2020
Martech Zone zolemba tagged 2020:
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Fufuzani Malonda
Njira 3 Zotsatsa Zachilengedwe Zitha Kukuthandizani Kuti Mupindule Ndi Bajeti Yanu Mu 2022
Bajeti zamalonda zidatsika mpaka 6% ya ndalama zomwe kampani idapeza mu 2021, kutsika kuchokera pa 11% mu 2020. Gartner, Kafukufuku Wapachaka wa CMO Spend Survey 2021 Ndi ziyembekezo zomwe zidakwera kale, ino ndi nthawi yoti otsatsa agwiritse ntchito bwino ndalama zawo ndikuwonjezera ndalama zawo. madola. Momwe makampani amagawira zinthu zochepa pakutsatsa - koma amafunabe kubweza kwakukulu pa ROI - si…
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Zamalonda ndi Zogulitsa
Ndondomeko za E-commerce zama multichannel za nyengo yosinthira tchuthi
Lingaliro la Black Friday ndi Cyber Monday ngati tsiku limodzi la blitz lasintha chaka chino, pomwe ogulitsa akuluakulu adalengeza za Black Friday ndi Cyber Monday mwezi wonse wa Novembala. Zotsatira zake, zakhala zocheperako pakukakamira mgwirizano watsiku limodzi mubokosi lokhala ndi anthu ambiri, komanso zambiri zopanga njira yayitali komanso ubale ndi…
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Zamalonda ndi Zogulitsa
Infographic: Njira Zatsopano Zikubwera Kuyendetsa Kukula Kwamalonda Ndi Google Ads
Mu kafukufuku wake wachinayi wapachaka wokhudza momwe makampani ogulitsa malonda akugwirira ntchito mu Google Ads, Sidecar imalimbikitsa kuti ogulitsa e-commerce aganizirenso njira zawo ndikupeza malo oyera. Kampaniyo idasindikiza kafukufukuyu mu Lipoti lake la 2020 Benchmarks Report: Google Ads in Retail, kafukufuku wathunthu wokhudza momwe gawo lazogulitsa zimagwirira ntchito mu Google Ads. Zomwe Sidecar apeza zikuwonetsa maphunziro ofunikira kuti ogulitsa aziganizira mu 2020, makamaka…
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Marketing okhutira
Mitundu Isanu Yotsatsa Ma CMO Ayenera Kuchita Mu 2020
Chifukwa chiyani Kupambana kumadalira njira yokhumudwitsa. Ngakhale ndalama zotsatsa zikucheperachepera, ma CMO akadali ndi chiyembekezo chakutha kukwaniritsa zolinga zawo mu 2020 malinga ndi kafukufuku wapachaka wa Gartner wa 2019-2020 CMO Spend Survey. Koma chiyembekezo popanda kuchitapo kanthu n'chopanda phindu ndipo ma CMO ambiri angakhale akulephera kukonzekera nthawi zovuta m'tsogolomu. Ma CMO ndi othamanga kwambiri tsopano kuposa momwe analiri m'mbuyomu…