Kumvetsetsa Kutsatsa Kwadongosolo, Zomwe Zachitika, ndi Atsogoleri a Ad Tech

Kwa zaka zambiri, kutsatsa pa intaneti kwakhala kosiyana. Ofalitsa anasankha kupereka malo awoawo otsatsa mwachindunji kwa otsatsa kapena kuyika malo otsatsa kuti agulitse ndikugula. Yambirani Martech Zone, timagwiritsa ntchito malo athu otsatsa monga chonchi… pogwiritsa ntchito Google Adsense kupanga ndalama ndi zolemba ndi masamba omwe ali ndi malonda oyenera komanso kuyika maulalo achindunji ndikuwonetsa zotsatsa ndi othandizira ndi othandizira. Otsatsa anali kuwongolera pamanja

Yopangidwa: Kupereka Lonjezo Lokometsera Lanu

Lonjezo lokhazikitsa makonda lalephera. Kwa zaka zambiri takhala tikumva za zabwino zake zabwino, ndipo otsatsa omwe akuyang'ana kuti apindule nawo agula mayankho amtengo wapatali komanso ovuta, koma kuti tipeze mochedwa kwambiri, kwa ambiri, lonjezo lakusintha limangokhala utsi ndi magalasi. Vuto limayamba ndi momwe makonda anu awonekera. Kukhazikitsidwa ngati njira yothetsera bizinesi, yakhala ikukonzedwa kudzera mu njira zothetsera zosowa pabizinesi pomwe zili choncho

mParticle: Sonkhanitsani ndi Kulumikiza Zambiri Zamakasitomala Kudzera pa API Yotetezeka ndi ma SDK

Makasitomala aposachedwa omwe tidagwirapo nawo ntchito anali ndi zomangamanga zovuta zomwe zidalumikizana ndi nsanja khumi ndi ziwiri kapena zingapo komanso malo olowera. Zotsatira zake zidasinthidwa mobwerezabwereza, zovuta zamtundu wa data, komanso zovuta pakuwongolera zochitika zina. Pomwe amafuna kuti tiwonjezere zina, tinawalimbikitsa kuti azindikire ndikukhazikitsa Customer Data Platform (CDP) kuti azitha kuyang'anira bwino malo onse olowera ma data m'makina awo, kukonza zolondola zawo, kutsatira

ActionIQ: Gulu Lotsatira Lotsatsa Makasitomala Potsatira Njira Yogwirizanitsa Anthu, Ukadaulo, Ndi Njira

Ngati muli kampani yomwe mudagawana zambiri mumachitidwe angapo, Customer Data Platform (CDP) ndichofunikira kwambiri. Machitidwe nthawi zambiri amapangidwa kuti azigwiritsa ntchito njira zamakampani kapena zochita zokha… osati kutha kuwona zochitika kapena zodutsa paulendo wa makasitomala. Mapulatifomu a Customer Data asanafike pamsika, zofunikira zofunika kuphatikiza mapulatifomu ena zinalepheretsa mbiri imodzi ya choonadi komwe aliyense m'bungwe amatha kuwona zochitika

Kuunikira Kwenikweni: Yankho la Malo Otetezedwa Ndi Brand?

Zomwe zikuwonjezeka masiku ano zachinsinsi, kuphatikiza kukomoka kwa cookie, zikutanthauza kuti otsatsa malonda tsopano akuyenera kupereka makampeni amakono, munthawi yeniyeni komanso pamlingo. Chofunika kwambiri, ayenera kuwonetsa kumvera chisoni ndikupereka uthenga wawo m'malo otetezedwa. Apa ndipomwe mphamvu yakuwunikira mozama imagwira ntchito. Kuwongolera moyenera ndi njira yolunjika kwa omvera oyenerera pogwiritsa ntchito mawu osakira ndi mitu yochokera pazomwe zilipo pamalonda, zomwe sizikufuna cookie kapena ina