsa yomwe ili ndi CTR yabwinoko - 336 × 280, mwachitsanzo - masamba ambiri amakonda kupewa mayunitsi akuluakulu monga momwe angasokonezere chidziwitso cha wogwiritsa ntchito. Chifukwa chake, simungathe kufotokoza zambiri malinga ndi pulaniyo. 
kukula kwamalonda abwino kwambiri
  • Kukula Kwabwino Kwambiri Kwama Desktop - Zikafika pakompyuta, muli ndi zokulirapo zambiri zotsatsa zomwe mungayesere. Koma ndi bwino kugwiritsa ntchito kukula komwe kuli ndi CTR yokwanira komanso kufunika kokwanira (masamba ena ambiri amalandira kukula kwake). Chifukwa chake, 300 × 600 ndiye abwino kwambiri ngati tilingalira za CTR ndi zofunikira. Chotsatira chake ndi, 160 × 600. Ngati simukuyang'ana kufikira kwina, mutha kupita ndi 970 × 250 popeza ili ndi CTR yayikulu kwambiri pakompyuta.
kukula kwakukulu kwa malonda

Tsitsani Kafukufuku Wathunthu Wotsatsa

Rasheed Ahamed

Rasheed Ahamed amagwira ntchito ngati Organic Growth Lead ku Zida, Automatad ndi digito media media Co, yomwe imapereka njira zingapo zopangira ndalama zomwe zimayendetsa bwino komanso kupanga ndalama mopambanitsa. Kugwiritsa ntchito nsanja yathu ofalitsa digito atha kupanga, kupanga ndalama ndikukwaniritsa zabwino zotsatsa.

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