Kutsatsa kwa digito
Martech Zone zolemba tagged malonda ojambula:
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Nzeru zochita kupanga
Jay PrasadMar 12, 2024
Relo: Yakwana Nthawi Yoti Mutenge Guesswork Pakuyesa Kutsatsa Kwamasewera
Ndi nthawi ya chaka ya zolemba zolosera, ndipo sizitengera kuwoneratu zam'tsogolo kunena kuti ambiri adzakhazikika pa luntha lochita kupanga (AI) kuti agwire ntchitoyo mwanzeru komanso mwachangu, komanso / kapena ma analytics omwe amatsimikizira kuti ndalama zogulira zikupangidwa. ndi ndalama zanzeru. Ndi kusintha kwachangu komwe kukuchitika pamsika wotsatsa zamasewera, iyi ndi mitu yofunika kutsatira.…
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Zida Zamalonda
Douglas KarrMar 1, 2024
Kuyenda pa Shrinking Half-Lives of Technology ku Martech
Ndine wodalitsika kwambiri kugwira ntchito yoyambira kutsogolo kwa Artificial Intelligence (AI) pamalonda. Ngakhale mafakitale ena m'dera la Martech sanasunthike m'zaka khumi zapitazi (mwachitsanzo, kutumiza maimelo ndi kutumiza), palibe tsiku lomwe likuyenda mu AI kuti palibe kupita patsogolo. Ndizowopsa komanso zosangalatsa nthawi imodzi. Sindimayembekezera kugwira ntchito ku…
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Kutsatsa Ukadaulo
Douglas KarrFeb 1, 2024
Quickads: Pangani Ad Copy ndi Zopanga Mu Sekondi Pogwiritsa Ntchito Generative AI
Ntchito yopanga zotsatsa nthawi zambiri imakhala ndi zovuta zazikulu. Mabizinesi amalimbana ndi zovuta kupanga, kukhathamiritsa, ndikusinthanso kukula kwa zotsatsa kuti zigwirizane ndi mitundu yosiyanasiyana yamapulatifomu. Pulatifomu iliyonse imafuna njira yapadera yamtundu wa zotsatsa, kukula kwake, ndi kalembedwe, zomwe zimapangitsa kuti ntchitoyi ikhale yovuta komanso yogwiritsa ntchito kwambiri. Kuphatikiza apo, kukhathamiritsa zotsatsazi kuti zitheke komanso kutembenuka ndi kuvina kwaukadaulo, komwe kumafunikira…
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Kutsatsa Ukadaulo
Angelina LugovaJan 9, 2024
Zolosera za 2024: Zomwe Zasintha Mu AdTech Ndipo Zikhudza Bwanji Kutsatsa Chaka chino?
2024 yafika, yabweretsa mafunde atsopano oyembekezera komanso chiyembekezo chokhudza mkhalidwe wa AdTech. Kuyambira pakuchulukirachulukira kwa luntha lochita kupanga (AI) kupita kunkhondo zamtundu wokhala ndi zoletsa zotsatsa - chaka chathachi chinali chodzaza ndi zochitika. Tawona momwe machitidwe adayambira ndikutha, kulimbana kwamphamvu pakati pa osindikiza masamba otseguka ndi minda yokhala ndi mipanda, kukula kodabwitsa ...
