Adtech
Martech Zone zolemba tagged adtech:
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Kutsatsa Ukadaulo
Angelina LugovaJan 9, 2024
Zolosera za 2024: Zomwe Zasintha Mu AdTech Ndipo Zikhudza Bwanji Kutsatsa Chaka chino?
2024 yafika, yabweretsa mafunde atsopano oyembekezera komanso chiyembekezo chokhudza mkhalidwe wa AdTech. Kuyambira pakuchulukirachulukira kwa luntha lochita kupanga (AI) kupita kunkhondo zamtundu wokhala ndi zoletsa zotsatsa - chaka chathachi chinali chodzaza ndi zochitika. Tawona momwe machitidwe adayambira ndikutha, kulimbana kwamphamvu pakati pa osindikiza masamba otseguka ndi minda yokhala ndi mipanda, kukula kodabwitsa ...
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Kutsatsa Ukadaulo
Mike SzczesnyJul 13, 2023
Njira 4 Zowongolera Zotsatira Zotsatsa Zotsatsa
Kuyambitsa kutsatsa kwamapulogalamu - kugula ndi kugulitsa malo otsatsa a digito - ndichimodzi mwazinthu zofunikira kwambiri pakutsatsa. Pamene ambiri aife timafunafuna njira zowonjezerera omvera athu, kudina kulikonse, kuwona, ndi kulumikizana kwakhala kofunika kwambiri. Ndalama zotsatsira mwadongosolo zidakwera mpaka $418.4 biliyoni yaku US mu 2021, ndipo zikuyembekezeka…
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Kutsatsa Ukadaulo
Douglas KarrJun 19, 2023
Kumvetsetsa ndi Kuthana ndi Chinyengo cha Ad: Buku Lokwanira
Chinyengo chotsatsa chawonekera ngati chodetsa nkhawa kwambiri chomwe chimasokoneza luso komanso kukhulupirika kwaukadaulo wotsatsa pa intaneti (Adtech). Chinyengo chotsatsa malonda ndi mchitidwe wachinyengo womwe umasokoneza machitidwe otsatsa malonda, zomwe zimadzetsa kutayika kwandalama kwa otsatsa ndikuchepetsa mphamvu ya kampeni yotsatsa. Mtengo wachinyengo padziko lonse lapansi wachinyengo ukuyembekezeka kufika $100 biliyoni mu…
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Kutsatsa Ukadaulo
Douglas KarrJun 17, 2023
Adtech Yosavuta: Chitsogozo Chokwanira cha Akatswiri Amalonda
M'malo otsatsa a digito, ukadaulo wotsatsa, kapena Adtech, wasanduka buzzword. Imakhudza mapulogalamu ndi zida zomwe otsatsa, mabungwe, ndi osindikiza amagwiritsa ntchito kukonza, kukhazikitsa, ndi kuyang'anira makampeni otsatsa a digito. Bukuli likufuna kufotokozera Adtech ndi zotsatira zake mu nthawi ya nzeru zamakono (AI), zogawidwa m'magulu asanu akuluakulu mogwirizana ndi mawu amakampani. Ndi chiyani…
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Kutsatsa Ukadaulo
Maria NovikovaMwina 16, 2023
Momwe Mapulatifomu Othandizira Opanga Amathandizira Ogula Ma Media Kuwongolera Makampeni Otsatsa Mwamakonda Pamakanema Onse
Ndi nsanja zatsopano zotsatsira ngati TikTok, ma retail media network (RMN), kapena nsanja zotsatsira za TV (CTV) zomwe zawonjezeredwa pazophatikizira zotsatsa, ogula atolankhani amakakamizika kupanga ndi kugawa zopanga zambiri zomwe zimagwirizana ndi anthu kuposa kale. Kuphatikiza apo, malamulo olimbikitsa achinsinsi adawasiya opanda njira zenizeni zotsata omvera, monga ma cookie a gulu lachitatu (3p) ndi ma ID am'manja. Izi zikutanthauza…
