Njira 7 Zapamponi Mutha Kuphatikiza Nawo Mliri Kuyendetsa Kutembenuka Kwambiri Paintaneti

Mavuto amakono amafuna mayankho amakono. Ngakhale malingaliro awa ndi owona, nthawi zina, njira zabwino zotsatsira zakale ndizida zothandiza kwambiri pazogulitsa zilizonse zamagetsi. Ndipo kodi pali chilichonse chachikale komanso chabodza kuposa kuchotsera?

Malonda akumana ndi vuto lalikulu lomwe labwera ndi mliri wa COVID-19. Kwa nthawi yoyamba m'mbiri, tawona momwe mashopu ogulitsa amagwirira ntchito pamsika wovuta. Zotsekereza zambiri zakakamiza makasitomala kugula pa intaneti.

Chiwerengero cha masitolo atsopano paintaneti padziko lonse lapansi chikuwonjezeka ndi 20% m'masabata awiri apitawa a Marichi 2020.

Sungani

Ngakhale kugula kwachikhalidwe komanso kwapaintaneti kudakhala kotchuka, dziko ladijito lidatha kuyambiranso mwachangu kwambiri. Chifukwa chiyani? Kutsatsa kwakukulu kwa ma kuchotsera ndi ma promo amakhazikitsa malonda ogulitsa pa nsanja za ecommerce. Malo ogulitsa amagulitsanso zinthu zambiri kuti apitilize kuwonjezeka kukwezedwa ndi zotsatsa zabwino, zomwe zimabweretsa chidwi chochulukirapo pogula zinthu pa intaneti, yankho lotetezeka kwambiri panthawi ya mliri woopsawu.  

Nchiyani chimapangitsa makoni kukhala njira yabwino yochotsera COVID? Mwachidule, kuchotsera kumalola ma brand kuwonetsa kuti amasamala pomwe amakhala pafupi ndi makasitomala odziwa mtengo omwe ali ndi ndalama zocheperako kuposa masiku onse. 

Ndi positi iyi, ndikufuna ndikuwonetseni m'makampeni othandiza kwambiri munthawi yamsika wosatsimikizika chifukwa cha COVID-19.

Nayi mapulogalamu anga apampikisano omwe atumizidwa ndi mliri:

• Makuponi ogwira ntchito ofunikira
• Gulani imodzi, pezani imodzi yaulere or awiri pamtengo umodzi Kutsatsa (BOGO)
• Kugula makuponi pafupipafupi
• Kugulitsa kung'anima
• Makuponi otumiza kwaulere 
• Makuponi abwenzi
• Zowalimbikitsa kugwiritsa ntchito mafoni

Tsitsani Upangiri Wotsogolera ku Njira Zotsatsira Makuponi

Njira Yotsatsira 1: Zotsatsa za Ofunika Ogwira

Pakati pazogulitsa zamatsenga komanso ntchito za BOGO, COVID-19 idafotokozeranso zotsatsa zomwe zidaperekedwa ndi ma CSR opititsa patsogolo ma coupon ogwira ntchito kuchipatala ndi oyankha oyamba (mwachitsanzo, apolisi, ozimitsa moto, ndi ena). 

Adidas adachita. Lenovo anachitanso chimodzimodzi. Inunso mutha kutero. Kupereka kuchotsera kwapadera ndi makuponi kwa ogwira ntchito ofunikira panthawi ya mliri kumalimbitsa kwambiri kukhulupirika kwa kasitomala ku mtundu wanu ndikupangitsa kuti kampani yanu ikhale yosankha pogula. Kuphatikiza pa maubwino achindunji okhudzana ndi kukulitsa kukhulupirika kwamakasitomala ndi CSR, kupereka maubwino kwa omwe akumenyera kutsogolo kwa mliri ndichinthu choyenera kuchita. 

