Kutanthauzira Kwamtundu
Martech Zone zolemba tagged chizindikiro chofotokozedwa:
-
Makanema Otsatsa & Ogulitsa
Kanema: Brand ndi chiyani?
Bungwe la American Marketing Association (AMA) limatanthawuza mtundu monga dzina, mawu, mapangidwe, chizindikiro, kapena chinthu china chilichonse chomwe chimasonyeza ubwino wa wogulitsa kapena ntchito yosiyana ndi ya ogulitsa ena. Ndizovuta kupeza mafunso osavuta: Ndiwe ndani? Chifukwa chiyani kampani yanu ilipo? Nchiyani chimakupangitsani kukhala wosiyana ndi mpikisano? Ndipo komabe, izo ziri…