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25 Njira Zotsimikizirika Zowonjezera Magalimoto Oyenera Patsamba Lanu, Blog, Sitolo, kapena Tsamba Lofikira

Onjezani magalimoto… ndi nthawi yomwe ndimamva mobwerezabwereza. Sikuti ine sindimakhulupirira mu kuchuluka kwa magalimoto; ndizokuti nthawi zambiri ogulitsa akuyesera kwambiri kuti awonjezere kuchuluka kwa magalimoto omwe amaiwala kuyesa kuonjezera kusunga kapena kutembenuka ndi magalimoto omwe ali nawo kale. Kuyang'ana ndikofunikira kuti mlendo aliyense azindikire kuti gawo lawo la intaneti silinaberedwe popanda ntchito. clickbait.

Kodi Clickbait ndi chiyani?

Clickbait imatanthawuza mitu yogawana yomwe idapangidwa kuti ikope chidwi ndikupanga maulalo obwera kuchokera kumasamba ena. Cholinga cha Clickbait ndikukopa wogwiritsa ntchito injini zosakira, wogwiritsa ntchito pa TV, kapena ogwiritsa ntchito ena akunja kuti adina ulalo ndikufika patsamba lanu.

Clickbait ikhoza kutenga mitundu yambiri, monga nkhani yosangalatsa, malingaliro otsutsana, kanema woseketsa, kapena infographic yomwe imapereka chidziwitso chofunikira. Chofunikira kwambiri pa Clickbait ndikuti imatha kugawana nawo ndikutha kulumikizidwa ndi masamba ena ndikugawidwa pamasamba ochezera.

Ngakhale Clickbait ikhoza kukhala njira yabwino yoyendetsera magalimoto ndikukweza masanjidwe a injini zosakira, ndikofunikira kuti mupange zinthu zapamwamba kwambiri zomwe zimapereka phindu kwa mlendo wanu. Kuyesa kunyenga kapena kunyenga owerenga kuti adina ulalo kapena kugawana nawo zomwe zili kutha kusokoneza ndikuwononga mbiri ya tsambalo. Zachisoni, tawona a kukula kwakukulu pamitu yoyipa komanso yamalingaliro ndi atolankhani pazifukwa izi (ndipo, pamapeto pake, ndalama zotsatsa).

Nawa njira 25 zapamwamba zomwe sizimaphatikizira ma clickbait osafunikira omwe tapereka kwa katundu wathu komanso makasitomala athu kuti achulukitse magalimoto ofunikira… ndikuwonetsetsa kuti akupeza zotsatira nazo!

Njira Zowonjezerera Magalimoto Atanthauzo:

Timagwiritsa ntchito njira zotsatirazi kuti tiwonjezere kuchuluka kwa anthu patsamba lamakasitomala athu komanso athu:

