Chifukwa Chomwe Njira Yanu Yotsatsira Yolephera Imalephera

zogulitsa zotuluka

Pali zokopa kwa ife omwe tili mumakampani ogulitsa ochulukirapo kuti tipewe kutsatsa kwakunja. Ndinawerengapo pomwe ena amalonda omwe anena kuti palibe chifukwa chotsatsira malonda. Kunena zowona, imeneyo ndi bedi. Ndiupangiri wowopsa kubizinesi iliyonse yomwe ikufuna kukulira misika yatsopano ndikulumikizana ndi ziyembekezo zomwe akudziwa kuti zipanga makasitomala abwino.

Ngati muli ndi dzina lodziwika bwino (monga olemba mabulogu ambiri komanso mabungwe azama TV amachita), mwina sikungakhale koyenera kuti mutenge foni ndikuyimbira foni ozizira. Mawu apakamwa ndi kutumizidwa zitha kukhala zokwanira kukuthandizani kukulitsa bizinesi yanu. Izi sizabwino zomwe makampani ambiri ali nazo, komabe. Pofuna kuti onse akule ndikuthana ndi zokopa, makampani ambiri ayenera kuphatikiza njira zotsatsira zotsika. Ngakhale apo, pali ambiri omwe amatchedwa akatswiri ogulitsa omwe amalangiza anthu angapo olumikizana ndi chiyembekezo asanawasiye.

Njira zambiri zotulutsira zolephera zimalephera chifukwa samapitilira kuyitanitsa makasitomala omwe ali mgululi. Tidakambirana izi za a Bill Johnson - woyambitsa mnzake wa Jesubi, a chida chogwiritsira ntchito pochita malonda komanso wothandizira a Martech.

Mphamvu Yolimbikira

Chimodzi mwazifukwa zomwe Bill adakhulupirira kwambiri kulimbikira kwa akatswiri komanso chifukwa chomwe adamangira Jesubi kumabwerera masiku awo oyambirira ku Aprimo. Lingaliro lidapangidwa kuti liyitane otsatsa mpaka nthawi 12 kupitilira masabata 10 mpaka 12 kuyesera kuwafikitsa pafoni kuti ayambe kukambirana. Chifukwa Aprimo anali kulunjika magulu otsatsa a Fortune 500 anali ndi anthu ambiri oti awatsutse.

Zinalinso zovuta kwambiri kupeza chiyembekezo chodzatenga foni kapena kubwezera voicemail. Merrill Lynch anali pamndandanda wawo womwe anali nawo Mayina 21 otsatsa kuwunikira… kuchokera ku CMO, kupita ku VP Yotsatsa mpaka kwa Director of Internet Marketing, ndi zina Wotsogolera Wogulitsa Pakampani Yokha pomaliza adayankha foni yake poyesa 9. Anali munthu wa 18 amene akumufunira. Adavomera zopatsidwa msonkhano, adakhala chiyembekezo chokhazikika, ndikuyendetsa mgwirizano wamamiliyoni ambiri. Akadasiya kuyimba pambuyo pakuyesa sikisi kapena kungoyitanitsa anthu 6 sitikadacheza naye.

Jesubi posachedwa adatseka mgwirizano ndi Xerox. Woyimira milandu wa Bill amatcha VP ya Maulendo nthawi 10 pamasabata asanu ndi awiri. Anamupachika pamayesero achiwiri :). Anapitiliza kuimbira foni ndipo poyesa 7e adati ine sindine munthu woyenera chonde itanani SVP ya Zogulitsa. Woyimira foni wanga adamuyimbira ndipo poyesa 2 anatenga foni yake nati, "Ndine munthu wovuta kuti ndigwire momwe mwakwanitsira?" Woyimira Bill adalongosola momwe amachitira ndi momwe Jesubi adathandizira. Xerox adapempha chiwonetsero pomwepo ndipo patatha masabata angapo Jesubi adagulitsa ogwiritsa ntchito 10.

Palibe chimodzi mwazitsanzo zomwe zatchulidwazi chikadatsekedwa kudzera pakutsatsa kwambiri chifukwa chiyembekezo sichinali yankho. Palibe amene akanayankha voicemail. Palibe amene akanachita bizinesi ndi makampani omwe anali ndi omwe adayitanitsa kangapo kangapo kapena maulendo 6 okha. Mphamvuyo ndikudziwa kuti zimatengera kulimbikira ndikudziwa momwe kulimbikira kuyenera kukhalira.

