Maphunziro Obisika a Google ndi Facebook

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Zaka zingapo zapitazo, ndinali wopanda chidwi ndi SEO. Sindikuseka ... kuchuluka kwamagalimoto omwe Google imatumiza blog yathu imandipangitsa kuti ndizikhala usiku, ndikulemba, ndikulemba, kulemba, ndikulemba. Ndinali kuthamangitsa ma algorithm, mpikisano wanga, ndipo ndimayendetsa zisankho zonse zomwe ndinali nazo ndi blog. Ndinkatha kufinya maulendo ochulukirachulukira, mopitilira muyeso, ndipo ndinkakhala bwino ndikukhala bwino pamagulu ambiri. Zinali zamisala.

Zinali zamisala chifukwa sindinkaganizira omvera anga omwe anali kukula. Zaka ziwiri zapitazo, ndidayamba kukumba m'misewu yanga ndipo ndidapeza china chodabwitsa. Choyamba, kuchuluka kwamagalimoto anga sikunachokere pamawu osakira kwambiri, amachokera kumawu ofunikira kwambiri pomwe ine sizinakhale bwino konse. Zinandipangitsa kuganiza kuti zonse zomwe ndimachita zinali zobwerera m'mbuyo… ndimangoyang'ana pamalingo ndi kusaka voliyumu m'malo mongoyang'ana kufunikira komanso zosowa za omvera anga.

Ndinayang'ana kwambiri popereka zinthu zabwino kwambiri, ndikuwonjezera kuchuluka kwazomwe zili, ndikuwonetsetsa kuti ine anali ndi magalimoto amenewo. Teremuyo zofalitsa zikuwoneka ngati zonyoza… Sindine owerenga anga ndendende. Koma zikutanthauza kuti omvera alipo kuti nditha kuyankhulana nawo. Sapita kwina kukandimvera, akubwera kwa ine. Pamenepo, ndinayamba kukankhira mndandanda wathu wotsatsa maimelo kuti tizitha kulumikizana ndi omvera athu.

Google yapitiliza kusintha ma algorithms ake. Pali zotsatira zakusaka zolipilidwa pamasamba azosaka zama injini zosaka… ma SERPS am'deralo amakhala ndi tsamba la zotsatira zonse zolipidwa. Kwa iwo omwe ali ndi mwayi wokwanira kuyendetsa magalimoto, pali zotsatira zochepa patsamba lililonse ndipo kuwerengera ndikulemba sikokwanira. Kupititsa patsogolo ndikuzindikiridwa ndi anthu ovomerezeka ndichofunikira pazoyeserera zanu. Izi zikupangitsa kutsatsa kwa SEO kukhala kovutirapo komanso kotchipa - komabe ndi ndalama zolimba.

Nthawi zonse tikamakankhira makasitomala athu ndi njira ya SEO, komabe, timawakakamiza kuti asinthe njira ... kulembetsa ma demos ndikutsitsa pamodzi ndi kulembetsa maimelo motsatsa kuyenera kukhala kotchuka. Simuli ndi zanu organic traffic, Google imatero. Ngati muli ndi mwayi kapena luso lokwanira awo kuchuluka kwa anthu obwera kutsamba lanu - muyenera kusintha lanu traffic.

Facebook posachedwapa adalengeza kuti kuchuluka kwa masamba mumabizinesi anu akutsikira ndipo akufuna kuti bizinesi yanu igule zotsatsa zambiri za Facebook. Ndizosavuta pankhani zachuma… ali ndi omvera anu ndipo safuna kukupatsani kwaulere. Muyenera kulipira. M'malingaliro mwanga, izi zikhala zachizolowezi. Malo akuluakulu ochezera ndi okhutira - makamaka pagulu - amakhala ndi chitsenderezo chachikulu kuti apange ndalama pamsewu. Adzakulipirani ngati mukufuna kulowa.

Ndiye kodi maphunziro ndi ati?

