Makanema Otsatsa & OgulitsaFufuzani Malonda

Momwe Mungapangire Audit Backlink Ndi Diavow Toxic Backlinks

Ndakhala ndikugwira ntchito kwa makasitomala awiri m'magawo awiri omwe amagwira ntchito zofanana zapakhomo. Client A ndi bizinesi yokhazikika yokhala ndi zaka pafupifupi 40 mdera lake. Makasitomala B ndiatsopano ndipo ali ndi zaka pafupifupi 20. Tidamaliza kukhazikitsa tsamba latsopano titapeza kasitomala aliyense yemwe adapeza njira zovutitsa zakusaka kuchokera kumabungwe awo:

  • Reviews - Mabungwewo adasindikiza mazana amasamba omwe ali ndi ndemanga imodzi pa iliyonse yomwe ili ndi zochepa zomwe zili kunja kwa ntchitoyo ndi ziganizo zochepa pakuwunika. Zinali zoonekeratu kuti cholinga chawo apa chinali kuyesa kugwiritsa ntchito mawu osakira a geography ndi ntchito zomwe zaperekedwa.
  • Masamba Achigawo - Mabungwewo adasindikiza masamba ambiri amkati omwe amabwereza zomwe zaperekedwa panyumba koma adafotokoza mzinda kapena chigawo china pamutu ndi thupi. Cholinga apa chinali chofanana… kuyesa kugwiritsa ntchito mawu osakira a geography ndi ntchito zomwe zaperekedwa.

Ine sindikunena kuti iyi ndi njira kuti sakanakhoza kugwiritsiridwa ntchito, chinali kukhazikitsa koonekeratu komanso mosasamala kwa zomwe zimayang'ana dera ndi ntchito. Sindine wokonda njira iyi konse, tapeza chipambano chodabwitsa pakungofotokozera madera omwe ali m'munsimu, kuphatikiza ma adilesi abizinesi omwe ali m'munsimu, kuphatikiza nambala yafoni (yokhala ndi malo am'deralo). code), ndikusindikiza zambiri zamphamvu patsambalo za ntchitoyo.

Palibe chifukwa chomwe tsamba lakufolerera, mwachitsanzo, silingatchulidwe bwino "Kontrakitala Wofolera" m'magawo onse omwe kontrakitala amagwira ntchito. Ndikadakhala ndikugwira ntchito yokulitsa ndi kukhathamiritsa tsamba limodzi la denga kuposa kutero. pangani ndikutsata masamba angapo a kasitomala.

Choyipa kwambiri, makasitomala onsewa sanali kutsogozedwa ndi tsamba lawo ndipo masanjidwe awo anali asanapitirire chaka chimodzi. Komanso, mabungwe awo anali ndi malowa (ma) ndi bungwe limodzi anali ndi domain yolembetsa. Kotero ... ndalama zonse zomwe amaika sizinkawasunthira pafupi kuti akulitse bizinesi yawo. Anaganiza zopatsa kampani yanga njira yopangira njira yatsopano.

Kwa makasitomala onse, tinagwira ntchito kukhathamiritsa kusaka kwawo kwanuko kuwonekera pomanga malo omwe angokonzedwa kumene, kutenga ma drone ndi zithunzi zisanachitike / pambuyo pa ntchito yawo yeniyeni m'malo mojambulitsa masheya, adayambitsa kampeni yojambula, kuwasiyanitsa ndi omwe akupikisana nawo, adawongoleranso maulalo masauzande amkati kumasamba oyenera, ndipo akugwira ntchito yokulitsa kufikira kwawo pa YouTube, malo ochezera, maulalo, ndi maupangiri a makontrakitala opanga.

Pamene Muyenera Kuchita A Backlink Audit

Chotsatira chomwe chinachitika chinali kunena:

  • Client A - omwe tidawagwiritsa ntchito motalika kwambiri, sanali kuwongolera mawonekedwe awo osakira kunja kwa mawu osakira. Tidapitilira kukhathamiritsa masamba, olumikizidwa kuchokera ku YouTube, kusinthidwa mayendedwe opitilira 70… Nkhani yaikulu inali kuwona mawu osafotokozedwa osasunthira mmwamba… zonse zokwiriridwa patsamba 5 kapena kuzama.
  • Client B - pasanathe sabata imodzi atasindikiza tsamba lawo adanenanso kuti akupeza zitsogozo zabwino, ndipo masanjidwe awo adakwera osakhala ndi dzina mawu osakira.

Pambuyo pofufuza mpikisano wawo ndikukonza masamba awo kwa milungu ingapo, tinayenera kukumba mozama chifukwa chake Client A sinali kusuntha. Chifukwa cha njira zokayikitsa zomwe zagwiritsidwa ntchito kale, tinkafuna kuyang'ana ubwino wa backlinks patsamba lawo. Inali nthawi yoti a kuwunika kwa backlink!