  1. Konzani tsamba la injini kusaka (SEO). Mosakayikira, iyi ndiyo njira yosavuta yowonjezeramo magalimoto oyenerera. Mvetsetsani mawu osakira ndi mitu yomwe omvera anu akugwiritsa ntchito pofufuza zomwe zikugwirizana ndi kugula zinthu kapena ntchito zanu. Kuyika bwino pamawu awa ndi njira yabwino yopezera magalimoto omwe atembenuka.
  2. ntchito zokopa chidwi, chidwi, kapena nkhani zamaganizo. Kodi mumadziwa kuti anthu amangodina 20% ya mitu yankhani yomwe amawerenga? Mutha kuwonjezera kuchuluka kwa magalimoto poyang'ana kwambiri mutu wanu monga zomwe zili. Munkhaniyi, mwachitsanzo, ndikuyika chiyembekezo kuti pali mndandanda… ndikukweza chidwi cha omwe angawerenge mutuwo kuti awalimbikitse kudina.
  3. ntchito kukakamiza mafotokozedwe a meta pamasamba anu ndi zolemba zamabulogu. Mafotokozedwe a Meta atha kukhala mphepete mwakupeza mitengo yotsika kwambiri pamasamba azotsatira za injini zosaka; iyi yakhala njira yofunika kwambiri yowonjezerera magalimoto ndi makasitomala athu. Ganizirani za kufotokozera kwa meta ngati mwayi wanu wothandizira mutuwo ndikulimbikitsa wogwiritsa ntchito kuti adutse.
  4. Chongani chanu kalembedwe ndi galamala. Anthu ena amangodandaula za kalembedwe ndi galamala, amasiya malo atangowona zolakwika. Ndasintha kwambiri zolemba zanga pazaka zambiri ndi zolakwika zochepa kwambiri pogwiritsa ntchito Grammarly.
  5. Pangani a laibulale yokhutira zomwe zimayang'ana kwambiri kupereka phindu kwa mlendo yemwe akumuyembekezera m'malo mopanda ntchito, zolemba zamabulogu pafupipafupi kapena zolemba zomwe zimangolimbikitsa malonda ndi ntchito zoperekedwa. Ndi laibulaleyi yomwe ili m'malo mwake, muyenera kufotokozera omvera anu kuti mumamvetsetsa zovuta zawo komanso kuti akupereka mayankho.
  6. Sungani ndalama pakupanga zothandizira. Mapangidwe abwino adzakopa, mapangidwe oipa adzatembenuza makasitomala. Pali masamba ambiri abwino kunja uko omwe ali ndi zinthu zodabwitsa zomwe sizimakopa chidwi chifukwa ndi oyipa. Zomangamanga zazikulu sizikuyenera kukuwonongerani ndalama zambiri… pali masamba ambiri okhala ndi mitu yomwe ili ndi masanjidwe odabwitsa ndi zokongola zosakwana $20!
  7. Onjezani dzina lanu kapena antchito anu patsamba lanu. Anthu sakonda kuwerenga malonda drivel, amafuna kumva ngati akuwerenga uthenga kuchokera kwa munthu weniweni. Anthu ambiri adzakopeka ndi tsamba lanu kapena bulogu yanu ndipo anthu ambiri abwerera kubulogu yanu akadziwa kuti sakuchita ndi wolemba zosadziwika.
  8. Onjezani anu adilesi yakomweko ndi nambala yafoni ku tsamba lanu. Apanso, munthu amene amabisa dzina lake angaonedwe kuti ndi wosadalirika. Adziwitseni anthu momwe angakupezereni… ndipo mutha kudabwa ndi machezedwe omwe mumapeza akamakupezani! Osanenanso kuti adilesi yapatsamba lanu ikhoza kukulitsa mwayi wanu wopezeka zotsatira zakusaka kwanuko.
  9. Kuphatikiza makonzedwe omvera kwa omvera oyambira mafoni. Mafoni am'manja aposa ma desktops m'mafakitale ambiri kotero muyenera kuwonetsetsa kuti tsamba lanu likuwoneka bwino kwambiri pazenera laling'ono. Maonekedwe omvera ndi ofunikira masiku ano… ndipo ndiwofunikiranso pakusaka pamafoni.
  10. Limbikitsani kupezeka kwanu pazanema. Wina akakukondani kapena akukutsatirani, mwangowonjezera alendo omwe angakonde kukhala pa netiweki yanu. Lonjezani netiweki yanu ndipo mudzakulitsa kuchuluka kwamagalimoto kuchokera patsamba lanu. Funsani netiweki yanu kuti igwirizane nanu kuti mutha kuwasintha nthawi ndi nthawi ndi zomwe mukufuna.
  11. Onjezani nkhani! Alendo ambiri sangapeze zomwe amafunikira… koma ngati tsambalo kapena blog ili yofunikira, amakutsatirani pazanema kapena kulembetsa ku nkhani yanu. Mukalumikiza kutsamba lanu, nkhani zanu zimakulitsa magalimoto nthawi yomweyo. Imelo malonda ali ndi phindu lodabwitsa pazachuma… komanso kubwereranso kwabwinoko pamagalimoto! Ndingayamikire ngati mudalembetsa Martech Zone:

