McKinsey
Martech Zone zolemba tagged McKinsey:
-
Marketing okhutira
Zifukwa 5 Zomwe Makampani Akupita Kupanda Mitu
Kusankha zomwe zili zoyenera komanso nsanja yamalonda ndi chisankho chofunikira kwa atsogoleri a digito. Ndipo kusankha njira yopanda mutu kapena suite-in-one ndi chimodzi mwazinthu zofunika kwambiri. Zothetsera zopanda mutu zakhala zikukula mwachangu pakati pa mabizinesi. Malinga ndi lipoti laposachedwa, 64% yamabizinesi tsopano akutenga njira yopanda mutu. M'mabizinesi omwe si…
-
Marketing okhutira
Me-Commerce ndi Tsogolo la Retail
Malonda akusintha mwachangu - pa intaneti komanso pa intaneti. Mwachizoloŵezi, malo ogulitsa nthawi zonse amakhala ndi malire a phindu lochepa komanso kuchuluka kwakukulu kuti abweretse zotsatira zomwe amafunikira kuti apulumuke. Tikuwona kuchulukirachulukira kwamalonda masiku ano pomwe ukadaulo ukukulirakulira komanso kuchuluka kwachangu. Malo ogulitsa omwe sakupezerapo mwayi akufa…