Kufufuza kwa backlink ndikuzindikiritsa maulalo onse kutsamba lawo kapena masamba amkati ndikuwunika mtundu wamasamba omwe backlink ilipo. Kuwunika kwa Backlink kumafuna munthu wachitatu SEO chida... ndipo ndimagwiritsa ntchito Semrush. Kupyolera mu zowunikirazi, mukhoza kuzindikira maulalo omwe amachokera ku malo apamwamba komanso ma backlink oipa (omwe amadziwikanso kuti ndi oopsa) omwe muyenera kuchotsa kapena kudziwitsa Google.

Kodi Ma Backlink Oyipa Ndi Chiyani?

Nayi kanema wachidule wa ma backlinks ndi maulalo oyipa, momwe amagwiritsidwira ntchito ndi ogwiritsa ntchito blackhat SEO, komanso chifukwa chake akuphwanya mawu a Google ndipo ayenera kupewedwa pamtengo uliwonse.

Backlink Audits ndi Diavowing Backlinks

kugwiritsa Semrush's backlink audit, tinatha kuwona bwino madera ndi masamba omwe amatchula malo awo:

kuwunika kwa backlink
Semrush Backlink Audit

Chonde kumbukirani kuti zida ngati Semrush ndizodabwitsa koma sindingathe kusanthula zochitika zonse kwa kasitomala aliyense. Pali kusiyana kwakukulu, mwachiwerengero, pakati pa bizinesi yaying'ono yam'deralo ndi ntchito zapadziko lonse kapena zilankhulo zambiri pa intaneti. Zida izi zimakonda kuchita chimodzimodzi zomwe ndimakhulupirira kuti ndizochepa kwambiri. Pankhani ya kasitomala uyu:

  • Chiwerengero Chochepa - Ngakhale lipoti ili likuti, wangwiro, Sindikuvomereza. Derali lili ndi chiwerengero chochepa cha ma backlinks kotero kukhala ndi backlink imodzi yoopsa kwambiri - m'malingaliro anga - linali vuto.
  • Quality - Pomwe ulalo umodzi wokha udasankhidwa kukhala poizoni, Ndinapeza maulalo ena angapo omwe anali akuganiza mkati mwa kafukufukuyu koma zidalembedwa m'munsi mwa poyizoni ngati otetezedwa. Zinali pamasamba omwe anali osawerengeka, pamadomeni omwe sanali omveka, ndipo zomwe sizinabweretsere anthu ambiri patsambali.

Kodi Disavow ndi chiyani?

Google imapereka njira yowadziwitsa pamene maulalo oyipawa ali kunja, njirayo imadziwika kuti a disavow. Mutha kuyika fayilo yosavuta yolemba madera kapena ma URL omwe mukufuna kuwachotsa pazolemba za Google posankha momwe tsamba lanu liyenera kukhalira.

  • Sungani - Ndawerengapo zolemba zingapo pa intaneti pomwe akatswiri a SEO amagwiritsa ntchito zida za disavow kuti afotokoze momasuka matani ndi masamba ku Google. Ndine wosamala pang'ono pamachitidwe anga… kusanthula ulalo uliwonse wa mtundu wa tsambalo, kunena za kuchuluka kwa magalimoto, kusanja kwathunthu, ndi zina zambiri. Ndikuwonetsetsa kuti ma backlinks abwino amasiyidwa okha komanso kuti maulalo okayikitsa komanso owopsa amachotsedwa. Nthawi zambiri ndimasankha kusiya gawo lililonse m'malo mwa tsamba… vuto nthawi zambiri limakhala tsamba lawo lonse… osati ulalo umodzi patsamba.

M'malo mogwiritsa ntchito chida cha Google cha disavow, mutha kuyesanso kulumikizana ndi eni webusayiti kuti achotse ulalo…

Zida za Semrush Disavow

Zida zomwe zimapezeka kudzera pa Semrush zimaganiziridwa bwino kuti zisungidwe tsamba lanu kapena kasitomala wanu mbiri ya backlink. Zina mwazinthu zomwe chidachi chimapereka:

  • mwachidule - lipoti lomwe mukuwona pamwambapa.
  • Audit - mndandanda wokwanira wa backlink iliyonse yomwe yapezeka patsamba lanu, ndi kawopsedwe, tsamba lomwe mukupita, zolemba za nangula, komanso zochita zomwe mungachite, monga kuyitanitsa kapena kuwonjezera domain kapena tsamba ku fayilo ya disavow.
  • Sungani - kuthekera kokweza fayilo yanu yamakono ya disavow patsamba kapena kutsitsa fayilo yatsopano ya disavow kuti muyike mu Google Search Console.
  • kutsatira - ndi kuphatikiza kwa Google Search Console ndi Google Analytics, disavow yanu tsopano ikhoza kutsatiridwa mkati mwanu Semrush pulojekiti kuti muwone momwe idakhudzira.

