Momwe OTT Technology Ikulanda TV Yanu

Kanema Pa Kufunikira

Ngati mudawonapo nthawi yayitali ndikuwonera TV pa Hulu kapena mwawonera kanema pa Netflix, ndiye kuti mudagwiritsa ntchito pamwamba okhutira ndipo mwina sanazindikire. Amadziwika kuti OTT M'magawo otsatsa ndi ukadaulo, izi zimazungulira omwe amapereka TV pa TV ndipo amagwiritsa ntchito intaneti ngati galimoto yoyendetsera zinthu ngati gawo laposachedwa la mlendo Zinthu kapena kunyumba kwanga, ndi Downton Abbey.

Sikuti ukadaulo wa OTT umalola owonera kuti aziwonera makanema ndi makanema pakudina batani, komanso umapatsanso ufulu wochita izi mwaokha momwe angafunire. Ingoganizirani izi kwakanthawi. Ndi kangati m'mbuyomu pomwe mudayenera kusiya mapulani chifukwa panalibe njira yomwe mungaphonye kumapeto kwa nyengo yamakanema anu omwe mumakonda?

Yankho lake mwina ma VCRs ndi DVRs asanayambitsidwe - zomwe ndikuyesera kunena ndikuti momwe timagwiritsira ntchito media zasintha kwambiri. Tekinoloje ya OTT yamasula zoletsa pakati pa omwe amapereka ndi ogwiritsa ntchito pomwe ikupatsabe ogula mwayi wamapulogalamu osangalatsa omwe amayembekeza kuchokera muma studio akulu akanema ndi TV. Komanso, ndidanenanso kuti ndiwopanda malonda?

Asanayambitse zomwe zili mu OTT - woyamba kudziwika wokhudzana ndi mawuwa anali m'buku la 2008 Kuyambitsa Makina Osaka Kanema wolemba David C. Ribbon ndi Zhu Liu, zizolowezi za owonera TV sizinasinthe zaka zambiri. Mwachidule, mudagula wailesi yakanema, munalipira kampani yopanga ma chingwe kuti mupeze mayendedwe angapo, ndipo voila, mumakhala ndi zosangalatsa madzulo. Komabe, zinthu zasintha kwambiri chifukwa ogula ambiri adula chingwe ndi zofuna zilizonse zomwe makampani azingwe amachita. Malinga ndi 2017

Malinga ndi 2017 kafukufuku wochitidwa ndi Leichtman Research Group, Inc., 64% mwa mabanja 1,211 omwe adafunsidwapo adati amagwiritsa ntchito ngati Netflix, Amazon Prime, Hulu, kapena kanema akafuna. Zinapezanso kuti 54% ya omwe anafunsidwa ananena kuti amalumikizana pafupipafupi ndi Netflix kunyumba, pafupifupi kawiri (28%) omwe adachita kale mu 2011. M'malo mwake, kuyambira Q1 2017, Netflix inali ndi olembetsa osindikiza miliyoni 98.75 padziko lonse lapansi. (Apa pali zozizira tchati kuwonetsa njira yake yolamulira dziko.)

Ndipo ngakhale OTT yakhala ikukula kwambiri pakudziwika pakati pa mabanja padziko lonse lapansi, gawo limodzi makamaka lomwe ndazindikira komwe lapeza chidwi kwambiri posachedwa ndilabizinesi. Chaka chapitacho kapena apo, ndawona mabungwe angapo akugwiritsa ntchito ukadaulo wa OTT ngati njira yowonetsera zidziwitso zawo kapena kulumikizana ndi munthu wina kwakanthawi. Izi ndizofunikira kwambiri pakati pa oyang'anira otanganidwa omwe amafunikira zambiri zamasiku onse mosasamala kanthu komwe angakhale panthawiyo.

Chitsanzo chimodzi chachikulu ndi C-Suite TV, yomwe imawulutsa pulogalamu yanga ya pa TV C-Suite ndi Jeffrey Hayzlett. Kumayambiriro kwa chaka chino, njira yapa bizinesi yomwe ikufunidwa idapanga mgwirizano ndi ReachMeTV, "malo ochezera azosangalatsa ambiri komanso malo ogawira padziko lonse lapansi," kuti ndiziwonetsa pulogalamu yanga pamawayilesi kuma eyapoti akuluakulu a 50 ku United States komanso ma hotelo opitilira 1 miliyoni m'dziko lonselo. Ndizosangalatsa kuwona pulogalamu yanga ikuwonekeranso, makamaka ndi omvera omwe ndikufuna kufikira.

M'malingaliro mwanga, ma eyapoti ndi mahotela mosakayikira ndi ena mwa malo abwino kwambiri oti angakonde chidwi chaomwe amachita apaulendo amabizinesi omwe nthawi zambiri amapeza kuti nthawi yopuma masana ndi podikirira kukwera ndege kapena kupumula ku malo ocherezera alendo (tengani kwa winawake ndani amadziwa izi bwino kwambiri).

M'mbuyomu, ngati wamkulu wabizinesi akufuna kuwonera ziwonetsero zilizonse zamabizinesi, amayenera kuzichita "zachikale" kuti aziziwonera panthawi inayake. Koma poyambitsa ukadaulo wa OTT, amatha kufikira mapulogalamu omwe amakwaniritsa zofuna zawo munthawi yawo.

Ndine wotsimikiza kuti ukadaulo wa OTT upitilizabe kukula mtsogolo pomwe tidzakhala gulu lotsogola kwambiri. Kukula kumeneku kudzathandiza mabizinesi ndi ogula chimodzimodzi kuti alumikizane padziko lonse lapansi popanda zopinga zomwe tapatsidwa ndi omwe amapereka chingwe kwanthawi yayitali kwambiri. Pomwe kufunikira kwakanthawi kogwiritsa ntchito mapulogalamu osangalatsa ndi maphunziro kukuwonjezeka, zidzakhala zosangalatsa kuwona momwe ukadaulo wa OTT ungatifikitsire. Sindikudziwa za inu, koma ndikonzekera kuti ndidziwe.

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