Makasitomala-centricity
Martech Zone zolemba tagged kasitomala-centricity:
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CRM ndi Data Platform
Momwe Mungamangire Chikhalidwe Chokhazikika pa Makasitomala
Kodi centricity ya kasitomala ikutanthauza chiyani kwa inu? Kwa atsogoleri ena, zimawoneka ngati malingaliro abizinesi omwe amayang'ana kwambiri pakupanga maubwenzi olimba ndi makasitomala kuti ayendetse mgwirizano ndikulimbikitsa malonda. Kumbali inayi, ena amawona ngati filosofi yotsogolera kupanga zisankho m'bungwe lonse, zomwe zimayang'ana chimwemwe chamakasitomala komanso kukulitsa luso lamakasitomala. Koma ngakhale…
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Maphunziro Ogulitsa ndi Kutsatsa
Chitsanzo cha Lean Canvas: Chida cha Strategic Business Clarity
Kaya ndinu eni mabizinesi odziwa zambiri, gulu la utsogoleri lomwe likuyenda m'mabizinesi, kapena wochita bizinesi mwangoyamba kumene, ulendo wochoka ku lingaliro kupita kukuchita bwino uli ndi zovuta zambiri. Vuto lomwe limakhalapo ndikuyang'ana kwambiri pa malonda kapena ntchito zomwe zimaperekedwa, osaganizira zenizeni za msika. Ndipamene Lean Canvas Model imalowera ngati lens yokonza…
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Kusanthula & Kuyesa
Ndi ma Technologies ati omwe Ogulitsa a C-Level Akugulitsa?
Black Ink anachita C-level Marketing Study 2016, kufufuza otsatsa kuchokera pamwamba 2000 makampani akuluakulu mu United States ndi pachaka ndalama ndi gulu malonda bajeti ya $5 biliyoni madola ntchito ndi ndalama. Maphunziro Ofunika Kwambiri kuchokera ku Zofunikira za Black Ink's Study Marketers ndikupititsa patsogolo kufunika kwa mtundu komanso kukhazikika kwamakasitomala zomwe zingafune kusintha kwakukulu kwa Marketing Technology…
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Maphunziro Ogulitsa ndi Kutsatsa
Osataya Kuwona Amene Amakulipirani
Nthawi zina, timayiwala kuti makasitomala athu amatilipira. Taonani, ndikumva chisoni ndi anzanga ndi anzanga ku GM. Koma sindiwamvera chisoni. Anayiwala kupanga, kuyiwala kasitomala, kuyiwala R&D, kuyiwala kuti ndi kampani yamagalimoto. Kufa kwawo kunali koyenera kusankha. Osati chizindikiro cha chuma chathu, koma chisankho chomwe chinapangidwa…