Amabizinesi apaintaneti Ayenera Kusintha Kutsatsa Kuti Patsogolo

bizinesi yapaintaneti ya MDGovpics

bizinesi yapaintaneti ya MDGovpics

Palibe funso kuti intaneti yasintha modabwitsa pazaka zambiri, ndipo ndizowona momwe makampani amagulitsiranso bizinesi yawo pa intaneti. Wogulitsa bizinesi aliyense ayenera kungoyang'ana kuchuluka kwa zomwe Google yasintha pazosaka zake kuti amvetsetse momwe njira zotsatsira pa intaneti zasinthira pakapita nthawi.

Makampani omwe amachita bizinesi pa intaneti amafunika kuyika njira zawo zotsatsira nthawi zonse akasintha njira zakusaka, kapena amatha kutsalira mpaka pomwe malonda awo amavutika. Bob Holtzman wa Mainebiz.com amaika mosabisa:

"Intaneti ikusintha mwachangu kwambiri kotero kuti zomwe zidagwira ntchito chaka chatha mwina zitha kale - ndipo izi zitha kufotokoza kutsatsa kwapaintaneti pazaka khumi zapitazi. Makampani ena atangomanga masamba awo oyamba, malo ochezera a pa TV adayamba kulanda mboni za m'maso ndikupangitsa kuti masamba omwe ali kumbuyo kwawo azioneka ngati achikale kapena opanda ntchito.

"Omaliza ma Facebook adadzipezanso atachedwa ku phwando la Twitter, nawonso. Pofika mawebusayiti ena atayamba kugwiritsa ntchito zoulutsira mawu, zida zam'manja zikukakamiza kusintha kwakukulu pamapangidwe amalo, zomangamanga, ndi zomwe zili. "

Zosintha zaposachedwa

Pakadali pano, mabizinesi apaintaneti akuchitapo kanthu pakusintha komwe kudachitika chifukwa cha zomwe Google yasintha posachedwa, yotchedwa Hummingbird. Cholinga cha kusinthaku ndikusintha zina mwazolemera kuchokera pakusaka kwamawu osakira kupita kusaka zolankhula zomwe zimayankha mayankho amafunso achindunji.

Google yanena kuti ikufuna kutsatsa zomwe zili (mawebusayiti) omwe amatha kuyankha mafunso a omwe akuwagwiritsa ntchito, chifukwa chake zomwe mukuwerenga sizingakhale zotsatsa malonda kapena mtundu wazogulitsa. Iyenera kukhala chinthu chomwe chikuwonetsedwa ngati chamtengo woyamba. Mazikowo akamangidwa, njira zotsatsa zitha kugwiritsidwa ntchito pozungulira tsamba lanu osapitirira malire.

Chitsanzo chothandiza

Tengani tsamba ili kuchokera Zotseka za Cleveland Mwachitsanzo. Mutu wa tsambali umati: Kodi muli ndi windows windows? Mukufuna yankho lomwe limagwira ntchito? Pomwepo, kampaniyo ikuwonetsa kuti ikuthetsa vuto lomwe owonera akhoza kukhala nalo.

Tsopano chomwe chimapangitsa tsambali kukhala lapadera ndikuti kampaniyo sinapite kukakhala ndi khoma lalikulu lofotokozera zomwe munthu angachite ndi bay window; idawonetsa mlendoyo zithunzi zingapo zomwe zikuwonetsa mayankho pamavuto. Munthu yemwe angabwere kudzafuna yankho sanangopeza imodzi, koma amatha kuwona momwe zinthu za Cleveland Shutters ndizothetsera vuto popanda kutsutsidwa ndi kutsatsa kwachikhalidwe.

Mphamvu yakukula kwa mafoni

Akatswiri amanenanso kuti kuchuluka kwa mafoni kungakhale ndi gawo lalikulu pakutsatsa mtsogolo. "Malo ochezera omwe amafufuzidwa kwambiri pazida zam'manja kuposa makompyuta oyimilira akubwera mwachangu kuposa momwe ambiri amaganizira," anatero Katswiri Wofufuza wa Google a Matt Cutts. "Sindingadabwe ngati tikhala ndi chidwi ndi tsamba la mafoni a SEO."

Zotsatira zake, bajeti zimayang'aniridwa njira zotsatsa mafoni zawonjezeka ndi 142 peresenti pakati pa 2011 ndi 2013. Zambiri mwa izi zimayamba ndikutulutsa kocheperako kwa tsamba la kampaniyo, lomwe nthawi zambiri limanyalanyazidwa ndi mabizinesi apaintaneti.

“Anthu ogwiritsa ntchito maofesi a pa Intaneti ndi ovuta. Ngati ayendera tsamba lanu ndipo silinakonzedwenso pazida zonse zomwe akugwiritsa ntchito komanso njira zosiyanasiyana zomwe ogwiritsa ntchito mafoni amakhalira, amakhumudwa ndikuchoka, "atero a Ken Barber, wachiwiri kwa purezidenti wotsatsa pa mShopper.com.

Ngakhale zochitika zidzasintha, chinthu chimodzi Google sichinasocherepo ndikufunika kwa ogwiritsa ntchito bwino monga chinthu chofunikira kwambiri pakusanja masamba azotsatira zakusaka. Kupereka zinthu zofunika ndikupatsa alendo, kudzera pa desktop komanso mafoni, okhala ndi chidziwitso chochita bwino ndi njira zonse zomwe sizingathe konse.

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