Ndikamanena zakukhulupirika kwamtundu wina, sindingathe kudumpha mfundo yoti mliriwu wasintha machitidwe amakasitomala kukhala ozindikira kwambiri. Izi zikutanthauza kuti makasitomala ali ndi mwayi wosankha wopikisana naye ngati zomwe mukugulitsa sizikupezeka kapena pamtengo wopezera ndalama. Izi ndizowona pamitundu yonse ya B2C ndi B2B. Ndicho chifukwa chake mutha kuchepa kwambiri pakulimbikitsa kwamakasitomala komanso makasitomala ocheperako amabwerera kudzagula kuchokera kwa inu. Kutsatsa makuponi ndi njira yabwino kwambiri kuposa kubetcha kukhulupirika munthawi yovuta ngati iyi. 

Kupeza chilimbikitso ndi kukopera makuponi ofunikira antchito okha ndiwowongoka, koma kuzindikiritsa ogwiritsa ntchito kumatha kubweretsa vuto lalikulu, kutengera luso lanu. Mwamwayi, pali zida monga Kutulutsa or ID.ine zomwe zingakuthandizeni pantchitoyi. Muthanso kukhazikitsa kuchotsera patsamba la imelo ngati Beryl, kampani yogawana okwera pamahatchi, idachita kampeni yawo ya COVID-19. 

Njira Yotsatsira 2: Makampeni a BOGO Ochotsera Zogulitsa Zakale

Munthawi yamavuto a COVID-19, ogulitsa ambiri adayesetsa kusunga mashelufu awo. Kugula mwamantha, zovuta, komanso kusintha kwa kasitomala kumangokulitsa vuto ndi zochitika. Mwamwayi, misonkhano yama coupon itha kuthana ndi vuto lakukhala ndi malo akale osungiramo katundu. Makampeni a BOGO (Buy-One-Get-One-Free) ndiomwe ali olimbikitsa kwambiri kuponi pano. 

Kutsatsa kwa BOGO ndi njira yabwino kwambiri yolimbikitsira kugulitsa kwanu pamitengo yogulitsa kapena kusunthira zinthu zomwe sizigulitsa zokha pazokha. Ngati mliriwo udapangitsa nyumba yanu yosungiramo katundu kudzaza ndi zovala zosambirira kapena zida zamsasa, mutha kupereka zina mwaulere kwa ena. Makampeni a BOGO amagwira bwino ntchito ndikofunikira pamtengo wofunikira - makasitomala atha kulipira zochulukirapo posinthana ndi mphatso. Kupambana koona. Mumasunga m'malo osungira, ndipo kuchuluka kwanu kwakanthawi kumakwera pomwe makasitomala amasangalala ndi malonda awo aulere.

Njira Yapuponi 3: Ma Coupon Okhazikika Pafupipafupi

Mliriwu udadzetsa chipwirikiti pankhani yakukhulupirika. Makasitomala akayambiranso kukonda zomwe amakonda, mabizinesi amafunika kuti abwezeretse zakale kapena kusunga makasitomala atsopano. Kuti mukhalebe pamwamba pamalingaliro amakasitomala ndikuwasungitsa nthawi yayitali, mutha kupereka makampeni amitengo omwe amakula mtengo mukamagula chilichonse chatsopano. Zolimbikitsa zamtunduwu zimalimbikitsa kugulitsa mobwerezabwereza popereka mphotho yooneka yogula ndi mtundu wanu. Mwachitsanzo, mutha kupereka 10% kuchotsera koyamba, 20% kwachiwiri, ndi 30% kugula kwachitatu. 

M'kupita kwanthawi, muyenera kuganiziranso zopanga pulogalamu yokhulupirika kuti musonyeze kuyamikira makasitomala anu amtengo wapatali. 