  1. Onjezani maulalo kumasainidwe anu a imelo. Simudziwa momwe mungakopere chidwi cha munthu… ndipo mwachiwonekere, muli kale ndi ubale ndi munthu amene mumatumiza imelo.
  2. ntchito menyu oyendetsa bwino. Kuyenda moyenera kumapangitsa tsamba lanu kukhala losavuta kugwiritsa ntchito ndipo limapangitsa kuti magalimoto abwerere. Kukhazikitsidwa kwapadera kwa zinthu zoyenda kumathandizanso injini zosaka kudziwa zomwe ndizofunikira patsamba lanu.
  3. Perekani zida zothandizira monga zowerengera, kafukufuku, ndi ziwonetsero. Anthu samawerenga momwe mukuganizira… ambiri akungoyang'ana chida choyenera kuti adziwe zomwe akufuna. Chowerengera chachikulu patsamba chimachititsa kuti anthu azibwerera mobwerezabwereza.
  4. Gwiritsani ntchito zithunzi, makanema, ma chart, ndi infographics. Zithunzi ndi matchati sizimangothandiza anthu kumvetsetsa ndi kukumbukira zambiri, koma njira monga infographics zimathandizanso kugawana zambiri ndikuzipereka mosavuta. Zogawana pagulu zimaphatikizanso zithunzi zomwe mwawonetsedwa. Ndipo musaiwale kuti zithunzi zimawonekera pakusaka kwa zithunzi, ndipo makanema amawonekera pa injini yachiwiri yayikulu kwambiri padziko lonse lapansi… YouTube!
  5. Limbikitsani atsogoleri ena amakampani ndi ma blogs awo. Kutchula anzanu ndi njira yabwino yokopa chidwi chawo. Ngati zomwe muli nazo ndizoyenera, azigawana ndi omvera awo. Ambiri mwa atsogoleriwa ali ndi omvera ambiri. Nthawi zambiri, mnzanga akamanditchula, ndimakakamizika kuti ndiyankhe pa tsamba lawo ndikugawana nawo ulalowu ndi omvera anga. Ngati zomwe zili ndizosangalatsa, mwina nditha kugawana nawo za izo. Izi zipanga maulalo obwerera kuchokera kutsamba langa kupita kwawo, gawo latsopano lamayendedwe odutsa.
  6. kuwonjezera mabatani ochezera pagulu kwa alendo pa Twitter, Facebook, LinkedIn, ndi nsanja zina kuti athe kulankhula pakamwa. Izi zimalola omvera anu kukulimbikitsani… kwaulere .. kwa omvera awo! Nthawi zambiri zimatanthawuza zambiri ngati wina pamanetiweki anu akulimbikitsani zomwe zili. Kuyang'ana pa kugawana nawo anthu kwatulutsa chiwonjezeko chachikulu cha kuchuluka kwa anthu omwe tsamba lathu lidawonapo pambali pakusaka.
  7. Lipirani kukwezedwa. Ngati mwachita khama ku positi yabwino, bwanji osalipira kuti muyilimbikitse? Sizofunika ndalama zambiri kuti mukope anthu ambiri kudzera pamalipiro atsamba lanu.
  8. Tsambani zakale. Kungoti zomwe mwalemba ndi zakale, sizikutanthauza kuti zachikale. Pewani kugwiritsa ntchito masiku pakupanga URl ndi kutumiza zolemba - mukufuna kuwonetsetsa kuti omvera anu akuganiza kuti ndinu otakataka ndipo zomwe zili patsamba lanu ndi zofunikabe. Kamodzi pamwezi, yang'anani zomwe zili bwino pogwiritsa ntchito chida ngati Semrush ndikusinthanso mitu yamasamba, zomwe zili, ndi metadata pamawu osakira omwe amayikapo.
  9. Yendetsani magalimoto ambiri ndi mipikisano, makuponi, kuchotsera, kukwezedwa, ndi mphotho. Njira izi sizimatulutsa alendo ofunikira kwambiri nthawi zonse, koma chifukwa zimapanga phokoso ndi kukwezedwa, mudzasunga magalimoto ena atsopano.
  10. Osapeputsa mphamvu zanema, makamaka ngati simukugwira ntchito muukadaulo. Amatchulidwa m'makampani ndi m'magazini, zowonetsera malonda, malonda, makhadi a bizinesi, ngakhale ma invoice ... kupereka anthu ulalo wa webusayiti ya kampani yanu, mabulogu, ndi malo ochezera kumawonjezera kuchuluka kwa anthu. Maubale ndimakasitomala anthu ali ndiubwenzi ndi mafakitale ndipo ali ndi nthawi komanso luso lotha kufotokoza nkhani yanu… mulibe. Ena mwa omwe tidayenda nawo kwambiri adadutsa atolankhani achikhalidwe m'makampani akuluakulu atolankhani omwe adalemba za ife kapena kutifunsa mafunso.
  11. Gawani zomwe muli nazo makampani makampani pa LinkedIn ndi ma forum. Anthu ena AMASIPA mwamwayi m'magulu ena, koma ena amakhala okangalika - ndipo anthu akaona kuti ndinu othandiza komanso mukudziwa zinthu zanu, pamapeto pake adzabweranso patsamba lanu. Angapezenso zokambirana zanu pofufuza.
  12. Monga momwe magulu amakampani amathandizira kuwonjezera kuchuluka kwa magalimoto, teroninso kuyankha mafunso oyenera Funso ndi Yankho malo. Ena mwa iwo amakulolani kuti muwonetse ulalo wamayankho anu. Masamba a Q&A anali kuphulika potchuka koma akuwoneka kuti achedwa pang'ono. Komabe, ndipamene anthu amafunafuna mayankho - ndipo ngati muli ndi ulalo wazomwe muli ndi funso lalikulu, abwezera patsamba lanu.
  13. Kusaka ndi kuwunika pagulu pa mawu osakira omwe atchulidwa pazokambirana zomwe tsamba lanu kapena blog yanu ingathandizire. Kodi muli ndi zidziwitso zokhazikitsidwa za mayina omwe akupikisana nawo, mayina azinthu, ndi mawu osakira amakampani? Kubwereza izi pafupipafupi kumakupatsani mwayi wopezeka ndi anthu ambiri omwe angakhale alendo. Zidzamanganso maukonde anu ndi ulamuliro pamene mukupereka zambiri.
  14. Kugwiritsidwa ntchito moyenera, clickbait ikadali njira yabwino yowonjezerera kuchuluka kwa magalimoto, ingotsimikizirani kuti ndizogwirizana ndi omvera komanso zomwe awonetsedwe nazo. Malinga ndi Search Engine Journal, Mitundu ya nkhani za 5 zimawoneka kuti zimapanga ma backlinks ambiri komanso ntchito zambiri zama virus. Iwo ndi News (kufalitsa nkhani), Contrary, Attack, Resource, and Humor. Cholemba ichi chabulogu, mwachitsanzo, ndi chothandizira.

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

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