Optimizely Intelligence Cloud: Momwe Mungagwiritsire Ntchito Ma Stats Injini Kuyesa A / B Kwanzeru, Ndiponso Mofulumira

Ma Injini Omwe Amakhala Olondola ndi Njira Zoyesera A / B

Ngati mukuyang'ana kuti muyese pulogalamu yoyesera kuti muthandizire kuyesa bizinesi yanu ndikuphunzira, mwayi mukugwiritsa ntchito Mtambo Wanzeru Kwambiri - kapena mwaziyang'anapo. Optimizely ndi chimodzi mwazida zamphamvu kwambiri pamasewerawa, koma monga chida chilichonse, mutha kuchigwiritsa ntchito molakwika ngati simukumvetsetsa momwe chimagwirira ntchito. 

Nchiyani chimapangitsa Optimizely kukhala wamphamvu kwambiri? Pakatikati pazinthu zomwe zidakhazikitsidwa pali injini yowunikira kwambiri komanso yodziwikiratu mu chida chachitatu, kukulolani kuti muziyang'ana kwambiri pakupeza mayesero ofunikira - osasamala kuti mukumasulira molakwika zotsatira zanu. 

Mofanana ndi kafukufuku wakhungu wamankhwala, A / B kuyezetsa idzawonetsa mosiyanasiyana mosiyanasiyana mankhwala ya tsamba lanu kwa ogwiritsa ntchito osiyanasiyana kuti athe kufananiza mphamvu iliyonse yothandizira. 

Ziwerengero zimatithandizanso kupanga malingaliro amomwe mankhwalawa atha kugwirira ntchito kwanthawi yayitali. 

Zida zambiri zoyesera A / B zimadalira mtundu umodzi mwanjira ziwiri zowerengera: Ma Frequentist kapena ma Bayesian. Sukulu iliyonse ili ndi zabwino ndi zoyipa zosiyanasiyana - Ziwerengero za Frequentist zimafunikira kukula kwazitsanzo pasanapite nthawi yoyesera, ndipo ziwerengero za ku Bayesian zimasamala kwambiri pakupanga zisankho zoyenera m'malo mofotokozera munthu aliyense yemwe angakhudze, kutchula zitsanzo ziwiri. Mphamvu yamphamvu yonse ndikuti ndi chida chokhacho pamsika lero choti mutenge fayilo ya yabwino kwambiri padziko lonse lapansi yandikira.

Zotsatira zomaliza? Optimizely imathandizira ogwiritsa ntchito kuyeserera mwachangu, modalirika, komanso mwachidwi.

Kuti mugwiritse ntchito bwino izi, ndikofunikira kumvetsetsa zomwe zikuchitika mobisa. Nawa malingaliro ndi malingaliro 5 omwe angakupangitseni inu kugwiritsa ntchito maluso a Optimizely ngati pro.

Njira # 1: Mvetsetsani Kuti Sizinthu Zonse Zomwe Zimapangidwa Mofanana

Pazida zambiri zoyeserera, vuto lomwe anthu ambiri amanyalanyaza ndikuti kuchuluka kwa mayendedwe omwe mumawonjezera ndikutsata ngati gawo la mayeso anu, mumakhala ndi mwayi wowona zolakwika zina mwangozi (mwa ziwerengero, ichi chimatchedwa "vuto loyesa kangapo ”). Pofuna kuti zotsatira zake zikhale zodalirika, Optimizely amagwiritsa ntchito zowongolera zingapo ndikuwongolera kuti zovuta zomwe zikuchitika zichepe momwe zingathere. 

Kuwongolera ndi kuwongolera kumeneku kumakhala ndi tanthauzo ziwiri mukamapita kukakhazikitsa mayeso moyenera. Choyamba, miyala yomwe mumasankha kukhala yanu Pulayimale Metric ifikira kuwerengera mwachangu kwambiri, zinthu zina zonse mosasintha. Chachiwiri, kuchuluka kwa mayendedwe omwe mumayesa pakuyesa, kumatengera nthawi yayitali kuti masitayilo ena akwaniritsidwe.

Pokonzekera kuyesera, onetsetsani kuti mukudziwa miyala yomwe idzakhale North North yanu popanga chisankho, pangani Metric yanu yoyamba. Kenako, sungani mindandanda yanu yonse yazitsulo ndikuwachotsa pochotsa chilichonse chomwe chimakhala chopepuka kapena chongopeka.

Njira # 2: Pangani Makhalidwe Anu Omwe Mumakonda

Chosangalatsa ndichabwino kukupatsani njira zingapo zosangalatsa komanso zothandiza kugawa zotsatira zamayesero anu. Mwachitsanzo, mutha kuwunika ngati mankhwala ena akuchita bwino pakompyuta motsutsana ndi mafoni, kapena muwone kusiyana komwe magulitsidwe amapezeka. Pomwe pulogalamu yanu yoyesera ikukhwima, mudzafunira magawo atsopano mwachangu - izi zitha kukhala zenizeni pamagwiritsidwe anu, monga magawo agulitsidwe kamodzi kapena kugula, kapena monga "alendo obwerera atsopano" (omwe, moona, sitingathe kudziwa chifukwa chake izi sizinaperekedwe m'bokosi).