Njira Yotsatsira 4: (Osati zochuluka) Kutsatsa Kwazithunzi

Kugulitsa kung'anima ndi njira yabwino kwambiri yowonera mtundu wanu ndikukankhira makasitomala kuti agule posachedwa. Komabe, muyenera kukumbukira kuti COVID-19 idapanga malo ogulitsira apadera pomwe kutsatsa kwakanthawi sikugwira ntchito nthawi zonse chifukwa chakusowa kwazinthu komanso zochitika. Kuti muchepetse kukhumudwa kwamakasitomala ndi maunyolo osweka, mungaganizire kuwonjezera tsiku lanu lotha kugulitsa. Muthanso kusungitsa nthawi yochulukirapo muma kope anu ogulitsa kuti muwapatse mwachangu (pogwiritsa ntchito mawu ngati "lero" kapena "tsopano) kukopa makasitomala kuti achitepo kanthu. Mwanjira imeneyi, simusintha zomwe mwapereka kuti zitheke nthawi yoikidwiratu, ndikuchepetsa zovuta zakukweza zotsatsa zamagulu anu amalonda ndi otsatsa. 

Njira ya Coupon 5: Kutumiza kwaulere

Kodi mudayikapo kanthu m'galimoto yanu ndikuwona uthenga wawung'ono uwo "Wonjezerani $ X ku oda yanu kuti mutumizidwe kwaulere?" Kodi izi zakhudza bwanji khalidwe lanu? Kuchokera pa zomwe ndakumana nazo, ndayang'ana pa ngolo yanga ya Amazon ndikuganiza, "Chabwino, ndi chiyani china chomwe ndikufunikira?"

M'malo odulira pamsika omwe amagulitsidwa ndi mliriwu, muyenera kuyang'ana paliponse kuti mupeze mwayi wamsika. Kutumiza kwaulere ndi njira yotsatsira yangwiro yolimbikitsira mpikisano wanu ndikulimbikitsa kutembenuka kwina ndi zotsatira zabwino zogulitsa. Ngati tilingalira zotumizira zaulere kuchokera pamaganizidwe, tikuwona kuti kutsatsa kwamtunduwu kumagawika makasitomala m'magulu awiri - otsika komanso ogwiritsa ntchito kwambiri. Pomwe owononga ndalama zambiri amawona kutumiza kwaulere ngati njira yabwino kwambiri, osagwiritsa ntchito ndalama zochepa adzawona kutumiza kwaulere ngati kokakamiza okwera kukweza ngolo zawo pamtengo. Chinyengo apa ndikuti makasitomala kumapeto atha kugwiritsa ntchito zochulukirapo kuti angomva kukhutira ndikulandila kwaulere. 

Kuphatikiza pa ma coupon otumiza kwaulere, mutha kulingalira zodzabweranso ndi njira zabwino zobwezera. Zimphona ngati Amazon kapena Zalando zakhala zikugonjetsa kale mitima ya makasitomala mwachangu komanso mwachangu, nthawi yobwerera, komanso kutumiza kwaulere. Ngati mungafunenso kupindula ndi funde lazamalonda mwadzidzidzi, ntchito zanu zikuyenera kufanana ndi omwe akhala akugwiritsa ntchito intaneti kwa nthawi yayitali. Mutha kusintha makuponi anu kutengera mbiri yobwezera kuti mupereke zochitika zapadera zowonongera makasitomala osakhutira kapena kupatsa mphotho iwo omwe sanabwezere chinthu munthawi yomwe adaneneratu. 

Njira Yapuponi 6: Ma Coupons a Partner 

Sizodabwitsa kuti mliriwu unali wovuta kwambiri kwa makampani ang'onoang'ono komanso apakatikati omwe samapezeka pa intaneti. Ngati muli bizinesi yotere, mutha kufikira mitundu ina yomwe imapereka zotsatsa zanu ndikupatsirani mwayi wotsatsa ndi ma coupon pazantchito zanu. Mwachitsanzo, ngati mumapereka zowonjezera tsitsi, mutha kufikira zopangira zodzikongoletsera tsitsi kapena masalooni atsitsi. 

