Marketing okhutira

Pakachitika Tsoka!

Maola 48 apitawa sanali osangalatsa. Technology ndi chinthu chosangalatsa, koma sichabwino konse. Zikalephera, sindikutsimikiza kuti pali kukonzekera komwe mungakhale nako… koma muyenera kuchitapo kanthu.

Mwina mwazindikira kuti tsamba lathu likuchedwa kuchepa masabata angapo apitawa. Zinali zachilendo kudziwa kuti tili nawo pa a phukusi lalikulu lokhala ndi seva yophatikizira ndi malingaliro othandizira okhudzana. Popeza tidali ndi malo ambiri, tidasunganso masamba ena kumeneko, nafenso… ndipo ndiko kudalakwitsa kwathu!

Imodzi mwa ntchito zathu ndi chida chowunikira pazanema yomwe imalumikizana ndi Twitter ndi Facebook, kusonkhanitsa kuchuluka kwa magulu masauzande ambiri pamsika wamasewera. Kamodzi patsiku imasonkhanitsa zambiri za mafani ndi otsatira, ndikuzisonkhanitsa mu nkhokwe. Takhala tikupanga zambiri pantchitoyo ndipo tazindikira posachedwa kuti ziwerengero zina zinali zolakwika. Kasitomala wathu, Pat Coyle, watilezera mtima pomwe takhala tikuthetsa vutoli.

Kenako onse h ** l adatuluka! Zikuwoneka kuti njira yosonkhanitsira chidziwitsocho idayamba kugwira ntchito mphindi zochepa m'malo kamodzi patsiku. Nawonso achichepere athu adakula kupitirira 1G m'masiku ochepa, ikuchepetsa seva yathu ndikutenga malo ambiri pamenepo. Usiku wina ndimayang'ana pomwe tsamba lililonse lomwe tinali nalo pa akauntiyo limayamba kutsika limodzi. Ugh.

Tidali tikupanga kale zosamutsa Martech WPEngine kuyika pamalo opatulira omwe ali ndi zosunga zobwezeretsera, kuphatikiza kophatikizira, komanso ma seva otentha. Tili ndi makasitomala ena angapo ndipo takhala okondwa kwambiri ndi ntchitoyi komanso thandizo lawo labwino. Sikuti Mediatemple anali woyipa, ndikuti chilengedwechi chidapangidwa kuti chifalitse mabulogu ngati athu omwe amapeza anthu ambiri. Pakati pausiku, ndidalemba anyamata ku WPEngine ndipo adandidzutsa m'mawa! Zikomo anyamata!

Kenako, tidayamba kuyang'ana momwe tingasinthire database. Inayimitsa seva ya database ndikuwononga tebulo lalikulu kwambiri (lomwe lili ndi data YONSE yapakati!). Popeza seva inali yodzaza, sitinathe kukonza ... sitinathe kulumikizana ndi mafayilo, sitinathe kuyisunga… tinakanikizika. Anthu ku MediaTemple adalumphira mkati ndikukonza tebulo. Kenako tinatha kubweza zonse ndikuyamba kubwezera masamba enawo.

Kusamukira ku WPEngine kunalibe zopweteka. Popeza sitinathe kupeza nkhokwe yathu, tinayenera kutenga chithunzithunzi chaposachedwa cha database ... chomwe pazifukwa zina chataya mayendedwe athu onse m'gulu. Tili ndi zosunga zobwezeretsera za WordPress zomwe sizinachitike, komanso, koma nkhokwe yathu ndi yayikulu kwambiri mwakuti kuphatikiza zonse zomwe zidasungidwa kumachitika motalika kwambiri.

Chifukwa chake, tidabwezeretsanso zojambulazo ndipo takhala tikukhwimitsa muzithunzithunzi 2,500+ ndikuziwongolera mosamala. Ndine wotsimikiza kuti titenga pang'ono pa SEO chifukwa idasintha maulalo a URL… chifukwa chake tidagunda kwambiri ndikusintha mawonekedwe athu a permalink (opanda gulu). Ndichinthu chomwe ndimayenera kuchita kwakanthawi, ndiye inali nthawi yabwinoko kuposa pambuyo pake.

Tidaphwanya mutu wathu wakale. Zinali zojambula zolemetsa (zopanda ma sprites a CSS) ndipo sizinali zabwino kuzisintha. Taganiza zongosintha fayilo ya Mutu makumi awiri ndi umodzi ndizofanana ndi WordPress pakadali pano. Ndi HTML5 yokonzeka ndipo ili ndi tani yazomvera zomwe zinali zabwino kugwiritsa ntchito.

Pakadali pano, Jenn adagwira linga ku DK New Media - kuthana ndi ntchito zingapo ndikuwatulutsa nthawi yayikulu. Stephen adakoka tsiku lonse (amagwiranso ntchito usiku!), Mnzanga wabwino Adam Wamng'ono adalowa ndikuthandizira, MediaTemple idatulutsa pakiyo, ndipo WPEngine adathandizanso. Tithokoze aliyense ... tabwerera kulembanso!

Ino ndi nthawi yoti ndigone :). Kenako tikonza ma iPad athu ndi mafoni!

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

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Martech Zone imatha kukupatsirani izi popanda mtengo chifukwa timapanga ndalama patsamba lathu kudzera muzotsatsa, maulalo ogwirizana, komanso kuthandizira. Tingayamikire ngati mungachotse choletsa ad mukamawona tsamba lathu.