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Zamalonda ndi Zogulitsa
Douglas KarrDis 27, 2023
Billo: Limbikitsani Ma Conversion Anu a E-Commerce ndi Makanema Opangidwa ndi Ogwiritsa Ntchito
Makanema opangidwa ndi ogwiritsa ntchito ndi umboni kwa anthu omwe amapangitsa ogula kukukhulupirira zinthu kapena mtundu wanu. Kukhulupirira ndi gawo lofunikira pakuyendetsa mlendo kukhala kasitomala. Ogwiritsa ntchito omwe adawonera makanema opangidwa ndi ogwiritsa ntchito anali ndi 161% otembenuka apamwamba kuposa omwe sanawone. Yotpo Data Labs Vuto lopeza mavidiyo enieni, opangidwa ndi ogwiritsa ntchito (UGC) kuti akweze malonda ndilofunika kwambiri. Njira zotsatsira zachikhalidwe nthawi zambiri zimakhala zochepa mu…
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Kutsatsa Ukadaulo
Ken HarlanAug 9, 2023
Momwe Google Antitrust Case Imakhudzira The Advertising Ecosystem
Mutu wina pamilandu yapadziko lonse ya Google antitrust wayamba - nthawi ino olamulira a EU akupititsa patsogolo, pomwe akunena kuti athetse bizinesi yake yotsatsa chifukwa chotsutsana ndi mpikisano. Pokhapokha mu February watha, US DOJ idapereka mlandu motsutsana ndi Zilembo, ponena kuti kampaniyo idagwiritsa ntchito molakwika mphamvu zake pakutsatsa kwa digito. Zikuwoneka kuti Google ikuyang'ana kwambiri bizinesi yokhayokha ya Google…
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Kutsatsa Ukadaulo
Douglas KarrJul 24, 2023
Revealbot: Sinthani ndikuwongolera Kasamalidwe ka Malonda Anu ndi Kukhathamiritsa
Kuwongolera makampeni otsatsa pamapulatifomu osiyanasiyana kumatha kutenga nthawi komanso kuchulukirachulukira, kupatutsa zida zamtengo wapatali ku ntchito zina zofunika. Apa ndipamene Revealbot imalowamo, ndikupereka njira yoyendetsera zotsatsa yomwe imawongolera njira yonse, kulola mabizinesi kuyang'ana kwambiri pakupeza zotsatira zabwino komanso kukulitsa kubweza kwawo pazotsatsa (ROAS). Pulatifomu ya Revealbot idapangidwa kuti ipatse mphamvu mabizinesi ndi…
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Kutsatsa Ukadaulo
Jonathan TomekJan 11, 2023
Chotsatira Chachikulu Chotsatira cha Deta Yamalo: Kulimbana ndi Chinyengo cha Ad Ad ndi Kugogoda Maboti
Chaka chino, otsatsa a US adzawononga ndalama zokwana madola 240 biliyoni pa malonda a digito pofuna kuyesetsa kufikira ndi kugwirizanitsa ogula omwe ali atsopano ku mtundu wawo, komanso kugwirizanitsanso makasitomala omwe alipo. Kukula kwa bajeti kumalankhula za gawo lofunikira lomwe kutsatsa kwa digito kumachita pamabizinesi omwe akukula. Tsoka ilo, mphika wokulirapo wandalama umakopanso anthu ambiri onyansa ...
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Kutsatsa Ukadaulo
Douglas KarrDis 8, 2022
Mawonekedwe: CRM, Lead Capture & Scoring, Sales Automation, ndi Pipeline Management
Ndizodabwitsa kuwona momwe nsanja zotsogola zogulitsira zikukula masiku ano. Ndimangolankhula ndi mnzanga pomwe ndidatchulapo kuti kasamalidwe ka kasitomala (CRM) sinalinso nsanja, ndi gawo. Mapulatifomu akale amafunikira nthawi zambiri ndalama zoyendetsera ntchito zomwe zimaphatikizira gulu lachitatu ndi matani a automation. Ndikudziwa… mai…
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Kutsatsa Ukadaulo
Adam OrtmanMwina 31, 2022
Njira Zatsopano Zotsatsa Zapa digito Pambuyo pa Ma cookie a Gulu Lachitatu Palibenso
Ndi chilengezo chaposachedwa cha Google kuti ichotsa ma cookie a chipani chachitatu mu 2023 kuti akhazikitse Google Topics, dziko la makeke lili mkati mwa chisinthiko. Kapena kusungunuka, kutengera amene mumalankhula naye. Otsatsa amasokoneza kwambiri pamene kusintha kumalengezedwa m'dziko la digito. Mwadzidzidzi, mulibe mkaka kapena mkate mu golosale ndipo Armagedo ndi…