Kumbali inayi, ngati kampani yanu ikadapulumuka zovuta zoyipa za 2020, mutha kufikira amalonda ang'onoang'ono ndikuwapatsanso mgwirizano. Mwanjira imeneyi, mumathandizira mabizinesi ang'onoang'ono mdera lanu ndikupanga mwayi wotsatsa kwa omvera anu. Kuphatikiza apo, ndikutenga nawo gawo pamisonkhanoyi, mumakulitsa bizinesi yanu pofika pamsika watsopano.

Njira Yapuponi 7: Ma Coupon Omwe Amagwiritsa Ntchito Pakompyuta

Pomwe anthu ochulukirachulukira amagula ndi mafoni awo, amafuna kuti gawo lililonse laulendo wogula likhale lokonzekera mafoni. Kodi izi zikugwirizana bwanji ndi ma coupon? Ngati mwaphunzira kale momwe mungagwiritsire ntchito maimelo omvera ndi ma coupon, ndi nthawi yoti muchitepo kanthu - kukulitsa mwayi wowombolera kuponi ndi ma QR. Mwa kupereka ma code m'mitundu iwiri (malembo ndi QR), mumawonetsetsa kuti kuchotsera kwanu kungawomboledwe pa intaneti komanso pa intaneti. Ndilo gawo loyamba kuti makuponi anu akhale okonzeka. 

Kupatula ma QR, mutha kukulitsanso njira yanu yobweretsera kuphatikizira kutumizirana mameseji ndikukankhira zidziwitso. Chifukwa chiyani? Maimelo si njira yabwino kwambiri yosakira chidwi cha makasitomala ndikuyamba kuyanjana mwachangu. Ma njira operekera mafoni amaphatikizana bwino ndi makuponi okonzedwa ndi geolocation ndipo amakulolani kuchitapo kanthu pazomwe mungagwiritse ntchito kapena zinthu zina mwachangu, monga nyengo yovuta kapena kusagwira ntchito. 

Pali njira zingapo zamaponi zokuthandizani kukankhira njira yanu yamakalata patsogolo. Kulikonse komwe mungakhale ndikusintha kwanu kwa digito, ma coupon amatha kukuthandizani kuti musinthe makalata anu, kuyesa njira zopezera zatsopano, ndikukwaniritsa bajeti yotsatsira mumsika wovuta. 

Njira Zanu Zotsatsira Makuponi Pa Mliriwu

Pamene mliri wa coronavirus udathamangitsa kusunthira kuzinthu zonse zadijito, njira yayikulu-yokwanira-njira zonse zotsatsira ikutha. Pampikisano wa COVID-19 wa ecommerce, ma brand amayenera kugwiritsa ntchito kuchotsera kuti akope ogula odziwa mitengo ndikupereka zina zowonjezera pamsika wosefukira ndi zotsatsa zomwezo.

Njira yolingaliridwa bwino yama coupon tsopano ndiyofunika kukhala nayo mabizinesi ambiri a ecommerce ngati cholinga chawo nthawi zonse chimakhala pamwamba pamalingaliro amakasitomala. Ndi chiwombolo cha kuponi chikuwonjezeka ku US komanso padziko lonse lapansi, mtundu wanu uyenera kukhala ndi mwayi wotsitsa. Koma ndi zotsatsa ziti zomwe muyenera kuyendetsa?

Nkhaniyi ikufotokoza njira zabwino kwambiri zopangira ma coupon zomwe zili zabwino kwambiri (komanso zothandiza kwambiri) pakubetcherana kwakukulu pamsika - kuchokera pamaphoni a ogwira ntchito ofunikira, zotsatsira zaulere kwa zokumana nazo zokonzekera mafoni. Kulikonse komwe muli paulendo wanu wosintha digito, ma coupon amatha kukuthandizani kuti musinthe makalata anu, kuyesa njira zatsopano zoperekera, ndikukwaniritsa bajeti yotsatsira mumsika wovuta.