Chosangalatsa ndichakuti kudzera pa Optimizely's Project Javascript, mainjiniya omwe amadziwa bwino Optimizely amatha kupanga malingaliro osangalatsa omwe alendo angapatsidwe ndikugawidwa. Ku Cro Metrics, tapanga ma module angapo azamasheya (monga "alendo obwerera atsopano") omwe timayika kwa makasitomala athu onse kudzera pa Project Javascript. Kugwiritsa ntchito kuthekera uku ndikosiyanitsa kwakukulu pakati pamagulu okhwima omwe ali ndi zida zofunikira zowathandiza kuchita, ndi magulu omwe amavutika kuti athe kuzindikira zoyeserera zonse.

Njira # 3: Onani Optimizely's Stats Accelerator

Chida chimodzi chomwe chidawagwiritsa ntchito nthawi zambiri ndimatha kugwiritsa ntchito "achifwamba okhala ndi zida zambiri", mtundu wamakina ophunzitsira makina omwe amasintha mwamphamvu komwe magalimoto anu amapatsidwa poyesa, kutumiza alendo ambiri ku "opambana" kusiyanasiyana momwe zingathere. Vuto la achifwamba okhala ndi zida zambiri ndikuti zotsatira zawo sizizindikiro zodalirika zantchito yayitali, chifukwa chake mayesedwe amtunduwu amangokhala pamilandu yovuta monga kutsatsa kwamalonda.

Moyenera, komabe, ili ndi mtundu wina wa zigawenga zomwe zimapezeka kwa ogwiritsa ntchito mapulani apamwamba - Stats Accelerator (yomwe tsopano imadziwika kuti "Phunzitsani Kuphunzira" mkati mwa Achifwamba). Mukukhazikitsa uku, m'malo moyesa kugawa magalimoto pamachitidwe opambana kwambiri, Amapereka magawidwe amtundu pamitundu yosiyanasiyana yomwe ingafikire ziwerengero mwachangu kwambiri. Mwanjira iyi, mutha kuphunzira mwachangu, ndikusunganso zomwe zingachitike pazoyeserera zachikhalidwe za A / B.

Njira # 4: Onjezani Emojis ku Mayina Anu a Metric

Koyamba, lingaliro ili mwina silimveka m'malo mwake, ngakhale mkati mwake. Komabe, gawo lofunikira pakuwonetsetsa kuti mukuwerenga zotsatira zoyeserera likuyamba ndikuwonetsetsa kuti omvera anu akhoza kumvetsetsa funsoli. 

Nthawi zina ngakhale titayesetsa kwambiri, mayina amtunduwu amatha kusokoneza (dikirani - kodi moto wamtunduwu ukavomerezedwa, kapena wogwiritsa ntchito tsamba lakuthokoza?), Kapena kuyesera kumakhala ndi ma metric ambiri omwe amawongolera ndi kutsitsa zotsatira tsamba kumabweretsa kuzindikira kwathunthu.

Kuphatikiza ma emojis m'maina anu amtundu wamtundu (zomwe mukufuna, zikwangwani zobiriwira, ngakhale thumba lalikulu la ndalama lingagwire ntchito) zitha kubweretsa masamba omwe angatheke kwambiri. 

Tikhulupirireni - kuwerenga zotsatira kumakhala kosavuta.

Njira # 5: Ganiziraninso Chiwerengero Chanu Chofunika Kwambiri

Zotsatira zimawerengedwa kuti ndizokwanira pamayeso oyesera bwino akadzafika kufunika kwa ziwerengero. Ziwerengero ndizovuta masamu, koma ndizotheka kuti zomwe mukuwona ndi zotsatira za kusiyana kwenikweni pakati pa anthu awiri, osati mwayi wongochitika chabe. 

Mawerengero ofunikira owerengeka omwe amakhala ndi "nthawi zonse amakhala ovomerezeka" chifukwa cha lingaliro lamasamu lotchedwa kuyesedwa motsatana - izi zimawapangitsa kukhala odalirika kwambiri kuposa zida zina zoyesera, zomwe zimakonda kuthana ndi mavuto amtundu uliwonse mukamawerenga posachedwa.

Ndikofunika kudziwa kuchuluka kwa ziwerengero zomwe mumaona kuti ndizofunikira pulogalamu yanu yoyesera. Ngakhale 95% ndi msonkhano wa asayansi, tikuyesa kusintha kwamawebusayiti, osati katemera. Chisankho china chofala mdziko loyesera: 90%. Koma kodi ndinu okonzeka kuvomereza kusatsimikizika pang'ono kuti muthe kuyeserera mwachangu ndikuyesa malingaliro ena? Kodi mukugwiritsa ntchito 85% kapena 80% yowerengera? Kukhala ndi cholinga chazomwe mungalandire pakulipira chiwopsezo kumatha kulipira phindu pakapita nthawi, chifukwa chake lingalirani izi mosamala.

Werengani Zambiri Zambiri Pamtambo Wanzeru

Mfundo zisanu mwachangu izi komanso zidziwitso zidzakuthandizani modabwitsa kukumbukira mukamagwiritsa ntchito Optimizely. Monga chida chilichonse, chimaphikira kuti muwonetsetse kuti mukumvetsetsa zonse zomwe mwasankha, kuti mutsimikize kuti mukugwiritsa ntchito chidacho moyenera. Ndikumvetsetsa uku, mutha kupeza zotsatira zodalirika zomwe mukuzifuna, pomwe mungawafune. 

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