Lembani: Onjezani Kutembenuka Kwanu mu Shopify Ndi Pulatifomu Yogwirizana Yachikhalidwe

Sindikirani: Umboni Wamagulu a Shopify

Kampani yanga, Highbridge, ikuthandiza kampani yopanga mafashoni kuyambitsa wolunjika-kwa-ogula njira yakunyumba. Chifukwa ndi kampani yachikhalidwe yomwe imangogulitsa ogulitsa, amafunikira bwenzi lomwe lingawathandize kukhalaukadaulo wawo ndikuwathandiza pazinthu zonse zamakampani awo, ecommerce, kulipira ndalama, kutsatsa, kusintha, ndikukwaniritsa.

Chifukwa chakuti ali ndi ma SKU ochepa ndipo alibe chizindikiritso, tinawakakamiza kuti akhazikitse papulatifomu yomwe inali yokonzeka, yowopsa, komanso yosafuna ndalama zochepa pamtengo wokwanira… tidasankha Sungani.

Chifukwa akuyambitsa bizinesi iyi kuyambira pachiyambi, kudalira alendo athu kudzakhala kovuta. Pamodzi ndi njira yolumikizirana ndi anthu, zotsatsa (kudzera Klaviyo), chithandizo chamakasitomala champhamvu, komanso kutumiza kwaulere… tinkafunika chisonyezo patsamba la ecommerce lokha lomwe limalola alendo kudziwa kuti tsambalo ndilotchuka komanso likugwiritsidwa ntchito ndi alendo ake. Tidafunikira a umboni wa chikhalidwe yankho lomwe limaphatikizana mosasunthika ndi Shopify.

Kodi Umboni Wadziko Ndi Chiyani?

Umboni wachikhalidwe ndichinthu chazachikhalidwe pomwe anthu amatengera zochita za ena poyesayesa kuchita zinthu pazochitika zina. Mwachidule, ndi anthu omwe amachita zomwe amawona anthu ena akuchita. Ndi chitetezo chambiri. 

Robert Cialdini, Mphamvu, Psychology ya Kukopa

Ndili ndi masamba a ecommerce, ndawona zochitika zatsatanetsatane kuposa alendo okhawo omwe amatengera anzawo. Umboni wachikhalidwe umapereka njira zina zoyendetsera kutembenuka:

  • Trust - Kuwona kuti alendo ena akusakatula ndikugula ndi chisonyezo champhamvu kuti mtundu, malonda, kapena tsambalo ndi zodalirika.
  • Changu - Pamalo omwe alibe zochepa, alendo amalimbikitsidwa kuti asinthe nthawi yomweyo m'malo modikira. Kuopa Kulephera (FOMO) ndi njira yamphamvu yosinthira.
  • Popularity - Pogulitsa zinthu zomwe zikugulitsidwa kwambiri, mlendo wotsimikiza mtima amakhala wokonzeka kugula ngati awona kuti ena apanga.
  • umafuna - Kodi muli ndi malonda kapena kuchotsera pakali pano? Kupanga ma Nudges awa kumatha kuyendetsa mitengo yakusintha kukhala zotsatsa zomwe muli nazo.
  • kupeza - Ngakhale mlendo wanu atakhala kuti sakufuna kugula, mutha kukakamizanso alendo kuti alowe munkhani, makalata, kapena meseji.

Sungani

Sungani yathandiza kale mawebusayiti opitilira 1,800 m'maiko opitilira 83 kuti awonjezere kutembenuka kwawo - osangokhala china chilichonse pompopompo. Zomwe zili papulatifomu yawo yonse ndi monga:

Umboni Wapagulu Pop-Up

  • Ntchito Yachidule - kutembenuka kwaposachedwa kapena kulembetsa posachedwa ndikuwonjezera chidaliro
  • Kudyetsa Zambiri Zamasheya - Onetsani zosowa zenizeni zenizeni pongodyetsa zokha
  • Fomu Autocapture - Onetsani zolembetsera zatsopano
  • Zithunzi Zamakanema - Ma Nudges omwe adakonzedweratu pa e-Commerce, Travel, SaaS ndi zina zambiri
  • Womanga Nudge - Pangani Nudges yatsopano ndi mawu anu ndi zithunzi
  • Onetsani Malamulo - Sankhani masamba ndi zida zomwe Nudges ayenera kuwonekera
  • Makhalidwe Abwino - Khazikitsani choyambitsa, kuchedwa komanso kutalika kwa ma Nudges anu posintha ma slider.
  • Pangani Zolinga - Ikani tsamba lanu lotsimikizira ngati cholinga chotsata kutembenuka komwe kuthandizidwa. Gwiritsani ntchito ziwerengero zokhazikika kuti mukwaniritse bwino ndikupeza zambiri zogulitsa.
  • Masitayilo Achikhalidwe - Sinthani mitu yanu kuti muyike mawu oyenera
  • Zinenero za 29 - Nudgify imathandizira zilankhulo zosiyanasiyana za 29
  • Kokani & Kutaya Mitsinje - Pangani mitsinje ndikuwonetsa ma Nudges anu mwadongosolo
  • Limbikitsani Kusanthula - Jambulani maulendo, kulumikizana, ndikuthandizira kutembenuka kuti muyese kubwezera ndalama zomwe mwapeza poyerekeza ndi ena.

Maumboni Owonetsera Pagulu

Ma algorithms a Nudgify akupitiliza kuphunzira zomwe Nudge amasintha bwino pagawo lililonse laulendo wamakasitomala. Mukamagwiritsa ntchito Nudgify kwa nthawi yayitali, kumakhala kofunika kwambiri.

Yambitsani Kuyesa Kwanu Kwaulere

Kuwululidwa: Ndine wothandizana nawo Sungani, Klaviyo, Sungani, ndi Amazon ndikugwiritsa ntchito maulalo onse pankhaniyi.

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