  1. Muyenera kuyika ndalama pamalingaliro okhutira ndikusintha zomwe zimakulitsa makanema anu, apo ayi mupitiliza kulipira - ndipo mwina mulipira zochulukirapo - kuti mupeze masamba a anthu ena.
  2. Muyenera kuyika njira yotsatsa imelo yomwe imakula m'munsi mwa olembetsa omwe mutha kukankha mauthenga ndikusintha.
  3. Muli ndi mwayi. Pomwe Facebook ndi Google zitha kudzitama ndi mabiliyoni a ogwiritsa ntchito, ogwiritsa ntchitowo sapita kumalo amenewo kuti akafufuze zomwe adzagula. Apita kumeneko ku kupeza komwe kafukufuku ali. Onetsetsani kuti komwe mukupita ndi kwanu!

Sindikulimbikitsa kusiya zomwe mumachita (monga momwe sindinalimbikitsire kusiya ntchito yanu ya SEO). Ndikungotanthauza kuti muyenera kupanga zinthu zofunika patsogolo. Nthawi zonse ndakhala ndikunena kuti media media ndi njira yabwino kwambiri yotsatsira pomwe uthenga wanu ungatchulidwe. Izi ndi zoona mpaka pano… koma muyenera kuyang'ana pa Google ndi Facebook (ndi Twitter, Google+, LinkedIn, ndi zina zambiri) yanu mpikisano, osati anzanu. Cholinga chanu chiyenera kukhala kubera gawo la omvera anu omwe mumatsatira ndikubweretsa anthuwa patsamba lanu, patsamba lanu, komanso njira yanu yosinthira!

Zotsatira zomaliza zatsamba lathu ndikuti izi sizikhala ndi zotsatirapo zochepa. Sitidalira kuchuluka kwa Facebook - monganso sitidalira anthu osaka pa Google. Ndikudziwa kuti ngati ndilemba bwino, ndilemba zolemba zofunikira kwambiri, ndikupitiliza kusintha alendo kukhala athu zofalitsa omvera, tipitiliza kukula.

3 Comments

  1. 1

    Ndinaikonda kwambiri nkhaniyi! Ziribe kanthu zomwe tikufuna kukhulupirira, anthu amapita ku Google ngati malo awo oyamba pakufufuza ndipo anthu amakhala nthawi yayitali pa Facebook. Mumamenya msomali pamutu, ngakhale… pezani kuchuluka kwa magalimoto anu kukhala magalimoto anu. Zosavuta kunena, ndizovuta kuchita.

    Ndikuganiza kuti media media imagwiritsidwa ntchito bwino kufalitsa mawu poyambira za inu ndi mabulogu anu / makampeni otsatsa, koma mukayamba "kugubuduza", titero, mumakhala njira yanu yabwino kwambiri yotsatsira. Zosintha zonsezi mu Google zatikakamiza otsatsa malonda pa intaneti kuti tikhale otsatsa bwino komanso anzeru omwe samadalira makina osakira omwe amakhala nthawi yayitali pa SEO!

  2. 2

    Doug, mwachita ntchito yabwino kwambiri pochita zomwe mumalalikira. Ndikuganiza, komabe, blog yanu idafika pofika pomwe mawu oyambira pakamwa (ndi mchira wautali organic) atha kukhala gwero lalikulu lamayendedwe. Kwa wina amene angoyamba kumene ndi blog, azingodalira zofalitsa "zomwe zagawidwa" (monga Jay Baer amazitchulira) magwero.

    Zachidziwikire, kukhala ndi malingaliro atolankhani kwanthawi yayitali ndibwino, chifukwa chake kuyesetsa kwakanthawi kuyenera kukhala ndi malingaliro amenewo (mwachitsanzo, kukulitsa omvera athu).

    BTW, ndiyenera kuyika pulagi mu "The Owned Media Doctrine" yolembedwa ndi Jacson ndi Deckers. Zinthu zabwino, ndikulemba mogwirizana ndi zomwe mukunena.

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