Yesu

Yesubi imakulitsa zokolola zambiri ndi malipoti ozindikira komanso kutsata mayendedwe moyenera. Sungani nthawi ndikugulitsa zambiri ndikudina kamodzi kokha, kutsatira makina, ndi zida zamphamvu zolembera.

3 Comments

  1. 1

    Zikomo monga nthawi zonse Doug, poyamba zimamveka ngati njira yodzigulitsira yomwe ndiyofunika kuti ipezeke, ndipo chachiwiri zomwe mwatumizira zidapangitsa kuti pakhale zokambirana zabwino pazoyambira ndi mdera lathu.

  2. 2

    Pali chifukwa chochepetsera kubwerera. Ndi makasitomala a B2B omwe timagwira nawo ntchito tapeza kuti patayesa kuyesa maulendo 8 a foni ndi voicemail, mitengo yobwezera kapena yolowera ikuchepa kwambiri. Kulimbikira kuli bwino mpaka mutakhala ululu wokhumudwitsa bulu, zomwe zimapweteka malingaliro amakampani ndi chizindikirocho. Zachidziwikire kuti pali kusiyanasiyana komwe "makochi" ogulitsa adzafika pa siteji ndikukambirana za ogulitsa mkati omwe adayesa 87 ndikupanga malonda m'moyo wake. Izi ndizokha. Wina akandiimbira foni maulendo 12 pomwe sindinayankhe, ndakonzeka kuyambitsa chida cha nyukiliya ku bizinesi yawo. Ndikofunikira kudziwa nthawi yoti musiyiretu ntchito ndikuyika nawo pulogalamu yolandila.

    Achimwemwe,
    Brian Hansford
    Kutsatsa kwa Heinz
    @RemarkMarketing

  3. 3

    Choyamba, ndimakonda kulankhula pafoni. Chifukwa chiyani? Chifukwa ndimazichita kawirikawiri, ndipo ndimomwe ndimapangira. Ngati ndikulankhula ndi munthu, nthawi zambiri ndimagula kapena kugulitsa kena kake. Ndimalandila mafoni pafupifupi makumi awiri pamwezi omwe ndikufuna kutenga - enawo 2 mpaka 3 mazana (ndidayang'ana dongosolo lathu la VOIP pakadali pano) ndi ma BS omwe ndimawanyoza. Zikumveka ngati kugulitsa kwamakina otsatsa malonda kukuyembekeza kuchulukitsa chiwerengerocho. Tiyeni tizinena mosapita m'mbali - zomwe sizikhala zabwino kwa chap kumapeto ena a mzere. Chifukwa chiyani? Chifukwa sindikukhulupirira kuti wina andiimbira yankho lomwe sindinayang'anepopo - ndipo ngati linali lothandiza ndawapeza kale. Malingaliro otsekeka, komanso olimba mtima ndi omwe amapanga zina mwa zomwe wogula anga amachita - Ndine woyamba kugwiritsa ntchito omwe amagula pamtengo ndikusankha njira zama digito - ngakhale zachikhalidwe - kuti ndifufuze ndikupanga yankho lomwe limayendetsa bizinesi yanga. .

    Chifukwa chake, mfundo apa ndikuti ngakhale nditayitanidwa kangati ndi kachitidwe kalikonse, si njira yanga yomwe ndimakonda - ndipo zowona sizigwira ntchito, anthu ayesapo. Izi sizitanthauza kuti sizingagwire ntchito kwa ena, ngati zitsanzo zomwe zili pamwambazi zikuwonetsa kuti zidzatero - komabe ndikuganiza kuti zikuwonetsanso kuti zolimbitsa thupi za wogula ndizomwe amachita pamsika womwe otsatsa onse angapindule nawo. Sitiroko imodzi siyigwira ntchito kwa anthu onse - ndipo siyotsimikizika ndi udindo wa ntchito, kukula kwa kampani kapena ngakhale kugula - zimadalira umunthu. Kaya yankho lake ndi kutsatsa kwachangu, kapena makina ogwirira ntchito omwe akufuna kugulitsa palibe choloweza m'malo mwa kudziwa yemwe mukulankhula naye. Mukangowapeza pafoni, zokambiranazo zikhala zolemera kwambiri chifukwa cha izi.

    Justin Grey, CEO
    MtsogoleriMD
    @alirezatalischioriginal

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