Nayi chithunzithunzi cha kuwunika kwa backlink … Ndinali kuchotsa zambiri kasitomala ku ankalamulira, chandamale, ndi nangula lemba monga ine sindikufuna mpikisano kuona amene ndikugwira ntchito.

chida chowunikira cha backlink

Fayilo ya disavow yomwe Semrush amakupangirani ndi yabwino, yotchulidwa ndi tsikulo ndikuphatikiza ndemanga mufayiloyo:

# exported from backlink tool
# domains
domain:williamkepplerkup4.web.app
domain:nitter.securitypraxis.eu
domain:pananenleledimasakreunyiah.web.app
domain:seretoposerat.web.app

# urls

Chotsatira ndikutsitsa fayilo. Ngati simukupeza Chida cha Disavow cha Google pakusaka, nayi ulalo womwe mungakweze fayilo yanu ya Disavow:

Maulalo a Google Search Console Disavow

Titadikirira masabata a 2-3, tsopano tikuwona kusuntha kwa mawu osatchulidwa. Disavow ikugwira ntchito ndipo kasitomala tsopano akutha kukulitsa mawonekedwe awo osakira. Pomwe Semrush ili ndi zida zonse zowongolera kukhathamiritsa kwa injini zosakira (SEO) ndi kulipira-kudina-pali (PPC), kufufuza kwa backlink ndi chida cha disavow ndikofunikira. Kutha kupitiliza kuyang'anira, kusunga, ndikutsitsa mafayilo anu a disavow kuti muwatumize kumapangitsa kuti ikhale yosavuta kugwiritsa ntchito.

Lowani kwa Semrush

Osalipira Zobweza

Ndikulingalira kwanga ndikuti kampani yomaliza yomwe imayang'anira tsamba lamakasitomala ikuchita zobweza zolipirira kuyesa kukweza udindo wawo wonse. Iyi ndi bizinesi yowopsa… ndi njira yabwino yothamangitsira makasitomala anu ndikuwononga mawonekedwe awo akusaka. Nthawi zonse funsani kuti bungwe lanu liwulule ngati likugwira ntchito ngati imeneyo.

Ndidachita kafukufuku wa backlink ku kampani yomwe ikupita pagulu komanso yomwe idagulitsa ndalama zambiri mukampani ya SEO zaka zapitazo. Ndinatha kutsatira mosavuta maulalo kubwerera kulumikiza minda anali kumanga kuti akulitse kuwonekera makasitomala awo. Wothandizira wanga nthawi yomweyo adasiya mgwirizano ndipo adandiuza kuti ndigwire ntchito yochotsa maulalo. Akadakhala opikisana nawo, atolankhani, kapena Google atazindikira maulalowo, bizinesi ya kasitomalayo ikadawonongeka… kwenikweni.

Monga ndidafotokozera kasitomala wanga… ndikadatha kutsata maulalo ku kampani yawo ya SEO ndi zida ngati Semrush. Ndikukhulupirira kuti masauzande a ma PhD omanga ma algorithms ku Google nawonso angathe. Atha kukhala kuti achulukitsidwa kwakanthawi kochepa, koma pamapeto pake amagwidwa akuphwanya Migwirizano ya Utumiki wa Google ndipo - pamapeto pake - kuwononga mtundu wawo kosasinthika. Osanenanso za mtengo wowonjezera wondipangitsa kuti ndichite kafukufuku, the backlink forensics, eelyo zisyoonto ziyoozumanana kubikkila maano.

Njira yabwino yopezera ma backlinks ndi kuwapeza. Pangani zabwino pazawayilesi zonse, gawani ndikukweza zomwe zili mumayendedwe onse, ndipo mupeza ma backlinks odabwitsa. Ndi ntchito yovuta koma palibe chiopsezo chokhudza ndalama zomwe mukupanga.

Lowani kwa Semrush

Ngati mukukhala ndi nthawi yovuta ndipo mukufuna thandizo, timathandiza makasitomala angapo poyesetsa kukonza injini zosakira. Funsani za athu Kufunsira kwa SEO patsamba lathu.

Kuwulura: Martech Zone ndi wogwiritsa ntchito mphamvu komanso wonyadira Semrush ndipo ndikugwiritsa ntchito maulalo anga ogwirizana m'nkhaniyi.

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

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