Kutsatsa UkadauloMarketing okhutiraFufuzani MalondaSocial Media & Influencer Marketing

Osabetcha Zonse Pa Njira Yachilengedwe

Tinacheza bwino ndi m'modzi mwamakasitomala athu kumapeto kwa sabata, yemwe nthawi zambiri amayang'ana ndikufunsa mayankho okhudzana ndi tsambali, ma analytics, ndi mafunso ena okhudzana ndi njira yotsatsira. Ndimakonda kuti ali pachibwenzi; ambiri mwamakasitomala athu sali… koma nthawi zina khama lomwe limafunika kuti tiyankhe ndikufotokozera zifukwa zomwe tikuchitira zimachotsa ntchito yeniyeniyo.

Chinthu chimodzi chovuta kwambiri chinali chakuti ndalama zawo zokhazo zinali Njira yakukula kwa organic pa intaneti. Ngakhale ndimakonda kuti ndife omwe timayang'anira izi, zimandiwopsyeza kuti iyi ndi njira yokhayo yomwe idayikidwapo. Nthawi zambiri ndimauza anthu kuti kupanga organic pa intaneti kuli ngati kumanga sitolo, malo odyera, kapena ofesi. Sitoloyo iyenera kukhala pakati (kufufuza ndi kucheza), iyenera kukopa alendo oyenerera (kupanga ndi mauthenga), ndipo iyenera kusintha zomwe zikuyembekezeka kukhala makasitomala (Zithunzi za CTA ndi masamba otsikira).

Koma ngati mupanga sitolo yokongola, ipezeni bwino, ndipo mutha kusintha alendo anu kukhala makasitomala… ntchitoyi sinathe:

  • Muyenerabe kukweza sitolo yanu. Ine sindikusamala yemwe inu muli; muyenera kutuluka kumeneko ndikukakamira thupi, kumanga otsatira, ndikuchita nawo ena ammudzi. Sitolo yabwino yomwe ili pamalo abwino okhala ndi anthu odziwika bwino komanso zogulitsa zimafunikirabe kukwezedwa nthawi ndi nthawi. Monga mwini bizinesi, simungakhale pansi ndikudikirira kuti bizinesiyo ibwere; muyenera kuyang'ana pamene mukuyembekezera njira yanu yotsatsira pa intaneti kuti ikule.
  • Njira zachilengedwe monga mawu a pakamwa (MKAZI) ikhoza kukulitsa bizinesi yanu, koma osati pa liwiro lomwe mukufuna! WOM ndi njira yabwino kwambiri ndipo nthawi zambiri imatulutsa zotsogola zapamwamba kwambiri. Koma zitsogozozi zimatenga nthawi - kotero mungafunike kupereka zowonjezera zolimbikitsa kuyendetsa magalimoto mwachangu. Kapena mungafunike kugula magalimoto kudzera pa pay-per-click (
    PPC), zothandizira, ngakhalenso zotsatsa. Ndizokwera mtengo koma zimatha kukupatsani magalimoto ambiri mwachangu.
  • Kukula kwachilengedwe kumatenga nthawi. Njira yabwino yotsatsa pa intaneti imapanga kufunikira ndi ulamuliro pang'ono panthawi. Pamene mukulipira mabilu akutsatsa, kukwezeka sikumakhala kotonthoza nthawi zonse pamene mabilu ambiri akubwera kuposa ndalama…, koma muyenera kuyang'ana kutsetsereka ndi momwe zimakhalira ndikuziyang'ana chaka, zaka ziwiri, ndipo zaka zisanu kunja. Mabizinesi ambiri amayika ndalama pa intaneti ndipo amayembekeza kukhala ndi bizinesi yonse yomwe angafune m'masiku 60 mpaka 90 otsatira. Nthawi zambiri sizikhala choncho.

Osabetcha chilichonse pakukula kwa organic. Kapena… ngati mutero, onetsetsani kuti mwasiya nthawi ndi zothandizira kuti zithandizire kulimbikitsa ndi kutulutsa mawu panjira yanu yotsatsira pa intaneti. Simungathe kungotaya mulu wandalama patsamba labwino ndi zinthu zabwino ndikuyembekeza zotsatira zabwino - pali zambiri zoti muchite.

Chokhumba changa chokha kwa kasitomala uyu ndikuti aziyesetsa kuchita zambiri mungathe kulamulira m'malo mochotsa chidwi chathu. Atipatsa njira yawo… ndipo pafupi ndi kasitomala, palibe amene akufuna kuti izi zipambane kuposa momwe timachitira!

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

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