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Kodi Kutsatsa Kwanthawi Yanthawi (JITM) ndi Chiyani?

Ndikagwira ntchito m'makampani opanga nyuzipepala, kupanga-mu-nthawi kupanga anali wotchuka kwambiri. Chimodzi mwazoyamikiridwazo ndikuti mutha kuchepetsa ndalama zomwe mumamangirira pakasungidwe ndi kasungidwe, ndikugwiranso ntchito molimbika kukonzekera kufunikira. Deta inali chinthu chofunikira, kutsimikizira kuti sitidzatha kuchuluka kwa zomwe timafunikira pomwe tikutha kusinthasintha ndikukwaniritsa zofunikira za makasitomala athu.

Zambiri zamakasitomala zikayamba kupezeka pakutsatsa, makampani amatha kutsatsa awo molondola. Chifukwa chiyani muyenera kupanga kalendala yazakale yomwe mwina singakhudzidwe ndi miyezi ingapo? Kutsatsa kwa agile khama limapereka mwayi wosinthasintha komabe kuwonetsetsa kuti njira zotsatsa zazaka zazitali zikugwiritsidwa ntchito komanso zolinga zikwaniritsidwa.

Kodi Kungogulitsa Nthawi Ndi Chiyani?

Kutsatsa kwakanthawi kanthawi kumangoyang'ana pakupanga zotsatsa zokha zomwe zikufunika, zikafunika, ndikuzikwaniritsa zosowa za makasitomala omwe ali ndi chidwi pomwe ali mumkhalidwe wogula. Mosiyana ndi izi, njira zotsatsa ambiri zimangoyang'ana pakupanga zinthu zambiri zomwe cholinga chake ndikufikira omvera ambiri. Malinga ndi kafukufukuyu, njirayi ikuwoneka kuti ikucheperachepera, chifukwa ma CMO adati osachepera 20% yamakasitomala omwe amafikiridwa ali ndi chidwi ndi zomwe akukweza kapena amatha kugula. Accenture Zogwiritsa

Accenture Interactive yadziwika kuti 38% yamakampani ngati otsatsa mu-nthawi omwe akulitsa ndalama zawo pachaka kuposa 25% poyerekeza ndi 12% ya anzawo. Alinso patsogolo pa mphindikati pazokhudzana ndi izi:

  • Kuzindikira zinyalala - 82% amafotokoza zoyesayesa zazikulu zochepetsera kusowa kwa malonda #
  • Kusintha kwakanthawi kotsatsa - 57% ali okhutitsidwa kwambiri ndi kuthekera kwawo kugawana uthenga woyenera ndi ogula panthawi yoyenera
  • Kutha kupanga kuzindikira kwamakasitomala - 87% ali ndi ogwira ntchito omwe ali ndi luso lapadera lakusanthula kuti apange luso logwiritsa ntchito kasitomala
  • Kuphatikiza kwapamwamba kwambiri kwa digito - Makampani otsatsa munthawi yake samapatula kutsatsa kwa digito kuchokera ku mabungwe awo onse otsatsa, monga 58% adalongosola zoyeserera zawo zapa digito ndi zachikhalidwe monga zophatikizika kwambiri
  • Ufulu ndi ukadaulo - 58% amafotokoza ufulu wawo wonse pakupanga zisankho zaku IT - kuwonetsa kuti ubale wa CIO-CMO wakula kwambiri wogwirizana m'makampani otsatsa malonda munthawi yake.

Kutsatsa Kwanthawi Yanthawi ikhala chizolowezi chofala kwambiri, monga tawonera kuchokera ku kafukufuku wa Accenture Interactive.

Potengera zochita za nthawi yeniyeni, tikuwona mabungwe otsogola otsogola amatsegula mtengo womwe kale unali wokhazikika kapena wosatheka. Mtengo uwu umapezeka makamaka chifukwa chazomwe otsatsa ali munthawi kuti athe kuchititsa kasitomala panthawi yomwe akufunikira komanso popewa kuwononga. Paul Nunes, director director, wa Accenture Institute for High Performance.

Accenture

Njira zazikulu panjira yakutsatsa kwakanthawi kanthawi

Mabungwe otsatsa omwe akufuna kusintha basi-mu-nthawi mabungwe ayenera kulingalira zotsatirazi:

  • Konzani ntchito. Limbikitsani ntchito ndikuphunzitsa anthu kuti achite mwachangu; kuchitapo mwanzeru komanso mwanzeru; kutola nzeru ndikuwatembenuza m'masiku kapena masabata, osati miyezi. Ikani maluso ndi zisankho kufupi ndi mzere wakutsogolo, pangani nzeru ndikuzichita. Konzani bwino kayendetsedwe kanu ndikuwonetsetsa kuti mukudziwa yemwe ali ndi udindo woyang'anira chilichonse, kuthetsa njira ndi ma handoffs ngati kuli kotheka.
  • Khalani “omvetsera” ogwira mtima. Mverani kudzera pazanema kuti anthu azitha kuchitapo kanthu mwachangu, ndikukhala omasuka kugwiritsa ntchito zomwe sizinapangidwe popanga zisankho potengera nzeru ndi chibadwa chophatikizika.
  • Konzani zitsogozo zotsogola osati za anthu wamba. Ikani gawo la kusanthula pamagwiridwe anu payekha limodzi ndi njira yayikulu yampikisano ngati njira yopezera zabwino zonse pakuchezera kwamakasitomala. Sikofunikira kungolankhula ndi anthu masiku ano, komanso kuganizira omwe ali olosera zamtsogolo zomwe zidzachitike mtsogolo.
Mabungwe Otsatsa Nthawi Yokha

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

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