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Kutsatsa Ukadaulo
Neil ThackerFeb 10, 2023
Ma Seva Amphamvu Opanga Zotsatsa: Tsogolo Lakutsatsa Paintaneti
Kutsatsa kwapaintaneti kumachitika pafupipafupi, ndipo chimodzi mwazomwe zachitika posachedwa ndikuyambitsa ma seva amphamvu otsatsa. Ma seva apamwambawa akusintha momwe otsatsa ndi osindikiza amayendetsera kampeni yawo, zomwe zimapangitsa kuti ntchitoyi ikhale yabwino komanso yogwira mtima. Mu positi iyi yabulogu, tiwona zomwe ma seva otsatsa amphamvu ali, momwe amagwirira ntchito, komanso chifukwa chake…
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Kutsatsa Ukadaulo
Douglas KarrJul 27, 2022
AdCreative.ai: Gwiritsani Ntchito Luntha Lopanga Pakupanga Ndi Kukulitsa Magulu Anu Otembenuza Malonda
Wotsatsa wamba amakhala ndi zovuta zingapo popanga zikwangwani, zotsatsa, ndi zotsatsa zina: Kupanga - kupanga zosankha zingapo zotsatsa kumatha kutenga nthawi.Ziwerengero - kulola mtundu uliwonse wamalonda kuti uzitha kusonkhanitsa deta yokwanira kupanga Kusankha koyenera kungakhale kowononga.Kufunika - pamene njira zawo ndi zabwino kwambiri zopangira zowonetsera ndi zotsatsa, ...
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Kutsatsa Ukadaulo
Douglas KarrFeb 7, 2022
Brax: Pangani, Konzani, Ndi Kukulitsa Kutsatsa Kwanu Kuchokera Pa Dashboard Imodzi
Zambiri mwazovuta zogwirira ntchito ndi Native Advertising network ndizovuta kugwira ntchito pamanetiweki otsatsa ndi zida zawo kuyeza, kufanizira, kupanga, kukhathamiritsa, ndikukulitsa malonda anu. Brax: Sinthani Zotsatsa Zachilengedwe Zonse Pamalo Amodzi Brax ndi nsanja yotsatsira yomwe imayang'anira zambiri, kupereka malipoti ogwirizana, komanso kukhathamiritsa zolinga zozikidwa pamalamulo ponseponse. Brax imathandizira kaphatikizidwe kazinthu…
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Kutsatsa Ukadaulo
Albert NietoSep 29, 2021
Kodi Kutsatsa Kwamalemba Kungatithandizire Bwanji Kukonzekera Tsogolo Losasunthika?
Google posachedwa idalengeza kuti ikuchedwetsa mapulani ake ochotsa ma cookie a chipani chachitatu mu msakatuli wa Chrome mpaka 2023, patatha chaka chimodzi kuposa momwe adakonzera poyamba. Komabe, ngakhale kulengeza kungamve ngati kubwerera m'mbuyo pankhondo yachinsinsi ya ogula, makampani ambiri akupitilirabe ndi mapulani oletsa kugwiritsa ntchito ma cookie a chipani chachitatu. Apulosi…
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Kutsatsa Ukadaulo
David ZapletalAug 25, 2021
Flip Yothetsera Makina a Digito Amapangitsa Kugula, Kuwongolera, Kukhathamiritsa, ndi Kuyeza Kutsatsa Kwapamwamba (OTT) Kutsatsa Kosavuta
Kuphulika kwa njira zotsatsira zotsatsira, zomwe zili, komanso zowonera chaka chatha zapangitsa kuti malonda a Over-The-Top (OTT) asanyalanyaze malonda ndi mabungwe omwe amawayimira. Kodi OTT ndi chiyani? OTT imatanthawuza kutsatsa kwapa media komwe kumapereka zotsatsa zachikhalidwe munthawi yeniyeni kapena pakufunidwa pa intaneti. Mawu akuti over-the-top akutanthauza kuti wopereka zinthu akupita…